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Amplitude

Learn advanced product analytics with Amplitude to understand user journeys, boost engagement, and drive product-led growth.
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Save 59% Offer ends on 31-Dec-2025
Course Duration: 10 Hours
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Amplitude: Product Analytics & User Insights is a self-paced, hands-on course designed for product managers, data analysts, marketers, and growth teams. This course empowers learners to track user journeys, build advanced funnels, analyze retention, and uncover actionable insights to improve digital products and customer experience.
 
At its core, Amplitude is a leading digital analytics platform built for product intelligence. Unlike basic web analytics, Amplitude focuses on event-based tracking and user flows, enabling teams to see not just what users do, but also why they behave that way.
 
This course introduces Amplitude fundamentals, then progresses into advanced features such as cohort analysis, behavior segmentation, experimentation, and predictive analytics. By applying Amplitude on real-world projects, learners will be able to optimize onboarding, retention, and product engagement.
What You Will Gain

  • Track and analyze user behavior with event-based analytics

  • Build funnels to understand conversions and drop-offs

  • Run retention and cohort analyses for product growth

  • Use Amplitude dashboards and reporting tools

  • Apply predictive analytics and experimentation for decision-making

Who This Course Is For
 
  •  
    Product Managers who need insights into user behavior and engagement
     
  •  
    Data Analysts responsible for analyzing product metrics
     
  •  
    Marketers aiming to improve conversion and retention
     
  •  
    Startups & Entrepreneurs validating product-market fit with analytics
     
  •  
    UX Researchers measuring how design impacts user behavior

Course Objectives Back to Top

By the end of this course, you will be able to:

  • Set up event tracking and user properties in Amplitude

  • Build and analyze funnels for product workflows

  • Perform cohort and retention analysis

  • Create interactive dashboards for product teams

  • Run A/B tests and use predictive features to forecast user actions

Course Syllabus Back to Top

Course Syllabus

Module 1: Introduction to Amplitude
Module 2: Event Tracking & User Properties
Module 3: Funnels & Conversion Analysis
Module 4: Retention & Cohort Studies
Module 5: Segmentation & User Journeys
Module 6: Dashboards & Reporting
Module 7: Predictive Analytics & Experimentation
Module 8: Real-World Projects (Mobile App Analytics, E-commerce Funnel)
Module 9: Interview Questions & Answers

Certification Back to Top

Upon completion, learners will receive a Certificate of Completion from Uplatz validating their expertise in product analytics and user insights with Amplitude.

Career & Jobs Back to Top

This course prepares learners for roles such as:

  • Product Analyst

  • Growth Marketer

  • Business Intelligence Specialist

  • Product Manager

  • Data Analyst (Digital Products)

Interview Questions Back to Top

  1. What is Amplitude and how does it differ from Mixpanel?
    Answer: Both are event-based analytics platforms, but Amplitude is known for its advanced retention, cohort, and predictive analytics, while Mixpanel is often praised for funnel analysis and experimentation.

  2. What is event-based analytics in Amplitude?
    Answer: It tracks user actions (events) like signups, purchases, or clicks, enabling deeper insights into user behavior compared to pageview-based tools.

  3. What is a cohort in Amplitude?
    Answer: A cohort is a group of users who share common traits or behaviors (e.g., users who signed up in January) used for analyzing retention or engagement.

  4. How do funnels work in Amplitude?
    Answer: Funnels track a sequence of steps users take toward a goal, highlighting where users drop off or convert.

  5. Can Amplitude be integrated with other platforms?
    Answer: Yes, Amplitude integrates with tools like Segment, Google BigQuery, Snowflake, Slack, and marketing automation platforms.

  6. What is the purpose of predictive analytics in Amplitude?
    Answer: It forecasts user behavior, such as likelihood of churn or purchase, helping teams take proactive actions.

  7. How can Amplitude help in product-led growth?
    Answer: By providing data on which features drive engagement, teams can prioritize product decisions that directly improve user retention and growth.

  8. What are retention curves in Amplitude?
    Answer: Retention curves show how many users return to perform a key action over time, helping identify whether a product is sticky.

  9. What are common challenges with Amplitude?
    Answer: Ensuring proper event tracking setup, managing large datasets, and aligning analytics with business goals.

  10. How would you use Amplitude for a SaaS product?
    Answer: Track onboarding success, measure feature adoption, analyze churn, and run A/B tests to optimize user retention.

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BUY THIS COURSE (USD 17 USD 41)