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Video Marketing

5 Hours
Self-paced Training (pre-recorded videos)
USD 17 (USD 140)
Save 88% Offer ends on 30-Nov-2023
Video Marketing course and certification
39 Learners

About this Course

Video marketing online course refers to the component of marketing communication which is used to increase the audience interaction through a video. The social video marketing online course intention is to create a video to gain each and every potential and currently available customers or clients.

Video marketing is a progressive and scalable marketing strategy that integrates engaging videos into your marketing campaigns. In simple words, video marketing refers to the marketing strategy where you will promote your product/service through well-created videos. 
 
Video marketing can be used for everything right from creating awareness of your products/services, building and promoting your brand, customer rapport, reaching your target audience and engaging them with your business, to customer acquisition and executing sales. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream major events and deliver useful content.
 
Video marketing is on top of every successful digital marketer's agenda as the returns from a successful video-based campaign are huge. Hence, if you are aspiring to become a top marketer or if you want to promote your business by building a solid brand, video marketing is the way forward.

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How video marketing is done
On the surface, the how of video marketing is pretty simple - you create videos in some way or another, promote your company, drive sales, raise awareness of your products or services, and engage your customers. In practice, it becomes a bit more complicated as a lot of practical aspects such as the culture of the target segment you are reaching out to, the seasonality (say its Christmas time vs. its a hectic financial year ending), demographics of your potential customers, and many other factors need to be considered. 
 
Worth mentioning that similar to many of your marketing efforts, video marketing is data driven, hence you’ll want to monitor various metrics and track customer engagement.

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To develop your video creation and marketing strategy, you would need to consider some important aspects such as:

ü  Allocate resources - You will need to designate some budget for the video. At the least, decent camera, video editing software, and a creator team, as well as time to create it.
ü  Tell your story - Storytelling has never been as important as it is in a video, since you have to engage your audience. Get brainstorming done, what stories do you want to tell, and how will you tell them?
ü  Engage - Make your stories interesting. Think about what will hook your audience?
ü  Keep the video short - There’s no set length for marketing videos (although there are recommendations), but the general rule is that shorter is better. Be smart with your editing. Cut out everything extraneous and non-value adding. Attention spans are short, so make the best of what you get.
ü  Publish and promote your video - Publish your videos far and wide – embed in your website, upload on YouTube, on other video sharing websites, and on all of your social media channels. You can even think about paid promotion such as YouTube ads.
ü  Measurement & analysis - Track metrics and stats, to determine which videos are performing the best – and why.

 

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This video marketing course by Uplatz covers all topics in great depth and will enhance your digital marketing skills with comprehensive knowledge on video marketing. So get started now!

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Course Objective

The social video marketing training is intended for the individuals who seek to implement their knowledge, skills and expand their career as a video marketing professional. The dedicated mentors make sure the learners to cover all topics under social video marketing curriculum which will be useful for their career growth. Uplatz offers accounts training to become a skilled video marketing professional.

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Course Description

Social video marketing course program will allow the participants gain complete proficiency to create and develop a video inorder to increase views and attention of a customer to rely on a product or services to reach their business goals and increase the sales and traffic.

The social video marketing course is ideally developed for video and youtube vloggers, marketing related professionals who require an understanding of sales, video developers and social media strategies along with digital technologies. 

In the social video marketing training course, Uplatz provides an in-depth training for the participants or learners to make them understand the experience of developing core skills to gear up related to video marketing professionals. 

The social video marketing training course intention is to provide proper guidelines to build promotion based video and content to create an intention to gain attention and sales for a product or service.

With the help of social video marketing online course, the learners can:

  • Modify the sales process and promotion activities in an easy way

  • Build commercial video content to increase sales and customers mindset

  • Increase the usage of keywords in the video content to increase sales

  • Find forecasts in social media and reach audience group through ads

  • Learn to track your posted video title and content

  • Learn whether the video content is reaching the target audience

  • Render huge return of investment using many channels

Uplatz provides an in-depth training to the learners to accelerate their knowledge and skill set required for a video marketing professional.

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Target Audience

The social video marketing training course is intended for the below mentioned target audience, still if you are a newbie and want to make a career as a video marketing professional then the social video marketing training course is the best option you can choose.

