Promote Your Business With Online Advertising
Promote Your Business With Online Advertising
· Get started with online advertising
-- What is online advertising?
-- Online advertising platforms, websites, apps
-- Choose which one is right for your business
· Deep dive into display advertising
-- Making display ads meet your goals
-- Understanding ad networks
-- How retargeting works
· Connect through email
-- Email marketing basics
-- Your email marketing options
-- Creating great marketing emails
-- Managing successful email campaigns
-- Measuring success in email marketing
· Advertise on other websites
-- What is display advertising?
-- Search advertising vs. display advertising
-- The ins and outs of display advertising
· Be noticed with search ads
-- Introduction to Search Engine Marketing (SEM)
-- PPC bidding process
-- What makes a good keyword
-- Make your ads stand out
· Improve your search campaigns
-- Achieve relevance with good structure
-- Get the most from your keywords
-- Fine-tune with keyword match types
-- How to know what’s working and what isn’t
· Deep dive into paid ad platforms
-- Google Ads (includes YouTube ads)
-- Bing Ads
-- Facebook Ads (Facebook Business)
-- LinkedIn Ads
-- Instagram Ads
-- Twitter Ads
-- Other popular ad platforms
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