Career Path - Product Manager
Pursue a highly paid career path of a Product Manager. Manage all aspects of a product, or service, from its design & development to launch & support.Preview Career Path - Product Manager course
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Courses included in Product Manager Career Path Program are:
1.Product Management
2.Leadership and Management
3.Project Management
4.Business Finance and Financial Modeling
5.Financial Reporting and Accounting
A Product Manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases. Product managers coordinate work done by many other functions (like software engineers, data scientists, and product designers), and are ultimately responsible for product outcomes. Product managers traditionally resided in the marketing organizations of technology companies, but have since additionally become staples of engineering and even product-specific teams.
A Product Manager is a professional responsible for the strategy, development, and successful delivery of a product or product line. They act as the bridge between various stakeholders, including customers, engineering teams, marketing, and sales, to ensure that the product meets market needs and aligns with the company's overall vision. Product Managers take charge of the product lifecycle, from ideation to launch and beyond.
The responsibilities of a Product Manager typically include:
1.Market Research: Conducting thorough market research to understand customer needs, industry trends, and competitor products to inform product strategy.
2.Product Vision: Defining a clear and compelling product vision that aligns with the company's goals and addresses market demands.
3.Roadmap Development: Creating a product roadmap outlining the timeline for product development, new features, and enhancements.
4.Requirements Gathering: Collaborating with stakeholders and customers to gather product requirements and prioritize them based on business value and customer impact.
5.Cross-functional Collaboration: Working closely with engineering, design, marketing, and sales teams to ensure a cohesive product development process.
6.Product Development: Guiding the product development process, providing specifications, and ensuring the timely and successful delivery of product features.
7.Product Testing and Quality Assurance: Overseeing product testing and quality assurance to ensure that the product meets high-quality standards.
8.Launch and Go-to-Market Strategy: Planning and executing product launches and developing effective go-to-market strategies to drive product adoption.
9.Product Performance Analysis: Analyzing product performance and user feedback to identify areas for improvement and opportunities for growth.
10.Customer Feedback and Support: Collecting and responding to customer feedback, addressing customer concerns, and continuously improving the product based on user needs.
11.Competitive Analysis: Monitoring the competitive landscape to stay ahead of market trends and respond to competitor activities.
12.Financial Management: Managing the product budget and ensuring that resources are allocated efficiently to meet product goals.
13.Product End-of-Life Decisions: Making decisions about retiring or sunsetting products that are no longer viable or aligned with the company's strategy.
Product Managers play a crucial role in shaping the success of a product and must possess strong communication, problem-solving, and leadership skills. They need to be customer-focused, data-driven, and capable of balancing both short-term goals and long-term product vision. Additionally, adaptability and the ability to thrive in a fast-paced, ever-changing environment are essential for product management success.
Uplatz provides this comprehensive course on the Product Manager career path. This course can help you get hired and become a successful Product Manager.
Course/Topic 1 - Product Management - all lectures
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Lecture 1 - Introduction to Product Management
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Lecture 2 - Deep-dive into Product Management
Course/Topic 2 - Leadership and Management - all lectures
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In this lecture session we learn about honesty and integrity in leadership and management and also talk about some basic terms of leadership and management.
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In this lecture session we learn about how confidence is a must in leadership and management and also talk about the importance of confidence in leadership and management.
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In this tutorial we learn about A soft skill is a personal attribute that supports situational awareness and enhances an individual's ability to get a job done. The term soft skills is often used as a synonym for people skills or emotional intelligence.
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In this lecture session we learn about Soft skills, also called people skills, are the mix of social and interpersonal skills, character traits, and professional attitudes that all jobs require. Teamwork, patience, time management, communication, are just a few examples.
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In this lecture session we learn that Communication in teams is more than just efficient work. It allows everyone on the team to be educated on any topic that may affect their work. Moreover, it develops trust, builds camaraderie among the team members, boosts morale, and helps employees stay engaged in the workplace.
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In this lecture session we learn about Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.
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In this lecture session we learn about what commitment Concentration – leadership commitment involves making a personal decision to support the change no matter what. It is incongruous to ask for change in others while failing to exhibit the same level of commitment. Concentration requires maintaining focus throughout the change not just at the beginning.
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In this lecture session we learn about Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.
