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Premium Career Track - Chief Marketing Officer (CMO)

This program consists of all courses that will help you pursue a successful career in Marketing. You'll gain skills to become CMO of any organization.
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Course Duration: 300 Hours
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This Premium Career Track - Chief Marketing Officer (CMO) program by Uplatz includes the following courses:

1. Fundamentals of Digital Marketing

2. Fundamentals of Marketing

3. Digital Marketing & SEO

4. Professional Diploma in Digital Marketing

5. Leadership and Management

6. Product Management

 

The Chief Marketing Officer (CMO) is a top-level executive responsible for overseeing and leading the marketing efforts of a company. The role of the CMO is to create and implement marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The CMO plays a critical role in shaping the company's brand image and ensuring that its products or services are effectively promoted in the market.
 
Key responsibilities of a Chief Marketing Officer include:
1. Marketing Strategy: Developing and executing a comprehensive marketing strategy that aligns with the company's overall business objectives and targets specific customer segments.
2. Brand Management: Building and maintaining a strong and consistent brand identity across all marketing channels and customer touchpoints.
3. Customer Acquisition and Retention: Creating strategies to attract new customers and retain existing ones, including lead generation, customer relationship management, and loyalty programs.
4. Market Research and Analysis: Conducting market research and competitor analysis to identify market trends, customer needs, and opportunities for growth.
5. Product Marketing: Collaborating with product teams to develop marketing plans for new product launches and product updates.
6. Digital Marketing: Overseeing digital marketing initiatives, including website management, social media marketing, email campaigns, and online advertising.
7. Advertising and Promotions: Developing advertising campaigns and promotional activities to raise brand awareness and drive sales.
8. Public Relations: Managing public relations efforts to maintain a positive brand image and handle communication during crisis situations.
9. Marketing Analytics: Utilizing data and analytics to measure marketing performance, track key performance indicators (KPIs), and make data-driven decisions.
10. Budgeting and Resource Allocation: Allocating marketing budgets effectively to achieve maximum return on investment (ROI) and optimize marketing spend.
 
The Chief Marketing Officer collaborates closely with other C-suite executives, such as the CEO, CFO, and Chief Sales Officer, to ensure marketing efforts are aligned with overall business strategies. The role of the CMO is dynamic and requires a combination of strategic thinking, creativity, market awareness, and strong leadership skills. Successful CMOs are adaptive to changing market conditions and technological advancements, enabling them to navigate the evolving landscape of marketing and drive business success.

Course/Topic 1 - Fundamentals of Digital Marketing

  • Here in this lecture we will get a basic introduction on what Digital Marketing really is, various aspects of digital marketing, how digital marketing starts.

    • 05:20
  • In this lecture, we deep dive into what are different types of digital marketing channels, pillars of digital marketing, etc.

    • 12:16
  • In this session, we will look into what is digital marketing metrics to track success in-depth, its search and traffic, Ad, and revenue.

    • 10:17
  • Here we will learn the basics of digital marketing that is a mix of three features - earned, paid, and owned in depth.

    • 09:26

Course/Topic 2 - Fundamentals of Marketing

  • In this session we will learn about the basic topics of marketing. This video talks about the need – wants – demand and desire concepts in marketing. Further we will learn about the marketing mix and 4ps of marketing – product, price, place, promotion.

    • 09:34
  • In this session we will learn about the marketing models. In this vide we will talk about the marketing models – STP (Segmentation, Targeting and Positioning) which is one of the most popular model of marketing. Further we will see what is STP and how does segmentation help.

    • 20:13
  • In this session we will talk about the other marketing model i.e., Push and Pull. This video talk about what is push marketing and what is pull marketing. Further we will see the inbound and outbound marketing.

    • 08:49
  • In this session we will learn about the marketing model called AIDA – Attention, interest, desire and action. This video explains about the AIDA funnel marketing in further tutorial.

    • 12:14
  • In this session we will learn about the SWAT model of marketing. This model is used across business from a long time. This model works on the basis of identifying strengths, weaknesses, opportunities and threats.

    • 08:05
  • In this session we will learn about the Golden Circle marketing model. This video talks about the what, how and why of marketing strategies applied by companies.

    • 05:45
  • In this session we will learn about the Circle of marketing – marketing model. The circle of marketing model depends upon many factors such as product, support, usability, community, tribe, price, story etc.

    • 05:42

Course/Topic 3 - Digital Marketing & SEO - all lectures

  • In this lecture session we learn about Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel and also talk about basic functions and techniques of digital marketing.

    • 24:02
  • In this tutorial we learn about A primary search engine is a software program that helps people find the information they are looking for online using keywords or phrases. Search engines are able to return results quickly—even with millions of websites online—by scanning the Internet continuously and indexing every page they find and also talk about basic functions of primary search engines.

