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Career Path - Product Marketing Manager
Become a PMM and take ownership of the positioning, messaging and branding of a product. Be at intersection of Product development, marketing & sales.Preview Career Path - Product Marketing Manager course
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Courses included in the Product Marketing Manager (PMM) career path program are:
1.Digital Marketing & SEO
2.Product Management
3.Leadership and Management
A Product Marketing Manager (PMM) is an individual who takes ownership of the positioning, messaging, and branding of a product. A PMM is responsible for crafting a story about the product that will entice potential customers to purchase the product, and collecting customer feedback after launch.
Product marketing managers work at the intersection of product development, marketing, and sales. When the product is being prepared for launch, the product marketing manager (or team) will be brought into the process to educate the public about the value and benefits of the offering so they can convert potential customers into raving fans.
A PMM's broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. In order to successfully reach their goal, product marketing managers typically work with colleagues across many departments throughout the product’s life cycle. As their title suggests, product marketing managers focus heavily on marketing, so they often coordinate efforts with strategists across various marketing disciplines, including digital, social media, brand, and market research.
Cross-departmentally, product marketing managers may also work closely with product managers, user experience (UX) designers, engineers, and stakeholders in the product’s launch, including communications and sales teams. It can be helpful for product marketing managers to know a bit about how each of these departments works in order to efficiently work together. Key responsibilities of a PMM include:
a).Studying the company’s products and their benefits for users
b).Developing effective marketing strategies and plans
c).Working with design, acquisition and other teams to promote products
To do this, the PMM will focus on three levels of the sales funnel:
1.Acquisition: Bringing awareness to your product through content such as social media, copywriting, and blogs. This requires the product marketing manager to determine what type of campaign needs to be done, create a budget for the marketing endeavors, craft a project plan to map out when this content will be released, and oversee a team who will create the desired content.
2.Engagement: Building trust and creating conversation with potential customers through events, campaigns, and specific calls to action.
3.Conversion and Retention: Converting potential customers into paying customers for one-time purchases and keeping existing customers loyal through subscription models or add-on purchases (when appropriate).
It’s worth noting that from one company (or campaign) to the next, the responsibilities and expectations placed on a product marketing manager may differ. How a product manager differs from a product marketing manager? A product manager oversees strategy as a product moves through the design and build process. A product marketing manager oversees the public-facing communication strategy about a product.
Course/Topic 1 - Digital Marketing & SEO - all lectures
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In this lecture session we learn about Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel and also talk about basic functions and techniques of digital marketing.
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In this tutorial we learn about A primary search engine is a software program that helps people find the information they are looking for online using keywords or phrases. Search engines are able to return results quickly—even with millions of websites online—by scanning the Internet continuously and indexing every page they find and also talk about basic functions of primary search engines.
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In this lecture session we learn about A system for disseminating information over the Internet to a selected group of followers. Social media platforms are used by people to publish their daily activities, comments and photos as well as re-publish information posted by others. The two major social media platforms are Facebook and Twitter.
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In this lecture session we learn about Digital Marketing terms and definitions can be categorized under the various specific domains—SEO or search engine optimization, social media marketing, email marketing, video, paid advertising, influencer marketing, digital PR, and also talk about different terminologies in digital marketing in brief.
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In this lecture session we learn about Ecommerce portals are online platforms where buyer-seller trading transactions are conducted. Manufacturers and distributors launch ecommerce portals to transit their buyers to an online channel. Portals streamline the buying process by facilitating bulk ordering and enabling volume-based pricing.
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In this lecture session we learn about what we see on a website. We see the responsiveness of the website Today’s consumers are accessing your website from their desktops and laptops, and also from their smartphones and tablets and also see loading speed of the website.
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In this lecture session we learn about how to make a basic web page of a website. The most important elements in web design are good navigation, concise and effective pages, working links, and, most importantly, good grammar and spelling. Keep these things in mind as you add color and graphics and your website will be off to a great start and also talk about how we make a dynamic web page.
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In this lecture session we learn about A web page or webpage is a document, commonly written in HTML, that is viewed in an Internet browser. A web page can be accessed by entering a URL address into a browser's address bar. A web page may contain text, graphics, and hyperlinks to other web pages and files and also talk about different types of programming languages for making a dynamic website.
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In this lecture session we learn about Website structure refers to the way a website is set up i.e. how the homepage, category and tags pages and other important pages are interconnected. Ideal site structure of any site should resemble a pyramid with homepage at the top and categories with subcategories beneath it and also talk about function of websites and its pages.
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In this lecture session we learn about SEO ( search engine optimization) which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it and also talk about basic functions and techniques of search engine optimization in brief.
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In this lecture session we learn about why small and big size businesses need seo. SEO gives you the power to be the answer to potential customers' questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty and also talks about factors of SEO.
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In this tutorial we learn about compound seo and There are three types of SEO compounds you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
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In this lecture session we learn that On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).
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In this lecture session we learn about Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy and also talk about features of Meta tags.
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In this lecture session we learn about Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account and also talk about features of Google analytics.
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In this tutorial we learn about Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.
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In this lecture sessions we learn about Bing and Yahoo webmaster setup in brief and also talk about Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more.
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In this tutorial we will learn about on- page activity. We will study about the content sharing domain, creating accounts on sites where we can place content and get backlinks. We will also learn Types of content sharing such as we do for website promotion and the other for self-promotion and also talk about features of Blog setup.
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In this tutorial we learn about Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank and also talk about functions of OFF page seo in brief.
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In this lecture session we learn about SEO tools in digital marketing. SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet and also talk about functions of SEO tools in brief.
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In this lecture session we learn about Off-page SEO includes activities from or "behind the scenes" of your website. Technical SEO refers to activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and more.