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In this lecture session we learn that Motivational leadership is defined by positivity and vision. Motivational leaders make decisions, set clear goals and provide their teams with the empowerment and tools to achieve success. Motivational leaders evoke and see the best in their employees, inspiring them to work toward a common goal.
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In this lecture session we learn about A primary task of leadership is to direct attention. To do so, leaders must learn to focus their own attention. When we speak about being focused, we commonly mean thinking about one thing while filtering out distractions.
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In this tutorial we learn about Marketing analytics helps collect and strengthen data from across all marketing channels. This information is key to improving marketing efforts and driving them forward to achieve business goals.
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In this lecture session we learn about Marketing automation is the integration of data and processes from other sales and marketing channels into an organized central platform. A comprehensive marketing automation hub complements and organizes the customer journey. It integrates all of a business's channels and outreach within the customer database.
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In this tutorial we learn about Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.
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In this tutorial we learn about Growth Hacking is a new field focusing solely on growth, based on a data-driven, experiment-based process. A growth hacker explores new growth opportunities systematically in any part of the customer journey, from awareness through marketing to brand ambassadors by optimizing the product.
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In this lecture session we learn about Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product.
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In this lecture session we learn about the marketing, sales, product, and customer success teams are no longer siloed. They are interwoven in a cohesive experience with the product at the center, and the customer at the center of the product.
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In this tutorial we learn about how Product marketers know the message and story to convey, who to convey it to, and at what time it needs conveying- but marketing is responsible for turning that knowledge into blog posts, ad copy, and press releases.
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In this lecture session we learn about PR involves communicating with your market to raise awareness of your business, build and manage your business's reputation and cultivate relationships with consumers. While marketing focuses on promoting actual products and services, public relations focuses on promoting awareness, attitudes and behavior change.
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In this lecture session we learn about building relationships with the public in order to create a positive public image for a company or organization. It also has different disciplines, such as corporate communications, internal communications, marketing communications, crisis communications.
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In this lecture session we learn about Public relations helps build an online presence across multiple platforms – social media, earned media, paid media and more. Public relations is important because it involves storytelling. Advertising and marketing can only go so far, and can become bothersome at times, turning consumers away from the product.
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In this lecture session we learn about Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches
Course/Topic 3 - Project Management Fundamentals - all lectures
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In this first video tutorial on Project Management, you will learn an Introduction to Project Management, its history, benefits, an illustration to Gantt Chart, a view on some of the International standards of practicing Project Management, an overview of what exactly is a project, its relationship with General Project Management practices, Triple Constraints Theory and the role of a Project Manager and its characteristics in Project Management.
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In this second session of Project Management, you will understand what is Process Oriented Project Management, Project Processes and its categories, what is Project Management and Product Oriented processes and an overview of different process groups and its knowledge areas.
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In this lecture, you will learn what is a process in Project Management and its different stages in a Project Life cycle, how a process is linked to different process groups. Also, you will learn about the different Knowledge Areas related to a Process in Project Management.
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In this video, you will learn about the Project Planning Process and Group Processes and the different processes involved in managing the Scope and Scheduled Constraints.
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In this last session on Project Management Fundamentals, you will learn about the different constraints involved like Cost, Quality, Resources, Risks, etc. in a Process Group and how it helps in managing the entire project in Project Management.
Course/Topic 4 - Business Finance and Financial Modeling - all lectures
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We will learn Business Finance in 3 parts. In this first part of Business Finance we will see what is Business Finance and what is the meaning, nature and significance of Business Finance. Furthermore, we will learn why Business Finance is required to carry out various activities.
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In this video we will cover the second part of Business Finance. We will learn about the classification of sources of finance and how we can get funds from the various sources. We will also learn about the characteristics of these sources.
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In this video we will learn about the third part of Business Finance. In this video we will discuss International Financing. We will learn about the various avenues of an organization to get a finance, how to obtain finance and how to raise a finance, internationally.
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In this video tutorial we will cover the first part of Financial Modelling. We will learn what is Financial Modelling and its use. Furthermore, we will also learn how to prepare financial model and the different types of Financial Models.
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In this video we will cover part 2 of the Financial Modelling. In this video we will discuss of the different types of Financial Models in detail. How to use these models as per the Business? We will also see a list of 10 common Financial Models.
