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Google Analytics

Google Analytics helps you online/ecommerce businesses to segment their visitors, study traffic trends etc.
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Save 59% Offer ends on 31-Jul-2024
Course Duration: 20 Hours
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Google Analytics is a free website analytics service offered by Google that gives you insights on your website visitors and usage.

Simply said, Google Analytics (GA) is a free tracking tool through which you can measure the ROI of your online marketing.

Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. This code is a small snippet of JavaScript code that runs in the user's browser when they visit those web pages.

Some of the typical questions answered through Google Analytics are:

1) how many people visit my website?

2) where do my visitors live and what is their demographics?

3) do I need a mobile-friendly website

4) what websites/sources/channels send traffic to my website

5) what marketing tactics drive the most traffic to my website, which pages on my website are the most popular, how many visitors have I converted into leads or customers,where did my converting visitors come from and go on my website, and so on.

Thus, Google Analytics enables online/ecommerce businesses to segment their visitors, study traffic trends, and optimize conversion funnels - among many other functions. The business owners can take critical decisions based on GA analysis and can enhance & optimize their customers journey.

Uplatz offers this Google Analytics course with focus on providing you practical configuration and usage of the GA tool.

Course/Topic 1 - Introduction to Google Analytics

  • This is just a short introductory video on Google Analytics from the instructor where you will see the basic layout of the Google Analytics Home Page and the things one can do with this Analytics tool.

    • 02:06

Course/Topic 2 - Setting up Google Analytics using GTM

  • In this video tutorial, you will learn about the Google Tag Manager, which is the actual tool of setting up Google Analytics for any website. Inside it, you will learn about its usage, why and how it is used and the complete installation process of the Google Tag Manager.

    • 04:56

Course/Topic 3 - Account-Property-View

  • In this video, you will learn the complete in-depth concept on account, property and the view tabs under Google Analytics, what are these tabs, what is its use and how to work on creating data under these tabs. You will be seeing a complete demonstration of the exercise by the instructor.

    • 14:04

Course/Topic 4 - GA Home

  • In this tutorial, you will learn about the Home and Real-time tabs of the Google Analytics. You will get a complete understanding on Users, Sessions, Bounce Rate and Session Duration under Home tab. Further, you will understand the Traffic Channel and the Source or Medium along with getting the knowledge on what is direct traffic and how to check the reports from different mediums.

    • 12:55

Course/Topic 5 - Real-time Report

  • In this video, you will be learning about the different sections under Real-time reports which is essentially the real-time report of a website like which pages are being visited currently by the audience, the locations from where the pages has been viewed, the different traffic sources on the website and others. Under this, you will be learning about different tabs like Overview, Locations, Traffic Sources, Content, Events and the Conversions. You will be seeing a practical demonstration from the instructor of all these tabs.

    • 07:09

Course/Topic 6 - Audience Report

  • In this tutorial, you will learn about the different things associated with the Audience section and how to add segments along with the complete overview section, different segments associated with it, what is bounce rate, what is the concept of visitors on a website and the demographics.

    • 15:47
  • In this second part of the video tutorial on Audience Report, you will learn about Active Users, User Explorer, Demographics Overview, Location, Browser, Device and the Users Flow. These will be seen explained thoroughly by the tutor throughout the video.

    • 13:02

Course/Topic 7 - Acquisition Report

  • In this first part of the video tutorial on Acquisition Report, you will learn and understand about the Overview tab under which comes the primary dimension column and the different sections it consists of. Further, you will learn how to edit the channel definition, goals, how to do the graphical change in reports, tree maps and the referrals.

    • 11:35
  • In this second part of the Acquisition Report tutorial, you will learn some more in-depth parts of acquisition like Google Ads, Search Console, Social and the Campaigns. Under the Google Ads, you will learn the concepts on Campaigns under it like Clicks, Cost, CPC, users etc. Further, you will learn about Keywords, Search Console, Landing Page, Devices and Queries. Along with this, you will also learn about the Social tab under which overview, network referrals, landing pages, conversions and the users flow. Lastly, you will learn about the Campaigns under it the sections like all campaigns, paid keywords, organic keywords and the cost analysis.

    • 17:13

Course/Topic 8 - Behavior Report

  • In this first part of the tutorial on Behavior Report, you will get the basic understanding of the users’ behavior in terms of a website and under it, you will learn the different sections like overview, the difference between exit rate and bounce rate, unique page views and the page title. You will also understand about the Behavior Flow, Site Content under it the different tabs like all pages, group pages, content drilldown, landing pages and inside the landing page, you will learn about sessions, new sessions, new users, bounce rate etc.

