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GenAI in E-commerce

Transform your e-commerce business with Generative AI for personalized experiences, intelligent automation, and scalable growth.

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Save 59% Offer ends on 31-Dec-2025

Course Duration: 10 Hours

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GenAI in E-commerce – Online Course

GenAI in E-commerce is an advanced, self-paced online course tailored for e-commerce professionals, digital marketers, product managers, content teams, and growth strategists who want to harness the transformative power of Generative AI (GenAI) to drive innovation, personalization, and scalability in the digital commerce landscape. This course empowers learners with the frameworks, tools, and practical skills to apply GenAI across the entire e-commerce value chain—from product discovery and content creation to customer engagement, fulfillment, and retention.

As online competition grows and customer expectations shift rapidly, traditional strategies fall short in delivering personalized and agile experiences. GenAI technologies, such as large language models (LLMs), vision models, and AI agents, offer a breakthrough—enabling businesses to create dynamic product content, hyper-personalized recommendations, automated customer service, and data-informed decision-making at scale.

This course guides you step-by-step through building and deploying GenAI tools that can enhance conversion rates, reduce cart abandonment, improve customer loyalty, and streamline backend operations.

What is GenAI in E-commerce?

GenAI in E-commerce refers to the strategic use of Generative Artificial Intelligence technologies—like GPT-based LLMs, image generation models, AI agents, and prompt engineering—to create content, automate processes, and personalize user experiences in online commerce. Unlike traditional AI which classifies and predicts, GenAI can generate product descriptions, chat responses, SEO content, and even visual assets based on structured and unstructured input.

This capability is revolutionizing how e-commerce businesses operate, scale, and compete in saturated markets. The course teaches you how to implement and scale GenAI-powered solutions that directly impact sales, engagement, and operational efficiency.

How to Use This Course

Define Your Use Cases – Begin by identifying areas in your business where GenAI can drive the most impact (e.g., content, support, recommendations).
Follow Module Progression – The course starts with foundational concepts and builds toward implementation and deployment. Complete modules sequentially.
Experiment with Tools – Leverage hands-on labs using GPT, Stable Diffusion, LangChain, and e-commerce automation platforms.
Use Templates Provided – Apply prebuilt GenAI prompt templates for content generation, chatbots, and email marketing to accelerate implementation.
Work on Live Projects – Design and deploy GenAI-powered features like product personalization engines, intelligent chatbots, and visual content automation.
Engage with Peers – Share learnings, feedback, and project results with the community forum or your internal team.
Capstone Project – Build a comprehensive GenAI strategy and prototype for an e-commerce use case of your choice.

Course/Topic 1 - Coming Soon

The videos for this course are being recorded freshly and should be available in a few days. Please contact info@uplatz.com to know the exact date of the release of this course.
01:20

Course Objectives Back to Top

By the end of the course, learners will be able to:

Understand the strategic value of GenAI in e-commerce operations.
Generate personalized product descriptions and marketing content using LLMs.
Create AI-powered product recommendation systems.
Design and deploy GenAI chatbots for 24/7 customer service.
Implement dynamic pricing and promotion strategies using AI.
Automate SEO optimization using GenAI-generated content.
Create AI-generated product visuals and mockups.
Integrate GenAI into customer journey mapping and email marketing.
Evaluate performance metrics for GenAI models in commerce.
Build a scalable and ethical GenAI implementation roadmap.

Course Syllabus Back to Top

Course Syllabus

Module 1: Introduction to GenAI in E-commerce

Generative AI vs Traditional AI
Use Cases Across the E-commerce Funnel
Platforms, Tools & Architecture Overview

Module 2: GenAI for Product Content Creation

Generating SEO-Optimized Product Descriptions
Dynamic Attribute Mapping and Product Variants
Multilingual Content Generation with LLMs

Module 3: Visual AI for Product Media

Creating AI-Generated Product Images (DALL·E, Midjourney, SDXL)
Generating Lifestyle Scenes and Mockups
Image-to-Text and Text-to-Image Integrations

Module 4: AI-Powered Product Recommendations

Generating Context-Aware Recommendations
Fine-Tuning LLMs for Behavioral Recommendations
Using Retrieval-Augmented Generation (RAG) in Recommenders

Module 5: GenAI for Customer Support & Sales Agents

Building AI Chatbots Using LangChain + GPT
FAQ Generation from Knowledge Base
Automating Pre-Sale and Post-Sale Support

Module 6: Marketing Automation with GenAI

AI-Generated Email Campaigns
Personalized Subject Lines and CTAs
Automated Social Media Post Creation

Module 7: Dynamic Pricing & Promotion Engines

AI-Driven Price Optimization Models
Custom Offers & Bundles with Behavioral Inputs
Limited-Time Promotion Design Using AI

