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Google Analytics 4 (GA4)
Learn Google Analytics 4, an analytics service to measure traffic & engagement across websites and apps. Track & measure measure your advertising ROI.Preview Google Analytics 4 (GA4) course
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Google Analytics reporting tool is widely used by millions of businesses and websites to track user interaction across web domains, mobile apps, and offline APIs. Most businesses know this platform as the tool that helps them track the amount of web traffic they get, monitor important marketing channels, and to measure their main KPIs. And now with Google Analytics 4, Google is offering a new version that’s very different from the traditional “universal” Analytics.
Google Analytics 4 is the newest version of Google Analytics. This is a whole new generation of web analytics that will allow marketers to effectively analyze important customer usage metrics, not just track traffic. Google Analytics 4 tracks the entire customer path across multiple platforms and leverages AI and machine learning to provide more detailed insights into how users interact with your website and app. GA4 is also focused on customer privacy. This comes in the face of some of the latest privacy laws, such as GDPR and CCPA. With privacy-first tracking, cross-channel data measurement, and AI-driven predictive analytics, GA4 is an advanced tool that provides unparalleled insights.
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. New report functions, enhanced features, and predictive insights make this new generation of GA more powerful than ever.
The most obvious difference between Google Analytics 4 and Universal Analytics is that GA4 enables you to report on activity that occurs on both websites and applications. There are a number of other differences, including:
Google Analytics 4 has a new Dashboard
The first change you are likely to notice is the entirely new dashboard. It is more streamlined and many of the reports you are used to are gone or have been moved. The navigation bar to the right includes buttons for home, reports, explore, advertising, configure, and library.
All Measurements are Events in GA4
With Universal Analytics, page views were the most important metric. With Google Analytics 4, all measurements are events. Instead of seeing generalized data, you can now gain a fuller understanding of how users interact with your app and website.
GA4 also has an array of new metrics. These include engagement metrics such as: engaged sessions, engagement rate, engagement time. It also tracks a number of other dimensions, including attribution, demographics, events, and so forth.
GA4 gives Marketers more control
GA4 allows you to customize the dashboard, enabling you to see the reports that matter most to your business. It even works well in conjunction with Google Data Studio so you can create custom visualizations of the data collected. You can also create custom segments based on trigger events which are essentially a subset of events that occurred on your website or application. This enables you to more accurately track customer interactions.
Cross-Platform Tracking
What happens when users are active on more than one platform? With the old Google Analytics, tracking users across platforms was nearly impossible. The new Google Analytics 4 tracks both web and app data in one property. Cross-platform tracking enables you to see the complete customer journey, including acquisition, engagement, monetization, and retention. You can use GA4 to track the user experience from start to finish—and from platform to platform.
Google self-describes the purpose of the new Google Analytics as a next generation approach to “privacy-first” tracking, x-channel measurement, and AI based predictive data all at once. By applying Google’s advanced machine learning models, the new Analytics can fill out data for website traffic and user behavior without relying on having “hits” come from every page. Google Analytics 4 is built on the same platform for the App plus Web system that they released in 2019. The App and Web version of Analytics was mainly focused on cross-channel data, meaning that it gave marketers a way to track users across apps, software, and a website. All this means that its main goal is to shift the way data is shown to focus on users – mainly the user journey from first visit to final conversion.
This Google Analytics 4 course by Uplatz applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors. Google Analytics 4 course will help you learn how GA4 differs from Universal Analytics, how to use GA4 properly, how to setup GA4 but also how to analyze the data you collect, and how to use GA4 for tracking the most important metrics related to your business across platforms - website, app, and so on.
Course/Topic - Google Analytics 4 (GA4) - all lectures
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Episode 1 - Google Universal Analytics (UA) vs. Google Analytics 4 (GA4)
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Episode 2 - Real-time and Audience
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Episode 3 - Acquisition and Behavior
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Episode 4 - Reporting Events
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Episode 5 - What is missing in GA4
In this Google Analytics 4 Course, you will learn:
a) How to properly plan your analytics setup
b) How to decide what is important to track and how to pick correct metrics (KPis)
c) Understand the basic building blocks of analytics data and the capabilities of Google Analytics 4 (GA4)
d) How to configure Google Analytics 4 for your business
e) How to analyze the data in GA4 and how to get value out of it
f) How to build reports based on your business goals
g) Derive insights about your users, marketing, and user experience on both your website and your app
h) Dig even deeper into your data by building custom reports in the Analysis Hub
i) Learn how to use audiences, user properties, parameters and other GA4 specific elements
Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, and obtaining certifications in GA4 can significantly enhance your skills and career prospects in digital analytics. Here are some of the top certifications related to Google Analytics 4, along with their benefits:
1. Google Analytics Individual Qualification (GAIQ)
Overview: This certification is offered by Google and tests your proficiency in Google Analytics, including GA4. It covers fundamental and advanced concepts in Google Analytics, including data collection, configuration, and reporting.
