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Premium Career Track - Chief Executive Officer (CEO)

This program consists of courses that will help you acquire skills to aim for the top job (CEO) position in a reputed organization. Lead your company.
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Course Duration: 300 Hours
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This Premium Career Track - Chief Executive Officer (CEO) program by Uplatz includes the following courses:

1. Leadership and Management

2. Project Management Fundamentals

3. Product Management

4. Fundamentals of Marketing 

5. Fundamentals of Digital Marketing

6. Microsoft Project

7. Microsoft Project (basic to advanced)

8. Business Intelligence and Data Analytics

9. Microsoft Excel 

10. Google Sheets

 

The Chief Executive Officer (CEO) is the highest-ranking executive in a company. Also referred to as the Managing Director (MD) or President in some organizations, the CEO is responsible for making major corporate decisions, managing the overall operations of the company, and implementing strategies to achieve the organization's goals and objectives.

The CEO's role involves a wide range of responsibilities, including:

1. Strategic Planning: Developing and executing the company's long-term strategies, vision, and mission.

2. Decision Making: Making critical decisions on behalf of the company, including financial matters, resource allocation, and major investments.

3. Leadership: Providing leadership and direction to the executive team and employees, inspiring and motivating them to achieve company goals.

4. Stakeholder Management: Representing the company to various stakeholders, including shareholders, customers, employees, partners, and the public.

5. Financial Management: Overseeing financial performance, ensuring financial stability, and driving revenue growth and profitability.

6. Risk Management: Identifying and managing risks that may affect the company's operations and performance.

7. Corporate Governance: Ensuring compliance with legal and regulatory requirements, as well as maintaining ethical business practices.

8. Talent Development: Attracting and retaining top talent, as well as fostering a positive corporate culture.

9. External Relations: Building and maintaining relationships with industry peers, government officials, and other key influencers.

10. Performance Evaluation: Monitoring the company's performance and implementing necessary changes to improve overall efficiency and effectiveness.

 

The CEO typically reports directly to the Board of Directors and works closely with other C-suite executives to ensure alignment and coordination across different functions within the organization. The role of the CEO can vary depending on the company's size, industry, and structure, but ultimately, they are responsible for leading the company toward success and achieving its strategic objectives.

Course/Topic 1 - Leadership and Management - all lectures

  • In this lecture session we learn about honesty and integrity in leadership and management and also talk about some basic terms of leadership and management.

    • 23:44
  • In this lecture session we learn about how confidence is a must in leadership and management and also talk about the importance of confidence in leadership and management.

    • 34:07
  • In this tutorial we learn about A soft skill is a personal attribute that supports situational awareness and enhances an individual's ability to get a job done. The term soft skills is often used as a synonym for people skills or emotional intelligence.

    • 20:31
  • In this lecture session we learn about Soft skills, also called people skills, are the mix of social and interpersonal skills, character traits, and professional attitudes that all jobs require. Teamwork, patience, time management, communication, are just a few examples.

    • 22:58
  • In this lecture session we learn that Communication in teams is more than just efficient work. It allows everyone on the team to be educated on any topic that may affect their work. Moreover, it develops trust, builds camaraderie among the team members, boosts morale, and helps employees stay engaged in the workplace.

    • 26:44
  • In this lecture session we learn about Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.

    • 29:21
  • In this lecture session we learn about what commitment Concentration – leadership commitment involves making a personal decision to support the change no matter what. It is incongruous to ask for change in others while failing to exhibit the same level of commitment. Concentration requires maintaining focus throughout the change not just at the beginning.

    • 15:12
  • In this lecture session we learn about Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.

    • 36:11
  • In this lecture session we learn that Motivational leadership is defined by positivity and vision. Motivational leaders make decisions, set clear goals and provide their teams with the empowerment and tools to achieve success. Motivational leaders evoke and see the best in their employees, inspiring them to work toward a common goal.

    • 30:53
  • In this lecture session we learn about A primary task of leadership is to direct attention. To do so, leaders must learn to focus their own attention. When we speak about being focused, we commonly mean thinking about one thing while filtering out distractions.

    • 28:19
  • In this tutorial we learn about Marketing analytics helps collect and strengthen data from across all marketing channels. This information is key to improving marketing efforts and driving them forward to achieve business goals.

