Product ManagementManage end-to-end product lifecycle through business process of planning, developing, testing, launching, managing. Develop product vision & strategy.
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Product Management is an organizational function that guides every step of a product’s lifecycle - from development to positioning and pricing - by focusing on the product and its customers first and foremost. To build the best possible product, product managers advocate for customers within the organization and make sure the voice of the market is heard and heeded. Product management provides direction to the Development team, gives insight into what the market wants, and validates that what they're producing is needed. It's up to product management to get the Development team back on course if they lose focus and start producing things that customers don't want.
Product management consists of the following key elements:
a) Product Strategy
The most effective products start with a comprehensive market-based, insight-driven strategy. Identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and invested in your ideas.
b) Product Design
Take an idea through concept, design, and user validation phases, and create a spec to handoff to Engineering for development. Use design-thinking methodologies to explore various ideas, and then converge on a single idea. Map out the full concept through creation of a prototype that can be used to validate that you’re solving a problem for real users.
c) Product Development
Learn the critical soft skills needed to manage the development and execution phase of the product. Collaborate with cross-functional teams and stakeholders to guide them through planning and execution. Manage stakeholder expectations and handle risks that arise, reprioritizing feature and sprint priorities to tackle competing requests.
d) Product Launch
Create a plan, identify the launch risks, and figure out how to minimize their impact on your launch. Collaborate with a variety of teams including Marketing, Sales, Customer Support, and more to prepare them to interface with customers as the product is launched. Execute the launch and use feedback from your customers to determine the next steps for your product.
Product Managers are responsible for designing and delivering a profitable product or feature into the market. Product managers need to meet the evolving and increasing demands of the customer while also meeting business requirements and objectives. Product managers have many responsibilities: product strategy, development, and design, as well as product launch and retirement. They work with stakeholders from UX, engineering, and marketing to sales and management. Build the foundation you need to hit the ground running as a new product manager.
This Product Management course by Uplatz provides you a framework to envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology. The Product Management training will help product managers become more confident and successful in their roles by introducing them to a systematic framework for product management – the role, key tasks, tools and processes to use.
This product management course provides an overview of the principles of product management, managing the portfolio and resource allocation as applied in a range of industries - both goods and services. In this Product Management course, you will learn to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints. Then, you will develop an execution timeline that handles competing priorities, communicate a product roadmap that builds consensus amongst internal stakeholders, and create a comprehensive go-to-market plan based on product KPIs. You will also build tests to enhance product features based on market data. You will learn the roles and responsibilities of a product manager, develop and execute on a product strategy and roadmap, and discover product innovation techniques.
Course/Topic - Product Management - all lectures
Lecture 1 - Introduction to Product Management
Lecture 2 - Deep-dive into Product Management