    • 19:44
  • In this second part of the tutorial on Behavior Report, you will learn about sections like Site Speed, Search and the Events. Under the Site Speed section, you will learn about the overview and the page timings; under the Search section, you will understand the overview tab, how to enable site search tracking under admin view, different columns associated with session with search, usage and the search term. Further, you will understand about the Events; its overview tab, top events, pages and lastly the experiments tab.

    • 17:04

Course/Topic 9 - Conversions Report

  • In this video, you will learn about the Conversions and under it, you will get in-depth understanding and concepts on overview, how to setup a goal, discuss about goal completion, reverse goal path and the goal flow. All these will be seen explained in detail by the instructor.

    • 12:42

Course/Topic 10 - Customization and Discover

  • In this last video tutorial on Google Analytics, you will learn about Customization Report; which is basically if a website owner is not happy with the default report by Google Analytics, he can create his own report. The complete procedure of this will be shown here by the instructor apart from the different sections it has which are dashboards, custom reports, saved reports and the custom alerts. Further, you will learn about the Discover section; which is the showcase of different products which Google offers to its users apart from the Google Analytics tool.

    • 07:22
Course Objectives Back to Top

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters.

You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. 

The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.


Course Syllabus Back to Top
  • Introduction to Google Analytics (GA)

  • Setting up Google Analytics using Google Tag Manager (GTM)

  • Account - Property - View

  • Google Analytics Home

  • Audience Report and Segments

  • Acquisition Report

  • Behavior Report

  • Conversions Report

  • Customization and Discover

Certification Back to Top

This Google Analytics course will help the participant to master the Google Analytics tool. As a part of this Google Analytics course training, the participants will master the most popular analysis tool.

In Google Analytics Course module, the participants can understand that Google Analytics tool is used for measuring the performance of any website. In the Google Analytics course tutorial, the participants will learn to deal with website analysis and principles of data driven decision making analysis tool.

The Google Analytics expert get trained in code installation, web traffic study, custom report generation. Google Analytics tutorial helps the participants to fulfil the role of a Google Analytics Expert. Google Analytic course requires a basic understanding of web, internet technology and about websites.

Google Analytics has set an important benchmark since no internet or digital marketing campaign is complete without the help of analytics tool. This is how the Google Analytics training course from Uplatz can help the participants to understand the importance of visibility and website reach. The Google Analytics Expert get equipped in implementing various strategies by viewing the google analytics reports and improve the website traffic.

Uplatz online training ensures the participants to successfully go through the Google Analytics training course. Uplatz provides appropriate teaching and expertise training is provided to equip the participants for implementing the learnt concepts in an enterprise.

Course Completion Certificate will be awarded by Uplatz upon the completion of the Google Analytics course training.

Career & Jobs Back to Top

The Google Analytics Expert draws an average salary of $90,478 per year depending on the knowledge and hands-on experience. The Google Analytics Expert job roles are in high demand and make a promising career.

Google Analytics Experts are in major demand across world-based companies and MNC’s. The importance of analytics deployment in many SEO and digital marketing companies can open up many job opportunities. The leading companies hire Google Analytics Expert considering the skill of mastering Google analytics in the digital analysis strategy. The Participants earn Google Analytics training through our course curriculum and course completion.

The Google Analytics course is ideally designed for system and web analysts, marketing professionals and those who aspire to build their career in analytics.

After pursuing Google Analytics course the participants can pursue a wide range of career paths.

The following are the job titles:

·       Google Analytics Expert

·       Digital Marketing Executive/Manager

·       Analytics Specialist

·       Google Ads Specialist

·       Google Analytics Associate

·       SEO Specialist

·       PPC Expert

·       Site webmaster

Google Analytics Training course will advance participants' career growth and will help you improve your marketing and analytics skills.

Interview Questions Back to Top

1. What is Google Analytics?

Google Analytics is a web analytics apparatus offered by Google for examining and following site traffic and client conduct which will at that point help us to improve over the site to build the income of the site.


2. What is a Session?

A session has begun when a client visits a page with the following code, the session break itself following 30 minutes of dormancy.

New Session will begin in the event that you change the source from natural, immediate and paid outcomes and by visiting a similar site by various sites.


3. What are the fragments in Analytics?

The portion is a little piece of the information from the general report, for instance, making fragments, for example, paid and natural outcomes.


4. What is benchmarking?

Benchmarking will assist us with comparing our information with the information-driven from the statistical surveying and various organizations.


5. What is Bounce Rate and what is an ideal bounce rate?

Bounce rate is the proportion of website visitors (sessions) who leave without visiting any other page of the site i.e. they visit only one page of the site where they landed initially. There is also something called Exit rate which is defined as for all pageviews to the page Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.