Module 8: Customer Journey & Retention AI

Predicting Churn and Designing Retargeting Campaigns
Dynamic UX Personalization Using LLM Agents
GenAI in Loyalty Program Personalization

Module 9: Backend Operations and Fulfillment

GenAI for Inventory Narratives and Vendor Coordination
Smart SKU Grouping and Classification
Auto-Generating Supplier Emails and Summaries

Module 10: Ethics, Risk & Governance in GenAI Commerce

AI Hallucination Risk in Commerce
Brand Voice, Bias, and IP Protection
Responsible AI Use and Customer Consent

Module 11: Capstone Project

Choose a Business Scenario (e.g., Fashion, Electronics, FMCG)
Build a GenAI Commerce Strategy & Deploy Prototype
Present Results via Dashboard and Customer Storyboards

Certification Back to Top

After completing all modules and the capstone project, participants will earn a Certificate of Completion from Uplatz, officially recognizing their expertise in applying Generative AI in the e-commerce space. This certificate validates both technical and strategic understanding, making learners stand out for roles in AI-powered marketing, product innovation, or commerce strategy. It also enhances your resume and LinkedIn profile with a forward-looking skill set that's increasingly demanded across B2C and DTC brands. The credential reflects real-world capability in building and integrating GenAI solutions across the e-commerce lifecycle.

Career & Jobs Back to Top

Generative AI is revolutionizing digital commerce, and businesses are actively hiring professionals who can unlock its potential. This course prepares you for roles such as:

E-commerce AI Strategist
GenAI Product Manager
Digital Merchandising Analyst
Personalized Marketing Specialist
Conversational AI Designer
Visual Content Automation Lead
Customer Experience AI Architect
Revenue Optimization Analyst
GenAI Implementation Consultant
Retail Innovation Manager

E-commerce companies, SaaS providers, retail tech startups, and marketplaces are adopting GenAI to automate operations, enhance personalization, and gain competitive advantage. With this course, you'll be ready to lead GenAI innovation across product, marketing, and operations teams, making you an invaluable asset in the digital retail economy.

Interview Questions Back to Top

1. What is the role of GenAI in e-commerce?
GenAI enables content creation, personalization, and automation across the e-commerce lifecycle—improving customer engagement, operational efficiency, and revenue growth.

2. How does GenAI improve product discovery?
By generating personalized search results, dynamic filters, and smart recommendations based on user behavior and preferences.

3. What tools are used for GenAI content generation in commerce?
Popular tools include OpenAI (GPT), DALL·E, Midjourney, Jasper, Copy.ai, and LangChain for agentic workflows.

4. How does GenAI enhance customer service?
Through intelligent chatbots that provide instant support, order tracking, product suggestions, and post-sale service using conversational LLMs.

5. What are the benefits of AI-generated product descriptions?
They reduce content creation costs, speed up time-to-market, and enable multi-language listings for global expansion.

6. What is retrieval-augmented generation (RAG) in recommendations?
RAG combines a retrieval system (search engine) with a generative model to create contextually accurate responses or suggestions.

7. How does GenAI support dynamic pricing strategies?
By analyzing user behavior, competitor pricing, and demand patterns to adjust prices in real-time and personalize offers.

8. What risks should be managed when using GenAI in e-commerce?
Hallucinated content, bias in recommendations, copyright violations, and breaches in brand tone or compliance.

9. How can GenAI impact SEO in e-commerce?
By generating keyword-rich, long-tail product content and landing pages that improve organic discoverability and reduce reliance on paid ads.

10. How do you measure the ROI of GenAI in e-commerce?
Through KPIs like conversion rate uplift, reduced bounce rate, content creation time saved, customer satisfaction, and sales attribution from GenAI-powered campaigns.

Course Quiz Back to Top

Start Quiz

FAQs Back to Top

Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.

Q19. How do I enrol in Uplatz video courses?
A19. To enroll, click on "Buy This Course," You will see this option at the top of the page.
a) Choose your payment method.
b) Stripe for any Credit or debit card from anywhere in the world.
c) PayPal for payments via PayPal account.
d) Choose PayUmoney if you are based in India.
e) Start learning: After payment, your course will be added to your profile in the student dashboard under "Video Courses".

Q20. How do I access my course after payment?
A20. Once you have made the payment on our website, you can access your course by clicking on the "My Courses" option in the main menu or by navigating to your profile, then the student dashboard, and finally selecting "Video Courses".

Q21. Can I get help from a tutor if I have doubts while learning from a video course?
A21. Tutor support is not available for our video course. If you believe you require assistance from a tutor, we recommend considering our live class option. Please contact our team for the most up-to-date availability. The pricing for live classes typically begins at USD 999 and may vary.