Benefits:
Comprehensive Knowledge: Validates your expertise in both Universal Analytics and GA4, ensuring you understand the latest features and best practices.
Industry Recognition: A widely recognized certification that demonstrates your ability to use Google Analytics effectively.
Career Advancement: Enhances your credibility as a digital analyst or marketer, opening doors to advanced roles and responsibilities.
2. Google Analytics 4 Certification (by Google Skill shop)
Overview: Google Skill shop offers specific training and certification for Google Analytics 4. This certification focuses on the new features and functionalities of GA4.
Benefits:
Up-to-Date Skills: Ensures that your skills are aligned with the latest version of Google Analytics.
Specialized Knowledge: Demonstrates your ability to work with GA4’s new event-based model, user-centric reporting, and advanced analytics capabilities.
Relevance: GA4 is the future of Google Analytics, making this certification crucial for staying current with industry standards.
3. Google Data Studio Certification
Overview: While not exclusively a GA4 certification, Google Data Studio certification complements GA4 by teaching you how to visualize GA4 data effectively. Data Studio integrates seamlessly with GA4 for reporting and data visualization.
Benefits:
Enhanced Reporting: Validates your ability to create dynamic and interactive reports using data from GA4.
Data Visualization Skills: Demonstrates your skills in visualizing complex data sets, making insights more accessible and actionable.
Integrated Skills: Combines your GA4 knowledge with advanced reporting and visualization capabilities.
4. Google Tag Manager (GTM) Certification
Overview: This certification focuses on Google Tag Manager, which is integral for managing GA4 tags and tracking implementations. It covers tag creation, configuration, and management.
Benefits:
Tag Management Proficiency: Ensures you can effectively set up and manage GA4 tags using GTM.
Integration Skills: Enhances your ability to integrate GA4 with other marketing and analytics tools.
Efficiency: Improves your skills in managing and deploying tracking codes, streamlining the data collection process.
5. Advanced Google Analytics Certification (by Google Skill shop)
Overview: This certification covers advanced topics in Google Analytics, including GA4. It focuses on advanced tracking setups, custom dimensions, and sophisticated reporting techniques.
Benefits:
Advanced Expertise: Demonstrates your ability to handle complex analytics setups and configurations in GA4.
Strategic Insights: Provides advanced skills for extracting actionable insights from GA4 data.
Professional Edge: Enhances your qualifications for senior analytics roles and responsibilities.
6. Google Analytics for Power Users (by Google Skill shop)
Overview: This course and certification are designed for users who want to deepen their understanding of Google Analytics, including GA4. It covers advanced features and functionalities.
Benefits:
In-Depth Knowledge: Offers a deeper dive into advanced features and techniques in GA4.
Expert-Level Skills: Equips you with the skills to maximize the use of GA4’s advanced features.
Career Advancement: Positions you as a power user of Google Analytics, enhancing your profile for high-level analytics roles.
7. Google Analytics for E-Commerce Certification
Overview: This certification focuses on using Google Analytics (including GA4) for e-commerce tracking. It covers how to set up and analyze e-commerce data.
Benefits:
E-Commerce Specialization: Validates your ability to track and analyze e-commerce performance using GA4.
Actionable Insights: Helps you understand customer behavior and sales performance, leading to better decision-making.
Industry Relevance: Useful for professionals working in e-commerce and digital marketing roles.
8. Google Analytics and Google Ads Integration Certification
Overview: This certification covers the integration of Google Analytics (including GA4) with Google Ads. It focuses on how to leverage both platforms for better marketing insights and performance.
Benefits:
Integrated Approach: Demonstrates your ability to use GA4 data to enhance Google Ads campaigns.
Marketing Optimization: Provides skills for optimizing ad spend and improving campaign performance using integrated data.
Comprehensive Skills: Shows proficiency in connecting analytics and advertising for holistic digital marketing strategies.
By obtaining these certifications, you can demonstrate your proficiency in Google Analytics 4 and related tools, making you a valuable asset to organizations looking to leverage data for better business decisions.
After completing a course on Google Analytics 4 (GA4), individuals can pursue various roles in digital marketing, analytics, and data-driven decision-making. Here are some typical job roles and potential salary ranges associated with completing a course on GA4:
Digital Marketing Analyst-Salaries for digital marketing analysts can range from $50,000 to $90,000 per year.
Digital Marketing Specialist-Salaries for digital marketing specialists typically range from $55,000 to $95,000 per year.
Web Analyst-Salaries for web analysts can range from $60,000 to $100,000 per year.
Data Analyst (Digital)-Salaries for data analysts focusing on digital analytics can range from $65,000 to $110,000 per year.
E-commerce Analyst-Salaries for e-commerce analysts can range from $60,000 to $100,000 per year.
Digital Marketing Manager-Salaries for digital marketing managers can range from $80,000 to $140,000 per year.