    • 37:05
  • In this lecture session we learn about Marketing automation is the integration of data and processes from other sales and marketing channels into an organized central platform. A comprehensive marketing automation hub complements and organizes the customer journey. It integrates all of a business's channels and outreach within the customer database.

    • 32:03
  • In this tutorial we learn about Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.

    • 31:59
  • In this tutorial we learn about Growth Hacking is a new field focusing solely on growth, based on a data-driven, experiment-based process. A growth hacker explores new growth opportunities systematically in any part of the customer journey, from awareness through marketing to brand ambassadors by optimizing the product.

    • 27:50
  • In this lecture session we learn about Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product.

    • 30:51
  • In this lecture session we learn about the marketing, sales, product, and customer success teams are no longer siloed. They are interwoven in a cohesive experience with the product at the center, and the customer at the center of the product.

    • 27:38
  • In this tutorial we learn about how Product marketers know the message and story to convey, who to convey it to, and at what time it needs conveying- but marketing is responsible for turning that knowledge into blog posts, ad copy, and press releases.

    • 18:16
  • In this lecture session we learn about PR involves communicating with your market to raise awareness of your business, build and manage your business's reputation and cultivate relationships with consumers. While marketing focuses on promoting actual products and services, public relations focuses on promoting awareness, attitudes and behavior change.

    • 34:17
  • In this lecture session we learn about building relationships with the public in order to create a positive public image for a company or organization. It also has different disciplines, such as corporate communications, internal communications, marketing communications, crisis communications.

    • 37:40
  • In this lecture session we learn about Public relations helps build an online presence across multiple platforms – social media, earned media, paid media and more. Public relations is important because it involves storytelling. Advertising and marketing can only go so far, and can become bothersome at times, turning consumers away from the product.

    • 33:06
  • In this lecture session we learn about Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches

    • 17:49

Course/Topic 2 - Project Management Fundamentals - all lectures

  • In this first video tutorial on Project Management, you will learn an Introduction to Project Management, its history, benefits, an illustration to Gantt Chart, a view on some of the International standards of practicing Project Management, an overview of what exactly is a project, its relationship with General Project Management practices, Triple Constraints Theory and the role of a Project Manager and its characteristics in Project Management.

    • 39:36
  • In this second session of Project Management, you will understand what is Process Oriented Project Management, Project Processes and its categories, what is Project Management and Product Oriented processes and an overview of different process groups and its knowledge areas.

    • 21:23
  • In this lecture, you will learn what is a process in Project Management and its different stages in a Project Life cycle, how a process is linked to different process groups. Also, you will learn about the different Knowledge Areas related to a Process in Project Management.

    • 28:19
  • In this video, you will learn about the Project Planning Process and Group Processes and the different processes involved in managing the Scope and Scheduled Constraints.

    • 26:25
  • In this last session on Project Management Fundamentals, you will learn about the different constraints involved like Cost, Quality, Resources, Risks, etc. in a Process Group and how it helps in managing the entire project in Project Management.

    • 20:36

Course/Topic 3 - Product Management - all lectures

  • Lecture 1 - Introduction to Product Management

    • 25:28
  • Lecture 2 - Deep-dive into Product Management

    • 39:10

Course/Topic 4 - Fundamentals of Marketing

  • In this session we will learn about the basic topics of marketing. This video talks about the need – wants – demand and desire concepts in marketing. Further we will learn about the marketing mix and 4ps of marketing – product, price, place, promotion.

    • 09:34
  • In this session we will learn about the marketing models. In this vide we will talk about the marketing models – STP (Segmentation, Targeting and Positioning) which is one of the most popular model of marketing. Further we will see what is STP and how does segmentation help.

    • 20:13
  • In this session we will talk about the other marketing model i.e., Push and Pull. This video talk about what is push marketing and what is pull marketing. Further we will see the inbound and outbound marketing.

    • 08:49
  • In this session we will learn about the marketing model called AIDA – Attention, interest, desire and action. This video explains about the AIDA funnel marketing in further tutorial.

    • 12:14
  • In this session we will learn about the SWAT model of marketing. This model is used across business from a long time. This model works on the basis of identifying strengths, weaknesses, opportunities and threats.

    • 08:05
  • In this session we will learn about the Golden Circle marketing model. This video talks about the what, how and why of marketing strategies applied by companies.

    • 05:45
  • In this session we will learn about the Circle of marketing – marketing model. The circle of marketing model depends upon many factors such as product, support, usability, community, tribe, price, story etc.

