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Digital Marketing & SEO

Become a Digital Marketing Specialist. Learn what is digital marketing, its types, and how to perform innovative and result-oriented online marketing.
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Course Duration: 80 Hours
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Digital Marketing (online marketing / internet marketing) refers to marketing and advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

The primary goals of digital marketing are:

a) increase your online presence

b) reach your target customers

c) integrate your online profiles and platforms

d) perform market research for your products & services

 

The list of digital marketing strategies is constantly evolving but the most prominent ones are:

1) Paid Media Advertising - Paid Search Ads, Pay-per-click, Display Ads

2) Search Engine Optimization (SEO)

3) Social Media Marketing (Organic and Paid)

4) Content Marketing

5) Email Advertising

6) Native Marketing

7) Mobile Apps Marketing

8) Affiliate Marketing

 

Digital marketing helps a business to reach its potential customers, find new customers, build a strong brand, and achieve better RoI than any other marketing channels.

Some of the digital marketing assets are your Website, Branded assets (logos, icons, acronyms, etc), Video content (video ads, product demos, etc), Images (infographics, product shots, company photos), Written content (blog posts, eBooks, product descriptions, testimonials), Online products or tools (SaaS, calculators, interactive content), Reviews, Social media pages, and the like.

 

In summary, any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more. Digital marketing considers how individual tools or digital channels can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues.

 

Uplatz provides this comprehensive Digital Marketing course and SEO course with in-depth coverage of online/digital marketing and search engine optimization concepts and how to do digital marketing in real-world scenarios.

Course/Topic 1 - Digital Marketing & SEO - all lectures

  • In this lecture session we learn about Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel and also talk about basic functions and techniques of digital marketing.

    • 24:02
  • In this tutorial we learn about A primary search engine is a software program that helps people find the information they are looking for online using keywords or phrases. Search engines are able to return results quickly—even with millions of websites online—by scanning the Internet continuously and indexing every page they find and also talk about basic functions of primary search engines.

    • 28:12
  • In this lecture session we learn about A system for disseminating information over the Internet to a selected group of followers. Social media platforms are used by people to publish their daily activities, comments and photos as well as re-publish information posted by others. The two major social media platforms are Facebook and Twitter.

    • 24:38
  • In this lecture session we learn about Digital Marketing terms and definitions can be categorized under the various specific domains—SEO or search engine optimization, social media marketing, email marketing, video, paid advertising, influencer marketing, digital PR, and also talk about different terminologies in digital marketing in brief.

    • 27:27
  • In this lecture session we learn about Ecommerce portals are online platforms where buyer-seller trading transactions are conducted. Manufacturers and distributors launch ecommerce portals to transit their buyers to an online channel. Portals streamline the buying process by facilitating bulk ordering and enabling volume-based pricing.

    • 12:14
  • In this lecture session we learn about what we see on a website. We see the responsiveness of the website Today’s consumers are accessing your website from their desktops and laptops, and also from their smartphones and tablets and also see loading speed of the website.

    • 11:33
  • In this lecture session we learn about how to make a basic web page of a website. The most important elements in web design are good navigation, concise and effective pages, working links, and, most importantly, good grammar and spelling. Keep these things in mind as you add color and graphics and your website will be off to a great start and also talk about how we make a dynamic web page.

    • 11:08
  • In this lecture session we learn about A web page or webpage is a document, commonly written in HTML, that is viewed in an Internet browser. A web page can be accessed by entering a URL address into a browser's address bar. A web page may contain text, graphics, and hyperlinks to other web pages and files and also talk about different types of programming languages for making a dynamic website.

    • 11:07
  • In this lecture session we learn about Website structure refers to the way a website is set up i.e. how the homepage, category and tags pages and other important pages are interconnected. Ideal site structure of any site should resemble a pyramid with homepage at the top and categories with subcategories beneath it and also talk about function of websites and its pages.

    • 11:39
  • In this lecture session we learn about SEO ( search engine optimization) which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it and also talk about basic functions and techniques of search engine optimization in brief.

    • 10:20
  • In this lecture session we learn about why small and big size businesses need seo. SEO gives you the power to be the answer to potential customers' questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty and also talks about factors of SEO.

    • 11:07
  • In this tutorial we learn about compound seo and There are three types of SEO compounds you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.

    • 29:53
  • In this lecture session we learn that On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).

    • 29:59
  • In this lecture session we learn about Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy and also talk about features of Meta tags.

    • 16:19
  • In this lecture session we learn about Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account and also talk about features of Google analytics.