    • 28:12
  • In this lecture session we learn about A system for disseminating information over the Internet to a selected group of followers. Social media platforms are used by people to publish their daily activities, comments and photos as well as re-publish information posted by others. The two major social media platforms are Facebook and Twitter.

    • 24:38
  • In this lecture session we learn about Digital Marketing terms and definitions can be categorized under the various specific domains—SEO or search engine optimization, social media marketing, email marketing, video, paid advertising, influencer marketing, digital PR, and also talk about different terminologies in digital marketing in brief.

    • 27:27
  • In this lecture session we learn about Ecommerce portals are online platforms where buyer-seller trading transactions are conducted. Manufacturers and distributors launch ecommerce portals to transit their buyers to an online channel. Portals streamline the buying process by facilitating bulk ordering and enabling volume-based pricing.

    • 12:14
  • In this lecture session we learn about what we see on a website. We see the responsiveness of the website Today’s consumers are accessing your website from their desktops and laptops, and also from their smartphones and tablets and also see loading speed of the website.

    • 11:33
  • In this lecture session we learn about how to make a basic web page of a website. The most important elements in web design are good navigation, concise and effective pages, working links, and, most importantly, good grammar and spelling. Keep these things in mind as you add color and graphics and your website will be off to a great start and also talk about how we make a dynamic web page.

    • 11:08
  • In this lecture session we learn about A web page or webpage is a document, commonly written in HTML, that is viewed in an Internet browser. A web page can be accessed by entering a URL address into a browser's address bar. A web page may contain text, graphics, and hyperlinks to other web pages and files and also talk about different types of programming languages for making a dynamic website.

    • 11:07
  • In this lecture session we learn about Website structure refers to the way a website is set up i.e. how the homepage, category and tags pages and other important pages are interconnected. Ideal site structure of any site should resemble a pyramid with homepage at the top and categories with subcategories beneath it and also talk about function of websites and its pages.

    • 11:39
  • In this lecture session we learn about SEO ( search engine optimization) which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it and also talk about basic functions and techniques of search engine optimization in brief.

    • 10:20
  • In this lecture session we learn about why small and big size businesses need seo. SEO gives you the power to be the answer to potential customers' questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty and also talks about factors of SEO.

    • 11:07
  • In this tutorial we learn about compound seo and There are three types of SEO compounds you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.

    • 29:53
  • In this lecture session we learn that On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).

    • 29:59
  • In this lecture session we learn about Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy and also talk about features of Meta tags.

    • 16:19
  • In this lecture session we learn about Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account and also talk about features of Google analytics.

    • 29:56
  • In this tutorial we learn about Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

    • 21:26
  • In this lecture sessions we learn about Bing and Yahoo webmaster setup in brief and also talk about Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more.

    • 13:49
  • In this tutorial we will learn about on- page activity. We will study about the content sharing domain, creating accounts on sites where we can place content and get backlinks. We will also learn Types of content sharing such as we do for website promotion and the other for self-promotion and also talk about features of Blog setup.

    • 31:03
  • In this tutorial we learn about Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank and also talk about functions of OFF page seo in brief.

    • 21:04
  • In this lecture session we learn about SEO tools in digital marketing. SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet and also talk about functions of SEO tools in brief.

    • 28:50
  • In this lecture session we learn about Off-page SEO includes activities from or "behind the scenes" of your website. Technical SEO refers to activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and more.

    • 28:35
  • In this tutorial we learn about OFF page seo and wordpress posting in digital marketing and also talk about People often get confused and wonder if they need web hosting for a WordPress site. That's because there are two different types of WordPress – WordPress.org and WordPress.com. In short, WordPress.org requires web hosting, while WordPress.com is a hosted solution.

    • 29:06
  • In this lecture session we learn about Importance of HTML tags. HTML contains many essential tags that form the basic structure of any webpage or HTML and also talk about features of HTML tags.

    • 29:16
  • In this session we learn what is HTAccess. How its work and the basic uses of HTAccess.

    • 29:51
  • In this lecture session we learn about the basics of Directory submissions in brief and also talk about Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building.

    • 29:56
  • In this lecture session we learn about how to submit directory in brief and also talk about function and factors of directory submission in digital marketing.

    • 12:54
  • In this lecture session we learn about search engine updates in digital marketing and also talk about the latest update of Google in brief.

    • 23:18
  • In this tutorial we learn about basic introduction to wordpress websites. How we make a dynamic website on wordpress and also talk about basic functionality of wordpress websites

    • 10:27
  • In this session we learn about wordpress optimization of wordpress websites and WordPress optimization is the process of enhancing, tweaking and customizing the WordPress set up in order to improve performance, make it faster and more easily discoverable. It consists of many things, including, having the right specifications, updating WordPress, optimizing databases, managing plugins etc.