    • 05:42

Course/Topic 5 - Fundamentals of Digital Marketing

  • Here in this lecture we will get a basic introduction on what Digital Marketing really is, various aspects of digital marketing, how digital marketing starts.

    • 05:20
  • In this lecture, we deep dive into what are different types of digital marketing channels, pillars of digital marketing, etc.

    • 12:16
  • In this session, we will look into what is digital marketing metrics to track success in-depth, its search and traffic, Ad, and revenue.

    • 10:17
  • Here we will learn the basics of digital marketing that is a mix of three features - earned, paid, and owned in depth.

    • 09:26

Course/Topic 6 - Microsoft Project - all topics

  • Lecture 1 - Getting Started with Microsoft Project

    • 08:24
  • Lecture 2 - Backstage

    • 10:54
  • Lecture 3 - Modifying Project Information

    • 02:47
  • Lecture 4 - Views and Tables

    • 19:13
  • Lecture 5 - Preparation

    • 17:41
  • Lecture 6 - Tasks

    • 35:35
  • Lecture 7 - Task Notes

    • 03:15
  • Lecture 8 - Work Resources

    • 09:46
  • Lecture 9 - Material and Cost Resources

    • 09:40
  • 10 - Calendar Work Resource

    • 06:45

Course/Topic 7 - Microsoft Project (basic to advanced) - all lectures

  • Lecture 1 - Overview of Microsoft Project

    • 07:47
  • Lecture 2 - The Stage

    • 24:17
  • Lecture 3 - The Back Stage

    • 17:29
  • Lecture 4 - Views and Tables in MSP

    • 24:03
  • Lecture 5 - Project Initiation - part 1

    • 27:44
  • Lecture 6 - Project Initiation - part 2

    • 07:16
  • Lecture 7 - Tasks and Milestones

    • 24:00
  • Lecture 8 - Linking Tasks

    • 28:24
  • Lecture 9 - More on Linking Tasks

    • 29:41
  • Lecture 10 - Creating Resources

    • 29:04
  • Lecture 11 - Creating Resources - advanced

    • 23:25
  • Lecture 12 - Assigning Resources

    • 27:58
  • Lecture 13 - Applying Cost Tables

    • 11:42
  • Lecture 14 - Units Work Duration

    • 34:39
  • Lecture 15 - Handy Features - revised

    • 09:36
  • Lecture 16 - Critical Path Identification

    • 15:58
  • Lecture 17 - Resource Leveling

    • 21:15
  • Lecture 18 - Baselining

    • 16:02
  • Lecture 19 - Updating Project - part 1

    • 25:48
  • Lecture 20 - Updating Project - part 2

    • 17:44
  • Lecture 21 - Updating Project - part 3

    • 23:29
  • Lecture 22 - Monitoring

    • 28:24
  • Lecture 23 - Controlling - part 1

    • 22:52
  • Lecture 24 - Controlling - part 2

    • 19:54
  • Lecture 25 - Reports Pack

    • 32:56
  • Lecture 26 - Support EVM

    • 11:58

Course/Topic 8 - Business Intelligence and Data Analytics - all lectures

  • In this lecture session we discuss about Bi concepts, examples and application of business intelligence and data analytics and also cover other concepts of BI.

    • 14:48
  • In this lecture session we learn about basic concepts of BI and also cover factors of business intelligence in brief.

    • 19:22
  • In this lecture session we learn about data warehouse data access and data dashboarding and also cover presentation in BI.

    • 24:10
  • In this lecture session we learn about product database, advertise database and customer demographic database and also cover data analyst concepts.

    • 19:54
  • In this lecture session we learn about basic introduction of business intelligence and also cover factors of business intelligence in brief.

    • 31:10
  • In this lecture session we learn about introduction of predictive modeling and also cover functions of predictive modeling in brief.

    • 1:05:08
  • In this lecture session we learn about data related to customer services and also talk about customer relation databases in brief.

    • 32:37
  • In this lecture session we learn about introduction of NoSQL and also cover basic functions of NoSQL in business intelligence.

    • 33:46
  • In this lecture session we learn about graph stores and also talk about the advantages and disadvantages of graph stores in BI.

    • 25:52
  • In this lecture session we learn about hierarchical clustering in business intelligence and also talk about clustering factors in BI.

    • 29:58