It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data.
Without Google Analytics marketing and operations related to company websites would be pure guess work. With the use of this software companies can grow and formulate strategies for marketing, operations and sales.

This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioural data, audience conversion and will have an extremely well-rounded knowledge base with this software.

Remember, being proficient in Google Analytics will easily set you apart in the job market.

In order to earn your certification, you’ll sit an online exam. We provide interactive quizzes after each module to ensure you're fully prepared for the real thing. Once you've passed with at least 80%, you'll be awarded the certificate.

Module 1: Introduction to Google Analytics

Intro Definitions – Part 1
Intro Definitions – Part 2
How Google Analytics Works

Module 2: Fundamentals of Google Analytics

Build Analytics Infrastructure
Setting Up Conversion Data
Input New Users
Setting Up Conversion Data
Examine Extra Points

Module 3: Basics of Google Analytics

Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views

Module 4: Reports in Google Analytics

Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
Cross Development
All Referrals
Campaign
Keywords
Social
Webmaster Tools

Module 5: Behavioural Reports

Behavioural Reports Intro
Dimensions
Content Drilldown
Landing Pages
Esist Pages
Events
Event Flow Report
Working With Events
Site Search Report- Part1
Working Site Report
Site Search Report- Part2
Site Search Report- Part3
Behaviour Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing AdSense
Experiments
Inpage Analytics

Module 6: Audience

Audience Reports
Location Report
Language
Behaviour
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart

Module 7: Conversions

Intro To Module 7
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion

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Career Path

• Digital Marketing Manager
• SEO Specialist
• PPC Specialist
• Online Marketing Manager
• Assistant Digital Marketer
• SEO Consultant