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3.7 (8 reviews)
( 59 Students )
10 Hours



Start from scratch to learn blogging skills. Become a successful blogger and earn from it. Drive traffic to website, engage users, boost your business
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Blogging is an extremely viable and effective medium for creating content and building an online business, even today. The definition of a blog or “weblog” is an informative website or online journal that shows the newest posts at the top of the page. It should also be regularly updated and is usually run by an individual or a small group. The views and opinions expressed, even if it’s a small group of people should be about a single subject.


There are many benefits to blogging, both personal and professional. Some of these benefits include:

1. Building a personal brand: Blogging can help you establish yourself as an authority or thought leader in your field, and it can be a powerful tool for building your personal brand.

2. Networking: Blogging can help you connect with other people who share your interests or work in your field, and it can be a great way to build relationships and expand your network.

3. Developing writing skills: Blogging requires you to write regularly, which can help you improve your writing skills and develop your own voice and style.

4. Sharing knowledge: Blogging allows you to share your knowledge and expertise with others, which can be a rewarding and fulfilling experience.

5. Monetization: Blogging can also be a source of income, as bloggers can earn money through advertising, sponsored content, affiliate marketing, and other monetization strategies.


Uplatz provides the comprehensive course on Blogging. This course is geared towards blog monetization for professional/personal Bloggers, but a lot of the strategies that make a successful blog will still apply. This lesson focuses on the differences between business blogging and professional blogging, the benefits of having a blog for your business and how businesses can use blogs to market products and services as well as drive purchases. In this Blogging course, you'll learn how to create a successful business blogging strategy, including modules on content creation and SEO. You will also learn how to turn blogging into a career by this masterclass on Blogging.


At the end of the Blogging course, you will be able to identify what metrics to measure for your blog, how to analyse that data in order to take action and further improve your results as well as how to manage a community around your blog.

This Blogging course will provide you with the bare necessities to get your blog started. At the end of this lesson, you will be able to describe what a blog is, list the various types of blogs seen online, and outline the technical requirements and skills necessary to start and manage a successful blog.

The Blogging training will provide you with the bare necessities to get your blog started. At the end of this lesson, you will be able to describe what a blog is, list the various types of blogs seen online, and outline the technical requirements and skills necessary to start and manage a successful blog.


In the Blogging course you will learn to:

• Generate viral Blog Ideas

• Make your Blog stand out and get noticed

• Advertise your Blog and get it publicised

• Monetize your Blog

Course/Topic - Blogging - all lectures

  • In this tutorial we will learn about on- page activity. We will study about the content sharing domain, creating accounts on sites where we can place content and get backlinks. We will also learn Types of content sharing such as we do for website promotion and the other for self-promotion and also talk about features of Blog setup.

    • 31:03
  • In this lecture session we learn about Off-page SEO includes activities from or "behind the scenes" of your website. Technical SEO refers to activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and more.

    • 28:35
  • In this tutorial we learn about OFF page seo and wordpress posting in digital marketing and also talk about People often get confused and wonder if they need web hosting for a WordPress site. That's because there are two different types of WordPress – WordPress.org and WordPress.com. In short, WordPress.org requires web hosting, while WordPress.com is a hosted solution.

    • 29:06
  • In this lecture session we learn about OFF page blog commenting Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry. It is about exchanging ideas or opinions about what people think or feel about a topic.

    • 32:03
Objectives Back to Top

Identify a great subject to blog about.

Create and design your blog using standard web tools.

Write interesting and entertaining posts.

Promote your blog on social media platforms and optimise it for search engines.

Craft a blogging strategy that drives business growth

Create quality blog content your audience loves to read and share

Build a guest blogging strategy that's powered by SEO


Syllabus Back to Top

Blogging– course curriculum

Blog Writing Basics

Importance of Blogging

Types of Blogs

Select Goal


Create a Blog

Blogging Platforms

Select Theme

Integrate Blog


Blog Conversion Optimization

Blog Elements

Right Sidebar

Use of Lead Magnets


Blog Writing Strategy

Select Topic

Keyword Research

Competitor Analysis


How to Write a Blog?

Create Content

Insert Keyword

Image and Infographics



Blog SEO

Blog Title

Category & Tags

Content Readability

CTA Image


Promote Blogs

Indexing in Google

Share on Social Media

Social Bookmarking

Circulate in Email


Measure Performance

Check Ranking of Blogs

Metrics to Track

Google Search Console Analysis

Google Analytics Analysis


Manage Your Work

Strategy Creation

Process Creation

Monthly Reports Submission


Certification Back to Top

The Blogging Certification ensures you know planning, production and measurement techniques needed to stand out from the competition.

