Professional Diploma in Digital Marketing
You’ll get power-packed content covering all aspects of Digital Marketing & SEO. Upskill digital marketing expertise and create marketing strategies.Preview Professional Diploma in Digital Marketing course
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Digital Marketing means advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. Digital Marketing is one of the fastest growing industries today.
In essence, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and blogging are all great examples of digital marketing. Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience.
Uplatz offers this state-of-the-art Professional Diploma in Digital Marketing. It is a self-paced program with 50+ hours of power-packed content covering all aspects of Digital Marketing & SEO (Search Engine Optimization).
Get to grips with digital marketing. Whether you’re a beginner or a pro, or are hoping for a career change, this digital marketing diploma course covers everything. It is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.
The Professional Digital Marketing Diploma course is divided into modules which are helpful and easy-to-understand. This course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.
This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. The Digital Marketing Diploma aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations. This Digital Marketing Professional Diploma will teach you how to become an effective digital marketer with an inbound-first mindset.
Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of this Diploma course on Digital Marketing, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each module. Aside from just the theoretical aspects of digital marketing, each module includes activities which test your understanding of the course material, while also allowing you to think critically about each concept.
Course/Topic - Professional Diploma in Digital Marketing - all lectures
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In this lecture session we give you a basic digital marketing introduction and also cover basic information about digital marketing.
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In this lecture session we learn about digital marketing scope and also talk about how we can use digital marketing in the best way.
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In these lecture sessions we learn about what is google update and how essential to understand google update in digital marketing.
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In this lecture session we learn about various types of websites and also brief all the types of website in digital marketing.
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In this lecture session we learn about google latest update and we also talk about how we prevent us from google punishment.
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In this lecture session we learn about gives you overview about website what we see in our websites and how much we need improvement in our website.
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In this lecture session we learn about google latest update and we also learn about changes in google update in digital marketing.
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In this lecture session we learn about website core structure and also talk about the easiest way of developing a website for online promotion.
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In this lecture session we learn about all google updates and also talk about why google makes changes in every update in digital marketing.
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In this lecture session we learn about basic website page designing. How we create a website design.
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In these lecture sessions we learn about google updates impact on our website and promotion and also talk about how we prevent our website from google punishment.
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In this lecture session we learn about how we create or develop a website and also talk about the best way of designing and developing a website.
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In this lecture session we learn about social media basic introduction and also talk about how we use social media in digital marketing.
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In these lecture sessions we learn about different types of platforms in social media and also talk about the best platforms according to product in digital marketing.
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In this lecture session we learn about scope of social media marketing and also talk about the best techniques of promoting our product or services in social media.
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In this lecture session we learn about digital marketing terminology and also talk about basic techniques of digital marketing.
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In this lecture session we learn about digital marketing terminologies and brief description of digital marketing techniques.
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In this lecture session we learn about various types of websites and also brief all the types of website in digital marketing.
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In this lecture session we learn about gives you overview about website what we see in our websites and how much we need improvement in our website.
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In this lecture session we learn about basic website page designing. How we create a website design.
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In this lecture session we learn about how we create or develop a website and also talk about the best way of designing and developing a website.
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In this lecture session we learn about website core structure and also talk about the easiest way of developing a website for online promotion.
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In this lecture session we learn about search engine optimization, how we optimize our website organically and also talk about basic seo techniques.
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In this lecture session we learn about why a business need SEO and also talk about basic SEO techniques.
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In this lecture session we learn about components of SEO and also talk about different types of SEO components in digital marketing.
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In this lecture session we learn about ONpage seo and also talk about some basic ONPAGE techniques.
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In this tutorial we learn about search engine optimization ON PAGE one site on site SEO factors and also talk about different types of factors of SEO.
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In these lecture sessions we learn about Google search console. Google search console also known as web master.
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In this lecture session we learn about google search central and also talk about google search central techniques.