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In this tutorial we learn about OFF page seo and wordpress posting in digital marketing and also talk about People often get confused and wonder if they need web hosting for a WordPress site. That's because there are two different types of WordPress – WordPress.org and WordPress.com. In short, WordPress.org requires web hosting, while WordPress.com is a hosted solution.
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In this lecture session we learn about Importance of HTML tags. HTML contains many essential tags that form the basic structure of any webpage or HTML and also talk about features of HTML tags.
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In this session we learn what is HTAccess. How its work and the basic uses of HTAccess.
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In this lecture session we learn about the basics of Directory submissions in brief and also talk about Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building.
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In this lecture session we learn about how to submit directory in brief and also talk about function and factors of directory submission in digital marketing.
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In this lecture session we learn about search engine updates in digital marketing and also talk about the latest update of Google in brief.
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In this tutorial we learn about basic introduction to wordpress websites. How we make a dynamic website on wordpress and also talk about basic functionality of wordpress websites
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In this session we learn about wordpress optimization of wordpress websites and WordPress optimization is the process of enhancing, tweaking and customizing the WordPress set up in order to improve performance, make it faster and more easily discoverable. It consists of many things, including, having the right specifications, updating WordPress, optimizing databases, managing plugins etc.
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In this lecture session we learn about ordPress optimization involving any effort to enhance website performance, efficiency and speed. An optimized WordPress website will load faster, run faster, improve your SEO, retain more traffic and create a better overall user experience (UX) for your visitors.
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In this tutorial we learn that Web performance optimization offers a lot of benefits like increased conversion rates, page views, search engine rankings, and even lower server bandwidth costs. These factors are especially important in view of mobile connections.
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In this session we learn that Quora is a question and answer website where people go to find information. Every piece of content on the site is generated by users, meaning it is created, edited, and organized by the same people that use the website.
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In this lecture session we learn about content marketing platforms Medium is a blogging platform, like Wordpress or Blogger. Medium is the new project from the guys who brought you Twitter. Medium is chaotically, arrhythmically produced by a combination of top-notch editors, paid writers, PR flacks, startup bros, and hacks.
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In this lecture session we learn about Ultimately, EzineArticles.com is a online content publishing platform with user-friendly article submission & analytic tools. Every user-generated submission is human curated for quality control.
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In this tutorial we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
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In this tutorial we learn about In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties. Learn more about Google Analytics properties. A view is a set of specifications for tracking traffic on a single domain.
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In this tutorial we learn about Google Analytics goals that allow you to track specific user interactions on your site. These user interactions can be anything including form submissions, product purchases, visiting certain pages, and more and also talk about what my goal will be and how to reach goals in the best way.
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In this lecture session we learn about content marketing platforms reddit and also talk about some basic factors and functions of content marketing platforms in brief.
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In this lecture session we learn about content marketing platforms - Bizsugar and d zone in digital marketing and also talk about basic functions and factors of content marketing platforms.
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In this lecture session we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
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In this tutorial we learn about Guest posting puts your brand in front of a targeted audience, earns targeted traffic, and helps to position you as an expert in your field. Your primary objective of guest posting should be to reach a new audience, get in front of a related site's traffic, and build your brand.
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In this lecture session we learn about Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access and also talk about features of Off page social Bookmarking.
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In this lecture session we learn about Off Page SEO. On page Seo includes providing good content, good keyword selection, putting keywords in the correct places, giving appropriate titles for every page etc. Off page Seo includes link building, increasing link popularity, search engine, link exchange etc. In on page seo we will analyze the complete website.
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In this lecture session we learn about OFF page blog commenting Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry. It is about exchanging ideas or opinions about what people think or feel about a topic.
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In this tutorial we learn about Forum posting or Community is a part of off page SEO optimization. Join search forums which are related to your website. It makes a connection with that community in your business and also talks about features of OFF page Forum Posting.
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In this lecture session we learn about Google The Jagger update started over a month ago and lasted 3 weeks. The update included updating the PageRank of all spidered pages, updating the number of backlinks and most importantly, changing the way Google ranked websites for any search query.
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In this lecture session we learn that if your site loads in 2.9 seconds, it is faster than approximately 50% of the web. if your site loads in 1.7 seconds, it is faster than approximately 75% of the web. If your site loads in 0.8 seconds, it is faster than approximately 94% of the web and also talks about features of technical seo and loading speed.
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In this lecture session we learn about Off page infographics functions in digital marketing Off Page SEO is a technique which can be performed outside the website. It is a technique which is not only building links but optimizing brand name with the use of content, social media marketing and social bookmarking.
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In this lecture session we learn about AMP stands for “Accelerated Mobile Pages.” It is an Open Source Framework that was launched as a joint initiative by Google and several other technology and publishing companies. With AMP, it is possible to create simple mobile websites that load almost instantly.
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In this lecture session we learn about OFF page search engine ping and RSS submission and also talk about factors and features of OFF page search engine.
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In this lecture session we learn about The codename “Vince” describes a comprehensive and permanent change (Update) to Google's ranking algorithm. The algorithm change was announced in 2009 and soon after deployed worldwide. And also talk about basic functions of Google Update - Big Daddy and Vince Update.
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In this lecture session we learn about all other Google updates in brief and also talk about features and function of all google updates.
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In this lecture session we learn that Content marketing is important because it answers your audience's questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today's age, customers expect high-quality, consistent content from their favorite brands.
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In this lecture session we learn about technical seo schema markups and also talk about Schema markup informs the search engine precisely what your content is trying to convey on your web page. It converts unstructured data into structured data. Adding schema will help the search engine crawl better, raising the website's ranking while keeping other best practices of SEO in mind.
