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Email Marketing

5 Hours
Self-paced Training (pre-recorded videos)
USD 140
Email Marketing course and certification
43 Learners

About this Course

Email marketing online course refers to the mode of sending commercial messages to a particular group of people through email. The email marketing online course intention is to send an email to every potential and currently available customers or clients.

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or awareness messages to an audience. In broadest term, every email sent to a potential or current customer could be considered email marketing. 
 
Thus, email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, awareness information, announcements, offers, sales solicitation or donation, or a call for business.
Any kind of email with the said content can be considered as email marketing and the primary purpose of the sender is to acquire new customers, build or enhance a company's relationship with their current customers, and try to get a repeat business with them, in the process developing trust, loyalty, or to give them awareness about their brand.
 
For email marketing to work, a marketer must know the deliverability of an email. Deliverability is defined as the way an email marketer measures the success of their email campaign reaching a subscriber’s inbox. Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages. Transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.
 
Email is a remarkably flexible tool that can accommodate a wide range of messages. Ads can be quite simple, or they can be flashy, multimedia packages. The aesthetic of the ad will depend on the company and the product for sale. Some ads are only text while others include images, video, and long lists of links. In essence, an email can accommodate almost any message a marketer wants to send.
 
One of the greatest advantages of email marketing is that it allows marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing allows companies to tailor certain ads to certain customers. As an instance, if a customer has shopped for a brand of trousers in the past, companies can email them coupons for the same brand knowing that they have already expressed an interest.
 
Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them. Over half of all Internet users check or send email on a typical day.
 
This Email Marketing course by Uplatz is a comprehensive training catering to each and every aspect in great depth. The email marketing training will equip you with the knowledge you need to be a successful marketer primarily on devising the best email marketing strategy with a strong narrative, messaging, creative, and engaging the audience thus maximing the conversions and sales for the business.

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Course Objective

The email marketing training is intended for the individuals who seek to implement their knowledge, skills and expand their career as an email marketing professional. The dedicated mentors make sure the learners to cover all topics under email marketing curriculum which will be useful for their career growth. Uplatz offers accounts training to become a skilled email marketing professional.

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Course Description

Email marketing course program will allow the participants gain complete proficiency to draft and send commercial message to develop an intention for a customer to purchase and rely on a product or services to reach their business goals and increase the sales and traffic.

The email marketing course is ideally developed for content writing marketing related professionals who require an understanding of sales, mobile application developers and social media strategies along with digital technologies. 

In the email marketing training course, Uplatz provides an in-depth training for the participants or learners to make them understand the experience of developing core skills to gear up related to email marketing professionals. 

The email marketing training course intention is to provide proper guidelines to build promotion based email content to create an intention to get a product or service through  mail sources as well.

With the help of email Marketing online course, the learners can:

  • Modify the sales process and promotion activities in an easy way

  • Build commercial content to increase sales and customers mindset

  • Increase the usage of keywords in framed email content to increase sales

  • Find forecasts in social media and reach audience group through ads

  • Learn how to analyse your posted content

  • Learn whether the content is reaching the right set of target audience

  • Understand how to handle objections

  • Analyse the demands of the emails sent across gmail

  • Increase your traffic so you can sell to the same forecasts again & again

Uplatz provides an in-depth training to the learners to accelerate their knowledge and skill set required for an email marketing professional.

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Target Audience

The email marketing training course is intended for the below mentioned target audience, still if you are a newbie and want to make a career as an email marketing professional then the content marketing training course is the best option you can choose.

  • Sales consultants

  • Content developers

  • Entrepreneurs

  • Digital marketers

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Email Marketing

Course Details & Curriculum
·       What is email marketing
·       Benefits of email marketing
·       Get started with email marketing
·       Email marketing basics
·       Different types of mails under email marketing campaign
·       Maximize your reach with email marketing
·       How to decide the best messaging, narrative, and creative
·       Maximize conversions from email marketing
·       Free tools for email marketing
·       Your email marketing options
·       Creating great marketing emails
·       Managing successful email campaigns
·       Measuring success in email marketing

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Career Path

The email marketing certification course with the help of expert professionals training is recognized across the globe. Because of the increased adoption of the content-based and electronic mail service marketing techniques in various companies the participants are able to find the job opportunity easily. The leading companies hire email marketing professional considering their skill in writing commercial content to promote sales, product or service through an email.  The email marketing professional can pursue a wide range of career paths. 