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In this lecture session we learn about Yahoo and bing webmaster and also talk about yahoo and bing promotion techniques in brief.
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In this lecture session we learn about meta tags and header tag in digital marketing and also talk about the importance of optimizing meta tag and header tag in digital marketing.
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In this tutorial we will learn about on-page blog activity along with steps for setting up blog on Blogger and WordPress websites. We will study about content sharing domain, creating account on sites where we can place content and get back links. We will also learn Types of content sharing such as we do for website promotion and the other for self promotion.
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In this session we will cover off page promotion, mainly blog posting on Blogger portal. We will also have a glimpse on on-page and off page tools and Google updates.
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Lesson 29 - WordPress Website Creation
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Lesson 30 - Google Analytics Intro
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In this tutorial we learn about google analytics goal report and also talk about the importance of google analytics in digital marketing.
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In these lecture sessions we learn about google tag manager and how we manage all tag in website and also talk about eCommerce in brief.
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In this lecture session we talk about google analytics vs GA4 and also talk about GA4 in brief.
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In these lecture sessions we learn about htaccess File in digital marketing and also talk about htaccess File basic functions in brief.
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In this tutorial we learn about SEO tool introduction. We have different types of SEO tools in digital marketing paid or unpaid.
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In this lecture session we learn about the back born of digital marketing “keywords” searching for good keywords a very big topic itself. In this tutorial we learn how we find keywords.
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In this lecture session we learn about SEO tools final and also talk about uses and importance of SEO tools in digital marketing.
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In this lecture session we learn about OFF page SEO. We give you a complete OFF page SEO introduction and also talk about uses and importance of OFF page SEO.
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In this lecture session we learn about article guest post, how guest posting works and complete information about guest posting.
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In this lecture session we learn about OFF page activities and also talk about all the types and techniques of OFF page SEO.
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In this tutorial we learn about technical SEO. What is technical SEO and why we need technical SEO and we also talk about basic techniques of doing technical seo.
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In this lecture session we learn about local business listings. Why we need local listings and we also cover the process of local business listing.
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In this lecture session we learn about google listing and bing listing we also cover the importance of listing your business on google and bing.
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In this session we overview you the SEO report and also cover needs of SEO report and the main objective of SEO report.
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In this lecture session we learn about how we manage SEO reports and also talk about the best technique of managing SEO reports.
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In this lecture sessions we learn about SEO report factors and also talk about the importance of SEO report in digital marketing.
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In this lecture session we learn about client function, why we need client email system and also cover importance of client email.
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In this lecture session we learn about google ads basic introduction and also talk about some functions of google ads in digital marketing.
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In these lecture sessions we learn about google ads search and text ads and also talk about google ads factors in brief.
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In this lecture session we talk about some important google ads tips and also learn about best techniques of google ads and keyword research tools.
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In this lecture session we learn about google ads cases and also talk about basic overview of cases in google ads.
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In this lecture session we learn about google ads display ads, how we create and run display ads and also cover the best technique of running a display ad.
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In this lecture session we learn about google display ad tips of creating and running the display and also talk about some importance of display ads in digital marketing.
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In this lecture session we learn about youtube ads introduction, we learn how we create a video ad and also cover best techniques of creating and running video ads.
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In this lecture sessions we talk about youtube ads tips and also talk about scope and uses of youtube ads in digital marketing.
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In this lecture session we learn about youtube overlays ads and also cover all types of ads that are present in youtube ads.
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In these lecture sessions we learn about google ads APPS promotion and also talk about different types of APPs promotion.
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In this lecture session we learn about gmail advertising is the most effective way of promoting your brand and also cover importance and uses of email advertisement.
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In this lecture sessions we learn about google ads shopping ads and also cover what is merchant centers in google ads
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In these lecture sessions we learn about yahoo ads we also cover the difference between google ads and yahoo ads and also talk about importance and factors of yahoo ads.
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In this lecture session we learn about microsoft advertising and also talk about merchant center in google ads.
