By the end of this course, you will be able to:

• Implement Hotjar tracking and set up key features

• Interpret heatmaps, click maps, and scroll maps

• Analyze session recordings to diagnose usability issues

• Deploy targeted surveys and polls for customer feedback

• Use funnel analysis to identify drop-offs and improve conversions

• Combine Hotjar insights with other analytics platforms for deeper insights

Course Syllabus

Module 1: Introduction to Hotjar
Module 2: Setting Up Tracking Scripts
Module 3: Heatmaps & Click Tracking
Module 4: Session Recordings & Analysis
Module 5: Designing Effective Surveys & Polls
Module 6: Conversion Funnel Optimization
Module 7: Integrating Hotjar with Other Tools
Module 8: Real-World Projects (Landing Page, E-commerce Flow, SaaS App)
Module 9: Interview Questions & Answers

Upon completion, learners will receive a Certificate of Completion from Uplatz validating their expertise in Hotjar and behavioral analytics.

 

Completing this course opens opportunities as:

• Conversion Rate Optimization Specialist

• UX Researcher

• Digital Marketing Analyst

• Product Analyst

1. What is Hotjar and what makes it unique compared to other analytics tools?
Answer: Hotjar is a behavior analytics and user feedback platform that provides insights through heatmaps, session recordings, surveys, and polls. Unlike traditional tools such as Google Analytics, which focus on quantitative data, Hotjar emphasizes qualitative insights—helping you understand the “why” behind user actions.

2. How do heatmaps work in Hotjar?
Answer: Heatmaps in Hotjar visually represent where users click, move, or scroll on a webpage. They aggregate user interactions into a color-coded map, showing areas of high engagement (hot spots) and low engagement (cold spots). This helps teams identify which parts of a page attract attention and which elements are being ignored.

3. What are session recordings, and how can they improve UX?
Answer: Session recordings capture real user interactions with your website, including clicks, taps, and scrolling behavior. By watching these recordings, teams can observe pain points such as confusing navigation or broken forms. This direct observation provides actionable data for improving user experience.

4. How does Hotjar help optimize conversion funnels?
Answer: Hotjar’s funnel analysis shows where users drop off during a process (e.g., checkout). By combining heatmaps and recordings, you can identify specific friction points, such as unclear CTAs or lengthy forms, and take corrective action to increase conversions.

5. Can Hotjar be integrated with other platforms? If yes, which ones?
Answer: Yes, Hotjar integrates with platforms like Google Analytics, HubSpot, Slack, Shopify, WordPress, and CRMs. These integrations allow teams to combine behavioral insights from Hotjar with quantitative data, marketing automation, or customer support systems.

6. What role do surveys and feedback polls play in Hotjar?
Answer: Surveys and polls allow businesses to gather direct input from users. They can be deployed on specific pages or triggered by user behavior. For example, a poll can ask users why they didn’t complete checkout, providing context that analytics data alone cannot reveal.

7. How does Hotjar ensure GDPR and privacy compliance?
Answer: Hotjar complies with GDPR by anonymizing keystrokes, masking sensitive data, and giving website owners the ability to suppress specific fields. Users can also opt out of tracking, ensuring data is collected ethically and securely.

8. What is the difference between Hotjar’s heatmaps and scroll maps?
Answer: Heatmaps show click and tap activity, while scroll maps indicate how far down a page users scroll. Scroll maps help determine whether key content is placed too low on a page, where users may never see it.

9. What challenges might you face when using Hotjar?
Answer: Challenges include limited sample sizes (depending on the plan), potential bias in survey responses, and the need to combine Hotjar insights with other data sources. Overreliance on qualitative data without context may also lead to misinterpretation.

10. How would you use Hotjar in an e-commerce optimization project?
Answer: In e-commerce, Hotjar can be used to analyze checkout heatmaps, watch session recordings of abandoned carts, and trigger exit-intent surveys asking why users didn’t complete purchases. Insights can then guide changes like simplifying forms, adjusting CTA placements, or improving mobile responsiveness.

Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.

Q19. How do I enrol in Uplatz video courses?
A19. To enroll, click on "Buy This Course," You will see this option at the top of the page.
a) Choose your payment method.
b) Stripe for any Credit or debit card from anywhere in the world.
c) PayPal for payments via PayPal account.
d) Choose PayUmoney if you are based in India.
e) Start learning: After payment, your course will be added to your profile in the student dashboard under "Video Courses".

Q20. How do I access my course after payment?
A20. Once you have made the payment on our website, you can access your course by clicking on the "My Courses" option in the main menu or by navigating to your profile, then the student dashboard, and finally selecting "Video Courses".

Q21. Can I get help from a tutor if I have doubts while learning from a video course?
A21. Tutor support is not available for our video course. If you believe you require assistance from a tutor, we recommend considering our live class option. Please contact our team for the most up-to-date availability. The pricing for live classes typically begins at USD 999 and may vary.