The following are the job titles:

  • Email marketing developer

  • Email Marketing specialists

  • Email marketing coordinator

  • Email marketing manager

  • Email marketing executive
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Job Prospects

The certified email marketing professional draws an average salary of $82,011 per year depending on the knowledge and hands-on experience. The certified email marketing professional roles are in high demand and make a rewarding career.

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Interview Questions

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  1. Define email content marketing?

Mail Content marketing refers to create mail content in order to improve sales and get wide reach through sending bulk emails or single mail message, and to meet the needs of target audience across the globe.

 

  1. Mention the medium of content marketing?

The source of content marketing are Blogs, Video, email, social media and mobile application.

 

  1. How does social media benefit a business?

Social media aids businesses in a variety of ways, the most important of which is establishing a relationship with customers. Social media is useful to enable customers or consumers to communicate directly with brands, changing the operational functionalities of an organization.

 

  1. Mention one strategy that will help you succeed as a social media marketer?

Genuineness is key. It is keen to be true and genuine inspite of the type of company you’re associated with, and their audience is businesses or consumers, it’s important to be loyal. By doing so, product or brands establish their trustworthiness to their audiences. 

 

  1. Mention the social media platforms should a business establish a presence?

The social media platform is chosen based on the type of company such as B2B or B2C.  

 

  1. What are the advantages of email marketing?

The advantages of using email marketing are:

  • Cost-effective

  • Easy to adapt

  • Keyword usage 

  • Instant communication

  • High click rate

 

  1. Mention the limitations of email marketing?

The limitations are:

  • Content change rapidly

  • Difficult to measure the keyword usage

  • Not capable to switch to different platforms owing screen size in mobile

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  1. Brief the mobile friendly technology?

Mobile friendly technology prefer to choose single-column template where we can post customer-friendly precise and concised subject lines with important key terms for quick reach.

 

  1. Mention some of the social media success tracking tools?

 It is so vital to track the social media success to know if you are on the right track or not and  what could be done to gain the performance. The pertinent metrics that could be used to track social media success are:

Google Analytics

Ideally used to measure how much traffic is being directed to your website from different social media channels.

Quality and relevancy of content

Ideally used to monitor the unique page views, total pages viewed, and the time spent on a page can be used to monitor the quality of content.

Observe the conversations about your company

The share of voice is nothing against chats about your company and your competitor’s. You are able to observe this by company’s discussions on social media platforms and the mentions of your competitor’s name on the same chat.

Tracking with Social CRM tool

Ideally used to track the total scope of community and association with the help of a social CRM tool.

 

  1. Define KPIs (Key Performance Indicators) impact on social media efforts?

There are varied key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

The business owner need to identify and determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make alterations to your social media budget and strategy.

 

  1.  Can we use Google+ in a business?

Google+ offers a unique tool ‘Hangouts’ which helps a business to provide video conversations with its followers at zero cost. If the business owners regularly share high-quality content on Google+, it will get indexed promptly and thus, it becomes easier for one to rank their website on target keywords.

 

  1. How to get high ranking with Google+?

With the help of +1s on Google+, the company will gain a greater chance to have a higher ranking on Google.  It is recommended to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website for better population.

 

  1.  What is RSS Feed and why it is critical?

RSS also known as Rich Site Summary. RSS is basically aa XML file. These feeds are used to  push content to company’s site and allow readers to subscribe to their feed.qu

 

  1. Mention the benefits of using RSS feed?

Benefits of the RSS Feed are

Helps you get broader audiences for the content.

 

It helps you in email subscriptions, feeding content to readers, and live bookmarking.

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