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In this lecture session we learn about Pagination is a web/SEO term used for a series of content that is broken up into a multi-page list. For example, on ecommerce websites, category pages often implement pagination to break up a series of products into multiple pages. On blogs, pagination is used when a list of articles spans across multiple pages and also talks about features of Technical SEO - LSI and Pagination.
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In this lecture session we learn about This new system that allows Google to crawl and store data far more efficiently. In fact, by Google's own account they were able to not only increase their index but provide far fresher results (50 percent fresher by their estimates) and also talk about features of Google Update - Caffeine and Mayday.
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In this lecture session we learn about The stated purpose of the Google Panda algorithm update was to reward high-quality websites and diminish the presence of low-quality websites in Google's organic search engine results. And also talk about the importance of Google Update - Panda Update.
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In this lecture session we learn about freshness and page layout in digital marketing page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.
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In this tutorial we learn about intro to local listing on google and also talk about A local listing (or local citation) is an online mention of the name, address, phone number, or website for a local business. These listings can occur in local directories, on websites or blogs, on social media, or within apps.
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In this lecture session we learn about how to do google local listing. There are several steps of getting your business listing on google and optimizing it.
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In this lecture session we learn about how to promote google local listing in organic and paid way and also talk about functions and factors of google local listing.
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In this lecture session we learn about Bing Places for Business is Microsoft's free business directory. It's equivalent to Google's Google My Business accounts, which also appear in local search results. Those who take advantage of this platform reap the benefits of exposure to over 1 billion monthly users—and get a big leg up on the competition and also talk about functions of Bing Places Business Listing.
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In this tutorial we learn about Bing paid promotion. Bing paid promotion is just like Google paid promotion and also talks about basic policies and factors of Bing paid promotions.
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In this lecture session we learn about what is google local ads call form. We also learn how to create google local ads call form and basic functions and features of local ads.
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In this lecture session we learn about If someone wants to advertise your business or product on Google, they can request to link your Business Profile to their advertising accounts. They can link to your: Google Ads account to advertise your businesses with business extensions.
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In this lecture session we learn that Yelp is by no means underperforming with up to 73 million new monthly users on their mobile app. And it doesn't end there, Yelp boasts over 100 million unique monthly users on their website. With numbers such as these, it is simple to see why it is such a great tool to use for your business and also talk about features of Yelp local business listings.
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In this lecture session we learn about viator tripadvisor listing in digital marketing and also talk about Viator is the world's largest online marketplace for tours, activities, and attractions. Viator is a Tripadvisor company and was acquired by Tripadvisor in 2014. When you sell your tours and activities on Viator, they're automatically distributed and sold on Viator's over 3,500 partner network, too.
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In this tutorial we learn about yellow pages and other local BPS and also talk about features and functions of yellow pages and other local BPS in brief.
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In this lecture session we learn about SEO reporting keywords analysis. Keyword analysis is the process of evaluating and analyzing keywords and search phrases to ascertain which ones might bring visitors to your website.
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In this lecture session we learn about SEO reporting keywords status report in digital marketing and also talk about factors and functions of SEO keywords status reports.
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In this lecture session we learn about A work report is a formal document that discusses information about a specific topic related to an aspect of your job. Most work reports are addressed to a particular audience such as a manager and also talk about features of the work report.
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In this lecture session we learn about A report is often information about an event and it can also be a work report, about a job which has been done. It gives factual information. A report is written in formal language and is impersonal. In conclusion you can give your personal evaluation based on the contents of the report and also talk about features of the work report.
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In this lecture session we learn about google analytics reports landing pages A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Once they're on your landing page, users are encouraged to take an action, such as joining your list or buying your products and also talk about features of google analytics reports.
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In this lecture session we learn about Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword and also talks about features of keywords locations.
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In this lecture session we learn about google analytics reports Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition.
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In this lecture session we learn about GA report goals GWT and landing page in digital marketing and also talk about features and factors of goal and landing page of the website.
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In this lecture session we learn about google search console sitemap errors. If you have a cache plugin or server-side cache, please flush the cache. If the issue remains, please disable and re-enable the sitemap feature (steps here) to force a cache reset. Most cache plugins allow you to exclude the sitemap URLs from being cached and/or minified.
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In this session we will learn about how to write good, professional marketing emails that shall give a good boost to your brand awareness. Further we will discuss the purpose of an email and SEO audit report. The video also talks about pointers on how to write a good email to your client. We will also learn how to create an SEO audit report as a pre-project report.
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In this session, we will talk about how to share the reports with the client after creating the reports via email. Further we will see how to create a pre project keywords analysis mail, the average monthly search data of the keywords. The video also talks about the competitor keywords and mapped pages. We will learn which keywords are most important for the client’s website to reflect in top searches.
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In this session we will learn about very important aspect of email marketing which is proposal. In this video we will see about the value of proposal and what kind of information should be included in the proposal. A proposal is a kind of information that is given to the client which includes the services of the organization and how these services can benefit the client if he accepts the proposal. Further we will take the example of a proposal on Social Media Marketing and how to target the right audience.
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In this session we will cover in depth the points that have to be kept in mind while creating a proposal. An effective proposal should contain the following: 1. About the Company 2. Services and Technologies covered by the company 3. Plan of Action 4. Keywords 5. Suggestions 6. Return 7. Activities 8. Previous samples and work 9. Costing and Payment Terms
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In this session we will start discussing the importance of a "Follow-up Mail". A follow up email is of utmost importance as it serves a reminder to the client. We will further discuss the circumstances when a follow up email is required and recommended. We will also discuss about the appropriate subject lines in case of different follow up emails. We will also see and study some templates regarding a follow up mail.
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In this session we will discuss about the monthly report mail. A monthly report provides a summary of all of the activities that have occurred and are in progress on a project during a given month. Further we will discuss how to write a monthly report email and what all should be included in the same.