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In this lecture session we learn about google express ads and also talk about importance google express ads.
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In this lecture session we learn about social media marketing and also talk about social media marketing scope and importance.
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In this lecture session we learn about facebook and also cover overview of facebook, basic difference between google ads and facebook ads.
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In this lecture session we learn about facebook groups and also talk about the process of joining a facebook group and the importance of facebook groups.
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In these lecture sessions we learn about facebook page, how we create a facebook page and how we manage our brand facebook page.
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In this lecture session we learn about facebook widget and also talk about the importance of facebook widget.
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In this lecture session we learn about facebook ads and also talk about different types of facebook ads.
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In this lecture session we learn about linkedIn introduction, linkedIn is a different platform of social media marketing.
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In this lecture session we learn about how we create a linkedIn account creation and also talk about best techniques of linkedIn account.
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In this lecture session we learn about linkedIn company creation and also talk about best techniques of company creation.
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In this lecture session we learn about linkedIn ads and also talk about linkedIn. LinkedIn is a different platform on social media marketing.
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In this lecture session we learn about social media platform twitter and also talk about some factors of twitter in brief.
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In this lecture session we learn about why we need content marketing and also talk about best techniques of content marketing in social media marketing.
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In this lecture session we learn about Quora marketing in brief and also talk about some important factors of Quora marketing.
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In this lecture session we learn about Quora posting and also talk about Quora posting techniques.
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In this lecture session we learn about medium in digital marketing, we overview you about medium and also talk about functions of medium in brief.
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In this lecture session we learn about medium posting and also talk about importance and scope of medium posting.
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In this tutorial we learn about Ezine articles and also cover all types of articles in Enzine in social media marketing.
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In this lecture session we learn about Wiki how, why we need wiki how and also cover importance and use of Wiki how in digital marketing.
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In this lecture session we learn about wikihow and other platforms similar to wiki how and also cover all platforms briefly.
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In this lecture session we learn about video promotion in digital marketing and also cover all types of video promotion.
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In this lecture session we learn about image designing with canva. Canva is an image designing tool and also covers all themes and types of images in canva.
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In this session we will be discussing about the introductory topics of email marketing. We will be discussing about the different types of titles in an email and what kinds of email tiles will encourage a user to open the email. Further we will see what all formats are supported by an email account and how to send graphical and HTML format emails through external tools.
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In this session we will discuss about the importance of email marketing and why email marketing is used. This video talks about the few benefits of email marketing such as Direct reach, High response rate and low cost. Further we will see the impact of a good subject line in as email. We will discuss about the further importance and benefits of email marketing. This video talks about the how to get success in email marketing. This video shows how email should be inbox and not spam and low bounce, low spam.
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In this session we will discuss about the email marketing platforms such as mail250, mail chimp, Zoho Mail and Sendin blue. This video further shows us how to work on the platforms. In this session we will discuss about the email marketing platforms such as mail250, mail chimp, Zoho Mail and Sendin blue. This video further shows us how to work on the platforms. In this tutorial the tutor will explain how to create a campaign on these account and link these accounts to your e-commerce platforms. So whenever a new product is added to the platform the users will get a notification for the same automatically. Lastly we will see the difference between transactional email and marketing platform.
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In this session we will discuss about the complete process of email sending. We will further discuss about the 2 types of email templates – code based and template based. This video will explain how to add the user data to the campaign by creating audience and we will also see how to import csv data files. Lastly we will see how to use the Reports feature to view the status of the sent emails.
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This video tutorial explains in details about a very good email marketing tool which is Zoho mail. We will learn in this tutorial about how to create an email campaign on Zoho. Further will see how to create the content using the types of templates available on Zoho, such as Saved templates, Pre-designed templates and Basic templates.
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In this session we will be discussing in detail the structure of Sendinblue with explanation on the interface. The process on Sendinblue is quite similar to Zoho as in this tool also you have to create a campaign and design the template before sending the emails.