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In this video we will see the final and last part of Financial Modelling. In this video course we will discuss all other Financial Models which are important and used by all other Financial organizations. These Financial Models are prepared by the organization on the basis of their business. Eg. IPO model , LBO model, IRR model.
Course/Topic 5 - Financial Accounting & Reporting - all lectures
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In this lecture session we learn about introduction of financial accounting. Why we need financial accounting and also talk about factors and importance of financial accounting.
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In this lecture session we learn about basic introduction to financial reporting and also talk about basic functions and importance of financial reporting in financial accounting.
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In this lecture session we learn about the golden rule of accounting and also talk about overview of golden rule of accounting in financial accounting.
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In this lecture session we learn about recording of transactions in financial accounting and also talk about how we record and manage the recorded transactions.
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In this lecture session we learn about books of original entry and also talk about all types of original entry in financial accounting.
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In this lecture session we learn about cash books, why we need cash books and also talk about the importance of cash books.
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In this lecture session we learn about what trial balance is, why we need trial balance and also talk about the importance of trial balance in financial accounting.
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In this lecture session we learn about bank reconciliation statements in financial accounting and also cover the importance and factors of bank reconciliation statements.
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In this lecture session we learn about bill of exchange and also talk about the basic function of bill of exchange.
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In this lecture session we learn about two types of bill of exchange on sending the bill for collection and also talk about receiving the advice from the bank that the bill has been collected.
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In this lecture session we learn depreciation and also talk about factors of depreciation.
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In this tutorial we learn about how we calculate the value of material after excluding depreciation and also talk about basic examples of depreciation in financial accounting and reporting.
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In this lecture session we learn about depreciation, we also cover basic real time examples of depreciation in financial accounting.
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In this lecture session we learn about rectification of errors, why we need rectification of errors and also talk about importance and factors of rectification of errors.
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In this lecture session we learn about provisions and reserves in financial accounting and reporting and also talk about basic functions of provision and reserve.
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In this lecture session we learn about divisible profit and dividend in financial accounting and also talk about the importance of divisible profit and dividend.
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In this lecture session we learn about the financial statements of companies and also talk about basic overview of financial statements of companies.
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In this lecture session we learn about income recognition in financial accounting and also talk about classification of assets and provisions in financial accounting.
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In this lecture session we learn about how banks have to classify their advance into two broad assets. Performance assets and no performance assets in financial accounting we also cover differences in both groups.
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In this lecture session we learn about unique features of investment of banks in financial accounting and reporting and also cover all the features in brief.
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In this lecture session we learn about insurance claims and also talk about features of insurance claims in financial accounting.
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In this lecture session we learn about internal reconstruction, features of internal reconstruction and also talk about the difference between internal reconstruction and external reconstruction in financial accounting.
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In this lecture session we learn about managerial remuneration in financial accounting and also talk about features and importance of managerial remuneration.
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In this lecture session we learn about accounting for not for profit organization in financial accounting and also talk about features of not for profit organization.
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In this lecture session we learn about why we need accounting for not for profit organization in financial accounting and also talk about the importance of not for profit organization.
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In this lecture session we learn about accounting for bonus issue and right issue and also cover basic difference between bonus issue and right issue in financial accounting.
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In this lecture session we learn about accounting for share capital and also talk about features of share capital in financial accounting.
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In this lecture session we learn about the importance of accounting of share capital and also talk about examples of share capital.
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In this lecture session we learn about forfeiture of share in share capital and also talk about entries of forfeiture of share in accounting of share capital.
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In this lecture session we learn about accounting ratios in financial accounting and also talk about basic accounting ratios in brief.
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In this lecture session we learn about accounting ratios inventory turnover ratio in financial accounting and also talk about examples of inventory turnover.
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In this lecture session we learn about amalgamation of companies and also talk about features of amalgamation of companies.
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In this lecture session we learn about realization accounting and also talk about features and importance of realization in financial accounting.
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In this lecture session we learn about Amalgamation conversion in financial accounting and also talk about sale of partnership firms in brief.
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In this lecture session we learn about banking companies in financial accounting and also talk about features of banking companies.
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In this lecture session we learn about accounting for branches including foreign branches in financial accounting.
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In this lecture session we learn about methods of accounting for branches including foreign branches and also talk about the importance of foreign branches.
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In this lecture session we learn about salient features of the accounting system of important branches in forieign branches.