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In this session we will discuss how to write an email regarding an invoice and a query mail. Such invoices are usually generated by the end of the month with the permission of the client. Further, we will see some samples of email which are addressed to the client requesting the approval and process of payment of delivered work.
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In this session we will highlight the importance of a continued email conversation and interaction with the client for a pleasant experience of the client. We will also discuss the benefits of an email interaction over other forms of interaction such as telephonic conversation or messaging.
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In this lecture session we about basic google ads. In this video we teach you about how make campaign in google ads and how many types of campaign are there in google ads.
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In this video we talk about different google ads Campaign like Search ads, display ads, Video ads, Lead generation and all types of google ads Campaign.
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In this video we talk about google ads groups and how to make different ads group to make google ads performance better.
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In this video we learn how to scheduling a google ads and importance of scheduling google ads. Google ads has many EXT which we use to improve our performance on google ads.
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In video we talk about google ads dynamic groups and billing and importance of google ads dynamic groups and billing.
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In this video we talk about google ads tools and reports settings and basic techniques google ads tools.
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In this lecture session we talk about google ads keyword planner and diagnostic tools and also cover how to search the difficulty and paid reaches of a keywords.
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In this video we talk about how to track the conversion. Conversion in the main goal of every one who is running google ads so it’s essential to learn how to track the conversion.
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In this video we learn about Google ads review how we handle reviews of google and also cover all issues like google ads suspended and also learn how to solve these types of issues.
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In this video we talk about how Google AdWords changed i.e. got rebranded to Google Ads.
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In this session we learn how to make a display campaign and importance of display ads and we also cover all the techniques of display ads.
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In this video we learn how to make Google Ads Display Campaign and we also cover Ad groups and Ads.
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In this session we talk about how we select our Audience we want to target and the demographics in Google Ads.
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In this session we talk about Google ads placement and topics and also cover the best way of placement in google ads.
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In this video we talk about basic of YouTube ads and also cover all the techniques of YouTube ads.
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In this session we talk about how to make YouTube and how many types of types of YouTube ads and we cover all types briefly.
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In this session we learn about YouTube ads target and we also cover how we select our target audience.
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In this video we learn how to promote our application through google ads and we also cover the best promotion techniques.
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In this session we talk about basic Gmail Ads introduction and we also cover types ad campaign of Gmail ads.
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In this video we talk about Google Ads Gmail Ads Creation and Bidding and also cover the best bidding techniques.
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In this video we learn the basic about Yahoo Ads and also talk about how to create Yahoo ads.
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In this session we learn how to create Yahoo ads Campaigns and we also talk about best way to create Yahoo Ads Campaigns.
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In this video we learn about Google Shopping ads in advance and talk about best techniques of creating shopping ads.
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In this video we learn about Google Shopping ads in advance and talk about best techniques of creating shopping ads.
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In this session we learn about Microsoft Advertising (Bing Ads) and also cover the basic of Microsoft Advertising.
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In this video we learn about Bing Ads keywords planner and we also cover how to analyze keywords.
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In this session we talk about Bing Ads Import from Google and linking and best techniques.
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In this session we talk about Bing Ads Extensions and also cover all the best Extensions that we use in our Microsoft Bing ads Campaigns.
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In this session we talk about how to create a Smart Campaigns and best techniques of creating Google Express Smart Campaigns.
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In this first session we give you intro of social media marketing. What is social media marketing best platforms of social media marketing and the advantage of social media marketing.
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In this session we talk about Social Media Marketing we learn about Facebook Marketing. Best techniques for Facebook marketing.
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In this session we talk about Facebook Group. How we join the related groups and how we sent the articles in groups.
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In this session we learn how we can make a Facebook page of our business and advantage of Facebook page. And why we need Facebook page.
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In this lecture we talk about SMM Facebook Widgets. We also discuss about how SMM Facebook Widgets help in our social media marketing.
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In this session we learn about Facebook paid ads. How many types of Facebook ads campaign are there which help to improve our growth.
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In this session we learn how to talk lead generation form in our Facebook ads and how lead generation form helps us to get the leads.
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In this session we will talk about the Facebook conversion and how to calculate the ROI of our Facebook ads.
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In this video we learn how to run the Instagram ads through Facebook and the connection between Facebook and Instagram. We also talk about Social Media Marketing Facebook points.
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In this session we learn the basics about Twitter. What is Twitter, how it works, and how to promote our brand on Twitter?
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In this video we learn how to analyze the performance of our promotion through SMM Twitter Analytics and the importance of Twitter Analytics.
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In this session we learn about Twitter paid ads, basically get introduced to Paid Media Marketing through Twitter. Types of Twitter Ads and how they work.
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In this session we learn about Twitter Business Ads. How Twitter Business Ads work and also talk about difference between normal ads and business ads.
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In this video we talk about the basics of LinkedIn. What is LinkedIn, the importance of LinkedIn, and how LinkedIn is different from other social media platforms.
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In this session we learn how to create a LinkedIn account and how to promote our brand on LinkedIn platform.
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In this video we learn how to create our company page on LinkedIn and how to promote the company page on LinkedIn platform.
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In this session we will learn about paid media marketing on LinkedIn. How it works and the importance of LinkedIn Ads paid media marketing.
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In this video we will learn how to promote our website on LinkedIn as well as how to handle leads on LinkedIn.
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133-LinkedIn Ads Website Single Image
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134-LinkedIn Ads Website Image Video Text
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135-LinkedIn Ads Website Message Conversation
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136-LinkedIn Ads Website Leads Conversion
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137 - Website Audit Report Intro
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138 - How to make Audit Report for a website
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In this session we will learn about the history of Google AdSense and how to make money through content, and how about pay per click and pay per impression. Further we will learn about the blogs, websites and its processes, how to create an account and how much time it will take to approve the account.