26% to 40% - excellent

41% - 55% - generally normal

56% - 70% - higher than normal

70% - 100% - bad


6. What is Funnel in Goals?

The channel is the arrangement of pages visited by the client to reach at the goal to finish the predefined objective.

For Example, Funnel for space buy site is

Search your Domain add to truck fill charging data make installment Thank you page.


7. What is implied by Cohort Reports?

An accomplice is a client bunch who offer a typical trademark Analytics measurement is utilized to distinguish in this report.


8. What Is the Use of Acquisition Reports?

Obtaining report is for breaking down the wellspring of our traffic to the site structure Social, Paid and Organic campaigns.


9. What is Real-time information in Analytics?

Constant information gives us the data about what number of clients from various areas are getting to our site at the present snapshot of time.


10. What is Exit rate in Analytics?

Leave rate is the level of the client rearward in the session. It causes us to comprehend client conduct streamline our page for clients who left the site from a specific page.


11. What is implied by Average Load Time?

Normal burden time is the measure of time required by the site to stack in the program.

40 % of a client will leave the page in the event that it requires at least 3 seconds to stack. So the perfect burden time is underneath 3s.


12. What are treats in analytics?

Treats are the little bit of information that moves from site to the customer PC internet browser for retargeting reason in paid crusades.


13. Various kinds of data sources that can connect to Google Analytics?

Google Ads


Google Play

DoubleClick Search

Post backs

Google Search Console


and many more..


14. What are the UTM parameters?

UTM Stands for Urchin Tracking Module are five variations of URL parameters which are utilized by the advertiser to follow site traffic from various sources, for example, Organic, Paid, and referral traffic.


15. What is meant by Users in Analytics?

Guests who visited the site, at any rate, one time are called client.


16. What is RPC in Google Analytics?

RPC represents income per click. Primarily utilized for E-business following which aides in discovering income produced by the per snap of the clients.


17. What is the occasion following in Google Analytics?

Occasion following is utilized to follow a particular event or an activity of the site, for example, the video sees, report downloads and so on.


18. What is Cohort Size?

Companion decides the time span that is utilized to decide the size of every partner.


19. The job of KPI in Google Analytics?

KPI Stands for Key Performance Indicator. It helps in following the significant piece of business. Like snaps, session, ricochet rate and returning clients. Case of KPI: Sessions, Users, Bounce Rate, Conversion rate, AVG Time and so forth.


20. What is the online visit?

The site hit alluded to as perspectives on the page. An online visit is checked each time an individual perspective the site hits a back catch or invigorates the page.


21. Auto-labeling is utilized in which sort of traffic?

Auto-labeling is the labels that lone Google Analytics can peruse. Auto-labeling is a propelled highlight that you have to transform on before you import change information into google promotions from google analytics.


22. What is a Flat Table?

Level table report is utilized to see the information without boring down. Level table reports are frequently utilized for sending out information in spreadsheets like Excel for examination.


23. What is the UA following code?

UA represents widespread analytics. This code is found in the administrator segment of the web property.


24. Rundown various components of Event Tracking in Google Analytics?

Three Elements of Event Tracking





25. What is CTR?

CTR Stands for Click Through Rate.

Determined by Total no. of snap isolated by Total no. of impression duplicated by 100.


26. What is Demographics in Google Analytics?

Statistic demonstrates the age gathering of the client visiting your site.


27. What is the equation of ROI?

return for money invested. Stands for Return on Investment

return for capital invested = Overall Profit/Total Investment * 100


28. What is Map overlay?

Google Analytics catches the guests IP Address which is then used to find geo IP area.

The guide overlay report is found under the guest tab.


29. What is A/B Testing?

A/B testing is basically an investigation between two variation of a page show to the client at irregular to comprehend the client conduct on that two pages and keep demonstrating the best performing page to the clients.


30. What is conduct in Google Analytics?

It causes us to follow the conduct of the client and help you to improve your User experience for better transformations.


Course Quiz Back to Top
Start Quiz
Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.

Q19. How do I enrol in Uplatz video courses?
A19. To enroll, click on "Buy This Course," You will see this option at the top of the page.
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d) Choose PayUmoney if you are based in India.
e) Start learning: After payment, your course will be added to your profile in the student dashboard under "Video Courses".

Q20. How do I access my course after payment?
A20. Once you have made the payment on our website, you can access your course by clicking on the "My Courses" option in the main menu or by navigating to your profile, then the student dashboard, and finally selecting "Video Courses".

Q21. Can I get help from a tutor if I have doubts while learning from a video course?
A21. Tutor support is not available for our video course. If you believe you require assistance from a tutor, we recommend considering our live class option. Please contact our team for the most up-to-date availability. The pricing for live classes typically begins at USD 999 and may vary.