Digital marketing online course is a guide to master your skills in sales, strategies used and techniques used across to sell your products or services using digital technologies on the internet. The Digital marketing online course intention is to increase strategic methodologies and decisions to run digital marketing business smoothly.

This Digital Marketing course offered by Uplatz has been specially designed to provide you complete knowledge, skills, tools, methodologies and tips on digital marketing and SEO (Search Engine Optimization) to help you make a successful career in the marketing world.
 
Digital Marketing has changed dramatically over the last decade. Digital marketing is all about communicating, and the Internet has become Digital marketing the way people communicate.

The Internet is a Digital marketer's dream comes true, especially with Social Media, as you have a low-cost Digital marketing tool that can reach a large audience. Digital marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Digital marketing, and your participants will need to know how to utilize your great content.

If you want your business to grow then your participants need to understand Internet Marketing Fundamentals so digital marketing is the best course for you.
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Course Objective

The Digital marketing training is intended for the individuals who seek to implement their knowledge, skills and expand their career as an internet marketing professional. The dedicated mentors make sure the learners to cover all topics under digital marketing curriculum which will be useful for their career growth. Uplatz offers accounts training to become a skilled internet marketing professional.
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Course Description

Digital marketing course program will let the participants gain complete proficiency to learn the various aspects of promoting marketing concepts through digital technologies in social media from start to end and assist businesses, and other organizations to reach their business goals and increase the traffic.

The Digital marketing skills course is ideally developed for marketing related professionals who require an understanding of sales and social media strategies along with digital technologies. 

In the digital marketing training course, Uplatz provides an in-depth training for the participants or learners to make them understand the experience of developing core skills to gear up related to Digital or Internet marketing professionals. 

The digital marketing training course intention is to provide proper guidelines to sell a product or service and increase popularity through internet and social media as well.

With the help of digital Marketing online course, the learners can:

• Modify the sales process and promotion activities

• Develop a sales strategy related to customers mindset

• Increase the usage of keywords to gain sales

• Find forecasts in social media 

• Learn how to analyse your prospects

• Learn how to negotiate successfully

• Understand how to handle objections

• Learn how to close the sale

• Increase your traffic so you can sell to the same forecasts again & again

Uplatz provides an in-depth training to the learners to accelerate their knowledge and skill set required for a internet marketing professional.
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Target Audience

The digital marketing training course is intended for the below mentioned target audience, still if you are a newbie and want to make a career as a digital or internet marketing professional then the Digital marketing training course is the best option you can choose.

• Business consultants

• Sales related professionals

• Digital marketers

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Digital Marketing

·       Introduction to Digital Marketing

·       The impact of Digital Marketing and effective strategies

·       Marketing & data regulations such as GDPR

·       Campaigns via your website and social media: LinkedIn, Facebook, Twitter etc.

·       Capitalising on ROI (Return on Investment on Campaign strategies)

·       Multi-channel marketing routes and marketing campaign management

·       Customer experience and user experience

·       Website overviews: HTML5 vs. WordPress and E-commerce sites

·       Mobile marketing and analytics

·       Mobile methods vs apps and targeting customers

·       Attracting and retaining customers via mobile

·       Conversion rates, tracking, analytics and reporting

·       Search engine optimisation

·       Keywords and search terms

·       Developing a content plan

·       Successful content strategies

·       Social Media Platforms; LinkedIn, Facebook, Twitter, Instagram, YouTube, Snapchat and others

·       The power of hashtags and search terms

·       Blogging platforms such as Google+ and Blogger

·       Communities, blogs and gaining attraction from documentation

·       Email marketing and platforms e.g. Mailchimp and Constant Contact

·       Managing email permissions and PECR

·       E-Newsletters and Surveys via SurveyMonkey

·       Examples of email content, HTML5 filters and sending targeted emails

·       Tracking and utilising effective email campaigns

·       PPC - Pay per Click advertising

·       Managing your social media platforms e.g. Buffer and Hootsuite

·       Understanding concept through to live marketing campaigns

·       Video advertising, creating content and using Promo, Adobe and YouTube for content

Search Engine Optimization

·       Search Engine Optimisation overview and structure

·       How search engines see content, websites and relevance

·       The relationship between search engines Google, Yahoo, Bing

·       Using the correct keywords and frequency, keywords research

·       Technical SEO – sitemaps, robots.txt, canonicals, hreflang, schema code, featured snippets, knowledge panel, mobile-first indexing, images optimization, etc.

·       Website Content optimization – title tags, meta description tags, H1 tags, image ‘alt’ text, page copies

·       Off-page Content strategy – social, blogs, articles, videos, infographics

·       Google Search Console

·       Google PageSpeed Insights Tools and Test My Site

·       Google Analytics

·       Screaming Frog and other SEO tools

·       Ranking your own website against the search engines

·       Crawling and rendering your website

·       External site links and the importance of relevant media

·       Site visits and the importance of ranking

·       Business listings and third parties

Social Media Marketing

·       Understanding social media sites

·       Using social media for your business

·       Targeting your customer market via Facebook, Twitter, Instagram, LinkedIn and other sites

·       Risks and Disadvantages of social media

·       The importance of blogging and linking blogs to the site

·       LinkedIn - An in-depth view of the site and how to utilise

·       Facebook - An in-depth view of the site and how to utilise

·       Twitter - An in-depth view of the site and how to utilise

·       Instagram - An in-depth view of the site and how to utilise

·       Snapchat - An in-depth view of the site and how to utilise

·       Blogger - An in-depth view of the site and how to utilise

·       Working with Buffer and Hootsuite to schedule social media posts

Google Ads

·       An overview on campaigns and dashboards

·       How to configure and set up a campaign

·       Keywords and Negative keywords

·       Budgets and achieving outcomes with daily spend

·       Conversion rates

·       Ad types; call only, email and page conversions

·       Ads and Extensions

·       Audiences and Demographics

·       Creating bids and setting budgets

Facebook Ads

·       An overview on setting up and running Facebook ads and campaigns

·       Using the dashboard

·       Configuring and setting up your campaigns

·       Keywords and Negative keywords

·       Acquiring your audience

·       Setting categories

Google Analytics (GA)

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