    • 30:04
  • In this lecture session we learn about ordPress optimization involving any effort to enhance website performance, efficiency and speed. An optimized WordPress website will load faster, run faster, improve your SEO, retain more traffic and create a better overall user experience (UX) for your visitors.

    • 29:59
  • In this tutorial we learn that Web performance optimization offers a lot of benefits like increased conversion rates, page views, search engine rankings, and even lower server bandwidth costs. These factors are especially important in view of mobile connections.

    • 29:59
  • In this session we learn that Quora is a question and answer website where people go to find information. Every piece of content on the site is generated by users, meaning it is created, edited, and organized by the same people that use the website.

    • 30:01
  • In this lecture session we learn about content marketing platforms Medium is a blogging platform, like Wordpress or Blogger. Medium is the new project from the guys who brought you Twitter. Medium is chaotically, arrhythmically produced by a combination of top-notch editors, paid writers, PR flacks, startup bros, and hacks.

    • 29:57
  • In this lecture session we learn about Ultimately, EzineArticles.com is a online content publishing platform with user-friendly article submission & analytic tools. Every user-generated submission is human curated for quality control.

    • 30:04
  • In this tutorial we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

    • 30:00
  • In this tutorial we learn about In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties. Learn more about Google Analytics properties. A view is a set of specifications for tracking traffic on a single domain.

    • 30:11
  • In this tutorial we learn about Google Analytics goals that allow you to track specific user interactions on your site. These user interactions can be anything including form submissions, product purchases, visiting certain pages, and more and also talk about what my goal will be and how to reach goals in the best way.

    • 30:24
  • In this lecture session we learn about content marketing platforms reddit and also talk about some basic factors and functions of content marketing platforms in brief.

    • 30:44
  • In this lecture session we learn about content marketing platforms - Bizsugar and d zone in digital marketing and also talk about basic functions and factors of content marketing platforms.

    • 31:19
  • In this lecture session we learn about Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

    • 31:10
  • In this tutorial we learn about Guest posting puts your brand in front of a targeted audience, earns targeted traffic, and helps to position you as an expert in your field. Your primary objective of guest posting should be to reach a new audience, get in front of a related site's traffic, and build your brand.

    • 31:16
  • In this lecture session we learn about Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access and also talk about features of Off page social Bookmarking.

    • 30:58
  • In this lecture session we learn about Off Page SEO. On page Seo includes providing good content, good keyword selection, putting keywords in the correct places, giving appropriate titles for every page etc. Off page Seo includes link building, increasing link popularity, search engine, link exchange etc. In on page seo we will analyze the complete website.

    • 31:23
  • In this lecture session we learn about OFF page blog commenting Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry. It is about exchanging ideas or opinions about what people think or feel about a topic.

    • 32:03
  • In this tutorial we learn about Forum posting or Community is a part of off page SEO optimization. Join search forums which are related to your website. It makes a connection with that community in your business and also talks about features of OFF page Forum Posting.

    • 22:19
  • In this lecture session we learn about Google The Jagger update started over a month ago and lasted 3 weeks. The update included updating the PageRank of all spidered pages, updating the number of backlinks and most importantly, changing the way Google ranked websites for any search query.

    • 21:40
  • In this lecture session we learn that if your site loads in 2.9 seconds, it is faster than approximately 50% of the web. if your site loads in 1.7 seconds, it is faster than approximately 75% of the web. If your site loads in 0.8 seconds, it is faster than approximately 94% of the web and also talks about features of technical seo and loading speed.

    • 31:35
  • In this lecture session we learn about Off page infographics functions in digital marketing Off Page SEO is a technique which can be performed outside the website. It is a technique which is not only building links but optimizing brand name with the use of content, social media marketing and social bookmarking.

    • 21:53
  • In this lecture session we learn about AMP stands for “Accelerated Mobile Pages.” It is an Open Source Framework that was launched as a joint initiative by Google and several other technology and publishing companies. With AMP, it is possible to create simple mobile websites that load almost instantly.

    • 33:32
  • In this lecture session we learn about OFF page search engine ping and RSS submission and also talk about factors and features of OFF page search engine.

    • 12:47
  • In this lecture session we learn about The codename “Vince” describes a comprehensive and permanent change (Update) to Google's ranking algorithm. The algorithm change was announced in 2009 and soon after deployed worldwide. And also talk about basic functions of Google Update - Big Daddy and Vince Update.

    • 20:56
  • In this lecture session we learn about all other Google updates in brief and also talk about features and function of all google updates.