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In this lecture session we learn about integral foreign operation in financial accounting and also talk about features of integral foreign operation.
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In this lecture session we learn about buy back of security and equity share with differential in financial accounting and also talk about security and equity share.
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In this lecture session we learn about cash flow statements in financial accounting and also talk about factors and features of cash flow statements.
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In this lecture session we learn about cash flow statements in brief and also talk about some examples in financial accounting and reporting.
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In this lecture session we learn about consolidated financial statements and also talk about functions of consolidation financial statements in financial accounting.
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In this lecture session we learn about factors of consolidation financial statements in financial accounting.
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In this lecture session we learn about the balance sheet, assets, liabilities of the subsidiary company.
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In this lecture session we learn about how a consolidated cash flow statement is presented in case a parent presents its own cash flow statement.
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In this lecture session we learn about corporate social responsibility and also talk about factors of responsibility in financial accounting.
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In this lecture session we learn about corporate social responsibility and also talk about the importance of social responsibility.
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In this lecture session we learn about departmental accounts in financial accounting and also talk about factors of departmental accounts.
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In this lecture session we learn about accounting for employee stock option plans in financial accounting and also talk about functions of stock option plans.
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In this lecture session we learn about the framework for preparation and presentation of financial statements.
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In this lecture session we learn about function and importance of framework for preparation and presentation.
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In this lecture session we learn about examples of framework for preparation and presentation of financial statements in financial accounting.
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In this lecture session we learn about Hire purchase and installment sale transaction in financial accounting.
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In this lecture session we learn about the function of Hire purchase and installment in financial accounting.
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In this lecture session we learn about hire purchase and installment sales transaction and also talk about importance of hire purchase.
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In this lecture session we learn about incomplete records and also talk about factors of incomplete records.
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In this lecture session we learn about investment accounts and also talk about factors and function of investment accounts.
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In this lecture session we learn about the issue of debentures and also talk about why we issue debentures and importance of issue of debenture in shares.
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In this lecture session we learn about the issue of debentures and also talk about basic examples of issues of debentures.
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In this lecture session we learn about the issue of debentures in shares and also talk about examples of issues of debentures in shares.
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In this lecture session we learn about liquidation of companies and also talk about functions of liquidation of companies.
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In this lecture session we learn about liquidation of companies and also talk about factors and importance of liquidation of companies.
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In this lecture session we learn about non- banking financial companies and also talk about functions and factors of non banking financial companies.
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In this lecture session we learn about basic overview of non banking financial companies in financial accounting and also talk about the importance of non banking financial companies.
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In this lecture session we learn about functions of non banking financial companies and also talk about the importance of non banking financial companies.
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In this lecture session we learn about accounting of partnership in financial accounting and also talk about factors of accounting of partnership.
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In this lecture session we learn about accounting of partnership and also talk about basic examples of accounting for partnership.
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In this lecture session we learn about dissolution of partnership firms in financial accounting and also talk about the importance of dissolution of partnership.
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In this lecture session we learn about reconstitution of a partnership from admission of a partner in financial accounting and also talk about factors and function of reconstitution of partnership firm.
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In this lecture session we learn about reconstitution of a partnership firm in financial accounting and reporting and also talk about admission of a partner in a business.
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In this lecture session we learn about reconstitution of a partnership firm retirement death in partnership.
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In this lecture session we learn about reconstitution of a partnership firm, retirement death of a partner and also talk about examples of death of a partner.
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In this lecture session we learn about preparation of financial statements of a bank in financial accounting and also talk about functions of preparation of financial statements of a bank.
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In this lecture session we learn about profit or loss pre and post incorporation and also talk about the basic difference between pre and post incorporation.
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In this lecture session we learn about redemption of debenture and also talk about functions and importance of redemption of debentures in shares.
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In this lecture session we learn about redemption of preference shares in financial shares and also talk about redemption of preference shares.
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In this lecture session we learn about redemption of preference shares in financial accounting and also talk about the importance of redemption of preference shares.
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In this lecture session we learn about special transaction of a bank and also talk about functions and factors of special transaction of a bank.
