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3.8 (31 reviews)
( 302 Students )
15 Hours


Content Marketing

You can use these skills to get a job in the booming digital marketing space.
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Save 59% Offer ends on 31-Dec-2023
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Content marketing helps businesses in acquiring customers and eventually leading them to make quicker decisions in terms of purchasing the products. We can categorize Content Marketing into various categories such as;


Social Media Content Marketing

Here are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).


Infographic Content Marketing

Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content.


Blog Content Marketing

Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promoting other internal and external content and blog articles via links, add social share buttons and incorporate product information.


Podcast Content Marketing

Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast.


Video Content Marketing

The Video Marketing can boost conversions, improve ROI, and help you build relationships with audience members.


Paid Ad Content Marketing

Paid Ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing. 


This Content Marketing course by Uplatz covers all topics related to Marketing products or services through contents and also will help you the learnings or techniques put into practice. You can also use these skills to get a job in the booming digital marketing space. This course is for Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers.

Course/Topic - Content Marketing

  • In this lecture session we learn that Content marketing is important because it answers your audience's questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today's age, customers expect high-quality, consistent content from their favorite brands.

    • 10:45
  • In this lecture session we learn about A system for disseminating information over the Internet to a selected group of followers. Social media platforms are used by people to publish their daily activities, comments and photos as well as re-publish information posted by others. The two major social media platforms are Facebook and Twitter.

    • 24:38
  • In this lecture session we learn about content marketing platforms Medium is a blogging platform, like Wordpress or Blogger. Medium is the new project from the guys who brought you Twitter. Medium is chaotically, arrhythmically produced by a combination of top-notch editors, paid writers, PR flacks, startup bros, and hacks.

    • 29:57
  • In this lecture session we learn about Ultimately, EzineArticles.com is a online content publishing platform with user-friendly article submission & analytic tools. Every user-generated submission is human curated for quality control.

    • 30:04
  • In this tutorial we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

    • 30:00
  • In this lecture session we learn about content marketing platforms reddit and also talk about some basic factors and functions of content marketing platforms in brief.

    • 30:44
  • In this lecture session we learn about content marketing platforms - Bizsugar and d zone in digital marketing and also talk about basic functions and factors of content marketing platforms.

    • 31:19
  • In this lecture session we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

    • 31:10
  • In this session we learn that Quora is a question and answer website where people go to find information. Every piece of content on the site is generated by users, meaning it is created, edited, and organized by the same people that use the website.

    • 30:01
  • In this tutorial we learn about Guest posting puts your brand in front of a targeted audience, earns targeted traffic, and helps to position you as an expert in your field. Your primary objective of guest posting should be to reach a new audience, get in front of a related site's traffic, and build your brand.

    • 31:16
  • In this lecture session we learn about Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access and also talk about features of Off page social Bookmarking.

    • 30:58
  • In this lecture session we learn about Off Page SEO. On page Seo includes providing good content, good keyword selection, putting keywords in the correct places, giving appropriate titles for every page etc. Off page Seo includes link building, increasing link popularity, search engine, link exchange etc. In on page seo we will analyze the complete website.

    • 31:23
  • In this lecture session we learn about OFF page blog commenting Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry. It is about exchanging ideas or opinions about what people think or feel about a topic.

    • 32:03
  • In this tutorial we learn about Forum posting or Community is a part of off page SEO optimization. Join search forums which are related to your website. It makes a connection with that community in your business and also talks about features of OFF page Forum Posting.

    • 22:19
  • In this lecture session we learn about Off page infographics functions in digital marketing Off Page SEO is a technique which can be performed outside the website. It is a technique which is not only building links but optimizing brand name with the use of content, social media marketing and social bookmarking.

    • 21:53
Objectives Back to Top

Learn a content creation framework for producing effective content on a consistent basis

Create and repurpose content that both humans and search engines will love

Become a stronger, leaner, and more strategic content marketer

Creating your content marketing strategy

Coming up with ideas for online content

Writing SEO-friendly content for the web

Improving existing content so that it can rank in search engines

Building your content marketing team

Advertising online with Google, Bing, or Facebook


Syllabus Back to Top

Content Marketing Course Syllabus

(MODULES 1 & 2)

Content Strategy and Your Role as a Professional Writer

• How to market yourself as a content marketer (not just another writer)

• How to position yourself for more clients, more respect, and better pay

• The “belief circles” framework for creating fans and customers

• How to create a rich audience experience for your business and your


• A new tool for making yourself an indispensable resource for your


(MODULES 3 & 4)

