This Advanced Web Analytics certification training course by Uplatz helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more. Enroll now to become a data wizard and give your company a competitive edge!

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Course Objectives


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What will you Learn

This Advanced Web Analytics training will give you a well-rounded expertise in digital data analytics, including:
·       How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
·       How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
·       Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
·       In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics
·    Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement.
·       Product knowledge of Google Analytics, Google Digital Studio, Klipfolio and Tableau.

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1.       Introduction to Digital Analytics
2.       Building Blocks
        ·       Advanced Building Blocks
        ·       Building Blocks – Google Analytics
3.       Fundamentals of Digital Analytics
        ·       Digital Analytics
        ·       Digital Analytics Maturity Model
        ·       Using the Digital Analytics Maturity Model
        ·       The Three Pillars of Online Analytics
4.       Business Perspective
        ·       The Customer Journey and its Various Approaches
        ·       Designing for Persuasion
        ·       Defining Business Goals
        ·       Key Performance Indicators
5.       Methodology - Lean Six Sigma
       ·       Introduction to the Analysis Perspective
       ·       Lean Six Sigma Principles -Define and Measure
        ·       Lean Six Sigma Principles - Analyze, Improve, and Control
6.       Data Analysis Fundamentals
7.       Analysis Perspective: Providing Insights
        ·       Analysis Perspective Providing Insights
        ·       Expressing Exactitude or a Sense of Scale
8.       Enabling Capabilities
       ·       Tag Management System
       ·       Vendor Selection
        ·       Qualitative Data
        ·       Competitive Intelligence and Other Tools
9.       Managing Analytics
       ·       Introduction to Managing Analytics
       ·       RACI Matrix
        ·       Agile Management
10.   Audience
11.   Acquisition
       ·       Acquisition
       ·       Campaign Tracking
       ·       Google Analytics Standard Channels
        ·       Marketing Automation and Growth Hacking
12.   Behavior
       ·       Behavior
        ·       Customer Engagement
13.   Conversions Onboarding
       ·       Conversions Funnel
       ·       Experimentation and Testing
       ·       Conversion Scenarios
        ·       Attributions
14.   Retention and Expansion
       ·       Retention and Expansion
        ·       Expansion Scenarios
15.   Advocacy
       ·       Advocacy
        ·       Facebook and LinkedIn Insight
16.   Privacy and Ethics
17.   Wrapping Up

 

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