    • 29:56
  • In this tutorial we learn about Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

    • 21:26
  • In this lecture sessions we learn about Bing and Yahoo webmaster setup in brief and also talk about Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more.

    • 13:49
  • In this tutorial we will learn about on- page activity. We will study about the content sharing domain, creating accounts on sites where we can place content and get backlinks. We will also learn Types of content sharing such as we do for website promotion and the other for self-promotion and also talk about features of Blog setup.

    • 31:03
  • In this tutorial we learn about Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank and also talk about functions of OFF page seo in brief.

    • 21:04
  • In this lecture session we learn about SEO tools in digital marketing. SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet and also talk about functions of SEO tools in brief.

    • 28:50
  • In this lecture session we learn about Off-page SEO includes activities from or "behind the scenes" of your website. Technical SEO refers to activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and more.

    • 28:35
  • In this tutorial we learn about OFF page seo and wordpress posting in digital marketing and also talk about People often get confused and wonder if they need web hosting for a WordPress site. That's because there are two different types of WordPress – WordPress.org and WordPress.com. In short, WordPress.org requires web hosting, while WordPress.com is a hosted solution.

    • 29:06
  • In this lecture session we learn about Importance of HTML tags. HTML contains many essential tags that form the basic structure of any webpage or HTML and also talk about features of HTML tags.

    • 29:16
  • In this session we learn what is HTAccess. How its work and the basic uses of HTAccess.

    • 29:51
  • In this lecture session we learn about the basics of Directory submissions in brief and also talk about Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building.

    • 29:56
  • In this lecture session we learn about how to submit directory in brief and also talk about function and factors of directory submission in digital marketing.

    • 12:54
  • In this lecture session we learn about search engine updates in digital marketing and also talk about the latest update of Google in brief.

    • 23:18
  • In this tutorial we learn about basic introduction to wordpress websites. How we make a dynamic website on wordpress and also talk about basic functionality of wordpress websites

    • 10:27
  • In this session we learn about wordpress optimization of wordpress websites and WordPress optimization is the process of enhancing, tweaking and customizing the WordPress set up in order to improve performance, make it faster and more easily discoverable. It consists of many things, including, having the right specifications, updating WordPress, optimizing databases, managing plugins etc.

    • 30:04
  • In this lecture session we learn about ordPress optimization involving any effort to enhance website performance, efficiency and speed. An optimized WordPress website will load faster, run faster, improve your SEO, retain more traffic and create a better overall user experience (UX) for your visitors.

    • 29:59
  • In this tutorial we learn that Web performance optimization offers a lot of benefits like increased conversion rates, page views, search engine rankings, and even lower server bandwidth costs. These factors are especially important in view of mobile connections.

    • 29:59
  • In this session we learn that Quora is a question and answer website where people go to find information. Every piece of content on the site is generated by users, meaning it is created, edited, and organized by the same people that use the website.

    • 30:01
  • In this lecture session we learn about content marketing platforms Medium is a blogging platform, like Wordpress or Blogger. Medium is the new project from the guys who brought you Twitter. Medium is chaotically, arrhythmically produced by a combination of top-notch editors, paid writers, PR flacks, startup bros, and hacks.

    • 29:57
  • In this lecture session we learn about Ultimately, EzineArticles.com is a online content publishing platform with user-friendly article submission & analytic tools. Every user-generated submission is human curated for quality control.

    • 30:04
  • In this tutorial we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

    • 30:00
  • In this tutorial we learn about In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties. Learn more about Google Analytics properties. A view is a set of specifications for tracking traffic on a single domain.

    • 30:11
  • In this tutorial we learn about Google Analytics goals that allow you to track specific user interactions on your site. These user interactions can be anything including form submissions, product purchases, visiting certain pages, and more and also talk about what my goal will be and how to reach goals in the best way.

    • 30:24
  • In this lecture session we learn about content marketing platforms reddit and also talk about some basic factors and functions of content marketing platforms in brief.

    • 30:44
  • In this lecture session we learn about content marketing platforms - Bizsugar and d zone in digital marketing and also talk about basic functions and factors of content marketing platforms.

    • 31:19
  • In this lecture session we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

    • 31:10
  • In this tutorial we learn about Guest posting puts your brand in front of a targeted audience, earns targeted traffic, and helps to position you as an expert in your field. Your primary objective of guest posting should be to reach a new audience, get in front of a related site's traffic, and build your brand.

    • 31:16
  • In this lecture session we learn about Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access and also talk about features of Off page social Bookmarking.

    • 30:58
  • In this lecture session we learn about Off Page SEO. On page Seo includes providing good content, good keyword selection, putting keywords in the correct places, giving appropriate titles for every page etc. Off page Seo includes link building, increasing link popularity, search engine, link exchange etc. In on page seo we will analyze the complete website.

