The Salesforce Journey Builder refers to one of the features in marketing Cloud which is responsible to manage campaigns that takes a guide of the customer lifecycle with a brand. The Salesforce journal builder online course intention is to efficiently manage the progression steps of a customer or consumer while choosing, purchasing, consuming, and maintaining relationship for a particular brand.

Salesforce Journey Builder is a tool offered by Salesforce to deliver cross-channel personalized experiences at every step of the customer lifecycle with B2C & B2B journey management.

In this Salesforce Marketing Cloud Journey Builder training by Uplatz, you will find out the fundamentals of an end-to-end customer journey. You will then explore Contact Builder to learn how to set up your data to leverage the data in Journey Builder. In Journey Builder, you will learn to produce and develop strategic customer interactions within various Journey Builder activities.

Key Features of Salesforce Journey Builder course include:

a) Engage in critical thinking about the customer journey

b) Create and associate data structures in Contact Builder

c) Build an interaction with diverse activities

d) Optimize journeys through versioning

Uplatz offers intense Salesforce certification training courses that will help you make a successful career in digital marketing & sales with an edge in Salesforce, one of the hot areas to be in.

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Course Objective

The Salesforce Journey Builder training is intended for the individuals who seek to implement their knowledge, skills and expand their career in social media platform with the help of journal builder campaign tool components. The dedicated mentors make sure the learners to cover all topics under Salesforce journal builder course curriculum which will be useful for their career growth. Uplatz offers comprehensive salesforce journal builder training to become a skilled marketing cloud consultant.

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Course Description

Salesforce journal builder course program will let the participants gain complete proficiency in maintaining a customer’s journey with a particular brand. The Salesforce journal builder online course is ideally developed for digital marketers, marketing professionals, campaign marketers who seek to build a lucrative career in the digital marketing domain. In the Salesforce journal builder online course, Uplatz provides an in-depth training for the participants or learners to make them understand that the journal builder technology is a campaign planning tool which allows to create, design and automate the campaigns which is useful to guide customers through their collaboration with a brand. The Social journal technology assures to offer real-time platform especially for journal campaign. The journal builder technology is completely personalized platform which collaborates with sales and service cloud activities and later optimize journey builder performance. The journal builder technology integrates with salesforce sales cloud and service cloud to ensure the customers current situation is not fabricated.

With the help of Journal Builder online course, the learners can:

a) Learn how the marketing cloud email sends queries, report and its collaboration with automation studio.
b) Make use of the campaign tool to create responsive campaigns for several social media channels.
c) Create an interaction plan that can reach the consumers at every phase of their journey with a brand.

Uplatz Journal Builder training will ensure the learners to gain experience in the campaign planning tool, making use of the marketing cloud best practices such as templates, use cases and how the automation studio operates marketing cloud. Uplatz provides an in-depth training to the learners to accelerate their knowledge and skill set required for marketing cloud consultant job.

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Target Audience

The Salesforce journal builder course is intended for the below mentioned target audience, still if you are a newbie and want to make a career as marketing cloud consultant in social media platform using journal builder technology then the salesforce journal builder course is the best option you can choose.

a) Marketing professionals
b) Digital Marketers
c) Campaign marketers

Professionals who want to build their career in digital marketing domain.

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1)      Customer Journeys

·       Describe why customer journeys are important

·       Define the customer journey

·       Identify how to create 1:1 customer journeys 

2)       Marketing Cloud

·       Define the Marketing Cloud

·       Log in to the Marketing Cloud 

3)      Contact Builder

·       Define Contact Builder

·       Describe and use the various tools in Contact Builder

·       Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key 

4)      Journey Builder

·       Define Journey Builder

·       Define an Interaction

·       Build an Interaction

·       Create an Entry Event

·       Utilize various Journey Builder activities 

5)      Monitoring and Optimizing

·       Set a goal

·       Test the Interaction

·       Review metrics

·       Create a new version of an Interaction

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