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Sendinblue is a marketing tool which is being successfully used by a lot of companies. In this video will discuss the benefits of these email marketing tools, their costing, limitations, server etc. The video also does a comparative analysis of these email marketing tools on templates, customization, how much data can be added, etc.
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In this lecture session we learn about inbound marketing in digital marketing and also cover factors and importance of inbound marketing.
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In this lecture session we learn about hubspot form in email marketing and also talk about other techniques of hubspot briefly.
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In this lecture session we learn about hubspot form chat introduction and also cover overview why we need chat in hubspot in email marketing.
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In this lecture session we learn about hubspot chat installation guide and also cover the best technique of installation of chat guide in hubspot.
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In this lecture session we discuss facebook marketplace, we give you basic introduction about how facebook marketplace work and why we need facebook marketplace.
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In this lecture session we learn about facebook marketplace in detail and also cover all the factors of facebook marketplace in social media marketing.
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In this lecture session we learn about youtube channel optimization and also cover the best technique of optimization of your youtube channel in brief.
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In this lecture session we learn about youtube video optimization and also learn how to optimize youtube video in the best way.
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In this lecture session we learn about figma tool and also cover the best technique of using figma tool and importance of figma tool.
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In this lecture session we learn about ads writing and word stream in digital marketing and also talk about scope ads writing and word stream.
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In this lecture session we learn about copywriting, why we need to prevent us from copywriting and also talk about factors of copywriting in brief.
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This video describes what are the core web vitals and why are they important for the SEO of a website.
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In this video you will learn how to fix or optimize the core web vitals of a website that can help in the SEO ranking of the site.
· A comprehensive, easy-to-understand look at the topics concerning digital marketing
· Material focused on the UK, while also touching on global aspects
· End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action
· Can be completed anywhere with an internet connection.
· Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce.
· Hone techniques in segmentation, customer insight, CRM, analytics, automation, and more.
· Apply core digital marketing skills like market research, SEO, and funnel optimization on the job.
· Launch multi-channel brand, acquisition, and retention campaigns.
· Add new skills to your resume and advance your career.
Professional Diploma in Digital Marketing - course curriculum
1. Introduction to Digital Marketing
2. Website Planning and Creation
3. Search Engine Optimisation (SEO)
4. Search Engine Marketing
5. Social Media Marketing
6. Content Marketing & Strategy.
7. Web Analytics
8. Digital Media Planning and Buying
9. Web Remarketing
10. Email Marketing
11. Design Essentials
12. Mobile Marketing
13. E-Commerce Management
14. Online Reputation Management
15. Adsense, Blogging, and Affiliate Marketing
16. Video Marketing
17. Marketing Automation, Influencer & Podcast Marketing
The Professional Diploma in Digital Marketing Certification ensures you know planning, production and measurement techniques needed to stand out from the competition.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO),
Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.
A digital marketer can take up multiple roles and use various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to the customers. For each digital channel, a digital marketer focuses on a unique objective to measure the company's performance across channels
Uplatz online training guarantees the participants to successfully go through the Professional Diploma in Digital Marketing Certification provided by Uplatz. Uplatz provides appropriate teaching and expertise training to equip the participants for implementing the learnt concepts in an organization.
Course Completion Certificate will be awarded by Uplatz upon successful completion of the Professional Diploma in Digital Marketing online course.
The Professional Diploma in Digital Marketing draws an average salary of $125,000 per year depending on their knowledge and hands-on experience.
Digital marketing specialists are most in-demand, while the media coordinator role is experiencing the fastest growth.” Indeed, LinkedIn says that half of the top 10 jobs posted on LinkedIn are in the digital or media space.
Digital marketing is the right career choice in 2022. There is massive growth in how digital marketing budgets have grown over the years and are expected to take the lion's share of marketing budgets in 2020
Note that salaries are generally higher at large companies rather than small ones. Your salary will also differ based on the market you work in.