The "Career Path: Product Manager" course is designed to equip participants with the essential skills and knowledge required to excel in product management roles across various industries. This comprehensive course covers a range of critical topics essential for effective product management and leadership . This course is suitable for aspiring product managers, current product managers looking to enhance their skills, and professionals transitioning into product management roles from related fields. It is also beneficial for entrepreneurs and business owners seeking to develop and launch new products effectively. The Key Objectives of this course are Product Management, Leadership and Management, Business Finance and Financial Modeling
-Key Course Objectives-
1) Principles and practices of product management
2) Product lifecycle management (PLM)
3) Agile and Scrum methodologies for product development
4) Leadership styles and strategies
5) Team building and motivation
6) Conflict resolution and decision-making
7) Project planning, execution, and monitoring
8) Risk management and mitigation strategies
9) Stakeholder management and communication
10) Fundamentals of business finance
11) Financial analysis and forecasting
12) Financial modeling techniques
13) Basics of financial reporting standards (GAAP, IFRS)
14) Interpretation of financial statements (income statement, balance sheet)
15) Cost accounting and budgeting principles
This course curriculum aims to equip aspiring Product Managers with essential skills in product management methodologies, leadership and management practices, project management fundamentals, and foundational knowledge in business finance and accounting.
Course Syllabus: Career Path - Product Manager
Module 1:Introduction to Product Management
This module provides an overview of the role of a product manager within organizations. Students will learn about the product management lifecycle, the skills required for success, and the importance of cross-functional collaboration. Key concepts such as product vision, strategy, and market fit will be introduced.
Module 2:Market Research and Analysis
Focusing on the fundamentals of market research, this module covers techniques for gathering and analyzing market data. Students will learn how to conduct competitor analysis, identify customer needs, and validate product ideas. The importance of understanding target audiences and market trends will be emphasized.
Module 3:Product Strategy and Roadmapping
In this module, students will explore how to develop a product strategy aligned with business goals. Topics will include defining product objectives, creating a product roadmap, and prioritizing features based on customer feedback and business impact. Students will learn to balance short-term and long-term product planning.
Module 4:Agile Product Development
This module introduces Agile methodologies commonly used in product development. Students will learn about Scrum, Kanban, and other frameworks, focusing on the roles, ceremonies, and artifacts involved. Emphasis will be placed on iterative development, continuous improvement, and the importance of feedback loops.
Module 5:User Experience (UX) and Design Thinking
Focusing on user-centered design, this module covers the principles of UX and design thinking. Students will learn to create user personas, conduct usability testing, and design wireframes and prototypes. The module emphasizes the importance of empathy in understanding user needs and enhancing product usability.
Module 6:Product Development Lifecycle
This module provides an in-depth look at the product development lifecycle, including ideation, development, testing, and launch. Students will learn about product development methodologies, collaboration with engineering teams, and strategies for managing product releases. Best practices for quality assurance will also be discussed.
Module 7:Metrics and Analytics for Product Management
Students will learn how to define and track key performance indicators (KPIs) to measure product success. This module covers analytics tools, data interpretation, and how to use insights to drive product improvements. Emphasis will be placed on data-driven decision-making and the importance of customer feedback.
Module 8:Go-to-Market Strategy
In this module, students will explore the components of an effective go-to-market (GTM) strategy. Topics will include positioning, messaging, pricing, and distribution channels. Students will learn how to create launch plans and coordinate with marketing, sales, and customer support teams for successful product introductions.
Module 9:Stakeholder Management and Communication
This module addresses the importance of stakeholder engagement and communication in product management. Students will learn how to manage relationships with cross-functional teams, executives, and customers. Effective communication strategies for presenting product plans, updates, and performance metrics will be emphasized.
Module 10:Managing Product Life Cycle and Iteration
Students will learn about the stages of a product's life cycle and strategies for managing products through growth, maturity, and decline. The module will cover concepts such as product iteration, feature enhancements, and end-of-life planning. Students will explore case studies of successful product adaptations.
Module 11:Capstone Project
The course culminates in a capstone project where students will work in teams to develop a comprehensive product management plan for a hypothetical product. This project will require them to apply all concepts learned throughout the course, including market research, product strategy, and go-to-market planning. Students will present their plans to peers and instructors for feedback.
Conclusion
This syllabus is designed to equip aspiring product managers with the knowledge and skills necessary to drive product success in dynamic environments. Through a combination of theoretical learning and practical application, students will be prepared to lead product initiatives and make informed decisions that contribute to organizational growth.