    • 40:02
  • In this lecture session we learn that Content marketing is important because it answers your audience's questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today's age, customers expect high-quality, consistent content from their favorite brands.

    • 10:45
  • In this lecture session we learn about technical seo schema markups and also talk about Schema markup informs the search engine precisely what your content is trying to convey on your web page. It converts unstructured data into structured data. Adding schema will help the search engine crawl better, raising the website's ranking while keeping other best practices of SEO in mind.

    • 31:40
  • In this lecture session we learn about Pagination is a web/SEO term used for a series of content that is broken up into a multi-page list. For example, on ecommerce websites, category pages often implement pagination to break up a series of products into multiple pages. On blogs, pagination is used when a list of articles spans across multiple pages and also talks about features of Technical SEO - LSI and Pagination.

    • 32:41
  • In this lecture session we learn about This new system that allows Google to crawl and store data far more efficiently. In fact, by Google's own account they were able to not only increase their index but provide far fresher results (50 percent fresher by their estimates) and also talk about features of Google Update - Caffeine and Mayday.

    • 31:17
  • In this lecture session we learn about The stated purpose of the Google Panda algorithm update was to reward high-quality websites and diminish the presence of low-quality websites in Google's organic search engine results. And also talk about the importance of Google Update - Panda Update.

    • 15:45
  • In this lecture session we learn about freshness and page layout in digital marketing page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.

    • 31:03
  • In this tutorial we learn about intro to local listing on google and also talk about A local listing (or local citation) is an online mention of the name, address, phone number, or website for a local business. These listings can occur in local directories, on websites or blogs, on social media, or within apps.

    • 31:31
  • In this lecture session we learn about how to do google local listing. There are several steps of getting your business listing on google and optimizing it.

    • 32:42
  • In this lecture session we learn about how to promote google local listing in organic and paid way and also talk about functions and factors of google local listing.

    • 32:19
  • In this lecture session we learn about Bing Places for Business is Microsoft's free business directory. It's equivalent to Google's Google My Business accounts, which also appear in local search results. Those who take advantage of this platform reap the benefits of exposure to over 1 billion monthly users—and get a big leg up on the competition and also talk about functions of Bing Places Business Listing.

    • 34:14
  • In this tutorial we learn about Bing paid promotion. Bing paid promotion is just like Google paid promotion and also talks about basic policies and factors of Bing paid promotions.

    • 31:23
  • In this lecture session we learn about what is google local ads call form. We also learn how to create google local ads call form and basic functions and features of local ads.

    • 30:59
  • In this lecture session we learn about If someone wants to advertise your business or product on Google, they can request to link your Business Profile to their advertising accounts. They can link to your: Google Ads account to advertise your businesses with business extensions.

    • 20:11
  • In this lecture session we learn that Yelp is by no means underperforming with up to 73 million new monthly users on their mobile app. And it doesn't end there, Yelp boasts over 100 million unique monthly users on their website. With numbers such as these, it is simple to see why it is such a great tool to use for your business and also talk about features of Yelp local business listings.

    • 31:24
  • In this lecture session we learn about viator tripadvisor listing in digital marketing and also talk about Viator is the world's largest online marketplace for tours, activities, and attractions. Viator is a Tripadvisor company and was acquired by Tripadvisor in 2014. When you sell your tours and activities on Viator, they're automatically distributed and sold on Viator's over 3,500 partner network, too.

    • 41:28
  • In this tutorial we learn about yellow pages and other local BPS and also talk about features and functions of yellow pages and other local BPS in brief.

    • 30:59
  • In this lecture session we learn about SEO reporting keywords analysis. Keyword analysis is the process of evaluating and analyzing keywords and search phrases to ascertain which ones might bring visitors to your website.

    • 31:13
  • In this lecture session we learn about SEO reporting keywords status report in digital marketing and also talk about factors and functions of SEO keywords status reports.

    • 30:23
  • In this lecture session we learn about A work report is a formal document that discusses information about a specific topic related to an aspect of your job. Most work reports are addressed to a particular audience such as a manager and also talk about features of the work report.

    • 30:40
  • In this lecture session we learn about A report is often information about an event and it can also be a work report, about a job which has been done. It gives factual information. A report is written in formal language and is impersonal. In conclusion you can give your personal evaluation based on the contents of the report and also talk about features of the work report.

    • 36:09
  • In this lecture session we learn about google analytics reports landing pages A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Once they're on your landing page, users are encouraged to take an action, such as joining your list or buying your products and also talk about features of google analytics reports.

    • 31:39
  • In this lecture session we learn about Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword and also talks about features of keywords locations.