    • 31:23
  • In this lecture session we learn about OFF page blog commenting Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry. It is about exchanging ideas or opinions about what people think or feel about a topic.

    • 32:03
  • In this tutorial we learn about Forum posting or Community is a part of off page SEO optimization. Join search forums which are related to your website. It makes a connection with that community in your business and also talks about features of OFF page Forum Posting.

    • 22:19
  • In this lecture session we learn about Google The Jagger update started over a month ago and lasted 3 weeks. The update included updating the PageRank of all spidered pages, updating the number of backlinks and most importantly, changing the way Google ranked websites for any search query.

    • 21:40
  • In this lecture session we learn that if your site loads in 2.9 seconds, it is faster than approximately 50% of the web. if your site loads in 1.7 seconds, it is faster than approximately 75% of the web. If your site loads in 0.8 seconds, it is faster than approximately 94% of the web and also talks about features of technical seo and loading speed.

    • 31:35
  • In this lecture session we learn about Off page infographics functions in digital marketing Off Page SEO is a technique which can be performed outside the website. It is a technique which is not only building links but optimizing brand name with the use of content, social media marketing and social bookmarking.

    • 21:53
  • In this lecture session we learn about AMP stands for “Accelerated Mobile Pages.” It is an Open Source Framework that was launched as a joint initiative by Google and several other technology and publishing companies. With AMP, it is possible to create simple mobile websites that load almost instantly.

    • 33:32
  • In this lecture session we learn about OFF page search engine ping and RSS submission and also talk about factors and features of OFF page search engine.

    • 12:47
  • In this lecture session we learn about The codename “Vince” describes a comprehensive and permanent change (Update) to Google's ranking algorithm. The algorithm change was announced in 2009 and soon after deployed worldwide. And also talk about basic functions of Google Update - Big Daddy and Vince Update.

    • 20:56
  • In this lecture session we learn about all other Google updates in brief and also talk about features and function of all google updates.

    • 40:02
  • In this lecture session we learn that Content marketing is important because it answers your audience's questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today's age, customers expect high-quality, consistent content from their favorite brands.

    • 10:45
  • In this lecture session we learn about technical seo schema markups and also talk about Schema markup informs the search engine precisely what your content is trying to convey on your web page. It converts unstructured data into structured data. Adding schema will help the search engine crawl better, raising the website's ranking while keeping other best practices of SEO in mind.

    • 31:40
  • In this lecture session we learn about Pagination is a web/SEO term used for a series of content that is broken up into a multi-page list. For example, on ecommerce websites, category pages often implement pagination to break up a series of products into multiple pages. On blogs, pagination is used when a list of articles spans across multiple pages and also talks about features of Technical SEO - LSI and Pagination.

    • 32:41
  • In this lecture session we learn about This new system that allows Google to crawl and store data far more efficiently. In fact, by Google's own account they were able to not only increase their index but provide far fresher results (50 percent fresher by their estimates) and also talk about features of Google Update - Caffeine and Mayday.

    • 31:17
  • In this lecture session we learn about The stated purpose of the Google Panda algorithm update was to reward high-quality websites and diminish the presence of low-quality websites in Google's organic search engine results. And also talk about the importance of Google Update - Panda Update.

    • 15:45
  • In this lecture session we learn about freshness and page layout in digital marketing page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.

    • 31:03
  • In this tutorial we learn about intro to local listing on google and also talk about A local listing (or local citation) is an online mention of the name, address, phone number, or website for a local business. These listings can occur in local directories, on websites or blogs, on social media, or within apps.

    • 31:31
  • In this lecture session we learn about how to do google local listing. There are several steps of getting your business listing on google and optimizing it.

    • 32:42
  • In this lecture session we learn about how to promote google local listing in organic and paid way and also talk about functions and factors of google local listing.

    • 32:19
  • In this lecture session we learn about Bing Places for Business is Microsoft's free business directory. It's equivalent to Google's Google My Business accounts, which also appear in local search results. Those who take advantage of this platform reap the benefits of exposure to over 1 billion monthly users—and get a big leg up on the competition and also talk about functions of Bing Places Business Listing.

    • 34:14
  • In this tutorial we learn about Bing paid promotion. Bing paid promotion is just like Google paid promotion and also talks about basic policies and factors of Bing paid promotions.

    • 31:23
  • In this lecture session we learn about what is google local ads call form. We also learn how to create google local ads call form and basic functions and features of local ads.

