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Professional Diploma in Digital Marketing
You’ll get power-packed content covering all aspects of Digital Marketing & SEO. Upskill digital marketing expertise and create marketing strategies.Preview Professional Diploma in Digital Marketing course
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Digital Marketing means advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. Digital Marketing is one of the fastest growing industries today.
In essence, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and blogging are all great examples of digital marketing. Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience.
Uplatz offers this state-of-the-art Professional Diploma in Digital Marketing. It is a self-paced program with 50+ hours of power-packed content covering all aspects of Digital Marketing & SEO (Search Engine Optimization).
Get to grips with digital marketing. Whether you’re a beginner or a pro, or are hoping for a career change, this digital marketing diploma course covers everything. It is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.
The Professional Digital Marketing Diploma course is divided into modules which are helpful and easy-to-understand. This course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.
This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. The Digital Marketing Diploma aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations. This Digital Marketing Professional Diploma will teach you how to become an effective digital marketer with an inbound-first mindset.
Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of this Diploma course on Digital Marketing, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each module. Aside from just the theoretical aspects of digital marketing, each module includes activities which test your understanding of the course material, while also allowing you to think critically about each concept.
Course/Topic - Professional Diploma in Digital Marketing - all lectures
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In this lecture session we give you a basic digital marketing introduction and also cover basic information about digital marketing.
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In this lecture session we learn about digital marketing scope and also talk about how we can use digital marketing in the best way.
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In these lecture sessions we learn about what is google update and how essential to understand google update in digital marketing.
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In this lecture session we learn about various types of websites and also brief all the types of website in digital marketing.
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In this lecture session we learn about google latest update and we also talk about how we prevent us from google punishment.
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In this lecture session we learn about gives you overview about website what we see in our websites and how much we need improvement in our website.
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In this lecture session we learn about google latest update and we also learn about changes in google update in digital marketing.
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In this lecture session we learn about website core structure and also talk about the easiest way of developing a website for online promotion.
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In this lecture session we learn about all google updates and also talk about why google makes changes in every update in digital marketing.
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In this lecture session we learn about basic website page designing. How we create a website design.
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In these lecture sessions we learn about google updates impact on our website and promotion and also talk about how we prevent our website from google punishment.
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In this lecture session we learn about how we create or develop a website and also talk about the best way of designing and developing a website.
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In this lecture session we learn about social media basic introduction and also talk about how we use social media in digital marketing.
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In these lecture sessions we learn about different types of platforms in social media and also talk about the best platforms according to product in digital marketing.
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In this lecture session we learn about scope of social media marketing and also talk about the best techniques of promoting our product or services in social media.
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In this lecture session we learn about digital marketing terminology and also talk about basic techniques of digital marketing.
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In this lecture session we learn about digital marketing terminologies and brief description of digital marketing techniques.
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In this lecture session we learn about various types of websites and also brief all the types of website in digital marketing.
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In this lecture session we learn about gives you overview about website what we see in our websites and how much we need improvement in our website.
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In this lecture session we learn about basic website page designing. How we create a website design.
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In this lecture session we learn about how we create or develop a website and also talk about the best way of designing and developing a website.
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In this lecture session we learn about website core structure and also talk about the easiest way of developing a website for online promotion.
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In this lecture session we learn about search engine optimization, how we optimize our website organically and also talk about basic seo techniques.
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In this lecture session we learn about why a business need SEO and also talk about basic SEO techniques.
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In this lecture session we learn about components of SEO and also talk about different types of SEO components in digital marketing.
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In this lecture session we learn about ONpage seo and also talk about some basic ONPAGE techniques.
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In this tutorial we learn about search engine optimization ON PAGE one site on site SEO factors and also talk about different types of factors of SEO.
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In these lecture sessions we learn about Google search console. Google search console also known as web master.
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In this lecture session we learn about google search central and also talk about google search central techniques.
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In this lecture session we learn about Yahoo and bing webmaster and also talk about yahoo and bing promotion techniques in brief.
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In this lecture session we learn about meta tags and header tag in digital marketing and also talk about the importance of optimizing meta tag and header tag in digital marketing.
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In this tutorial we will learn about on-page blog activity along with steps for setting up blog on Blogger and WordPress websites. We will study about content sharing domain, creating account on sites where we can place content and get back links. We will also learn Types of content sharing such as we do for website promotion and the other for self promotion.
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In this session we will cover off page promotion, mainly blog posting on Blogger portal. We will also have a glimpse on on-page and off page tools and Google updates.
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Lesson 29 - WordPress Website Creation
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Lesson 30 - Google Analytics Intro
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In this tutorial we learn about google analytics goal report and also talk about the importance of google analytics in digital marketing.
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In these lecture sessions we learn about google tag manager and how we manage all tag in website and also talk about eCommerce in brief.
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In this lecture session we talk about google analytics vs GA4 and also talk about GA4 in brief.