    • 30:42
  • In this lecture session we learn about google analytics reports Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition.

    • 30:51
  • In this lecture session we learn about GA report goals GWT and landing page in digital marketing and also talk about features and factors of goal and landing page of the website.

    • 30:51
  • In this lecture session we learn about google search console sitemap errors. If you have a cache plugin or server-side cache, please flush the cache. If the issue remains, please disable and re-enable the sitemap feature (steps here) to force a cache reset. Most cache plugins allow you to exclude the sitemap URLs from being cached and/or minified.

    • 15:11
  • In this session we will learn about how to write good, professional marketing emails that shall give a good boost to your brand awareness. Further we will discuss the purpose of an email and SEO audit report. The video also talks about pointers on how to write a good email to your client. We will also learn how to create an SEO audit report as a pre-project report.

    • 30:42
  • In this session, we will talk about how to share the reports with the client after creating the reports via email. Further we will see how to create a pre project keywords analysis mail, the average monthly search data of the keywords. The video also talks about the competitor keywords and mapped pages. We will learn which keywords are most important for the client’s website to reflect in top searches.

    • 30:32
  • In this session we will learn about very important aspect of email marketing which is proposal. In this video we will see about the value of proposal and what kind of information should be included in the proposal. A proposal is a kind of information that is given to the client which includes the services of the organization and how these services can benefit the client if he accepts the proposal. Further we will take the example of a proposal on Social Media Marketing and how to target the right audience.

    • 30:27
  • In this session we will cover in depth the points that have to be kept in mind while creating a proposal. An effective proposal should contain the following: 1. About the Company 2. Services and Technologies covered by the company 3. Plan of Action 4. Keywords 5. Suggestions 6. Return 7. Activities 8. Previous samples and work 9. Costing and Payment Terms

    • 31:28
  • In this session we will start discussing the importance of a "Follow-up Mail". A follow up email is of utmost importance as it serves a reminder to the client. We will further discuss the circumstances when a follow up email is required and recommended. We will also discuss about the appropriate subject lines in case of different follow up emails. We will also see and study some templates regarding a follow up mail.

    • 15:32
  • In this session we will discuss about the monthly report mail. A monthly report provides a summary of all of the activities that have occurred and are in progress on a project during a given month. Further we will discuss how to write a monthly report email and what all should be included in the same.

    • 30:49
  • In this session we will discuss how to write an email regarding an invoice and a query mail. Such invoices are usually generated by the end of the month with the permission of the client. Further, we will see some samples of email which are addressed to the client requesting the approval and process of payment of delivered work.

    • 31:27
  • In this session we will highlight the importance of a continued email conversation and interaction with the client for a pleasant experience of the client. We will also discuss the benefits of an email interaction over other forms of interaction such as telephonic conversation or messaging.

    • 31:16
  • In this lecture session we about basic google ads. In this video we teach you about how make campaign in google ads and how many types of campaign are there in google ads.

    • 34:09
  • In this video we talk about different google ads Campaign like Search ads, display ads, Video ads, Lead generation and all types of google ads Campaign.

    • 30:57
  • In this video we talk about google ads groups and how to make different ads group to make google ads performance better.

    • 31:38
  • In this video we learn how to scheduling a google ads and importance of scheduling google ads. Google ads has many EXT which we use to improve our performance on google ads.

    • 31:18
  • In video we talk about google ads dynamic groups and billing and importance of google ads dynamic groups and billing.

    • 30:49
  • In this video we talk about google ads tools and reports settings and basic techniques google ads tools.

    • 30:50
  • In this lecture session we talk about google ads keyword planner and diagnostic tools and also cover how to search the difficulty and paid reaches of a keywords.

    • 31:03
  • In this video we talk about how to track the conversion. Conversion in the main goal of every one who is running google ads so it’s essential to learn how to track the conversion.

    • 30:55
  • In this video we learn about Google ads review how we handle reviews of google and also cover all issues like google ads suspended and also learn how to solve these types of issues.

    • 31:47
  • In this video we talk about how Google AdWords changed i.e. got rebranded to Google Ads.

    • 07:12
  • In this session we learn how to make a display campaign and importance of display ads and we also cover all the techniques of display ads.

    • 30:30
  • In this video we learn how to make Google Ads Display Campaign and we also cover Ad groups and Ads.

    • 30:41
  • In this session we talk about how we select our Audience we want to target and the demographics in Google Ads.

    • 31:04
  • In this session we talk about Google ads placement and topics and also cover the best way of placement in google ads.

    • 30:35
  • In this video we talk about basic of YouTube ads and also cover all the techniques of YouTube ads.

    • 30:54
  • In this session we talk about how to make YouTube and how many types of types of YouTube ads and we cover all types briefly.

