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Digital Marketing
24 Hours
Online Instructor-led Training
GBP 120
About this Course
Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing. This involves the use of channels and methods that enable an organization to analyze marketing campaigns to understand marketing strategies in this real-time scenario. Search Media Optimization (SEO) Social Media Marketing (SMM) is a great help for Online Marketing, Brand Awareness & Digital Marketing.
Digital Marketing, the new way to market, promote and advertise the product and brand in the whole World through the Internet. Therefore nowadays Online marketing is on a trend, every business is coming online so that they can earn lots of profit and get a good number of orders through an online platform. Online Marketing strategies-
• Search Media Optimization (SEO)
• Social Media Marketing (SMM)
• Search Media Optimization (SEM)
• Email Marketing
• Mobile Marketing
• Analytics
• Analytics
Digital Marketing
Course Details & Curriculum
• Led by industry expert trainer. • One-on-one basis.• 100% Support and assistance will be given.• Flexible timings (Weekday or Weekend).• Practical Training from Day 1.• Google Certification Preparation.• Introduction to WordPress.• Live Projects. • Interview Preparation.
Topics
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| Digital Marketing Concepts | ||
| Search Engines Basics | ||
| How Search Engine Works | ||
| Page Rank | ||
| Website Architecture | ||
| Competitors Analysis | ||
| Domain, Hosting | ||
| Target Segmentation | ||
| On-page SEO & Offpage SEO | ||
| Site Analysis | ||
| Title- URL-Canonical-Headings | ||
| Meta Tags | ||
| Optimize SEO Content | ||
| Canonical Implementation | ||
| Keyword Research | ||
| Keyword Density | ||
| Image Optimization | ||
| Creating Sitemaps | ||
| Creating Robots File | ||
| Search Engine Submission | ||
| Link Building | ||
| White Hat - Black Hat- Grey Hat | ||
| Case Studies - Tools | ||
| Introduction to Search Engine Marketing | ||
| How SEM works | ||
| Google AdWords | ||
| Keywords Research | ||
| Traffic Estimator Tool | ||
| Campaign Setup | ||
| Types of Campaigns | ||
| Search -Display -PLA -Video Ads | ||
| Binding Strategy | ||
| CPC, CPM, CTA, CPA | ||
| Ad Groups Setup | ||
| Conversion Tracking | ||
| Bemarketing | ||
| Bing Ads | ||
| Budget, Billing, Reporting Techniques | ||
| Generating Reports | ||
| Google AdWords Certification | ||
| Introduction of Social Media | ||
| Role and Impact of Social Marketing | ||
| Lead Generation with SMM | ||
| Facebook Fan Page Creation | ||
| Facebook for Business | ||
| Page Insights | ||
| Promoting Pages | ||
| Facebook Image Dimensions | ||
| Organic Likes | ||
| Marketing Strategy for Facebook | ||
| Creating Ads | ||
| Targeting Audience | ||
| Budget Optimization | ||
| CPC, CPM | ||
| Creating Groups - Website Integration | ||
| Introduction | ||
| Tweets | ||
| Following | ||
| Followers | ||
| Protected Tweets | ||
| Types Of Tweets | ||
| Connecting Audience | ||
| Promoted Tweets | ||
| Promoted Accounts | ||
| Using # Tags | ||
| Promoting Business | ||
| Marketing Strategy | ||
| Introduction | ||
| LinkedIn for Business | ||
| Company Profiles | ||
| LinkedIn Pulse | ||
| Recommendations | ||
| Creating Community | ||
| LinkedIn Ads | ||
| Lead Generation | ||
| Marketing Strategy | ||
| YOUTUBE | ||
| Introduction | ||
| Creating a channel | ||
| Uploading videos | ||
| Editing Videos | ||
| Adding Links | ||
| Monetization | ||
| Advertising | ||
| InStream Ads | ||
| TrueView Ads | ||
| Insights | ||
| Marketing Strategy | ||
| BLOGS | ||
| Introduction | ||
| Creating a blog | ||
| Setting | ||
| Themes | ||
| Postings | ||
| Editing | ||
| Blogging Sites | ||
| Blogger.com | ||
| Stumble Upon | ||
| Tumblr | ||
| Delicious | ||
| AdSense Integration | ||
| Google+ Google Maps Listing | ||
| Types of Email Marketing | ||
| Email Template Design | ||
| Collecting Emails | ||
| Email Marketing Software | ||
| Creating Campaign | ||
| Mass Mailing | ||
| Reports and Tracking | ||
| Mobile Marketing | ||
| Mobile Ads Creation | ||
| Data | ||
| Google Analytics Tool | ||
| Importance of Analytics | ||
| Creating Account | ||
| Adding website | ||
| Site Monitoring | ||
| Tracking code Insertion | ||
| Key Metrics | ||
| Real-Time - Audience | ||
| Website Audit Tools | ||
| E-Commerce | ||
| Integrating Adwords - Adsense | ||
| Generating reports | ||
| What is Online Branding | ||
| Social Media Trend | ||
| Wordpress | ||
| Starting own business? | ||
| Marketing Plans | ||
| Social Marketing tools | ||
| Landing Pages | ||
| Lead Generation | ||
| Remarketing | ||
| On Page-Off Page, SMM, SEM |
FAQ
Will this course help me clear the certification exam? +
Which is better - Self-paced training or Instructor-led training? +
Who are the trainers? +
What if I miss a class? +
How will I execute the practical? +
Is the course material accessible after completion of the course? +
Is there any offer/discount that I can avail? +
Will I get a refund if I cancel my enrollment? +
What if I have queries after completion of the course? +
