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Content Marketing
You can use these skills to get a job in the booming digital marketing space.
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Content marketing helps businesses in acquiring customers and eventually leading them to make quicker decisions in terms of purchasing the products. We can categorize Content Marketing into various categories such as;
Social Media Content Marketing
Here are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
Infographic Content Marketing
Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content.
Blog Content Marketing
Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promoting other internal and external content and blog articles via links, add social share buttons and incorporate product information.
Podcast Content Marketing
Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast.
Video Content Marketing
The Video Marketing can boost conversions, improve ROI, and help you build relationships with audience members.
Paid Ad Content Marketing
Paid Ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing.
This Content Marketing course by Uplatz covers all topics related to Marketing products or services through contents and also will help you the learnings or techniques put into practice. You can also use these skills to get a job in the booming digital marketing space. This course is for Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers.
Course/Topic - Content Marketing
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In this lecture session we learn that Content marketing is important because it answers your audience's questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today's age, customers expect high-quality, consistent content from their favorite brands.
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In this lecture session we learn about A system for disseminating information over the Internet to a selected group of followers. Social media platforms are used by people to publish their daily activities, comments and photos as well as re-publish information posted by others. The two major social media platforms are Facebook and Twitter.
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In this lecture session we learn about content marketing platforms Medium is a blogging platform, like Wordpress or Blogger. Medium is the new project from the guys who brought you Twitter. Medium is chaotically, arrhythmically produced by a combination of top-notch editors, paid writers, PR flacks, startup bros, and hacks.
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In this lecture session we learn about Ultimately, EzineArticles.com is a online content publishing platform with user-friendly article submission & analytic tools. Every user-generated submission is human curated for quality control.
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In this tutorial we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
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In this lecture session we learn about content marketing platforms reddit and also talk about some basic factors and functions of content marketing platforms in brief.
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In this lecture session we learn about content marketing platforms - Bizsugar and d zone in digital marketing and also talk about basic functions and factors of content marketing platforms.
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In this lecture session we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
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In this session we learn that Quora is a question and answer website where people go to find information. Every piece of content on the site is generated by users, meaning it is created, edited, and organized by the same people that use the website.
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In this tutorial we learn about Guest posting puts your brand in front of a targeted audience, earns targeted traffic, and helps to position you as an expert in your field. Your primary objective of guest posting should be to reach a new audience, get in front of a related site's traffic, and build your brand.
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In this lecture session we learn about Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access and also talk about features of Off page social Bookmarking.
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In this lecture session we learn about Off Page SEO. On page Seo includes providing good content, good keyword selection, putting keywords in the correct places, giving appropriate titles for every page etc. Off page Seo includes link building, increasing link popularity, search engine, link exchange etc. In on page seo we will analyze the complete website.
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In this lecture session we learn about OFF page blog commenting Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry. It is about exchanging ideas or opinions about what people think or feel about a topic.
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In this tutorial we learn about Forum posting or Community is a part of off page SEO optimization. Join search forums which are related to your website. It makes a connection with that community in your business and also talks about features of OFF page Forum Posting.
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In this lecture session we learn about Off page infographics functions in digital marketing Off Page SEO is a technique which can be performed outside the website. It is a technique which is not only building links but optimizing brand name with the use of content, social media marketing and social bookmarking.
