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Salesforce Journey Builder

20 Hours
Online Instructor-led Training
USD 1399 (USD 2800)
Save 50% Offer ends on 31-Dec-2023
Salesforce Journey Builder course and certification
92 Learners

About this Course

The Salesforce Journey Builder refers to one of the features in marketing Cloud which is responsible to manage campaigns that takes a guide of the customer lifecycle with a brand. The Salesforce journal builder online course intention is to efficiently manage the progression steps of a customer or consumer while choosing, purchasing, consuming, and maintaining relationship for a particular brand.

Salesforce Journey Builder is a tool offered by Salesforce to deliver cross-channel personalized experiences at every step of the customer lifecycle with B2C & B2B journey management.

In this Salesforce Marketing Cloud Journey Builder training by Uplatz, you will find out the fundamentals of an end-to-end customer journey. You will then explore Contact Builder to learn how to set up your data to leverage the data in Journey Builder. In Journey Builder, you will learn to produce and develop strategic customer interactions within various Journey Builder activities.


Key Features of Salesforce Journey Builder course include:

a) Engage in critical thinking about the customer journey

b) Create and associate data structures in Contact Builder

c) Build an interaction with diverse activities

d) Optimize journeys through versioning


Uplatz offers intense Salesforce certification training courses that will help you make a successful career in digital marketing & sales with an edge in Salesforce, one of the hot areas to be in.


Course Objective

The Salesforce Journey Builder training is intended for the individuals who seek to implement their knowledge, skills and expand their career in social media platform with the help of journal builder campaign tool components. The dedicated mentors make sure the learners to cover all topics under Salesforce journal builder course curriculum which will be useful for their career growth. Uplatz offers comprehensive salesforce journal builder training to become a skilled marketing cloud consultant.



Course Description

Salesforce journal builder course program will let the participants gain complete proficiency in maintaining a customer’s journey with a particular brand. The Salesforce journal builder online course is ideally developed for digital marketers, marketing professionals, campaign marketers who seek to build a lucrative career in the digital marketing domain. In the Salesforce journal builder online course, Uplatz provides an in-depth training for the participants or learners to make them understand that the journal builder technology is a campaign planning tool which allows to create, design and automate the campaigns which is useful to guide customers through their collaboration with a brand. The Social journal technology assures to offer real-time platform especially for journal campaign. The journal builder technology is completely personalized platform which collaborates with sales and service cloud activities and later optimize journey builder performance. The journal builder technology integrates with salesforce sales cloud and service cloud to ensure the customers current situation is not fabricated.


With the help of Journal Builder online course, the learners can:

a) Learn how the marketing cloud email sends queries, report and its collaboration with automation studio.
b) Make use of the campaign tool to create responsive campaigns for several social media channels.
c) Create an interaction plan that can reach the consumers at every phase of their journey with a brand.


Uplatz Journal Builder training will ensure the learners to gain experience in the campaign planning tool, making use of the marketing cloud best practices such as templates, use cases and how the automation studio operates marketing cloud. Uplatz provides an in-depth training to the learners to accelerate their knowledge and skill set required for marketing cloud consultant job.


Target Audience

The Salesforce journal builder course is intended for the below mentioned target audience, still if you are a newbie and want to make a career as marketing cloud consultant in social media platform using journal builder technology then the salesforce journal builder course is the best option you can choose.

a) Marketing professionals
b) Digital Marketers
c) Campaign marketers

Professionals who want to build their career in digital marketing domain.


