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Career Path - Product Manager

Pursue a highly paid career path of a Product Manager. Manage all aspects of a product, or service, from its design & development to launch & support.
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Save 68% Offer ends on 30-Jun-2024
Course Duration: 100 Hours
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Courses included in Product Manager Career Path Program are:

1. Product Management

2. Leadership and Management

3. Project Management

4. Business Finance and Financial Modeling

5. Financial Reporting and Accounting

 

A Product Manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases. Product managers coordinate work done by many other functions (like software engineers, data scientists, and product designers), and are ultimately responsible for product outcomes. Product managers traditionally resided in the marketing organizations of technology companies, but have since additionally become staples of engineering and even product-specific teams.

A Product Manager is a professional responsible for the strategy, development, and successful delivery of a product or product line. They act as the bridge between various stakeholders, including customers, engineering teams, marketing, and sales, to ensure that the product meets market needs and aligns with the company's overall vision. Product Managers take charge of the product lifecycle, from ideation to launch and beyond.

 

The responsibilities of a Product Manager typically include:

1. Market Research: Conducting thorough market research to understand customer needs, industry trends, and competitor products to inform product strategy.

2. Product Vision: Defining a clear and compelling product vision that aligns with the company's goals and addresses market demands.

3. Roadmap Development: Creating a product roadmap outlining the timeline for product development, new features, and enhancements.

4. Requirements Gathering: Collaborating with stakeholders and customers to gather product requirements and prioritize them based on business value and customer impact.

5. Cross-functional Collaboration: Working closely with engineering, design, marketing, and sales teams to ensure a cohesive product development process.

6. Product Development: Guiding the product development process, providing specifications, and ensuring the timely and successful delivery of product features.

7. Product Testing and Quality Assurance: Overseeing product testing and quality assurance to ensure that the product meets high-quality standards.

8. Launch and Go-to-Market Strategy: Planning and executing product launches and developing effective go-to-market strategies to drive product adoption.

9. Product Performance Analysis: Analyzing product performance and user feedback to identify areas for improvement and opportunities for growth.

10. Customer Feedback and Support: Collecting and responding to customer feedback, addressing customer concerns, and continuously improving the product based on user needs.

11. Competitive Analysis: Monitoring the competitive landscape to stay ahead of market trends and respond to competitor activities.

12. Financial Management: Managing the product budget and ensuring that resources are allocated efficiently to meet product goals.

13. Product End-of-Life Decisions: Making decisions about retiring or sunsetting products that are no longer viable or aligned with the company's strategy.

 

Product Managers play a crucial role in shaping the success of a product and must possess strong communication, problem-solving, and leadership skills. They need to be customer-focused, data-driven, and capable of balancing both short-term goals and long-term product vision. Additionally, adaptability and the ability to thrive in a fast-paced, ever-changing environment are essential for product management success.

 

Uplatz provides this comprehensive course on the Product Manager career path. This course can help you get hired and become a successful Product Manager.

Course/Topic 1 - Product Management - all lectures

  • Lecture 1 - Introduction to Product Management

    • 25:28
  • Lecture 2 - Deep-dive into Product Management

    • 39:10

Course/Topic 2 - Leadership and Management - all lectures

  • In this lecture session we learn about honesty and integrity in leadership and management and also talk about some basic terms of leadership and management.

    • 23:44
  • In this lecture session we learn about how confidence is a must in leadership and management and also talk about the importance of confidence in leadership and management.

    • 34:07
  • In this tutorial we learn about A soft skill is a personal attribute that supports situational awareness and enhances an individual's ability to get a job done. The term soft skills is often used as a synonym for people skills or emotional intelligence.

    • 20:31
  • In this lecture session we learn about Soft skills, also called people skills, are the mix of social and interpersonal skills, character traits, and professional attitudes that all jobs require. Teamwork, patience, time management, communication, are just a few examples.

