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Bundle Course - Digital Marketing & SEO Pro

Master Digital Marketing, SEO, Google Ads, Content Marketing, Email Campaigns, and Social Media Marketing to Drive Business Growth.
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Course Duration: 100 Hours
Preview Bundle Course - Digital Marketing & SEO Pro course
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The Digital Marketing & SEO Pro bundle is a complete training program designed to equip learners with end-to-end skills in digital marketing and search engine optimization (SEO). This course covers every key area of online marketing, including SEO fundamentals, paid advertising campaigns, content creation strategies, social media marketing, and email campaigns. It blends theory with practical application to prepare learners for high-impact roles in marketing and growth strategies.
 
What is Digital Marketing & SEO?
 
Digital marketing is the practice of promoting products and services using digital platforms such as search engines, social media, email, and paid advertising. SEO (Search Engine Optimization) focuses on improving website visibility and ranking in search engines, driving organic traffic. Combining SEO with digital marketing strategies allows businesses to maximize reach, generate leads, and improve ROI.
 
Included Sub-Courses:
  • Digital Marketing & SEO
  • Introduction to SEO and Keyword Research
  • Google Ads and Microsoft Advertising
  • Content Marketing (Beginner to Expert)
  • Email Marketing (Beginner to Expert)
  • Social Media Marketing
How to Use This Course
 
Start with Digital Marketing & SEO to understand the overall landscape and strategies. Move to SEO and Keyword Research to learn how to optimize websites and target the right keywords. Progress to Google Ads and Microsoft Advertising to master paid ad campaigns. Then explore Content Marketing to create high-quality, conversion-focused content. Learn Email Marketing to design and automate campaigns, and finally, dive into Social Media Marketing to leverage platforms like Facebook, Instagram, LinkedIn, and Twitter for brand growth.

Course/Topic - Course access through Google Drive

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Course Objectives Back to Top
By the end of this course, you will:
 
  1. Understand the core concepts of digital marketing and SEO.
  2. Perform keyword research and implement on-page/off-page SEO.
  3. Plan and run paid campaigns with Google Ads and Microsoft Advertising.
  4. Create and execute effective content marketing strategies.
  5. Build and automate email campaigns to nurture leads.
  6. Utilize social media platforms for brand building and engagement.
  7. Track and measure campaign performance using analytics tools.
  8. Apply conversion rate optimization (CRO) techniques.
  9. Integrate organic and paid marketing strategies for maximum ROI.
  10. Prepare for careers in digital marketing, SEO consulting, and online advertising.
Course Syllabus Back to Top
Course Syllabus
 
1. Digital Marketing & SEO
  • Overview of digital marketing channels
  • Importance of SEO in digital campaigns
  • Search engine algorithms and ranking factors
  • Competitor analysis and benchmarking
  • Website optimization essentials
2. Introduction to SEO and Keyword Research
  • Basics of SEO: on-page, off-page, and technical SEO
  • Keyword research tools and techniques
  • Link building and backlink strategies
  • Mobile and voice search optimization
  • SEO audits and site performance analysis
3. Google Ads and Microsoft Advertising
  • Paid search advertising fundamentals
  • Campaign setup and ad groups
  • Bidding strategies and quality score
  • Conversion tracking and optimization
  • Remarketing and audience targeting
4. Content Marketing (Beginner to Expert)
  • Content strategy and planning
  • Blog writing, video marketing, and infographics
  • Storytelling and brand messaging
  • SEO-friendly content creation
  • Measuring content effectiveness (KPIs & ROI)
5. Email Marketing (Beginner to Expert)
  • Building email lists and segmentation
  • Designing effective email templates
  • Automation workflows and drip campaigns
  • Personalization and A/B testing
  • Compliance with GDPR and email regulations
6. Social Media Marketing
 
  • Social media strategy development
  • Platform-specific best practices (Facebook, Instagram, LinkedIn, Twitter)
  • Paid vs organic social campaigns
  • Influencer marketing and community engagement
  • Social analytics and reporting
Certification Back to Top

Upon successful completion, learners will receive a Certificate of Completion from Uplatz, validating their expertise in digital marketing, SEO, paid advertising, content strategies, email campaigns, and social media marketing. This certification is globally recognized and is ideal for aspiring digital marketers, SEO professionals, and entrepreneurs aiming to grow their online presence.

Career & Jobs Back to Top
This course prepares learners for roles such as:
  • Digital Marketing Specialist
  • SEO Analyst/Consultant
  • PPC Campaign Manager
  • Content Marketing Strategist
  • Email Marketing Specialist
  • Social Media Manager
These skills are in demand across industries including e-commerce, IT, media, startups, and corporate enterprises. Digital marketers with multi-channel expertise and SEO knowledge play a key role in driving online visibility, conversions, and revenue growth. Freelancing and remote work opportunities are also abundant for certified professionals in this field.
Interview Questions Back to Top
1. What is the difference between SEO and SEM?
SEO focuses on organic search optimization, while SEM (Search Engine Marketing) involves paid advertising like Google Ads for instant visibility.
 
2. How does keyword research impact SEO?
Keyword research identifies terms potential customers search for, enabling targeted content creation and improved search rankings.
 
3. What are on-page and off-page SEO?
On-page SEO includes optimizations within the website (content, meta tags), while off-page SEO focuses on backlinks and external signals.
 
4. What is the importance of Google Ads in digital marketing?
Google Ads helps businesses run targeted campaigns, driving instant traffic and measurable ROI through PPC strategies.
 
5. What are the key elements of a content marketing strategy?
A strategy includes audience research, content planning, SEO alignment, publishing schedules, and performance tracking.
 
6. How does email marketing contribute to customer retention?
Email marketing nurtures leads, builds relationships, and keeps customers engaged through personalized, automated campaigns.
 
7. What metrics are used to track social media campaigns?
Metrics include engagement rate, reach, impressions, click-through rates (CTR), and conversions.
 
8. What is CTR and why is it important?
Click-Through Rate (CTR) measures how often users click on an ad or link, indicating its effectiveness and relevance.
 
9. What tools are used for SEO and digital marketing analytics?
Tools include Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console.
 
10. How do you optimize content for voice search?
Use conversational keywords, answer-based content, and optimize for featured snippets to align with voice search queries.
Course Quiz Back to Top
Start Quiz
Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.

Q19. How do I enrol in Uplatz video courses?
A19. To enroll, click on "Buy This Course," You will see this option at the top of the page.
a) Choose your payment method.
b) Stripe for any Credit or debit card from anywhere in the world.
c) PayPal for payments via PayPal account.
d) Choose PayUmoney if you are based in India.
e) Start learning: After payment, your course will be added to your profile in the student dashboard under "Video Courses".

Q20. How do I access my course after payment?
A20. Once you have made the payment on our website, you can access your course by clicking on the "My Courses" option in the main menu or by navigating to your profile, then the student dashboard, and finally selecting "Video Courses".

Q21. Can I get help from a tutor if I have doubts while learning from a video course?
A21. Tutor support is not available for our video course. If you believe you require assistance from a tutor, we recommend considering our live class option. Please contact our team for the most up-to-date availability. The pricing for live classes typically begins at USD 999 and may vary.
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