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In these lecture sessions we learn about htaccess File in digital marketing and also talk about htaccess File basic functions in brief.
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In this tutorial we learn about SEO tool introduction. We have different types of SEO tools in digital marketing paid or unpaid.
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In this lecture session we learn about the back born of digital marketing “keywords” searching for good keywords a very big topic itself. In this tutorial we learn how we find keywords.
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In this lecture session we learn about SEO tools final and also talk about uses and importance of SEO tools in digital marketing.
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In this lecture session we learn about OFF page SEO. We give you a complete OFF page SEO introduction and also talk about uses and importance of OFF page SEO.
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In this lecture session we learn about article guest post, how guest posting works and complete information about guest posting.
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In this lecture session we learn about OFF page activities and also talk about all the types and techniques of OFF page SEO.
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In this tutorial we learn about technical SEO. What is technical SEO and why we need technical SEO and we also talk about basic techniques of doing technical seo.
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In this lecture session we learn about local business listings. Why we need local listings and we also cover the process of local business listing.
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In this lecture session we learn about google listing and bing listing we also cover the importance of listing your business on google and bing.
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In this session we overview you the SEO report and also cover needs of SEO report and the main objective of SEO report.
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In this lecture session we learn about how we manage SEO reports and also talk about the best technique of managing SEO reports.
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In this lecture sessions we learn about SEO report factors and also talk about the importance of SEO report in digital marketing.
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In this lecture session we learn about client function, why we need client email system and also cover importance of client email.
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In this lecture session we learn about google ads basic introduction and also talk about some functions of google ads in digital marketing.
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In these lecture sessions we learn about google ads search and text ads and also talk about google ads factors in brief.
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In this lecture session we talk about some important google ads tips and also learn about best techniques of google ads and keyword research tools.
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In this lecture session we learn about google ads cases and also talk about basic overview of cases in google ads.
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In this lecture session we learn about google ads display ads, how we create and run display ads and also cover the best technique of running a display ad.
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In this lecture session we learn about google display ad tips of creating and running the display and also talk about some importance of display ads in digital marketing.
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In this lecture session we learn about youtube ads introduction, we learn how we create a video ad and also cover best techniques of creating and running video ads.
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In this lecture sessions we talk about youtube ads tips and also talk about scope and uses of youtube ads in digital marketing.
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In this lecture session we learn about youtube overlays ads and also cover all types of ads that are present in youtube ads.
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In these lecture sessions we learn about google ads APPS promotion and also talk about different types of APPs promotion.
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In this lecture session we learn about gmail advertising is the most effective way of promoting your brand and also cover importance and uses of email advertisement.
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In this lecture sessions we learn about google ads shopping ads and also cover what is merchant centers in google ads
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In these lecture sessions we learn about yahoo ads we also cover the difference between google ads and yahoo ads and also talk about importance and factors of yahoo ads.
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In this lecture session we learn about microsoft advertising and also talk about merchant center in google ads.
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In this lecture session we learn about google express ads and also talk about importance google express ads.
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In this lecture session we learn about social media marketing and also talk about social media marketing scope and importance.
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In this lecture session we learn about facebook and also cover overview of facebook, basic difference between google ads and facebook ads.
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In this lecture session we learn about facebook groups and also talk about the process of joining a facebook group and the importance of facebook groups.
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In these lecture sessions we learn about facebook page, how we create a facebook page and how we manage our brand facebook page.
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In this lecture session we learn about facebook widget and also talk about the importance of facebook widget.
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In this lecture session we learn about facebook ads and also talk about different types of facebook ads.
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In this lecture session we learn about linkedIn introduction, linkedIn is a different platform of social media marketing.
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In this lecture session we learn about how we create a linkedIn account creation and also talk about best techniques of linkedIn account.
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In this lecture session we learn about linkedIn company creation and also talk about best techniques of company creation.
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In this lecture session we learn about linkedIn ads and also talk about linkedIn. LinkedIn is a different platform on social media marketing.
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In this lecture session we learn about social media platform twitter and also talk about some factors of twitter in brief.
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In this lecture session we learn about why we need content marketing and also talk about best techniques of content marketing in social media marketing.
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In this lecture session we learn about Quora marketing in brief and also talk about some important factors of Quora marketing.
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In this lecture session we learn about Quora posting and also talk about Quora posting techniques.
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In this lecture session we learn about medium in digital marketing, we overview you about medium and also talk about functions of medium in brief.
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In this lecture session we learn about medium posting and also talk about importance and scope of medium posting.
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In this tutorial we learn about Ezine articles and also cover all types of articles in Enzine in social media marketing.
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In this lecture session we learn about Wiki how, why we need wiki how and also cover importance and use of Wiki how in digital marketing.
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In this lecture session we learn about wikihow and other platforms similar to wiki how and also cover all platforms briefly.