Salesforce Journey Builder

Course Details & Curriculum

1)      Customer Journeys

·       Describe why customer journeys are important

·       Define the customer journey

·       Identify how to create 1:1 customer journeys 


2)       Marketing Cloud

·       Define the Marketing Cloud

·       Log in to the Marketing Cloud 


3)      Contact Builder

·       Define Contact Builder

·       Describe and use the various tools in Contact Builder

·       Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key 


4)      Journey Builder

·       Define Journey Builder

·       Define an Interaction

·       Build an Interaction

·       Create an Entry Event

·       Utilize various Journey Builder activities 


5)      Monitoring and Optimizing

·       Set a goal

·       Test the Interaction

·       Review metrics

·       Create a new version of an Interaction



Salesforce Marketing Cloud Certification

The marketing cloud consultant certification exam JB 101 conducted by Salesforce validates that the participants possess the basic knowledge towards design, concept design, marketing cloud connect, automation and understanding of the technology. Uplatz online training ensures to impart the subject knowledge and equip the participants to successfully go through the marketing cloud consultant certification exam. 

Below mentioned are other details about marketing cloud social specialist certification exam:

  • Exam Mode: Online

  • Total Number of Questions: 60 multiple-choice questions

  • Time duration to complete the exam: 105 minutes

  • Graduating score: 68%

  • Prerequisite: Salesforce marketing cloud email specialist credential; course attendance is highly recommended


Please note that no hard-copy or other online materials should be referenced during the exam.


Career Path

The marketing cloud consultant certification course with the help of expert professionals training is recognized across the globe. Because of the increased adoption of the journal builder technology in various business organizations the participants are able to find the job opportunity easily. The leading companies hire marketing cloud consultant to derive the behaviour of various social media channels and reach out the marketing ambitions of valid customers.  The marketing cloud consultants can pursue a wide range of career paths.

The following are the job titles:

  • Marketing Cloud Consultant

  • Marketing Cloud Admin

  • SFMC Consultant

  • Marketing Cloud Engineer

  • Marketing Cloud technical consultant

  • Marketing cloud functional consultant


Job Prospects

The marketing cloud consultant draws an average salary of $142,438 per year depending on the knowledge and hands-on experience. The marketing cloud consultant job roles are in high demand and make a rewarding career.


Interview Questions

  1. Define Social media marketing?

Social media marketing is a practice that comprises of using social media platforms such as facebook, twitter, Instagram, blogs and other sources to promote products to increase traffic and gain customers.

  1. What is the benefit of using social media in a business?

The social media benefits businesses in varied ways. Most importantly, it is useful in getting connected with the customers or consumer advancing the organizations functionality.

  1. What is the key strategy used by digital marketer?

The digital marketers use authenticity as the key. Depending on the loyal attitude the consumers or customers increase their trust towards an organization.

  1. Which social media platform is the best for any business?

The business owners need to decide the social media platforms based on the type of the business such as B2B or B2C. Depending on the variation of the business, the social media platform need to be adopted.

  1. Explain social media calendar?

The social media calendar is a tool that allows the users to plan, manage and schedule your entire curated social content in prior.

  1. List out the top metrics for digital marketing teams?

  • Brand awareness

  • Customer relationship management

  • Marketing expenditure

  • Customer acquisition cost

  • Customer Retention

  • Sales net promotion score

  • Total amount of content posted

  • Monthly recurring revenue

  • Conversion rate

  • Traffic popularity

  1. What are the techniques used to measure the social media campaign quality?

There are five easy steps to measure the social media campaign:

  • Decide the social media channel

  • Form metrics to assess the goals

  • Measure the metrics using analytics tools

  • Download the report from the analytics tool

  1. List out the various email sending options in SFMC?

There are few options to send email through SFMC to increase user adoption:

  • Single Email Send

  • User-Initiated Send

  • Triggered email send

  1. Mention the message actions carried out in journal builder?

The messaging activities include Email, SMS, mobile push notifications, inbox messages or any form of content sent to concerned contacts.

  1. Can a customer re-enter a journey?

There are three options where the customer can enter a journey:

  • No re-entry

  • Re-entry anytime

  • Re-entry after exit

  1. List out the different wait controls available in journal builder?

The controls are:
a) Wait by duration
b) Wait by attribute
c) Wait until date


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