For a career in Product Management, various certifications can help you gain essential skills, demonstrate your expertise, and enhance your career prospects. Here are some of the top certifications for Product Managers, along with the benefits of each:
Top Certifications for Product Managers
1.Certified Scrum Product Owner (CSPO)
Overview: Offered by Scrum Alliance, the CSPO certification focuses on the role of the Product Owner within a Scrum framework. It covers agile practices, product backlog management, and stakeholder engagement.
Benefits:
a.Agile Expertise: Provides a deep understanding of Scrum methodologies and agile principles, crucial for managing product development in iterative cycles.
b.Stakeholder Management: Enhances skills in working with stakeholders to define and prioritize product features.
c.Market Demand: Widely recognized in organizations using Scrum, increasing your marketability in agile environments.
2.Pragmatic Institute Certified (PMC)
Overview: Pragmatic Institute offers various certifications, such as PMC Level I, II, and III, focusing on different aspects of product management and marketing, including market analysis, product strategy, and go-to-market planning.
Benefits:
a.Comprehensive Knowledge: Covers a wide range of product management and marketing skills, from market analysis to product positioning.
b.Industry Recognition: Pragmatic Institute’s certifications are well-regarded in the industry, enhancing your credibility and career prospects.
c.Strategic Focus: Emphasizes practical, real-world applications, helping you develop actionable strategies and solutions.
3.Product Management Professional (PMP) by AIPMM
Overview: Offered by the Association of International Product Marketing and Management (AIPMM), the PMP certification covers core product management skills, including product lifecycle management, market research, and product strategy.
Benefits:
a.Broad Scope: Provides a comprehensive understanding of the product management lifecycle, from conception to market launch.
b.Professional Credibility: Recognized globally, adding value to your resume and professional profile.
c.Skill Development: Enhances your ability to manage and lead product initiatives effectively.
4.Certified Product Manager (CPM) by AIPMM
Overview: Also offered by AIPMM, the CPM certification focuses on the essential skills and knowledge required to manage products effectively, including market analysis, competitive analysis, and product development.
Benefits:
a.Foundational Knowledge: Validates your understanding of fundamental product management concepts and practices.
b.Global Recognition: Enhances your professional standing with a certification recognized worldwide.
c.Practical Skills: Provides practical insights and tools for managing products throughout their lifecycle.
5.Product Development and Management Association (PDMA) - New Product Development Professional (NPDP)
Overview: Offered by PDMA, the NPDP certification covers best practices in new product development, including ideation, market research, and product launch strategies.
Benefits:
a.Expertise in Development: Demonstrates your ability to manage and execute new product development processes effectively.
b.Industry Standards: Recognized as a leading credential in product development, enhancing your credibility.
c.Career Growth: Opens opportunities for roles focused on developing and managing new products and innovations.
6.Certified Innovation Leader (CIL)
Overview: Offered by the Innovation Management Institute, the CIL certification focuses on leadership in innovation management, including strategies for fostering innovation within organizations.
Benefits:
a.Innovation Skills: Provides expertise in leading and managing innovation initiatives, which is critical for product managers driving new product ideas.
b.Strategic Leadership: Enhances your ability to lead cross-functional teams and implement innovative solutions.
c.Career Advancement: Positions you for senior roles involving strategic innovation and product management.
7.Agile Certified Practitioner (PMI-ACP)
Overview: Offered by the Project Management Institute (PMI), the PMI-ACP certification focuses on agile methodologies, including Scrum, Kanban, and Lean.
Benefits:
a.Agile Proficiency: Validates your understanding of various agile practices and methodologies, useful for product managers in agile environments.
b.Versatile Skills: Covers multiple agile frameworks, providing flexibility in managing agile projects and teams.
c.Professional Growth: Enhances your qualifications for roles requiring agile expertise and practices.
8.Safe Product Owner/Product Manager (POPM)
Overview: Offered by Scaled Agile, Inc., the SAFe POPM certification focuses on the role of the Product Owner/Product Manager within the Scaled Agile Framework (SAFe).
Benefits:
a.SAFe Expertise: Demonstrates your ability to manage products and teams within a SAFe environment, which is useful for large-scale agile projects.
b.Framework Knowledge: Provides in-depth knowledge of the SAFe methodology and its application to product management.
c.Market Demand: Increases your qualifications for roles in organizations implementing SAFe.