    • 31:17
  • In this session we learn about YouTube ads target and we also cover how we select our target audience.

    • 31:05
  • In this video we learn how to promote our application through google ads and we also cover the best promotion techniques.

    • 30:22
  • In this session we talk about basic Gmail Ads introduction and we also cover types ad campaign of Gmail ads.

    • 30:26
  • In this video we talk about Google Ads Gmail Ads Creation and Bidding and also cover the best bidding techniques.

    • 30:41
  • In this video we learn the basic about Yahoo Ads and also talk about how to create Yahoo ads.

    • 30:17
  • In this session we learn how to create Yahoo ads Campaigns and we also talk about best way to create Yahoo Ads Campaigns.

    • 30:18
  • In this video we learn about Google Shopping ads in advance and talk about best techniques of creating shopping ads.

    • 30:19
  • In this video we learn about Google Shopping ads in advance and talk about best techniques of creating shopping ads.

    • 30:18
  • In this session we learn about Microsoft Advertising (Bing Ads) and also cover the basic of Microsoft Advertising.

    • 30:11
  • In this video we learn about Bing Ads keywords planner and we also cover how to analyze keywords.

    • 30:38
  • In this session we talk about Bing Ads Import from Google and linking and best techniques.

    • 33:30
  • In this session we talk about Bing Ads Extensions and also cover all the best Extensions that we use in our Microsoft Bing ads Campaigns.

    • 30:21
  • In this session we talk about how to create a Smart Campaigns and best techniques of creating Google Express Smart Campaigns.

    • 30:34
  • In this first session we give you intro of social media marketing. What is social media marketing best platforms of social media marketing and the advantage of social media marketing.

    • 30:37
  • In this session we talk about Social Media Marketing we learn about Facebook Marketing. Best techniques for Facebook marketing.

    • 30:35
  • In this session we talk about Facebook Group. How we join the related groups and how we sent the articles in groups.

    • 30:51
  • In this session we learn how we can make a Facebook page of our business and advantage of Facebook page. And why we need Facebook page.

    • 30:52
  • In this lecture we talk about SMM Facebook Widgets. We also discuss about how SMM Facebook Widgets help in our social media marketing.

    • 30:18
  • In this session we learn about Facebook paid ads. How many types of Facebook ads campaign are there which help to improve our growth.

    • 30:22
  • In this session we learn how to talk lead generation form in our Facebook ads and how lead generation form helps us to get the leads.

    • 31:45
  • In this session we will talk about the Facebook conversion and how to calculate the ROI of our Facebook ads.

    • 30:45
  • In this video we learn how to run the Instagram ads through Facebook and the connection between Facebook and Instagram. We also talk about Social Media Marketing Facebook points.

    • 30:04
  • In this session we learn the basics about Twitter. What is Twitter, how it works, and how to promote our brand on Twitter?

    • 31:28
  • In this video we learn how to analyze the performance of our promotion through SMM Twitter Analytics and the importance of Twitter Analytics.

    • 30:08
  • In this session we learn about Twitter paid ads, basically get introduced to Paid Media Marketing through Twitter. Types of Twitter Ads and how they work.

    • 30:24
  • In this session we learn about Twitter Business Ads. How Twitter Business Ads work and also talk about difference between normal ads and business ads.

    • 30:09
  • In this video we talk about the basics of LinkedIn. What is LinkedIn, the importance of LinkedIn, and how LinkedIn is different from other social media platforms.

    • 30:19
  • In this session we learn how to create a LinkedIn account and how to promote our brand on LinkedIn platform.

    • 31:12
  • In this video we learn how to create our company page on LinkedIn and how to promote the company page on LinkedIn platform.

    • 30:28
  • In this session we will learn about paid media marketing on LinkedIn. How it works and the importance of LinkedIn Ads paid media marketing.

    • 30:15
  • In this video we will learn how to promote our website on LinkedIn as well as how to handle leads on LinkedIn.

    • 30:47
  • 133-LinkedIn Ads Website Single Image

    • 30:28
  • 134-LinkedIn Ads Website Image Video Text

    • 30:42
  • 135-LinkedIn Ads Website Message Conversation

    • 30:33
  • 136-LinkedIn Ads Website Leads Conversion

    • 40:20
  • 137 - Website Audit Report Intro

    • 30:49
  • 138 - How to make Audit Report for a website

    • 30:18
  • In this session we will learn about the history of Google AdSense and how to make money through content, and how about pay per click and pay per impression. Further we will learn about the blogs, websites and its processes, how to create an account and how much time it will take to approve the account.