    • 22:58
  • In this lecture session we learn that Communication in teams is more than just efficient work. It allows everyone on the team to be educated on any topic that may affect their work. Moreover, it develops trust, builds camaraderie among the team members, boosts morale, and helps employees stay engaged in the workplace.

    • 26:44
  • In this lecture session we learn about Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.

    • 29:21
  • In this lecture session we learn about what commitment Concentration – leadership commitment involves making a personal decision to support the change no matter what. It is incongruous to ask for change in others while failing to exhibit the same level of commitment. Concentration requires maintaining focus throughout the change not just at the beginning.

    • 15:12
  • In this lecture session we learn about Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.

    • 36:11
  • In this lecture session we learn that Motivational leadership is defined by positivity and vision. Motivational leaders make decisions, set clear goals and provide their teams with the empowerment and tools to achieve success. Motivational leaders evoke and see the best in their employees, inspiring them to work toward a common goal.

    • 30:53
  • In this lecture session we learn about A primary task of leadership is to direct attention. To do so, leaders must learn to focus their own attention. When we speak about being focused, we commonly mean thinking about one thing while filtering out distractions.

    • 28:19
  • In this tutorial we learn about Marketing analytics helps collect and strengthen data from across all marketing channels. This information is key to improving marketing efforts and driving them forward to achieve business goals.

    • 37:05
  • In this lecture session we learn about Marketing automation is the integration of data and processes from other sales and marketing channels into an organized central platform. A comprehensive marketing automation hub complements and organizes the customer journey. It integrates all of a business's channels and outreach within the customer database.

    • 32:03
  • In this tutorial we learn about Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.

    • 31:59
  • In this tutorial we learn about Growth Hacking is a new field focusing solely on growth, based on a data-driven, experiment-based process. A growth hacker explores new growth opportunities systematically in any part of the customer journey, from awareness through marketing to brand ambassadors by optimizing the product.

    • 27:50
  • In this lecture session we learn about Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product.

    • 30:51
  • In this lecture session we learn about the marketing, sales, product, and customer success teams are no longer siloed. They are interwoven in a cohesive experience with the product at the center, and the customer at the center of the product.

    • 27:38
  • In this tutorial we learn about how Product marketers know the message and story to convey, who to convey it to, and at what time it needs conveying- but marketing is responsible for turning that knowledge into blog posts, ad copy, and press releases.

    • 18:16
  • In this lecture session we learn about PR involves communicating with your market to raise awareness of your business, build and manage your business's reputation and cultivate relationships with consumers. While marketing focuses on promoting actual products and services, public relations focuses on promoting awareness, attitudes and behavior change.

    • 34:17
  • In this lecture session we learn about building relationships with the public in order to create a positive public image for a company or organization. It also has different disciplines, such as corporate communications, internal communications, marketing communications, crisis communications.

    • 37:40
  • In this lecture session we learn about Public relations helps build an online presence across multiple platforms – social media, earned media, paid media and more. Public relations is important because it involves storytelling. Advertising and marketing can only go so far, and can become bothersome at times, turning consumers away from the product.

    • 33:06
  • In this lecture session we learn about Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches

    • 17:49

Course/Topic 3 - Project Management Fundamentals - all lectures

  • In this first video tutorial on Project Management, you will learn an Introduction to Project Management, its history, benefits, an illustration to Gantt Chart, a view on some of the International standards of practicing Project Management, an overview of what exactly is a project, its relationship with General Project Management practices, Triple Constraints Theory and the role of a Project Manager and its characteristics in Project Management.

    • 39:36
  • In this second session of Project Management, you will understand what is Process Oriented Project Management, Project Processes and its categories, what is Project Management and Product Oriented processes and an overview of different process groups and its knowledge areas.

    • 21:23
  • In this lecture, you will learn what is a process in Project Management and its different stages in a Project Life cycle, how a process is linked to different process groups. Also, you will learn about the different Knowledge Areas related to a Process in Project Management.

    • 28:19
  • In this video, you will learn about the Project Planning Process and Group Processes and the different processes involved in managing the Scope and Scheduled Constraints.