These salary ranges are approximate and can vary based on factors such as geographic location, industry sector (technology, e-commerce, advertising), specific skills and certifications (Google Analytics certification), years of relevant experience, and the size of the organization. Continuous learning, staying updated with digital marketing trends, and gaining hands-on experience with GA4 are essential for advancing in this career path and potentially earning higher salaries.
Q1. What is Google Analytics?
Ans. Google Analytics is a web analytics tool by Google that helps extract and analyze data related to traffic on a website. It helps optimize a website, thus enhancing the user experience. Google Analytics gives actionable insights in the form of tables and graphs.
Q2. What are the key benefits of Google Analytics?
Ans. The main uses of Google Analytics are –
a) Helps you understand where your visitors are arriving from
b) Consumer behavior analysis
c) Enhance your marketing channels based on the data
d) Analyze what works best for you
e) Improve your conversion rate
Q3. What is meant by KPI in Google Analytics?
Ans. This is a common question asked during interviews. KPI means key performance indicator. The main function of KPIs is to track all the important performance metrics
Q4. What is a session?
Ans. When a user visits the website, he might make a group of interactions that are recorded by Google Analytics, these are called sessions. Google Analytics records and tracks every single session on a webpage. It starts when a user loads and enters your site and ends with 30 minutes of inactivity.
Q5. What is the bounce rate?
Ans. The bounce rate is the percentage of visitors who simply enter the website and choose to immediately leave or ‘bounce’ instead of continuing to view other pages on the same site.
It is calculated by dividing the total number of single-page sessions by the total number of sessions and represented by a percentage of the total number of visits or sessions.
Q6. What are Google Analytics goals?
Ans. Google Analytics goals can be anything from making a purchase for an e-commerce site, submission of a form for a marketing site or even completing a game level for a gaming site. It really depends on the genre of the company. \
Q7. What is audience list in Google Analytics?
Ans. Various audience lists can be created in Google Analytics and can be used for various advertising purposes with the linked accounts. Google Analytics has predefined audience lists such as all users, new users, returning users, users visited a specific section of a website, users who converted a goal conversion etc. One can see the estimate audience size and by default, the membership duration of these lists are 30 days which is modifiable. One of the main reason of audience lists is for remarketing.
Q8. What exactly do you understand by the term Google Analytics?
Ans. It is basically a platform that enables web owners to closely monitor and keep an eye on the web traffic i.e. overall number of visitors on their website. This is actually very important to keep up the pace in the long run and to understand what the best sources of web traffic for a website are. It is not always necessary that they are the same for all the platforms. Google Analytics is also very beneficial for understanding the strategies that need to be implemented for enhancing the traffic on a website.
Q9. What are the benefits of measuring web traffic?
Ans. It is very beneficial to do so in order to understand how and when the search engine spiders visit a website. It is very helpful in understanding how the same can be improved. Google Analytics is a powerful tool and the fact is its web traffic needs to be enhanced continuously for attaining maximum growth.
Q10. Clicks and visits – what is the difference?
Ans. Clicks indicate an action performed on a website, such as clicking on a link, going to a new webpage, downloading a brochure, etc. A visit is the time a user spends on the website.
Q11. What is the exit rate?
Ans. An exit page is the last page a viewer viewed and left the website in that particular page. The exit rate indicates the number of times the user left the site from a particular page.
Exit rate is calculated as the total number of exits divided by page views and is represented as a percentage. Normally your thank-you pages and your blogs will have a higher exit rate.
Q12. Types of custom reports in Google Analytics?
Explorer – This is a basic report that includes a line graph and data table
Map Overlay – This type of report is represented by a colorful global map that indicates traffic, engagement, etc.
Flat Table – This is a very common report and as the name suggests, includes a sortable data table in rows
Q13. What exactly event tracking according to you is?
Ans. It is basically an approach in which the customization of code in Google Analytics is done and utilized. The primary aim is either to target a specific group of users of the internet or to track another action or event that can help to divert traffic towards a website.
Q14. Define cohort in Google Analytics.
Ans. A cohort by definition is a group of users who share at least one common characteristic. The cohort analysis in Google Analytics makes you understand cohort behavior based on time.
Q15. Is it possible for you to integrate Google Analytics with other web traffic tools?
Ans. Well, Google Analytics has all the features and modules available within it to handle all the tasks. There is not always a need to integrate it with other tools. However, with some customization, it is possible to integrate it with the other powerful tools to get maximum results.
Q16. Can you set up tracking for mobile phones?
Ans. Yes, you can track phone calls that are from a mobile number on your website using Google’s phone call conversion tracking option. It will help you understand how effective your ad campaigns have been at driving calls from your website.
It only tracks the number of people who clicked on the “Call” button and not the number of people who actually called.
Q17. How can you know where your users are entering from?
Ans. To know the traffic source of a page, go to behavior and then site content. Thereon, one can choose whether they wish to see the traffic of all web pages, a landing page or an exit page.
Q18. What is RPC in Google Analytics?
Ans. RPC means revenue per click and is mostly used by e-commerce sites. It is an uncommon question and hence, one needs to be familiar with it. It states the value of every click.