    • 30:21
  • In this session the tutor gives a glimpse of the different types of Ads in Google AdSense. Further we will talk about the quality of content and webmaster guidelines. We will see what is allowed and what is not allowed in ads when promoting on Google AdSense.

    • 45:16
  • In this session we will see about working on the Google AdSense dashboard. Further we will see how to check page views, page clicks and impressions and the CTR (click through rate).

    • 36:27
  • 142-Google Tag Manager Introduction

    • 40:15
  • 143-Google Tag manager Implementation and Reporting

    • 38:06
  • 144-Google Tag Manager Ecommerce Setting

    • 40:16
  • In this lecture session we learn about image designing with canva. Canva is an image designing tool and also covers all themes and types of images in canva.

    • 30:57
  • In this session we will be discussing about the introductory topics of email marketing. We will be discussing about the different types of titles in an email and what kinds of email tiles will encourage a user to open the email. Further we will see what all formats are supported by an email account and how to send graphical and HTML format emails through external tools.

    • 11:26
  • In this session we will discuss about the importance of email marketing and why email marketing is used. This video talks about the few benefits of email marketing such as Direct reach, High response rate and low cost. Further we will see the impact of a good subject line in as email. We will discuss about the further importance and benefits of email marketing. This video talks about the how to get success in email marketing. This video shows how email should be inbox and not spam and low bounce, low spam.

    • 30:46
  • In this session we will discuss about the email marketing platforms such as mail250, mail chimp, Zoho Mail and Sendin blue. This video further shows us how to work on the platforms. In this session we will discuss about the email marketing platforms such as mail250, mail chimp, Zoho Mail and Sendin blue. This video further shows us how to work on the platforms. In this tutorial the tutor will explain how to create a campaign on these account and link these accounts to your e-commerce platforms. So whenever a new product is added to the platform the users will get a notification for the same automatically. Lastly we will see the difference between transactional email and marketing platform.

    • 19:16
  • In this session we will discuss about the complete process of email sending. We will further discuss about the 2 types of email templates – code based and template based. This video will explain how to add the user data to the campaign by creating audience and we will also see how to import csv data files. Lastly we will see how to use the Reports feature to view the status of the sent emails.

    • 39:40
  • This video tutorial explains in details about a very good email marketing tool which is Zoho mail. We will learn in this tutorial about how to create an email campaign on Zoho. Further will see how to create the content using the types of templates available on Zoho, such as Saved templates, Pre-designed templates and Basic templates.

    • 36:07
  • In this session we will be discussing in detail the structure of Sendinblue with explanation on the interface. The process on Sendinblue is quite similar to Zoho as in this tool also you have to create a campaign and design the template before sending the emails.

    • 04:56
  • Sendinblue is a marketing tool which is being successfully used by a lot of companies. In this video will discuss the benefits of these email marketing tools, their costing, limitations, server etc. The video also does a comparative analysis of these email marketing tools on templates, customization, how much data can be added, etc.

    • 22:12
  • In this lecture session we learn about inbound marketing in digital marketing and also cover factors and importance of inbound marketing.

    • 17:10
  • In this lecture session we learn about hubspot form in email marketing and also talk about other techniques of hubspot briefly.

    • 17:24
  • In this lecture session we learn about hubspot form chat introduction and also cover overview why we need chat in hubspot in email marketing.

    • 18:24
  • In this lecture session we learn about hubspot chat installation guide and also cover the best technique of installation of chat guide in hubspot.

    • 20:28
  • In this lecture session we discuss facebook marketplace, we give you basic introduction about how facebook marketplace work and why we need facebook marketplace.

    • 08:00
  • In this lecture session we learn about facebook marketplace in detail and also cover all the factors of facebook marketplace in social media marketing.

    • 22:53
  • In this lecture session we learn about youtube channel optimization and also cover the best technique of optimization of your youtube channel in brief.

    • 24:39
  • In this lecture session we learn about youtube video optimization and also learn how to optimize youtube video in the best way.

    • 21:36
  • In this lecture session we learn about figma tool and also cover the best technique of using figma tool and importance of figma tool.

    • 26:28
  • In this lecture session we learn about ads writing and word stream in digital marketing and also talk about scope ads writing and word stream.

    • 20:30
  • In this lecture session we learn about copywriting, why we need to prevent us from copywriting and also talk about factors of copywriting in brief.

    • 09:23
  • This video describes what are the core web vitals and why are they important for the SEO of a website.

    • 21:36
  • In this video you will learn how to fix or optimize the core web vitals of a website that can help in the SEO ranking of the site.

    • 19:10

Course/Topic 4 - Professional Diploma in Digital Marketing - all lectures

  • In this lecture session we give you a basic digital marketing introduction and also cover basic information about digital marketing.