    • 26:25
  • In this last session on Project Management Fundamentals, you will learn about the different constraints involved like Cost, Quality, Resources, Risks, etc. in a Process Group and how it helps in managing the entire project in Project Management.

    • 20:36

Course/Topic 4 - Business Finance and Financial Modeling - all lectures

  • We will learn Business Finance in 3 parts. In this first part of Business Finance we will see what is Business Finance and what is the meaning, nature and significance of Business Finance. Furthermore, we will learn why Business Finance is required to carry out various activities.

    • 47:08
  • In this video we will cover the second part of Business Finance. We will learn about the classification of sources of finance and how we can get funds from the various sources. We will also learn about the characteristics of these sources.

    • 1:42:18
  • In this video we will learn about the third part of Business Finance. In this video we will discuss International Financing. We will learn about the various avenues of an organization to get a finance, how to obtain finance and how to raise a finance, internationally.

    • 36:30
  • In this video tutorial we will cover the first part of Financial Modelling. We will learn what is Financial Modelling and its use. Furthermore, we will also learn how to prepare financial model and the different types of Financial Models.

    • 50:49
  • In this video we will cover part 2 of the Financial Modelling. In this video we will discuss of the different types of Financial Models in detail. How to use these models as per the Business? We will also see a list of 10 common Financial Models.

    • 1:10:48
  • In this video we will see the final and last part of Financial Modelling. In this video course we will discuss all other Financial Models which are important and used by all other Financial organizations. These Financial Models are prepared by the organization on the basis of their business. Eg. IPO model , LBO model, IRR model.

    • 55:46

Course/Topic 5 - Financial Accounting & Reporting - all lectures

  • In this lecture session we learn about introduction of financial accounting. Why we need financial accounting and also talk about factors and importance of financial accounting.

    • 13:53
  • In this lecture session we learn about basic introduction to financial reporting and also talk about basic functions and importance of financial reporting in financial accounting.

    • 14:12
  • In this lecture session we learn about the golden rule of accounting and also talk about overview of golden rule of accounting in financial accounting.

    • 23:57
  • In this lecture session we learn about recording of transactions in financial accounting and also talk about how we record and manage the recorded transactions.

    • 47:14
  • In this lecture session we learn about books of original entry and also talk about all types of original entry in financial accounting.

    • 58:50
  • In this lecture session we learn about cash books, why we need cash books and also talk about the importance of cash books.

    • 1:20:29
  • In this lecture session we learn about what trial balance is, why we need trial balance and also talk about the importance of trial balance in financial accounting.

    • 39:25
  • In this lecture session we learn about bank reconciliation statements in financial accounting and also cover the importance and factors of bank reconciliation statements.

    • 1:12:41
  • In this lecture session we learn about bill of exchange and also talk about the basic function of bill of exchange.

    • 56:43
  • In this lecture session we learn about two types of bill of exchange on sending the bill for collection and also talk about receiving the advice from the bank that the bill has been collected.

    • 1:39:37
  • In this lecture session we learn depreciation and also talk about factors of depreciation.

    • 46:47
  • In this tutorial we learn about how we calculate the value of material after excluding depreciation and also talk about basic examples of depreciation in financial accounting and reporting.

    • 47:31
  • In this lecture session we learn about depreciation, we also cover basic real time examples of depreciation in financial accounting.

    • 1:21:58
  • In this lecture session we learn about rectification of errors, why we need rectification of errors and also talk about importance and factors of rectification of errors.

    • 1:16:29
  • In this lecture session we learn about provisions and reserves in financial accounting and reporting and also talk about basic functions of provision and reserve.

    • 1:07:19
  • In this lecture session we learn about divisible profit and dividend in financial accounting and also talk about the importance of divisible profit and dividend.

    • 37:47
  • In this lecture session we learn about the financial statements of companies and also talk about basic overview of financial statements of companies.

    • 1:08:43
  • In this lecture session we learn about income recognition in financial accounting and also talk about classification of assets and provisions in financial accounting.