• Learn a content creation framework for producing effective content on a consistent basis
• Create and repurpose content that both humans and search engines will love
• Become a stronger, leaner, and more strategic content marketer
• Creating your content marketing strategy
• Coming up with ideas for online content
• Writing SEO-friendly content for the web
• Improving existing content so that it can rank in search engines
• Building your content marketing team
• Advertising online with Google, Bing, or Facebook
Content Marketing Course Syllabus
(MODULES 1 & 2)
Content Strategy and Your Role as a Professional Writer
• How to market yourself as a content marketer (not just another writer)
• How to position yourself for more clients, more respect, and better pay
• The “belief circles” framework for creating fans and customers
• How to create a rich audience experience for your business and your
clients
• A new tool for making yourself an indispensable resource for your
clients
(MODULES 3 & 4)
The Strategic Framework for Success with Content
• How to build authority for yourself and your clients
• The mindset that makes success possible
• How to widen your network and get attention to your valuable content
• How to authentically connect with influencers without embarrassing
yourself
• The real role of authenticity on the web
• 5 steps for turning attention into action and sales
(MODULES 5 & 6)
Mapping the Journey: Crafting a Content Marketing Strategy
• What the “buyer’s journey” is and what the milestones are
• How to unlock the triggers that get clients or customers to buy
• The mapping exercise that none of your competitors are using
• How to handle potentially tricky issues with clients or employers
• How to get the buy-in that lets you move forward with great content
(MODULES 7 & 8)
The Rubber Hits the Road: The Strategic Content Types
• How to write content that builds the audience and attracts new leads
and prospects
• How to use the “content conveyor belt” to increase traffic and
conversion
• The type of content that creates an unbreakable bond with the audience
• How to put together landing pages and other persuasive content that
turn “traffic” into customers
• The kinds of content that attract links and widen your network
The Content Marketing Certification ensures you know the strategy, planning, production, promotion and measurement techniques needed to stand out from the competition. Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
There are no particular prerequisites for this course. However, participants should have a flair for writing. This content marketing training course will be of particular interest to professionals working in fields including digital marketing, online content planning, business development, social media, search marketing, public relations, organizational communication, and brand ambassadorship.
To keep up-to-date with digital marketing trends, it’s important to keep learning new skills. There are a lot of digital courses and digital marketing certifications available online today. Many of these courses and certifications are free for digital marketers who are looking to get ahead with their personal brand in the constantly-evolving digital space.
Content marketing job opportunities are exploding and there are more SEO job openings than ever, so it’s especially important to consider what these relatively new digital marketing career paths look like.
Well, a job in content marketing allows you to eat pretty well. A 2020 survey of 1,100 content marketers found that the median salary was roughly $79,657. Content marketing can generate a lot of revenue for a company. Therefore, businesses are willing to shell out a hefty sum to get people in the door that can create great content.
Note that salaries are generally higher at large companies rather than small ones. Your salary will also differ based on the market you work in.
Content Writer Job Titles:
• SEO Specialist
• Content Specialist
• SEO Strategist
• Content Strategist
• SEO Manager
• Content Manager
• SEO Director
• Content Director
1: What content are you not interested in writing professionally?
Maybe they work in medical copywriting now and would like a new challenge. Or they’ve struggled writing on complex financial topics. I appreciate it when an applicant is honest about their weaknesses so we can ensure we pair them with the right client fit.
2: Who is involved in the content creation process at your current job?
What is the team size? Are they expected to churn out content without much supervision or is there a lot of input from a manager or editor? Neither process is bad, but you can get insight on how closely it matches the way your business likes to work.
3: One of our core values is “quality over profit.” Tell me about a time in your writing career where you reflected that value.
We care about the quality of work we create and we want that reflected in the candidates we hire. We’re not interested in writers who want to cut corners or save themselves some time.
4: What type of content do you have experience creating?
See if they name content you know they’ll be writing consistently or if it’s just a rambling list of content you don’t create.
5: Looking at your test project, did it feel familiar? Were you able to use past experience to complete it?
I highly recommend having some kind of test project, like a short, 200-word writing prompt for them to complete before the interview. Here you can try to get some honest answers from them on what came easy to them versus what took some extra time.
6: Tell me about a time your work received a lot of feedback. How did you handle it?
With client work, you never know what type of client you’ll get (hands on, hands off, balanced). We look for candidates who keep a positive attitude when given feedback.
7: How do you approach writing about a topic you’re not an expert in?
We have clients in all industries — from home decor and travel to construction and cybersecurity. Our specialists will also move accounts or juggle more than one client at a time that could be in vastly different industries, so hearing their research process is important.
8: Your first month here will involve a lot of training, but what is something new that you could teach us?
Maybe they’re teaching themselves Python on the side. Or they have experience writing for non-English speakers. Whatever it may be, I believe there’s something you can learn from every new hire.
9: What toolset are you using to complete your writing?
Does it match what your company uses? Will they be overwhelmed with the new technology or adapt to it? Answers can vary from editing extensions like Grammarly to keyword research methods.
10: Give a brief summary of the role and see how they react.
This isn’t a question, per se, but we’ve found it useful to be 100% transparent about the expectations of the role early in the process and get their immediate feedback. Candidates are excited to speak to you and willing to please, so be frank about what some core challenges of the role are so no assumptions are made on day one.