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In this session the tutor gives a glimpse of the different types of Ads in Google AdSense. Further we will talk about the quality of content and webmaster guidelines. We will see what is allowed and what is not allowed in ads when promoting on Google AdSense.
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In this session we will see about working on the Google AdSense dashboard. Further we will see how to check page views, page clicks and impressions and the CTR (click through rate).
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142-Google Tag Manager Introduction
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143-Google Tag manager Implementation and Reporting
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144-Google Tag Manager Ecommerce Setting
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In this lecture session we learn about image designing with canva. Canva is an image designing tool and also covers all themes and types of images in canva.
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In this session we will be discussing about the introductory topics of email marketing. We will be discussing about the different types of titles in an email and what kinds of email tiles will encourage a user to open the email. Further we will see what all formats are supported by an email account and how to send graphical and HTML format emails through external tools.
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In this session we will discuss about the importance of email marketing and why email marketing is used. This video talks about the few benefits of email marketing such as Direct reach, High response rate and low cost. Further we will see the impact of a good subject line in as email. We will discuss about the further importance and benefits of email marketing. This video talks about the how to get success in email marketing. This video shows how email should be inbox and not spam and low bounce, low spam.
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In this session we will discuss about the email marketing platforms such as mail250, mail chimp, Zoho Mail and Sendin blue. This video further shows us how to work on the platforms. In this session we will discuss about the email marketing platforms such as mail250, mail chimp, Zoho Mail and Sendin blue. This video further shows us how to work on the platforms. In this tutorial the tutor will explain how to create a campaign on these account and link these accounts to your e-commerce platforms. So whenever a new product is added to the platform the users will get a notification for the same automatically. Lastly we will see the difference between transactional email and marketing platform.
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In this session we will discuss about the complete process of email sending. We will further discuss about the 2 types of email templates – code based and template based. This video will explain how to add the user data to the campaign by creating audience and we will also see how to import csv data files. Lastly we will see how to use the Reports feature to view the status of the sent emails.
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This video tutorial explains in details about a very good email marketing tool which is Zoho mail. We will learn in this tutorial about how to create an email campaign on Zoho. Further will see how to create the content using the types of templates available on Zoho, such as Saved templates, Pre-designed templates and Basic templates.
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In this session we will be discussing in detail the structure of Sendinblue with explanation on the interface. The process on Sendinblue is quite similar to Zoho as in this tool also you have to create a campaign and design the template before sending the emails.
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Sendinblue is a marketing tool which is being successfully used by a lot of companies. In this video will discuss the benefits of these email marketing tools, their costing, limitations, server etc. The video also does a comparative analysis of these email marketing tools on templates, customization, how much data can be added, etc.
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In this lecture session we learn about inbound marketing in digital marketing and also cover factors and importance of inbound marketing.
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In this lecture session we learn about hubspot form in email marketing and also talk about other techniques of hubspot briefly.
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In this lecture session we learn about hubspot form chat introduction and also cover overview why we need chat in hubspot in email marketing.
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In this lecture session we learn about hubspot chat installation guide and also cover the best technique of installation of chat guide in hubspot.
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In this lecture session we discuss facebook marketplace, we give you basic introduction about how facebook marketplace work and why we need facebook marketplace.
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In this lecture session we learn about facebook marketplace in detail and also cover all the factors of facebook marketplace in social media marketing.
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In this lecture session we learn about youtube channel optimization and also cover the best technique of optimization of your youtube channel in brief.
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In this lecture session we learn about youtube video optimization and also learn how to optimize youtube video in the best way.
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In this lecture session we learn about figma tool and also cover the best technique of using figma tool and importance of figma tool.
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In this lecture session we learn about ads writing and word stream in digital marketing and also talk about scope ads writing and word stream.
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In this lecture session we learn about copywriting, why we need to prevent us from copywriting and also talk about factors of copywriting in brief.
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This video describes what are the core web vitals and why are they important for the SEO of a website.
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In this video you will learn how to fix or optimize the core web vitals of a website that can help in the SEO ranking of the site.
Course/Topic 2 - Product Management - all lectures
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Lecture 1 - Introduction to Product Management
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Lecture 2 - Deep-dive into Product Management
Course/Topic 3 - Leadership and Management - all lectures
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In this lecture session we learn about honesty and integrity in leadership and management and also talk about some basic terms of leadership and management.
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In this lecture session we learn about how confidence is a must in leadership and management and also talk about the importance of confidence in leadership and management.
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In this tutorial we learn about A soft skill is a personal attribute that supports situational awareness and enhances an individual's ability to get a job done. The term soft skills is often used as a synonym for people skills or emotional intelligence.
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In this lecture session we learn about Soft skills, also called people skills, are the mix of social and interpersonal skills, character traits, and professional attitudes that all jobs require. Teamwork, patience, time management, communication, are just a few examples.
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In this lecture session we learn that Communication in teams is more than just efficient work. It allows everyone on the team to be educated on any topic that may affect their work. Moreover, it develops trust, builds camaraderie among the team members, boosts morale, and helps employees stay engaged in the workplace.
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In this lecture session we learn about Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.
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In this lecture session we learn about what commitment Concentration – leadership commitment involves making a personal decision to support the change no matter what. It is incongruous to ask for change in others while failing to exhibit the same level of commitment. Concentration requires maintaining focus throughout the change not just at the beginning.
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In this lecture session we learn about Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.
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In this lecture session we learn that Motivational leadership is defined by positivity and vision. Motivational leaders make decisions, set clear goals and provide their teams with the empowerment and tools to achieve success. Motivational leaders evoke and see the best in their employees, inspiring them to work toward a common goal.
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In this lecture session we learn about A primary task of leadership is to direct attention. To do so, leaders must learn to focus their own attention. When we speak about being focused, we commonly mean thinking about one thing while filtering out distractions.