    • 47:06
  • In this lecture session we learn about how banks have to classify their advance into two broad assets. Performance assets and no performance assets in financial accounting we also cover differences in both groups.

    • 30:06
  • In this lecture session we learn about unique features of investment of banks in financial accounting and reporting and also cover all the features in brief.

    • 21:07
  • In this lecture session we learn about insurance claims and also talk about features of insurance claims in financial accounting.

    • 56:39
  • In this lecture session we learn about internal reconstruction, features of internal reconstruction and also talk about the difference between internal reconstruction and external reconstruction in financial accounting.

    • 55:01
  • In this lecture session we learn about managerial remuneration in financial accounting and also talk about features and importance of managerial remuneration.

    • 44:43
  • In this lecture session we learn about accounting for not for profit organization in financial accounting and also talk about features of not for profit organization.

    • 1:40:22
  • In this lecture session we learn about why we need accounting for not for profit organization in financial accounting and also talk about the importance of not for profit organization.

    • 52:36
  • In this lecture session we learn about accounting for bonus issue and right issue and also cover basic difference between bonus issue and right issue in financial accounting.

    • 1:05:30
  • In this lecture session we learn about accounting for share capital and also talk about features of share capital in financial accounting.

    • 58:14
  • In this lecture session we learn about the importance of accounting of share capital and also talk about examples of share capital.

    • 1:20:33
  • In this lecture session we learn about forfeiture of share in share capital and also talk about entries of forfeiture of share in accounting of share capital.

    • 23:48
  • In this lecture session we learn about accounting ratios in financial accounting and also talk about basic accounting ratios in brief.

    • 1:19:09
  • In this lecture session we learn about accounting ratios inventory turnover ratio in financial accounting and also talk about examples of inventory turnover.

    • 1:02:07
  • In this lecture session we learn about amalgamation of companies and also talk about features of amalgamation of companies.

    • 1:51:59
  • In this lecture session we learn about realization accounting and also talk about features and importance of realization in financial accounting.

    • 48:39
  • In this lecture session we learn about Amalgamation conversion in financial accounting and also talk about sale of partnership firms in brief.

    • 47:10
  • In this lecture session we learn about banking companies in financial accounting and also talk about features of banking companies.

    • 52:19
  • In this lecture session we learn about accounting for branches including foreign branches in financial accounting.

    • 27:26
  • In this lecture session we learn about methods of accounting for branches including foreign branches and also talk about the importance of foreign branches.

    • 1:37:17
  • In this lecture session we learn about salient features of the accounting system of important branches in forieign branches.

    • 48:51
  • In this lecture session we learn about integral foreign operation in financial accounting and also talk about features of integral foreign operation.

    • 31:28
  • In this lecture session we learn about buy back of security and equity share with differential in financial accounting and also talk about security and equity share.

    • 1:00:37
  • In this lecture session we learn about cash flow statements in financial accounting and also talk about factors and features of cash flow statements.

    • 47:55
  • In this lecture session we learn about cash flow statements in brief and also talk about some examples in financial accounting and reporting.

    • 44:40
  • In this lecture session we learn about consolidated financial statements and also talk about functions of consolidation financial statements in financial accounting.

    • 54:41
  • In this lecture session we learn about factors of consolidation financial statements in financial accounting.

    • 38:21
  • In this lecture session we learn about the balance sheet, assets, liabilities of the subsidiary company.

    • 45:13
  • In this lecture session we learn about how a consolidated cash flow statement is presented in case a parent presents its own cash flow statement.

    • 32:20
  • In this lecture session we learn about corporate social responsibility and also talk about factors of responsibility in financial accounting.

    • 1:15:03
  • In this lecture session we learn about corporate social responsibility and also talk about the importance of social responsibility.

    • 24:54
  • In this lecture session we learn about departmental accounts in financial accounting and also talk about factors of departmental accounts.

    • 1:46:59
  • In this lecture session we learn about accounting for employee stock option plans in financial accounting and also talk about functions of stock option plans.

    • 1:13:39