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Advanced Search Engine Optimization

30 Hours
Online Instructor-led Training
USD 1399 (USD 2800)
Save 50% Offer ends on 30-Jun-2024
Advanced Search Engine Optimization course and certification
78 Learners

About this Course

Advanced Search engine optimization online course refers to the process of accelerating the quality and quantity of website traffic. The Advanced search engine optimization online course intention is to increase the visibility of a website or a webpage in search engine such as google, yahoo.


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Course Objective

The advanced search engine optimization training is intended for the individuals who seek to implement their knowledge, skills and expand their career as an advanced search engine optimization professional. The dedicated mentors make sure the learners to cover all topics under advanced search engine optimization curriculum which will be useful for their career growth. Uplatz offers accounts training to become a skilled advanced search engine optimization professional.

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Course Description

Advanced Search engine optimization online course refers to the process of accelerating the quality and quantity of website traffic. The Advanced search engine optimization online course intention is to increase the visibility of a website or a webpage in search engine such as google, yahoo.

Advanced Search engine optimization course program will allow the participants gain complete proficiency to increase the number of visitors for a website by improving its ranking in search engine and use as many keywords to gain traffic.

The Advanced search engine optimization course is ideally developed for ecommerce related professionals who require an understanding of digital and social media strategies. 

In the Advanced Search Engine Optimization online training course, Uplatz provides an in-depth online training for the participants or learners to gain knowledge in improving proper guidelines to promote brand or service and increase popularity through social media as well. Uplatz provides appropriate teaching and expertise training to equip the participants for implementing the learnt concepts in an enterprise.

Advanced Search Engine Optimization online training course curriculum covers SEO techniques, On-page SEO, Off-page SEO, Local SEO, Google WMT.

With the help of Advanced Search Engine Optimization online course, the learners can:

  • Leads to better user experience

  • Increase brand awareness

  • Interpret your own emotions as story

  • Find forecasts in social media 

  • Learn how to analyse your prospects

  • Learn to use keywords

  • Make use of the analytics tools

  • Understand how to handle objections

  • Build brand creditability

  • Increase your traffic so you can sell to the same forecasts again & again

Uplatz provides an in-depth training to the learners to accelerate their knowledge and skill set required for an advanced search engine optimization professional.
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Target Audience

The advanced search engine optimization training course is intended for the below mentioned target audience, still if you are a newbie and want to make a career as an advanced search engine optimization professional then the advanced Search engine optimization training course is the best option you can choose.

  • SEO consultants

  • Digital marketers

  • Social media specialists

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Advanced Search Engine Optimization

Course Details & Curriculum

Advanced Search engine optimization course program will allow the participants gain complete proficiency to increase the number of visitors for a website by improving its ranking in search engine and use as many keywords to gain traffic.

The Advanced search engine optimization course is ideally developed for ecommerce related professionals who require an understanding of digital and social media strategies. 

In the Advanced search engine optimization training course, Uplatz provides an in-depth training for the participants or learners to make them understand the experience of developing core skills to gear up related to advanced search engine optimization professionals. 

The advanced search engine optimization training course intention is to provide proper guidelines to promote brand or service and increase popularity through social media as well.

With the help of advanced Search engine optimization online course, the learners can:

  • Leads to better user experience

  • Increase brand awareness

  • Interpret your own emotions as story

  • Find forecasts in social media 

  • Learn how to analyse your prospects

  • Learn to use keywords

  • Make use of the analytics tools

  • Understand how to handle objections

  • Build brand creditability

  • Increase your traffic so you can sell to the same forecasts again & again

Uplatz provides an in-depth training to the learners to accelerate their knowledge and skill set required for an advanced search engine optimization professional.

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Career Path

The advanced search engine optimization certification course with the help of expert professionals training is recognized across the globe. Because of the increased adoption of the search engines and social media in various companies the participants are able to find the job opportunity easily. The leading companies hire advanced search engine optimization professional considering their skill in promoting brands, sales, product or service through search engines and social media platforms.  The advanced search engine optimization professional can pursue a wide range of career paths.