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In this tutorial we learn about Marketing analytics helps collect and strengthen data from across all marketing channels. This information is key to improving marketing efforts and driving them forward to achieve business goals.
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In this lecture session we learn about Marketing automation is the integration of data and processes from other sales and marketing channels into an organized central platform. A comprehensive marketing automation hub complements and organizes the customer journey. It integrates all of a business's channels and outreach within the customer database.
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In this tutorial we learn about Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.
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In this tutorial we learn about Growth Hacking is a new field focusing solely on growth, based on a data-driven, experiment-based process. A growth hacker explores new growth opportunities systematically in any part of the customer journey, from awareness through marketing to brand ambassadors by optimizing the product.
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In this lecture session we learn about Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product.
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In this lecture session we learn about the marketing, sales, product, and customer success teams are no longer siloed. They are interwoven in a cohesive experience with the product at the center, and the customer at the center of the product.
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In this tutorial we learn about how Product marketers know the message and story to convey, who to convey it to, and at what time it needs conveying- but marketing is responsible for turning that knowledge into blog posts, ad copy, and press releases.
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In this lecture session we learn about PR involves communicating with your market to raise awareness of your business, build and manage your business's reputation and cultivate relationships with consumers. While marketing focuses on promoting actual products and services, public relations focuses on promoting awareness, attitudes and behavior change.
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In this lecture session we learn about building relationships with the public in order to create a positive public image for a company or organization. It also has different disciplines, such as corporate communications, internal communications, marketing communications, crisis communications.
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In this lecture session we learn about Public relations helps build an online presence across multiple platforms – social media, earned media, paid media and more. Public relations is important because it involves storytelling. Advertising and marketing can only go so far, and can become bothersome at times, turning consumers away from the product.
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In this lecture session we learn about Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches
The "Career Path: Product Marketing Manager" course is designed to equip participants with the essential skills and knowledge required to excel in product marketing management roles across various industries. This comprehensive course covers a range of critical topics essential for effective product marketing strategy development and execution. This course is suitable for marketing professionals aspiring to advance into product marketing management roles, current product marketers looking to enhance their skills, and professionals transitioning into product marketing from related fields. It is also beneficial for entrepreneurs and business owners seeking to effectively market and promote their products in competitive markets.
-Key Course Objectives-
1) Strategies for digital marketing campaigns
2) Search engine optimization (SEO) techniques
3) Social media marketing and content strategy
4) Principles and practices of product management
5) Product lifecycle management (PLM)
6) Agile and Scrum methodologies for product development
7) Leadership styles and strategies
8) Team building and motivation
9) Conflict resolution and decision-making
This course curriculum aims to equip aspiring Product Marketing Managers with essential skills in digital marketing, SEO strategies, product management methodologies, and leadership and management practices necessary for successful product marketing campaigns and initiatives.
Course Syllabus: Career Path - Product Marketing Manager
Module 1:Introduction to Product Marketing
This module provides an overview of the role of a product marketing manager, including key responsibilities and the intersection between product management and marketing. Students will learn about the product marketing lifecycle, market positioning, and the importance of aligning marketing strategies with business objectives.
Module 2:Market Research and Competitive Analysis
Focusing on essential market research techniques, this module covers qualitative and quantitative methods for gathering insights about target audiences and competitors. Students will learn how to analyze market trends, customer needs, and competitor strategies to inform product positioning and messaging.
Module 3:Product Positioning and Messaging
In this module, students will explore the development of effective product positioning and messaging frameworks. Topics will include crafting unique value propositions, defining key messages for different audience segments, and ensuring consistency across all marketing channels.
Module 4:Developing Go-to-Market (GTM) Strategies
This module covers the creation of comprehensive go-to-market strategies for new product launches. Students will learn how to define target markets, select appropriate marketing channels, and establish pricing strategies. The importance of cross-functional collaboration in executing GTM plans will also be emphasized.
Module 5:Digital Marketing and Online Strategies
Focusing on digital marketing tactics, this module explores various online channels, including social media, content marketing, SEO, and email marketing. Students will learn how to leverage these channels to reach target audiences effectively and drive product awareness and engagement.
Module 6:Content Creation and Management
Students will learn best practices for creating compelling marketing content, including blogs, whitepapers, videos, and case studies. This module covers content management strategies, the importance of storytelling, and how to align content with customer journeys to nurture leads and drive conversions.
Module 7:Marketing Metrics and Performance Analysis
In this module, students will learn to define and track key performance indicators (KPIs) relevant to product marketing. Topics will include measuring campaign effectiveness, analyzing customer feedback, and using data analytics tools to derive actionable insights for ongoing improvement.
Module 8:Sales Enablement and Training
This module addresses the role of product marketing in supporting sales teams. Students will learn how to create sales enablement materials, such as product sheets, FAQs, and presentations. Strategies for training sales teams on product features, benefits, and competitive positioning will also be covered.
Module 9:Customer Engagement and Retention Strategies
Focusing on customer lifecycle management, this module explores strategies for engaging and retaining customers post-purchase. Students will learn about loyalty programs, customer feedback mechanisms, and techniques for building long-term relationships that drive repeat business.
Module 10:Crisis Management and Brand Reputation
In this module, students will learn how to manage product-related crises and maintain brand reputation. Topics will include crisis communication strategies, monitoring public perception, and the importance of transparency and responsiveness in mitigating negative impacts.
Module 11:Capstone Project
The course culminates in a capstone project where students will develop a comprehensive product marketing plan for a hypothetical product. This project will require them to apply all concepts learned throughout the course, including market research, positioning, and go-to-market strategy. Students will present their plans to peers and instructors for feedback.