    • 30:59
  • In this lecture session we learn about If someone wants to advertise your business or product on Google, they can request to link your Business Profile to their advertising accounts. They can link to your: Google Ads account to advertise your businesses with business extensions.

    • 20:11
  • In this lecture session we learn that Yelp is by no means underperforming with up to 73 million new monthly users on their mobile app. And it doesn't end there, Yelp boasts over 100 million unique monthly users on their website. With numbers such as these, it is simple to see why it is such a great tool to use for your business and also talk about features of Yelp local business listings.

    • 31:24
  • In this lecture session we learn about viator tripadvisor listing in digital marketing and also talk about Viator is the world's largest online marketplace for tours, activities, and attractions. Viator is a Tripadvisor company and was acquired by Tripadvisor in 2014. When you sell your tours and activities on Viator, they're automatically distributed and sold on Viator's over 3,500 partner network, too.

    • 41:28
  • In this tutorial we learn about yellow pages and other local BPS and also talk about features and functions of yellow pages and other local BPS in brief.

    • 30:59
  • In this lecture session we learn about SEO reporting keywords analysis. Keyword analysis is the process of evaluating and analyzing keywords and search phrases to ascertain which ones might bring visitors to your website.

    • 31:13
  • In this lecture session we learn about SEO reporting keywords status report in digital marketing and also talk about factors and functions of SEO keywords status reports.

    • 30:23
  • In this lecture session we learn about A work report is a formal document that discusses information about a specific topic related to an aspect of your job. Most work reports are addressed to a particular audience such as a manager and also talk about features of the work report.

    • 30:40
  • In this lecture session we learn about A report is often information about an event and it can also be a work report, about a job which has been done. It gives factual information. A report is written in formal language and is impersonal. In conclusion you can give your personal evaluation based on the contents of the report and also talk about features of the work report.

    • 36:09
  • In this lecture session we learn about google analytics reports landing pages A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Once they're on your landing page, users are encouraged to take an action, such as joining your list or buying your products and also talk about features of google analytics reports.

    • 31:39
  • In this lecture session we learn about Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword and also talks about features of keywords locations.

    • 30:42
  • In this lecture session we learn about google analytics reports Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition.

    • 30:51
  • In this lecture session we learn about GA report goals GWT and landing page in digital marketing and also talk about features and factors of goal and landing page of the website.

    • 30:51
  • In this lecture session we learn about google search console sitemap errors. If you have a cache plugin or server-side cache, please flush the cache. If the issue remains, please disable and re-enable the sitemap feature (steps here) to force a cache reset. Most cache plugins allow you to exclude the sitemap URLs from being cached and/or minified.

    • 15:11
  • In this session we will learn about how to write good, professional marketing emails that shall give a good boost to your brand awareness. Further we will discuss the purpose of an email and SEO audit report. The video also talks about pointers on how to write a good email to your client. We will also learn how to create an SEO audit report as a pre-project report.

    • 30:42
  • In this session, we will talk about how to share the reports with the client after creating the reports via email. Further we will see how to create a pre project keywords analysis mail, the average monthly search data of the keywords. The video also talks about the competitor keywords and mapped pages. We will learn which keywords are most important for the client’s website to reflect in top searches.

    • 30:32
  • In this session we will learn about very important aspect of email marketing which is proposal. In this video we will see about the value of proposal and what kind of information should be included in the proposal. A proposal is a kind of information that is given to the client which includes the services of the organization and how these services can benefit the client if he accepts the proposal. Further we will take the example of a proposal on Social Media Marketing and how to target the right audience.

    • 30:27
  • In this session we will cover in depth the points that have to be kept in mind while creating a proposal. An effective proposal should contain the following: 1. About the Company 2. Services and Technologies covered by the company 3. Plan of Action 4. Keywords 5. Suggestions 6. Return 7. Activities 8. Previous samples and work 9. Costing and Payment Terms

    • 31:28
  • In this session we will start discussing the importance of a "Follow-up Mail". A follow up email is of utmost importance as it serves a reminder to the client. We will further discuss the circumstances when a follow up email is required and recommended. We will also discuss about the appropriate subject lines in case of different follow up emails. We will also see and study some templates regarding a follow up mail.

    • 15:32
  • In this session we will discuss about the monthly report mail. A monthly report provides a summary of all of the activities that have occurred and are in progress on a project during a given month. Further we will discuss how to write a monthly report email and what all should be included in the same.

    • 30:49
  • In this session we will discuss how to write an email regarding an invoice and a query mail. Such invoices are usually generated by the end of the month with the permission of the client. Further, we will see some samples of email which are addressed to the client requesting the approval and process of payment of delivered work.

    • 31:27