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SAS Marketing Automation: Defining the Data and Structure for Campaigns

30 Hours
Online Instructor-led Training
USD 1399 (USD 2800)
Save 50% Offer ends on 30-Jun-2024
SAS Marketing Automation: Defining the Data and Structure for Campaigns course and certification
318 Learners

About this Course

This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6 environment.

Learn how to
  • create an information map for use in SAS Marketing Automation 6
  • use the information map to generate metadata tables for SAS Marketing Automation 6
  • create a business context and the necessary definitions to support the creation of marketing campaigns.

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Target Audience

Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
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SAS Marketing Automation: Defining the Data and Structure for Campaigns

Course Details & Curriculum
Introduction
  • course overview
  • overview of SAS Marketing Automation (self-study)
Creating Information Maps for SAS Marketing Automation
  • overview
  • specifying source tables
  • data items and folders
  • defining subjects
  • assigning subjects
  • setting up metadata tables
Business Contexts: Generating Metadata
  • creating metadata tables
  • updating metadata
Business Contexts: Enabling Campaigns
  • introduction
  • creating definitions
  • using the common data model
Other Data Items (Self-Study)
  • using measures
  • using calculated data items
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