Conclusion
This syllabus is designed to equip aspiring product marketing managers with the skills and knowledge necessary to effectively market products in competitive environments. Through a blend of theoretical concepts and practical applications, students will be prepared to drive product success and contribute to overall business growth.
For a career as a Product Marketing Manager, obtaining certifications can enhance your skills, validate your expertise, and boost your career prospects. Here are some of the top certifications for Product Marketing Managers, along with their benefits:
Top Certifications for Product Marketing Managers
1.Certified Product Marketing Manager (CPMM) by AIPMM
Overview: Offered by the Association of International Product Marketing and Management (AIPMM), the CPMM certification focuses on the essential skills needed for product marketing, including market research, competitive analysis, and product positioning.
Benefits:
a.Comprehensive Knowledge: Provides a thorough understanding of product marketing principles and practices.
b.Professional Credibility: Recognized globally, enhancing your professional profile and career opportunities.
c.Strategic Skills: Equips you with skills to develop and execute effective marketing strategies for products.
2.HubSpot Content Marketing Certification
Overview: Offered by HubSpot Academy, this certification covers content marketing strategies, including content creation, distribution, and performance analysis.
Benefits:
a.Content Expertise: Demonstrates your ability to create and manage content marketing campaigns that drive engagement and conversions.
b.HubSpot Proficiency: Validates your skills with HubSpot’s content tools, which are widely used in the industry.
c.Marketing Integration: Helps you integrate content marketing strategies with broader product marketing initiatives.
3.Google Analytics Individual Qualification (GAIQ)
Overview: Provided by Google, the GAIQ certification validates your proficiency in Google Analytics, a key tool for tracking and analyzing website performance and user behavior.
Benefits:
a.Data-Driven Insights: Enhances your ability to use analytics to measure product marketing performance and make data-driven decisions.
b.Industry Standard: Widely recognized, adding credibility to your analytical skills in digital marketing.
c.Performance Optimization: Helps you track and optimize marketing campaigns based on detailed analytics.
4.Pragmatic Institute Certified (PMC)
Overview: Pragmatic Institute offers certifications at various levels (PMC Level I, II, III) that cover product marketing, market analysis, and strategic planning.
Benefits:
a.In-Depth Knowledge: Provides a deep understanding of market-driven product marketing and strategic planning.
b.Practical Skills: Emphasizes real-world applications and strategies, enhancing your ability to manage and market products effectively.
c.Industry Recognition: Pragmatic Institute’s certifications are well-regarded, boosting your professional standing.
5.Product Marketing Certified (PMC) by the Product Marketing Alliance
Overview: This certification from the Product Marketing Alliance focuses on core aspects of product marketing, including market research, positioning, and go-to-market strategies.
Benefits:
a.Specialized Expertise: Validates your expertise in key areas of product marketing, from market analysis to execution.
b.Professional Growth: Enhances your ability to develop and implement effective marketing strategies for products.
c.Networking Opportunities: Connects you with a community of product marketing professionals, providing valuable networking opportunities.
6.Certified Digital Marketing Professional (CDMP)
Overview: Offered by the Digital Marketing Institute (DMI), the CDMP certification covers a broad range of digital marketing skills, including SEO, PPC, and social media marketing.
Benefits:
a.Broad Scope: Provides comprehensive knowledge of digital marketing techniques that can be applied to product marketing.
b.DMI Recognition: Enhances your credibility with a globally recognized certification.
c.Integrated Skills: Helps you integrate digital marketing strategies with product marketing efforts to drive results.
7.Salesforce Marketing Cloud Email Specialist
Overview: Offered by Salesforce, this certification focuses on using Salesforce Marketing Cloud for email marketing, including campaign management and performance tracking.
Benefits:
a.Email Marketing Expertise: Validates your skills in managing and optimizing email marketing campaigns.
b.Salesforce Proficiency: Demonstrates your ability to use Salesforce tools, which are widely used in the industry.
c.Campaign Optimization: Enhances your ability to create effective email marketing strategies and measure their impact.
8.Certified Marketing Management Professional (CMMP)
Overview: Offered by the International Marketing Association (IMA), the CMMP certification focuses on advanced marketing management skills, including strategic planning and market analysis.
Benefits:
a.Advanced Skills: Provides advanced knowledge and skills in marketing management, including strategic and tactical planning.
b.Professional Credibility: Enhances your qualifications with a recognized certification in marketing management.
c.Strategic Insight: Equips you with skills to develop and implement high-level marketing strategies.
9.Content Marketing Institute (CMI) Content Marketing Certification
Overview: Offered by the Content Marketing Institute, this certification covers content marketing strategies, including creation, distribution, and measurement.
Benefits:
a.Content Strategy: Demonstrates your ability to develop and execute effective content marketing strategies.
b.Industry Expertise: Adds credibility to your content marketing skills and enhances your product marketing efforts.
c.Practical Application: Provides practical insights into creating and managing content that supports product marketing goals.
10.Google Ads Certification
Overview: Offered by Google, this certification covers various aspects of Google Ads, including search, display, and video advertising.
Benefits:
a.Advertising Skills: Validates your ability to manage and optimize Google Ads campaigns to support product marketing efforts.
b.Performance Tracking: Teaches you how to analyze ad performance and adjust strategies to improve ROI.
c.Industry Recognition: Enhances your qualifications for roles involving paid search and digital advertising.
By obtaining these certifications, Product Marketing Managers can enhance their skills, demonstrate their expertise, and advance their careers in a dynamic and competitive field.
The average salary for a product marketing manager in the US is $120,682, according to Glassdoor. Salary.com reports a median national salary of $137,873, while PayScale suggests a lower national average of $93,862, as of May 2022.
According to PayScale, product marketing managers in San Francisco, San Jose, New York, Austin, and Seattle earn above-average salaries.