The following are the job titles:

  • Digital marketer

  • Retail website affiliator

  • Advanced SEO analyst

  • Advanced SEO consultant

  • SEO specialist

  • Advanced SEO associate

    Advanced Search Engine Optimization online certification course with the help of expert professionals training is recognized across the globe. Because of the increased adoption of the SEO techniques in various companies the participants are able to find the job opportunity easily. The leading companies hire advanced search engine optimization professional considering their skill of understanding concepts of SEO to promote business. Advanced Search Engine Optimization online certification course is known for their knowledge in developing business online. After pursuing Advanced Search Engine Optimization online certification course the participants can become as a SEO consultant, Digital marketer, Business entrepreneur and SEO expert and can pursue a wide range of career paths.

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Job Prospects

The certified advanced search engine optimization professional draws an average salary of $69,557 per year depending on the knowledge and hands-on experience. The certified advanced search engine optimization professional roles are in high demand and make a rewarding career.

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Interview Questions

  1. Define search engine optimization?

SEO also known as search engine optimization refers to the process of promoting brands, products or services through internet and social media inorder to increase traffic and ranking of the website.

  1. How does social media benefit a business?

Social media aids businesses in a variety of ways, the most important of which is establishing a relationship with customers. Social media is useful to enable customers or consumers to communicate directly with brands, changing the operational functionalities of an organization.

  1. Mention one strategy that will help you succeed as a social media marketer?

Genuineness is key. It is keen to be true and genuine inspite of the type of company you’re associated with, and their audience is businesses or consumers, it’s important to be loyal. By doing so, product or brands establish their trustworthiness to their audiences. 

  1. Mention the social media platforms should a business establish a presence?

The social media platform is chosen based on the type of company such as B2B or B2C.  

  1. Describe the process you use to create a social media calendar.

Creating a social media calendar involves 4 steps:

  • Review and analyse social media strategy

  • Decide the target audience

  • Draft a content

  • Download the template and fill up the template

  • Schedule your content


  1. Define Facebook Edgerank?

Facebook Edgerank refers to an algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as in your follower’s page and analyse their position.

  1. Brief the significance of facebook edgemark?

Edgerank is used to

  • Gain attraction between you and your followers

  • Check how links, video, images, and content posted engages the reader

  • Track the time of the post

All the above aspects influence the marketing strategy of your Facebook Business page which makes it so important to have an understading of Edgerank.

  1. Mention some of the social media success tracking tools?

 It is so vital to track the social media success to know if you are on the right track or not and  what could be done to gain the performance. The pertinent metrics that could be used to track social media success are:

Google Analytics

Ideally used to measure how much traffic is being directed to your website from different social media channels.

Quality and relevancy of content

Ideally used to monitor the unique page views, total pages viewed, and the time spent on a page can be used to monitor the quality of content.

Observe the conversations about your company

The share of voice is nothing against chats about your company and your competitor’s. You are able to observe this by company’s discussions on social media platforms and the mentions of your competitor’s name on the same chat.

Tracking with Social CRM tool

Ideally used to track the total scope of community and association with the help of a social CRM tool.

  1. Define KPIs (Key Performance Indicators) impact on social media efforts?

There are varied key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

The business owner need to identify and determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make alterations to your social media budget and strategy.

  1.  Can we use Google+ in a business?

Google+ offers a unique tool ‘Hangouts’ which helps a business to provide video conversations with its followers at zero cost. If the business owners regularly share high-quality content on Google+, it will get indexed promptly and thus, it becomes easier for one to rank their website on target keywords.

  1. How to get high ranking with Google+?

With the help of +1s on Google+, the company will gain a greater chance to have a higher ranking on Google.  It is recommended to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website for better population.

  1.  What is RSS Feed and why it is critical?

RSS also known as Rich Site Summary. RSS is basically aa XML file. These feeds are used to  push content to company’s site and allow readers to subscribe to their feed.qu

  1. Mention the benefits of using RSS feed?

Benefits of the RSS Feed are

Helps you get broader audiences for the content.

It helps you in email subscriptions, feeding content to readers, and live bookmarking.

 
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