• phone icon +44 7459 302492 email message icon support@uplatz.com
  • Register

BUY THIS COURSE (USD 17 USD 41)
4.8 (2 reviews)
( 10 Students )
 

GenAI in Marketing: Campaigns, Content, and Customer Insights

Leverage Generative AI to supercharge marketing campaigns, automate content, and extract deep customer insights.
( add to cart )
ALL COURSES Course URL
Save 59% Offer ends on 31-Dec-2025
Course Duration: 10 Hours
Preview GenAI in Marketing: Campaigns, Content, and Customer Insights course
  Price Match Guarantee   Full Lifetime Access     Access on any Device   Technical Support    Secure Checkout   Course Completion Certificate
Trending
Bestseller
Cutting-edge
Coming Soon

Students also bought -

Completed the course? Request here for Certificate. ALL COURSES

GenAI in Marketing: Campaigns, Content, and Customer Insights is a future-forward course tailored to help marketers, content creators, and business strategists harness the transformative potential of generative AI in the marketing landscape. Whether you're looking to optimize campaign performance, generate high-converting content, or personalize customer experiences, this course equips you with actionable strategies and prompt-based tools using platforms like ChatGPT, Claude, Midjourney, DALL·E, and other GenAI applications.
 
Generative AI (GenAI) is revolutionizing how marketing is done. From automatically writing compelling copy and crafting personalized email sequences to analyzing customer feedback and generating product visuals—GenAI brings creativity, scale, and intelligence to the fingertips of modern marketers. This course demystifies GenAI tools and shows how they integrate with common martech stacks like CRMs, CMSs, analytics platforms, and marketing automation systems.
 
What is GenAI in Marketing?
 
GenAI in marketing refers to the application of AI models that generate content, data insights, designs, or strategies to accelerate and enhance marketing workflows. These AI models can ideate campaign strategies, draft emails, write social media posts, segment customers, and even simulate audience reactions. By embedding GenAI into everyday marketing tasks, professionals can improve productivity, drive personalization, and uncover insights that previously took days to uncover.
 
This course walks you through building GenAI-assisted marketing systems—tailored to your brand voice, aligned with your KPIs, and optimized for impact.
 
How to Use This Course
 
To fully benefit from the course:
  • Start with understanding GenAI’s role and limitations in marketing.
  • Work through hands-on modules that show how to prompt AI tools for blog writing, keyword research, audience segmentation, creative generation, and more.
  • Download and customize templates for AI-driven campaigns, content calendars, and customer analysis prompts.
  • Participate in live projects like generating a campaign strategy or building a customer persona using AI prompts.
  • Apply learned concepts to your own marketing projects, and build an AI marketing playbook customized to your brand.
By the end, you’ll be equipped to scale creative production, target campaigns more effectively, and derive real-time insights using GenAI.

Course/Topic 1 - Coming Soon

  • The videos for this course are being recorded freshly and should be available in a few days. Please contact info@uplatz.com to know the exact date of the release of this course.

    • 01:20
Course Objectives Back to Top
By the end of this course, you will be able to:
 
  1. Understand the core principles and applications of GenAI in digital marketing.
  2. Use AI tools to generate high-quality marketing content across multiple formats.
  3. Build AI-powered campaign strategies and creative briefs using structured prompts.
  4. Extract and analyze customer insights from reviews, feedback, and behavioral data using GenAI.
  5. Automate social media scheduling, email sequences, and blog planning with AI.
  6. Design AI-assisted buyer personas and segment audiences dynamically.
  7. Create visual assets using image generation tools like DALL·E and Midjourney.
  8. Evaluate GenAI outputs for brand tone, compliance, and SEO optimization.
  9. Integrate GenAI into marketing workflows using tools like Zapier, HubSpot, and Notion.
  10. Build an internal GenAI Marketing Toolkit and AI Content Governance guide.
Course Syllabus Back to Top
Course Syllabus
 
Module 1: Introduction to Generative AI in Marketing
  • What is GenAI and How It Works
  • The Marketer’s AI Stack: LLMs, Diffusion Models, APIs
  • GenAI Ethics: Trust, Compliance & Brand Voice
Module 2: Prompt Engineering for Marketers
  • Prompting Techniques for High-Quality Content
  • Using the 5C Framework for Marketing Prompts
  • Personalization, Segmentation, and Brand Context
Module 3: AI-Powered Content Generation
  • Generating Blog Posts, Product Descriptions, and Landing Page Copy
  • SEO-Optimized Prompts and Keyword Research
  • Content Planning and Repurposing
Module 4: Social Media & Email Campaign Automation
  • AI-Generated Social Media Calendars
  • Email Nurture Sequences and Subject Line Optimization
  • Scheduling and Integration with Tools like Buffer or Mailchimp
Module 5: Visual & Creative Asset Generation
  • Introduction to DALL·E, Midjourney, Canva AI
  • Creating Banner Ads, Thumbnails, and Ad Creatives
  • Brand Consistency with Style-Prompting
Module 6: GenAI for Customer Insights
  • Analyzing Reviews and Feedback with LLMs
  • Building Buyer Personas from Behavioral Data
  • Sentiment Analysis and Trend Detection
Module 7: Campaign Strategy with GenAI
  • Using AI to Brainstorm Marketing Campaigns
  • Audience Targeting and A/B Test Planning
  • AI-Powered SWOT and Competitive Analysis
Module 8: Personalization & Dynamic Segmentation
  • Creating Hyper-Personalized Messaging
  • AI for Predictive Customer Segmentation
  • Building Dynamic Funnels Using GenAI Insights
Module 9: AI Workflow Integration
  • Using Zapier, Make, and Webhooks to Trigger AI Actions
  • Connecting GenAI to CRMs and CMSs
  • Managing Content Calendars and Campaigns with AI Assistants
Module 10: Governance & Content QA
  • Reviewing AI Content for Accuracy and Brand Tone
  • Legal and Ethical Considerations in GenAI
  • Building an Internal Review and Approval Process
Module 11: GenAI in Real-World Brands
  • Case Studies: GenAI in B2B, B2C, DTC
  • What Worked and What Didn't
  • ROI of AI-Driven Campaigns
Module 12: Capstone Project – AI Campaign Launch
 