The Strategic Framework for Success with Content

• How to build authority for yourself and your clients

• The mindset that makes success possible

• How to widen your network and get attention to your valuable content

• How to authentically connect with influencers without embarrassing


• The real role of authenticity on the web

• 5 steps for turning attention into action and sales

(MODULES 5 & 6)

Mapping the Journey: Crafting a Content Marketing Strategy

• What the “buyer’s journey” is and what the milestones are

• How to unlock the triggers that get clients or customers to buy

• The mapping exercise that none of your competitors are using

• How to handle potentially tricky issues with clients or employers

• How to get the buy-in that lets you move forward with great content


(MODULES 7 & 8)

The Rubber Hits the Road: The Strategic Content Types

• How to write content that builds the audience and attracts new leads

and prospects

• How to use the “content conveyor belt” to increase traffic and


• The type of content that creates an unbreakable bond with the audience

• How to put together landing pages and other persuasive content that

turn “traffic” into customers

• The kinds of content that attract links and widen your network


Certification Back to Top

The Content Marketing Certification ensures you know the strategy, planning, production, promotion and measurement techniques needed to stand out from the competition. Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.

There are no particular prerequisites for this course. However, participants should have a flair for writing. This content marketing training course will be of particular interest to professionals working in fields including digital marketing, online content planning, business development, social media, search marketing, public relations, organizational communication, and brand ambassadorship.

To keep up-to-date with digital marketing trends, it’s important to keep learning new skills. There are a lot of digital courses and digital marketing certifications available online today. Many of these courses and certifications are free for digital marketers who are looking to get ahead with their personal brand in the constantly-evolving digital space.


Career & Jobs Back to Top

Content marketing job opportunities are exploding and there are more SEO job openings than ever, so it’s especially important to consider what these relatively new digital marketing career paths look like.

Well, a job in content marketing allows you to eat pretty well. A 2020 survey of 1,100 content marketers found that the median salary was roughly $79,657. Content marketing can generate a lot of revenue for a company. Therefore, businesses are willing to shell out a hefty sum to get people in the door that can create great content. 

Note that salaries are generally higher at large companies rather than small ones. Your salary will also differ based on the market you work in.

Content Writer Job Titles:

SEO Specialist

Content Specialist

SEO Strategist

Content Strategist

SEO Manager

Content Manager

SEO Director

Content Director




Interview Questions Back to Top

1: What content are you not interested in writing professionally?


Maybe they work in medical copywriting now and would like a new challenge. Or they’ve struggled writing on complex financial topics. I appreciate it when an applicant is honest about their weaknesses so we can ensure we pair them with the right client fit.

2: Who is involved in the content creation process at your current job?

What is the team size? Are they expected to churn out content without much supervision or is there a lot of input from a manager or editor? Neither process is bad, but you can get insight on how closely it matches the way your business likes to work.

3: One of our core values is “quality over profit.” Tell me about a time in your writing career where you reflected that value.

We care about the quality of work we create and we want that reflected in the candidates we hire. We’re not interested in writers who want to cut corners or save themselves some time.

4: What type of content do you have experience creating?

See if they name content you know they’ll be writing consistently or if it’s just a rambling list of content you don’t create.

5: Looking at your test project, did it feel familiar? Were you able to use past experience to complete it?

I highly recommend having some kind of test project, like a short, 200-word writing prompt for them to complete before the interview. Here you can try to get some honest answers from them on what came easy to them versus what took some extra time.

6: Tell me about a time your work received a lot of feedback. How did you handle it?


With client work, you never know what type of client you’ll get (hands on, hands off, balanced). We look for candidates who keep a positive attitude when given feedback.

7: How do you approach writing about a topic you’re not an expert in?

We have clients in all industries — from home decor and travel to construction and cybersecurity. Our specialists will also move accounts or juggle more than one client at a time that could be in vastly different industries, so hearing their research process is important.

8: Your first month here will involve a lot of training, but what is something new that you could teach us?

Maybe they’re teaching themselves Python on the side. Or they have experience writing for non-English speakers. Whatever it may be, I believe there’s something you can learn from every new hire.

9: What toolset are you using to complete your writing?

Does it match what your company uses? Will they be overwhelmed with the new technology or adapt to it? Answers can vary from editing extensions like Grammarly to keyword research methods.

10: Give a brief summary of the role and see how they react.

This isn’t a question, per se, but we’ve found it useful to be 100% transparent about the expectations of the role early in the process and get their immediate feedback. Candidates are excited to speak to you and willing to please, so be frank about what some core challenges of the role are so no assumptions are made on day one.

Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.