9.Google Project Management Professional Certificate
Overview: Offered by Google through Coursera, this certification covers project management principles and practices, including agile methodologies.
Benefits:
a.Project Management Skills: Provides foundational skills in managing projects, which are transferable to product management roles.
b.Google Credibility: Recognized for its practical approach and high-quality content, enhancing your resume.
c.Career Flexibility: Equips you with skills applicable to both project and product management roles.
10.Certified Business Analysis Professional (CBAP)
Overview: Offered by the International Institute of Business Analysis (IIBA), the CBAP certification focuses on business analysis skills, including requirements gathering, stakeholder management, and solution evaluation.
Benefits:
a.Analytical Expertise: Validates your ability to perform complex business analysis tasks, which are crucial for product management.
b.Business Acumen: Enhances your understanding of business processes and requirements, helping you align product development with business goals.
c.Professional Recognition: Adds significant value to your qualifications in business analysis and product management.
By obtaining these certifications, Product Managers can enhance their skills, demonstrate their expertise, and advance their careers in a competitive and evolving field.
The Product Manager career path involves progressing through different levels of responsibility and gaining expertise in product development, management, and strategic decision-making.
Here is a general outline of the typical stages in a Product Manager's career path:
1.Associate Product Manager or Product Analyst: Entry-level roles where individuals support Product Managers with market research, data analysis, and gathering product requirements.
2.Product Manager: As a Product Manager, individuals take ownership of smaller products or specific product features. They lead cross-functional teams and are responsible for the product's success.
3.Senior Product Manager: With more experience, Senior Product Managers handle larger and more complex products, and they have a more significant impact on the organization's overall product strategy.
4.Group or Director-level Product Manager: At this level, Product Managers oversee a group of products or a product portfolio and play a strategic role in shaping the company's product vision.
5.Head of Product or VP of Product: The highest level in the Product Manager career path. Individuals at this level have a holistic view of the entire product organization, drive product strategy, and align it with the company's overall business objectives.
6.Specialization and Executive Leadership: Some Product Managers may choose to specialize in specific industries or domains, such as software, hardware, e-commerce, or mobile applications. Others may transition to executive leadership roles, such as Chief Product Officer (CPO) or Chief Executive Officer (CEO).
Throughout the career path, continuous learning, professional development, and obtaining relevant certifications can be beneficial. Some Product Managers pursue additional education in business, data analysis, or design to enhance their skills and effectiveness in the role.
Key skills for a successful Product Manager include strong communication, analytical thinking, strategic planning, customer focus, and the ability to lead and collaborate with cross-functional teams. Additionally, being adaptable and staying informed about market trends and emerging technologies is crucial to excel in this dynamic and challenging role.
As Product Managers gain experience and demonstrate their ability to drive successful product outcomes, they have the potential to advance in their careers, take on more significant responsibilities, and influence the overall direction of their organizations' product strategies.
Some of the commonly asked interview questions (with answers) for a Product Manager role are:
Q1:How do you prioritize features on a product roadmap?
Ans:I prioritize features based on customer needs, market trends, business goals, and the overall product strategy. I use techniques like impact vs. effort analysis and stakeholder feedback to make informed decisions.
Q2:How do you handle conflicting requirements from different stakeholders?
Ans:I facilitate open communication between stakeholders to understand their needs and find common ground. If conflicts persist, I prioritize based on the product's strategic goals and potential impact on users.
Q3:Can you describe a product launch you led and the challenges you encountered?
Ans:I led a product launch for [product name]. The main challenge was managing tight timelines, but we succeeded by coordinating efforts, conducting thorough testing, and involving all relevant teams.
Q4:How do you ensure customer feedback is incorporated into the product development process?
Ans:I regularly gather customer feedback through surveys, user interviews, and support channels. I analyze the feedback and work closely with the development team to prioritize relevant improvements.
Q5:How do you stay informed about industry trends and competitor products?
Ans:I subscribe to industry newsletters, attend conferences, and actively follow competitors' product updates and announcements.
Q6:How do you approach validating a new product idea or concept?
Ans:I conduct market research, customer interviews, and run surveys to validate the idea's viability. Additionally, I build prototypes or MVPs to test the concept with real users.
Q7:How do you handle a product that is not performing as expected in the market?