Digital Marketing Specialist.
Digital Marketing Executive.
SEO/Digital marketing Executive.
Q1. How can you categorize Digital marketing?
Inbound Marketing |
Outbound Marketing |
Pulls in interested costumers |
Pushes regardless of interest |
Written according to the consumer’s needs |
Written according to the product’s needs |
A part of content consumption |
Disrupts content consumption |
Natural habitat: blogs, social media, search, influencer marketing, opt-in emails. |
Natural habitat: display ads, telemarketer scripts, magazines, TV ads, billboards. |
Q2. Explain Digital marketing?
Ans: Digital marketing is all about the tactics for brand marketing via online channels. It includes various techniques like SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc.
Q3. What are the different types of Digital Marketing?
Ans: Different Digital Marketing aspects –
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Social Media Marketing
- E-commerce Marketing
Q4. What are the most effective ways to increase traffic to your website?
Ans: The most popular and effective ways to increase traffic to your website are-
- Paid search
- Display advertising
- Content marketing
- Writing crisp headlines
- SEO activities
- Content optimization
- Targeting long-tail keywords
- Guest blogging
- Seeking referral traffic
- Posting content on LinkedIn
- Linking Internally
- Email marketing
Q5. Define SEO.
Ans: SEO or Search Engine Optimization is the process of increasing the quantity and quality of website traffic by increasing the visibility to users of a web search engine. SEO is the practice of getting traffic from the organic, editorial or natural search results on search engines.
Q6. Explain keywords in Digital marketing? How important is it for SEO?
Ans: A keyword is the most significant and fundamental element of Search Engine Optimization. Users use keywords to search for a product or service on the internet.
Keywords are the core of all your SEO efforts. They are crucial for better rankings in the search engine result pages (SERPs). It is really important to make your website SEO optimized for keywords that are relevant to your business. This would help your website’s pages to rank higher in search engines which makes it easier for people to find your website.
Q7. What are the key areas where you can use keywords to optimize your site ranking?
Ans: For better page ranking, keywords can be used in the following areas-
- Website URL
- Website Title
- Meta tag
- Web page content
- Body text
- Headlines
Q8. What are the different types of SEO?
Ans: White hat SEO – It is the most popular SEO technique that utilizes methods and techniques to improve search engine rankings of a site which do not run afoul of search engine guidelines. White hat SEO uses techniques like high-quality content, link acquisition, website HTML optimization, and restructuring. With White hat SEO, you can expect a long-lasting growth in your rankings.
Black hat SEO – It exploits the various weaknesses in the search engines algorithms to get high rankings. The Black hat SEO is not in accordance with the SEO guidelines set by search engines. Some of the black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using these techniques, you can expect unpredictable, quick but short-lasting growth in rankings.
Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both. It is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques.
Q9. What are on-page and off-page optimization?
Ans:
On-page |
Off-page |
It refers to factors that you can optimize on your own website to grow traffic. |
Of-page SEO is all about your online reputation. It includes acquiring backlinks for your page from the authority sites in your niche. |
The main components involved in on-page optimization are – Title of the page, Meta description tag, Optimized Image with alt tags, URL structure, High-quality content, Optimized internal links. |
The main components involved in off-page optimization are – Acquiring Backlinks, Leveraging social interaction with your site, Promote your content via social channels, Add social book markings, Guest Blogging |
Q10. Name some useful Digital Marketing tools.
Ans:
- Keyword Discovery
- RankWatch
- Moz
- Alexa Ranking
- Google Analytics
- Crazy Egg Heatmaps
- Favicon Generator
- XML Sitemap Generator
- SubmitExpress Link Popularity
- Digital Point Keyword Tracker
- Google Trends
- Google Keyword Planner
- Kissmetrics
- SEMrush
- Ahrefs
- Buzzsumo
- AdExpresso
- Buffer App
- MailChimp
- Unbounce
- Hasoffers