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Web Analytics

Transforming Data into Action: Comprehensive Techniques & Strategies for Web Analytics. Become Web/Data/Marketing analyst & perform web optimization.
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Course Duration: 3 Hours
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Web Analytics is all about tracking, analyzing, and reporting on data from your website. This data provides insights into how people use your site, what content they engage with, and where things might be confusing. It's like having a window into your visitors' minds, helping you understand their behavior and improve their experience.

 

Some key features of web analytics include:

1. Traffic Measurement: Track the number of visitors to your site, where they come from (referrals, search engines, etc.), and how they found you.

2. User Behavior Analysis: See which pages are popular, how long visitors stay on each page, and what actions they take (purchases, form submissions, etc.).

3. Conversion Tracking: Measure how effective your website is at achieving your goals, whether it's selling products, generating leads, or getting people to sign up for something.

4. Reporting and Visualization: Get clear reports and visualizations of your website data to easily identify trends and patterns.

 

Benefits of Web Analytics

By using web analytics, you can gain valuable insights that can help you:

1. Improve website usability and user experience (UX): Identify areas of your website that are confusing or frustrating for visitors and make changes to improve navigation and content flow.

2. Optimize your marketing campaigns: See which marketing channels are driving the most traffic and conversions, and adjust your budget accordingly.

3. Increase sales and conversions: Identify which pages on your website are most likely to convert visitors into customers, and focus your efforts on optimizing those pages.

4. Gain market research insights: Learn more about your target audience, their interests, and how they interact with your website.

 

Google Analytics is a free web analytics service offered by Google. It's one of the most popular tools on the market, used by millions of websites around the world. Google Analytics is a powerful tool that can provide a wealth of data about your website visitors. By using web analytics effectively, you can make data-driven decisions that will help you improve your website and achieve your business goals.

 

Some of the features of Google Analytics include:

1) All the core web analytics features: Google Analytics offers all the basic features mentioned above, like traffic measurement, user behavior analysis, conversion tracking, and reporting.

2) Integration with other Google products: Google Analytics integrates seamlessly with other Google products like Google Ads and Search Console, providing a more holistic view of your online marketing efforts.

3) Customizable dashboards and reports: Create custom dashboards and reports to track the metrics that are most important to your business.

4) Segmentation: Segment your website traffic by different criteria (e.g., demographics, interests, device) to get a more granular view of your audience.

 

 

Uplatz provides this Web Analytics course with a focus on introducing you to the world of web analytics. The course covers topics like Web Analytics Toolkit, Web Analytics Fundamentals, Google Analytics, and the like. At the end of the course, you will be awarded a Course Completion Certificate by Uplatz. 

Course/Topic - Web Analytics - all lectures

  • Session 1 - Introduction to Web Analytics

    • 17:18

  • Session 2 - Web Analytics Toolkit

    • 15:26

  • Session 3 - Web Analytics Fundamentals

    • 24:06

  • Session 4 - Basics of Google Analytics

    • 47:08

  • Session 5 - Live Illustration on GA4

    • 54:42
Course Objectives Back to Top

1) Define web analytics and its role in digital strategy.

2) Understand the process involved in web analytics.

3) Differentiate between categories of web analytics.

4) Identify commonly used web analytics tools.

5) Discuss the importance of web analytics for business success.

6) Define key terms and metrics used in web analytics.

7) Recognize the value of web analytics in decision-making.

8) Develop strategies to leverage web analytics effectively.

9) Grasp the basics of Google Analytics.

10) Familiarize yourself with common Google Analytics terms and metrics.

11) Describe the structure of Google Analytics.

12) Gain a basic understanding of Google Analytics 4 (GA4).

13) Apply Google Analytics through live examples.

14) Analyze data and generate reports using Google Analytics.

15) Implement best practices for web analytics tracking and analysis.

Course Syllabus Back to Top

Web Analytics - Course Syllabus

 

A. Introduction to Web Analytics

  • Definition

  • Process involved in Web Analytics

  • Categories of Web Analytics

B. Web Analytics Toolkit

  • Most commonly used Tools for Web Analytics

  • Importance of Web Analytics

C. Web Analytics Fundamentals

  • Terms and Metrics used in Web Analytics

  • Importance of Web Analytics

  • Strategies to Leverage Web Analytics

D. Introduction to Google Analytics

  • Basics of Google Analytics

  • Commonly practiced Terms and Metrics

  • Structure of Google Analytics

  • Introduction to GA4

E. Live Illustration for Google Analytics

Certification Back to Top
Career & Jobs Back to Top
Interview Questions Back to Top
Course Quiz Back to Top
Start Quiz
Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.

Q19. How do I enrol in Uplatz video courses?
A19. To enroll, click on "Buy This Course," You will see this option at the top of the page.
a) Choose your payment method.
b) Stripe for any Credit or debit card from anywhere in the world.
c) PayPal for payments via PayPal account.
d) Choose PayUmoney if you are based in India.
e) Start learning: After payment, your course will be added to your profile in the student dashboard under "Video Courses".

Q20. How do I access my course after payment?
A20. Once you have made the payment on our website, you can access your course by clicking on the "My Courses" option in the main menu or by navigating to your profile, then the student dashboard, and finally selecting "Video Courses".

Q21. Can I get help from a tutor if I have doubts while learning from a video course?
A21. Tutor support is not available for our video course. If you believe you require assistance from a tutor, we recommend considering our live class option. Please contact our team for the most up-to-date availability. The pricing for live classes typically begins at USD 999 and may vary.
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