Differences among the salary estimates may be attributed to differences in data sources collection methods, however, all listed salaries are much higher than the median salary among all occupations in the United States, $55,260, as reported by the US Bureau of Labor Statistics.
Product marketing manager skills
Product marketing managers use many skills common among both marketers and product managers - Communication, Storytelling, Asset development, Project management, Collaboration, Negotiation, Understanding customers' needs and behaviors.
A product marketing manager communicates the value of a specific product or products to people outside of the organization, such as potential buyers, clients, or investors. Although the role can vary across different companies, here are some common responsibilities you may see in product marketing manager job descriptions:
Before a product launch, product marketing managers may interpret market research and apply relevant findings to the development process. Their insights may impact aspects such as product features, user experience, naming, and packaging.
During a product launch, product marketing managers will own the product’s go-to-market strategy. They’ll ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about. They may also oversee the creation of content about the product, including videos, blog posts, or slide presentations.
After a product launch, product marketing managers will oversee customer response, reacting as necessary to any feedback. They may pursue additional growth campaigns and experiments or suggest potential improvements to future iterations of the product.
Q1:How do you leverage digital marketing and SEO strategies to effectively promote a product?
Ans:To leverage digital marketing and SEO strategies for product promotion:
1.Keyword Research: Conduct thorough keyword research to identify high-traffic, relevant keywords and phrases related to the product. This helps in optimizing content and driving targeted traffic.
2.On-Page SEO: Optimize product pages with relevant keywords, compelling meta descriptions, and high-quality content to improve search engine rankings and attract organic traffic.
3.Content Marketing: Develop a content strategy that includes blog posts, whitepapers, and case studies to educate and engage potential customers, showcasing the product’s value.
4.Paid Advertising: Use pay-per-click (PPC) campaigns and social media ads to reach a broader audience and drive immediate traffic to product landing pages.
5.Analytics: Monitor performance using tools like Google Analytics to track key metrics such as traffic sources, conversion rates, and user behavior, adjusting strategies based on data insights. By implementing these strategies, I can increase product visibility, attract potential customers, and drive higher conversion rates.
Q2:Can you provide an example of how you successfully improved a product's online presence through SEO?
Ans:In my previous role, I worked on improving the online presence of a new SaaS product. We started by conducting extensive keyword research and identified high-value keywords related to our product’s features and benefits. I optimized the product’s landing pages with these keywords, updated meta descriptions, and created informative blog content addressing common pain points and use cases.
We also implemented a link-building strategy by reaching out to industry influencers and publishing guest posts on relevant websites. Using Google Analytics, we tracked improvements in organic search traffic and keyword rankings. Within three months, we saw a 40% increase in organic traffic and a significant improvement in our product’s search engine ranking, which led to higher lead generation and sales.
Q3:How do you approach product management to ensure the successful launch and adoption of a new product?
Ans:Successful product management involves several key steps:
1.Market Research: Conduct thorough market research to understand customer needs, market trends, and competitive landscape. This helps in defining product features and positioning.
2.Product Development: Collaborate with cross-functional teams, including engineering, design, and marketing, to develop a product that meets customer needs and aligns with business goals.
3.Go-to-Market Strategy: Develop a comprehensive go-to-market (GTM) strategy, including product positioning, messaging, and launch plans. This should include digital marketing, sales enablement, and customer training.
4.Feedback and Iteration: Collect feedback from early adopters and continuously iterate on the product based on user feedback and market response. This ensures that the product evolves to meet customer expectations.
5.Performance Metrics: Define and track key performance indicators (KPIs) to measure the product’s success and impact. Use these metrics to guide future enhancements and marketing strategies. By following these steps, I ensure that the product is well-positioned for success, meets customer needs, and achieves business objectives.
Q4:Describe a time when you had to pivot your product strategy based on market feedback.
Ans:At a previous company, we launched a mobile app with a set of features we believed were crucial based on initial market research. However, after the launch, we received feedback from users that they were struggling with the app’s complexity and found some features unnecessary.
We quickly organized focus groups and surveys to gather more detailed feedback. Based on the insights, we decided to pivot our strategy by simplifying the user interface and removing less critical features. We also prioritized enhancing features that users found valuable. This pivot led to a more user-friendly app and increased user satisfaction. Within two months of the changes, we saw a 25% increase in user engagement and a 30% increase in positive app reviews.
Q5:What is your leadership style, and how do you apply it to manage a team effectively?
Ans:My leadership style is a blend of transformational and collaborative leadership. I focus on inspiring and motivating my team to achieve their best by setting a clear vision and encouraging innovation. I also believe in collaboration and open communication, involving team members in decision-making processes and valuing their input.
To manage a team effectively,
1.Set Clear Goals: Define clear objectives and expectations, ensuring that each team member understands their role and how it contributes to the overall success.
2.Provide Support: Offer guidance and support to help team members overcome challenges and develop their skills.
3.Foster Collaboration: Create an environment that encourages teamwork and knowledge sharing, promoting a positive and productive work culture.
4.Recognize Achievements: Acknowledge and celebrate team achievements to boost morale and motivation. By applying this leadership style, I create a motivated and cohesive team that is aligned with the company’s goals and committed to delivering high-quality results.
Q6:How do you handle conflicts or disagreements within your team?
Ans:Handling conflicts or disagreements involves:
1.Listening: Actively listen to all parties involved to understand their perspectives and concerns.
2.Mediating: Facilitate open and respectful discussions to address the issues and find common ground.
3.Problem-Solving: Work collaboratively with the team to identify solutions and reach a consensus that aligns with the team’s goals and values.
4.Following Up: Monitor the situation to ensure that the resolution is effective and that any underlying issues are addressed. By addressing conflicts promptly and constructively, I help maintain a positive team dynamic and ensure that disagreements do not hinder productivity or morale.