Ans:I investigate the root cause by analyzing user feedback and market data. I work with the team to implement improvements and, if necessary, pivot the product strategy based on the findings.
Q8:Describe a situation where you successfully resolved a conflict within your team.
Ans:I once facilitated a discussion between the development and design teams to align their perspectives on a new feature. By encouraging open dialogue, we reached a consensus and delivered a cohesive solution.
Q9:How do you define the target audience for a new product?
Ans:I conduct market segmentation and user research to identify the primary target audience. I create buyer personas to better understand their needs and pain points.
Q10:How do you measure the success of a product?
Ans:I use key performance indicators (KPIs) aligned with product goals, such as customer satisfaction, retention rates, revenue growth, and user engagement.
Q11:How do you handle scope creep during the product development process?
Ans:I manage scope creep by closely tracking the project's progress and referring back to the agreed-upon scope. If new features are requested, I evaluate their impact on timelines and resources before considering their inclusion.
Q12:How do you collaborate with cross-functional teams during product development?
Ans:I maintain regular communication, schedule meetings, and create a collaborative environment to ensure everyone is aligned with the product vision and goals.
Q13:Can you describe a situation where you had to make a difficult trade-off between two valuable features?
Ans:I faced a trade-off between feature A and feature B. After analyzing user feedback and business goals, I chose feature B, as it had a higher impact on customer satisfaction and supported the product's long-term vision.
Q14:How do you handle feedback from a product that receives mixed reviews?
Ans:I use mixed feedback as an opportunity to identify areas for improvement. I assess the validity of the feedback, categorize it into actionable items, and prioritize enhancements accordingly.
Q15:How do you work with the sales team to ensure successful product launches?
Ans:I collaborate closely with the sales team to provide product training, marketing materials, and sales enablement tools. I also seek their input during product planning to address customer pain points effectively.
Q16:How do you manage risks and uncertainties in the product development process?
Ans:I identify potential risks early on and develop contingency plans. I also encourage an agile and iterative approach, allowing the team to adapt to changing circumstances.
Q17:Can you describe a situation where you had to pivot the product strategy mid-development?
Ans:I once recognized a shift in market demands, prompting us to pivot the product focus. We conducted quick market validation, adjusted the roadmap, and successfully launched the product with the new strategy.
Q18:How do you handle feedback from internal stakeholders who may not be directly involved in the product development process?
Ans:I actively seek feedback from internal stakeholders and ensure their perspectives are considered during product planning. I explain the rationale behind decisions and address any concerns they may have.
Q19:How do you stay organized and manage multiple products or projects simultaneously?
Ans:I use project management tools to track progress, set milestones, and manage timelines. I also prioritize tasks based on product goals and allocate resources effectively.
Q20:How do you handle a situation where there is a conflict between the product's technical feasibility and the desired features?
Ans:I collaborate with the development team to assess technical constraints and explore alternative solutions. I work closely with stakeholders to find a balance between technical feasibility and meeting customer needs.
Q21:Describe a situation where you had to deal with a difficult product requirement from a high-profile customer.
Ans:I once received a challenging request from a high-profile customer. I listened to their requirements, understood their underlying needs, and worked with the development team to provide a viable solution that aligned with our product roadmap.
Q22:How do you encourage a culture of innovation and continuous improvement within your product team?
Ans:I foster a culture of open communication and idea sharing, encouraging team members to contribute their insights. I also celebrate successes and encourage experimentation to drive innovation.
Q23:How do you ensure that the product development process is on track and within budget?
Ans:I regularly review project progress and compare it to the project plan. If necessary, I adjust timelines or resources to keep the project on track.
Q24:How do you handle situations where there are conflicting customer requests or feedback?
Ans:I prioritize customer feedback based on its impact and alignment with the product's vision. If there are conflicting requests, I analyze their potential impact on the user base and make data-driven decisions.
Q25:Can you describe a situation where you had to deal with a product crisis or urgent issue?
Ans:During a product launch, we faced unexpected technical issues. I immediately assembled a crisis team, identified the root cause, and communicated transparently with customers, which helped restore confidence and resolve the issue promptly.
Please note that interview questions may vary depending on the company and the interviewer's focus. Preparing thoroughly and showcasing your relevant experiences and skills will help you stand out as a strong candidate for the Product Manager role.