  • Define Campaign Objective
  • Generate AI Content and Creative
  • Launch, Monitor, and Report
Certification Back to Top
Upon successful completion of this course, learners will receive the Certificate of Completion in GenAI in Marketing: Campaigns, Content, and Customer Insights from Uplatz. This certification validates your expertise in integrating generative AI tools into digital marketing practices to improve campaign effectiveness, content production, and customer understanding.
 
The certificate demonstrates your proficiency in leveraging AI tools like ChatGPT, Claude, DALL·E, and others to create personalized content, automate workflows, extract insights, and build campaign strategies—skills highly sought after in today’s data-driven marketing environment.
 
As GenAI reshapes the creative process and analytical workflows in marketing, certified professionals stand out as forward-thinking strategists equipped with both technical fluency and brand sensitivity. Whether you work in content marketing, advertising, email marketing, or analytics, this certificate signals your ability to lead AI adoption with creativity, governance, and impact.
Career & Jobs Back to Top
Generative AI is becoming a game-changer in marketing, and professionals who understand how to apply it effectively are in high demand. With this course, learners unlock job opportunities in both traditional and digital-first companies looking to scale creativity and efficiency.
 
Potential roles include:
  • AI Marketing Specialist
  • Content Strategist (AI Focused)
  • Digital Marketing Manager (GenAI Integration)
  • Growth Marketer / Campaign Lead (AI-Enabled)
  • AI Content Writer / Copywriter
  • Customer Insights Analyst (GenAI)
  • Marketing Automation Specialist
  • Creative Technologist (AI Tools)
This course also benefits freelancers, consultants, and entrepreneurs looking to improve their content workflows and personalize engagement at scale. Marketing agencies are increasingly offering AI-augmented services, and trained professionals will be leading this shift.
 
The practical skills gained—such as prompt crafting, campaign generation, and AI-driven segmentation—apply to industries including e-commerce, SaaS, healthcare, edtech, fintech, and more. Whether you work in a startup or an enterprise, this course empowers you to use GenAI not just as a tool but as a strategic partner in growth.
 
As AI transforms the marketing landscape, your ability to blend creativity with AI fluency becomes a defining career advantage.
Interview Questions Back to Top
1. What is GenAI and how is it applied in marketing?
GenAI refers to AI models that can generate content or insights. In marketing, it’s used for content creation, audience targeting, and campaign automation.
 
2. What tools are commonly used for GenAI marketing?
Tools include ChatGPT, Claude, DALL·E, Midjourney, Jasper, Copy.ai, Canva AI, and integrations via Zapier or HubSpot.
 
3. How does prompt engineering help in marketing content creation?
Well-crafted prompts guide AI to produce content that is on-brand, context-aware, and tailored to specific formats like blogs or ads.
 
4. How can GenAI enhance customer segmentation?
It can analyze customer data and behavior to build predictive segments and dynamic personas that evolve with real-time inputs.
 
5. What are the risks of using GenAI in marketing?
Risks include brand inconsistency, factual errors, bias, and lack of originality if prompts are not carefully constructed.
 
6. How can GenAI be used to generate visual assets?
Image generation tools like DALL·E or Midjourney can create custom visuals from text prompts, including banners, thumbnails, and product images.
 
7. What is AI-powered personalization in marketing?
Using GenAI to generate personalized messages, offers, or content variations based on user behavior or profile data.
 
8. How do you evaluate GenAI-generated content?
By checking tone consistency, factual accuracy, SEO alignment, and whether the content meets campaign objectives.
 
9. What is the role of AI in campaign strategy planning?
GenAI can brainstorm campaign ideas, simulate customer reactions, perform SWOT analysis, and assist in channel planning.
 
10. How do you ensure ethical use of GenAI in marketing?
Set content guidelines, avoid hallucinations or stereotypes, review AI outputs carefully, and ensure compliance with brand and data policies.
Course Quiz Back to Top
Start Quiz
Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.

Q19. How do I enrol in Uplatz video courses?
A19. To enroll, click on "Buy This Course," You will see this option at the top of the page.
a) Choose your payment method.
b) Stripe for any Credit or debit card from anywhere in the world.
c) PayPal for payments via PayPal account.
d) Choose PayUmoney if you are based in India.
e) Start learning: After payment, your course will be added to your profile in the student dashboard under "Video Courses".

Q20. How do I access my course after payment?
A20. Once you have made the payment on our website, you can access your course by clicking on the "My Courses" option in the main menu or by navigating to your profile, then the student dashboard, and finally selecting "Video Courses".

Q21. Can I get help from a tutor if I have doubts while learning from a video course?
A21. Tutor support is not available for our video course. If you believe you require assistance from a tutor, we recommend considering our live class option. Please contact our team for the most up-to-date availability. The pricing for live classes typically begins at USD 999 and may vary.
Back to Top



BUY THIS COURSE (USD 17 USD 41)