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Understand customer behaviour

5 Hours
Self-paced Training (pre-recorded videos)
USD 140
Understand customer behaviour course and certification
27 Learners

About this Course

Understanding customer behaviour online course is a guide to study how an individual customer, groups or set of audience choice to sell your products or services and gain customers using internet and social media. The understanding customer behaviour online course intention is to create and get involved in the social media platforms to know about the customer behaviour and  run digital marketing business smoothly.

This course by Uplatz is aimed to provide you knowledge about the methodologies and techniques involved in understanding your customers' online behaviour and to help you make important decisions based on that.


Course Objective

Understanding customer behaviour training is intended for the individuals who seek to implement their knowledge, skills and expand their career as a customer behaviour professional. The dedicated mentors make sure the learners to cover all topics under understanding customer behaviour curriculum which will be useful for their career growth. Uplatz offers accounts training to become a skilled customer behaviour professional.


Course Description

Understanding customer behaviour course program will let the participants gain complete proficiency to study varied choices of customers using social media platform and promote marketing concepts in social media from start to end and assist businesses, and other organizations to reach their business goals and increase the traffic.

Understanding customer behaviour course is ideally developed for marketing related professionals who require an understanding of sales, analysts and social media strategies along with digital and social media technologies. 

In the understanding customer behaviour training course, Uplatz provides an in-depth training for the participants or learners to make them understand the experience of developing core skills to gear up related to customer behaviour professionals. 

Understanding customer behaviour training course intention is to understand the needs and choice of the target audience and increase popularity through social media as well.

With the help of understanding customer behaviour online course, the learners can:

  • Improve the sales process and promotion activities

  • Develop a sales strategy related to customers mindset

  • Increase the usage of keywords to gain sales

  • Track the actions of the customers in the marketplace 

  • Learn how to analyse your prospects

  • Learn how to negotiate successfully

  • Understand how to handle objections

  • Learn to study the motives of the consumer actions

  • Increase your traffic so you can sell to the same forecasts again & again

Uplatz provides an in-depth training to the learners to accelerate their knowledge and skill set required for a customer behaviour professional.


Target Audience

Understanding customer behaviour training course is intended for the below mentioned target audience, still if you are a newbie and want to make a career as a customer behaviour professional then understanding customer behaviour training course is the best option you can choose.

  • Consumer marketing

  • Brand marketing

  • Sales related professionals

  • Digital marketers


Understand customer behaviour

Course Details & Curriculum
• Get started with analytics
- What is web analytics?
- Making web analytics work for you
- Taking specific goals with web analytics
• Find success with analytics
- Web analytics and organic search
- Tools to measure SEM
- Breaking down your data for insights
• Turn data into insights
- Using data to understand audiences
- Understanding the Data Cycle
- Creating actionable insights from your data
- Managing numbers using spreadsheets
- Presenting data effectively

Customer Behaviour

Understanding customer behaviour certification exam validates that the participants possess the hands-on experience to promote products or services associated with customers choice in social media. Uplatz online training ensures to impart the subject knowledge and equip the participants to successfully go through the understanding customer behaviour certification exam. 

Below mentioned are other details about understanding customer behaviour certification exam:

  • Exam Mode: Online

  • Prerequisite: None; course attendance is highly recommended


Please note that no hard-copy or other online materials should be referenced during the exam.


Career Path

The behaviour analyst certification course with the help of expert professionals training is recognized across the globe. Because of the increased adoption of the online tracking tools and social media in various companies the participants are able to find the job opportunity easily. The leading companies hire behaviour analyst considering their skill in promoting sales, product or service using social media and internet.  The behaviour analyst can pursue a wide range of career paths.

The following are the job titles:

  • Behaviour consultant

  • Data analyst

  • Social media analyst

  • Market research consultant

  • Social media specialist


Job Prospects


The certified behaviour analyst draws an average salary of $67,689 per year depending on the knowledge and hands-on experience. The certified behaviour analyst roles are in high demand and make a rewarding career.


Interview Questions

  1. Explain the significance to understand customer behaviour?

Understanding customer behaviour helps companies to launch a product or service based on the consumer behaviour and their demand for the launched product. The business managers can be able to find out the reason lying behind an accept or rejection of a product.

  1. How does social media benefit a business?

Social media aids businesses in a variety of ways, the most important of which is establishing a relationship with customers. Social media is useful to enable customers or consumers to communicate directly with brands, changing the operational functionalities of an organization.

  1. Mention one strategy that will help you succeed as a social media marketer?

Genuineness is key. It is keen to be true and genuine inspite of the type of company you’re associated with, and their audience is businesses or consumers, it’s important to be loyal. By doing so, product or brands establish their trustworthiness to their audiences. 

  1. Mention the social media platforms should a business establish a presence?

The social media platform is chosen based on the type of company such as B2B or B2C.  

  1. How to study the customer behaviour?

Inorder to study the customer behaviour, the business analysts need to conduct surveys and track sales history and focus groups on social media.

  1. Mention important principles of customer behaviour?

The three important factors that create an impact in customer behaviour are social, psychological and personal.

  1. Brief the significance of edgemark?

Edgerank is used to

  • Gain attraction between you and your followers

  • Check how links, video, images, and content posted engages the reader

  • Track the time of the post

All the above aspects influence the marketing strategy of your Facebook Business page which makes it so important to have an understading of Edgerank.

  1. Mention some of the social media success tracking tools?

 It is so vital to track the social media success to know if you are on the right track or not and  what could be done to gain the performance. The pertinent metrics that could be used to track social media success are:

Google Analytics

Ideally used to measure how much traffic is being directed to your website from different social media channels.

Quality and relevancy of content

Ideally used to monitor the unique page views, total pages viewed, and the time spent on a page can be used to monitor the quality of content.

Observe the conversations about your company

The share of voice is nothing against chats about your company and your competitor’s. You are able to observe this by company’s discussions on social media platforms and the mentions of your competitor’s name on the same chat.

Tracking with Social CRM tool

Ideally used to track the total scope of community and association with the help of a social CRM tool.

  1. Define KPIs (Key Performance Indicators) impact on social media efforts?

There are varied key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

The business owner need to identify and determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make alterations to your social media budget and strategy.

  1.  Can we use Google+ in a business?

Google+ offers a unique tool ‘Hangouts’ which helps a business to provide video conversations with its followers at zero cost. If the business owners regularly share high-quality content on Google+, it will get indexed promptly and thus, it becomes easier for one to rank their website on target keywords.

  1. How to get high ranking with Google+?

With the help of +1s on Google+, the company will gain a greater chance to have a higher ranking on Google.  It is recommended to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website for better population.

  1.  What is RSS Feed and why it is critical?

RSS also known as Rich Site Summary. RSS is basically aa XML file. These feeds are used to  push content to company’s site and allow readers to subscribe to their feed.qu

  1. Mention the benefits of using RSS feed?

Benefits of the RSS Feed are

Helps you get broader audiences for the content.


It helps you in email subscriptions, feeding content to readers, and live bookmarking.


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