There are many reasons to start a blog for personal use and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose.

The professionals and graduates want to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence online and niche authority at the same time.

Uplatz online training guarantees the participants to successfully go through the API testing certification provided by Uplatz. Uplatz provides appropriate teaching and expertise training to equip the participants for implementing the learnt concepts in an organization.

Course Completion Certificate will be awarded by Uplatz upon successful completion of the API testing online course.

Career & Jobs Back to Top

The BLOGGER draw an average salary of $91,080 per year depending on their knowledge and hands-on experience. The BLOGGER job roles are in high demand and make a rewarding career.

Bloggers write, edit, post, and promote the content on their web pages or websites. They generate and pitch ideas, compose and edit posts, market posts to readers, and conduct research. Completely free trial, no card required.

To succeed as a blogger, you should be focused on generating and composing interesting content and expanding your readership. You should be creative, adaptable, and analytical with excellent writing skills and a unique voice.

Note that salaries are generally higher at large companies rather than small ones. Your salary will also differ based on the market you work in.

The following are the job titles:




      Content Manager.

      Brand Ambassador.


      Web Designer.

Interview Questions Back to Top

1. How important is video blogging as compared to typical blogging? Should one offer both on the same page? One or the other?

I think that video blogging is definitely moving up in popularity. Chances are, you will have readers on your site that might actually prefer video to reading a long post, so you might consider doing a bit of both. I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.


2. What is your favorite blog theme for a personal/professional blog?

I am a huge fan of the Thesis theme  for WordPress, as I use it on my main site as well as a few others. It does require a different type of coding skill (if you are used to just modifying templates with PHP, you will also have to learn the hooks system). If you are worried about the design factor, there are several sites such as ThesisAwesome and Kolakube that offer premium “skins” that you can incorporate into your Thesis theme to enhance the design. Alternatively, you can also search for other Thesis skins to do the job.


3. What is the best way to make readers comment your blog posts?

On each post, be sure to leave an open ended question such as “please share your thoughts on ___ topic.” When you share your post on Twitter or Facebook, instead of just sharing the title and the link, propose a question there such as “Got an opinion on the new Facebook profile design? Share it here!” and link to your post.

Also, it’s not all about what you do on your site or your social media. You have to also get out and comment on other blogs in your niche or industry. This will usually lead to those bloggers coming back to your site and engaging with you in your blog as well.


4. Any recommendations for fine tuning your blog’s focus? We blog about content marketing and social media (very broad topics and very widely covered).

Sometimes, if you fine tune to something to specific, you may not be able to find the amount of traffic or audience size you need to make your blogging goals. But if you do find that more of your audience is interested in one topic or the other, then you can always lean to writing more on that and building your audience to that one area, or take a different spin such as using social media to boost your content marketing.


5. What are the best ways to drive traffic from your blog to your Facebook page and vice versa?

I find the Facebook like box helps make liking my page while they are on my site simple. To drive people from the fan page to my blog, I use the Link option to add my new blog posts to my wall. This is better than just using an outside service to update your page or a simple status update because the Link option takes up the most real estate on your page and in your fans’ news feeds. The larger the update, the more chance it will be seen and clicked through back to your website.


6. How to convince a company that you work with how important blogging can be to their company’s success?

I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. See if you can get some stats from Alexa or Compete.com to show if the competitor’s website is getting more traffic than the company you are trying to convince – chances are, it is due to their blog!


7. What is go WordPress theme?

Go is a blog theme with a minimalist approach to design. It’s a simple WordPress blog theme with a welcome message and call-to-action buttons in the header. Go is designed to improve readability and offer a great user experience. It uses clean typography and handles featured images really well.


8. What are the 4 common blogs?

The four most common types of blogs are Personal blogs, Business blogs, Niche blogs, and Affiliate blogs.


9. What is Seo In blogging and how does it work?

SEO in blogging is the practice of optimizing a blog’s content, HTML code, and site structure for search engines. Search engine optimization in blogging helps blog posts rank higher for target keywords and increases website visibility on Google, Yahoo, and Bing for search queries. Do Keyword Research for your Blog.


10. What is the O Part of SEO?

That's all the SE (search engine) of SEO. The O part of SEO—optimization—is where the people who write all that content and put it on their sites are guessing that content and those sites up so search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see.


11. What is an SEO blog?

SEO blogs are as simple as they sound. They are blogs that are optimized with SEO techniques to help content rank higher in search engine results. When your blog posts rank higher in search results, more people can find and learn about your business. And more! There are many tips for optimizing a blog for SEO.

Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.