  • Video developers

  • Youtube vloggers

  • Digital marketers

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Video Marketing

Course Details & Curriculum
·       What is video marketing
·       Benefits of video marketing
·       Get started with video marketing
·       Maximize your reach with video marketing
·       Plan your budget
·       Free tools for video creation and editing
·       YouTube and other platforms for video marketing
·       Make the most of video
·       The rise of online video
·       How video fits into your online strategy
·       Creating video content within your budget
·       Sharing and promoting your videos
·       Advertising on video sharing sites
·       Measuring video performance
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Career Path

The social video marketing certification course with the help of expert professionals training is recognized across the globe. Because of the increased adoption of the video marketing techniques in various companies the participants are able to find the job opportunity easily. The leading companies hire video marketing professional considering their skill in creating video content to promote sales, product or service through marketing channels.  The video marketing professional can pursue a wide range of career paths. 

The following are the job titles:

  • Video marketing developer

  • Video Marketing specialists

  • Video coordinator

  • Video producer

  • Video marketing executive

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Job Prospects

 

The certified video marketing professional draws an average salary of $46,709 per year depending on the knowledge and hands-on experience. The certified video marketing professional roles are in high demand and make a rewarding career.

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Interview Questions

  1. Define social video marketing?

Social video marketing refers to develop and post video in order to improve sales and get wide reach through publishing those videos across internet and various channels, and to meet the needs of target audience across the globe.

  1. Mention the medium of video marketing?

The source of video marketing are youtube, search engines, Blogs, website, social media and mobile public relations.

  1. How does social media benefit a business?

Social media aids businesses in a variety of ways, the most important of which is establishing a relationship with customers. Social media is useful to enable customers or consumers to communicate directly with brands, changing the operational functionalities of an organization.

  1. Mention one strategy that will help you succeed as a social media marketer?

Genuineness is key. It is keen to be true and genuine inspite of the type of company you’re associated with, and their audience is businesses or consumers, it’s important to be loyal. By doing so, product or brands establish their trustworthiness to their audiences. 

  1. Mention the social media platforms should a business establish a presence?

The social media platform is chosen based on the type of company such as B2B or B2C.  

  1. What are the advantages of video marketing?

The advantages of using email marketing are:

  • Cost-effective

  • Analyse view count and can go viral

  • Creativity

  • Keyword usage 

  • Able to interact in various channels

  • High click rate

 

  1. Mention the limitations of video marketing?

The limitations are:

  • Video making process

  • Difficult to view the video in clarity rarely

  • Video loading issue

  1. Brief the mobile friendly technology?

Mobile friendly technology prefer to choose single-column template where we can post customer-friendly precise and concised subject lines with important key terms for quick reach.

  1. Mention some of the social media success tracking tools?

 It is so vital to track the social media success to know if you are on the right track or not and  what could be done to gain the performance. The pertinent metrics that could be used to track social media success are:

Google Analytics

Ideally used to measure how much traffic is being directed to your website from different social media channels.

Quality and relevancy of content

Ideally used to monitor the unique page views, total pages viewed, and the time spent on a page can be used to monitor the quality of content.

Observe the conversations about your company

The share of voice is nothing against chats about your company and your competitor’s. You are able to observe this by company’s discussions on social media platforms and the mentions of your competitor’s name on the same chat.

Tracking with Social CRM tool

Ideally used to track the total scope of community and association with the help of a social CRM tool.

  1. Define KPIs (Key Performance Indicators) impact on social media efforts?

There are varied key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

The business owner need to identify and determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make alterations to your social media budget and strategy.

  1.  Can we use Google+ in a business?

Google+ offers a unique tool ‘Hangouts’ which helps a business to provide video conversations with its followers at zero cost. If the business owners regularly share high-quality content on Google+, it will get indexed promptly and thus, it becomes easier for one to rank their website on target keywords.

  1. How to get high ranking with Google+?

With the help of +1s on Google+, the company will gain a greater chance to have a higher ranking on Google.  It is recommended to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website for better population.

  1.  What is RSS Feed and why it is critical?

RSS also known as Rich Site Summary. RSS is basically aa XML file. These feeds are used to  push content to company’s site and allow readers to subscribe to their feed.qu

  1. Mention the benefits of using RSS feed?

Benefits of the RSS Feed are

Helps you get broader audiences for the content.

It helps you in email subscriptions, feeding content to readers, and live bookmarking.

  1. Mention the elements of a viral video?

Here are some elements necessary to make a video viral are:

 

  • Decide the audience before creating the content of the video.

  • Making the first 20 seconds of a video compelling a major influence for viewers.

  • Time relevance should be monitored as it boosts the campaign’s viral potential.

  • The video must be engaging to the masses as well as audience around the globe.

  • A catchy phrase must exist to hit the viewers’ thought process positively.

  • Create eye-catching and compelling title with relevant tags to include widely searched key words. A description filled up with keywords will act as a teaser to the audience.

  • Seed the video to concerned media people such as journalists, influencers, and bloggers.

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