    • 30:35
  • In this lecture session we learn about digital marketing scope and also talk about how we can use digital marketing in the best way.

    • 28:20
  • In these lecture sessions we learn about what is google update and how essential to understand google update in digital marketing.

    • 29:08
  • In this lecture session we learn about various types of websites and also brief all the types of website in digital marketing.

    • 17:48
  • In this lecture session we learn about google latest update and we also talk about how we prevent us from google punishment.

    • 20:45
  • In this lecture session we learn about gives you overview about website what we see in our websites and how much we need improvement in our website.

    • 27:15
  • In this lecture session we learn about google latest update and we also learn about changes in google update in digital marketing.

    • 38:48
  • In this lecture session we learn about website core structure and also talk about the easiest way of developing a website for online promotion.

    • 22:56
  • In this lecture session we learn about all google updates and also talk about why google makes changes in every update in digital marketing.

    • 33:57
  • In this lecture session we learn about basic website page designing. How we create a website design.

    • 25:52
  • In these lecture sessions we learn about google updates impact on our website and promotion and also talk about how we prevent our website from google punishment.

    • 40:50
  • In this lecture session we learn about how we create or develop a website and also talk about the best way of designing and developing a website.

    • 24:48
  • In this lecture session we learn about social media basic introduction and also talk about how we use social media in digital marketing.

    • 40:42
  • In these lecture sessions we learn about different types of platforms in social media and also talk about the best platforms according to product in digital marketing.

    • 18:57
  • In this lecture session we learn about scope of social media marketing and also talk about the best techniques of promoting our product or services in social media.

    • 06:48
  • In this lecture session we learn about digital marketing terminology and also talk about basic techniques of digital marketing.

    • 33:37
  • In this lecture session we learn about digital marketing terminologies and brief description of digital marketing techniques.

    • 27:15
  • In this lecture session we learn about various types of websites and also brief all the types of website in digital marketing.

    • 17:48
  • In this lecture session we learn about gives you overview about website what we see in our websites and how much we need improvement in our website.

    • 27:15
  • In this lecture session we learn about basic website page designing. How we create a website design.

    • 25:52
  • In this lecture session we learn about how we create or develop a website and also talk about the best way of designing and developing a website.

    • 24:48
  • In this lecture session we learn about website core structure and also talk about the easiest way of developing a website for online promotion.

    • 22:56
  • In this lecture session we learn about search engine optimization, how we optimize our website organically and also talk about basic seo techniques.

    • 23:35
  • In this lecture session we learn about why a business need SEO and also talk about basic SEO techniques.

    • 13:24
  • In this lecture session we learn about components of SEO and also talk about different types of SEO components in digital marketing.

    • 30:04
  • In this lecture session we learn about ONpage seo and also talk about some basic ONPAGE techniques.

    • 26:08
  • In this tutorial we learn about search engine optimization ON PAGE one site on site SEO factors and also talk about different types of factors of SEO.

    • 30:17
  • In these lecture sessions we learn about Google search console. Google search console also known as web master.

    • 29:20
  • In this lecture session we learn about google search central and also talk about google search central techniques.

    • 04:13
  • In this lecture session we learn about Yahoo and bing webmaster and also talk about yahoo and bing promotion techniques in brief.

    • 21:18
  • In this lecture session we learn about meta tags and header tag in digital marketing and also talk about the importance of optimizing meta tag and header tag in digital marketing.

    • 20:44
  • In this tutorial we will learn about on-page blog activity along with steps for setting up blog on Blogger and WordPress websites. We will study about content sharing domain, creating account on sites where we can place content and get back links. We will also learn Types of content sharing such as we do for website promotion and the other for self promotion.

    • 31:03
  • In this session we will cover off page promotion, mainly blog posting on Blogger portal. We will also have a glimpse on on-page and off page tools and Google updates.

    • 30:56
  • Lesson 29 - WordPress Website Creation

    • 37:45
  • Lesson 30 - Google Analytics Intro

    • 35:18
  • In this tutorial we learn about google analytics goal report and also talk about the importance of google analytics in digital marketing.

    • 30:16
  • In these lecture sessions we learn about google tag manager and how we manage all tag in website and also talk about eCommerce in brief.

    • 30:56
  • In this lecture session we talk about google analytics vs GA4 and also talk about GA4 in brief.

    • 26:51
  • In these lecture sessions we learn about htaccess File in digital marketing and also talk about htaccess File basic functions in brief.

    • 16:09
  • In this tutorial we learn about SEO tool introduction. We have different types of SEO tools in digital marketing paid or unpaid.

    • 20:11
  • In this lecture session we learn about the back born of digital marketing “keywords” searching for good keywords a very big topic itself. In this tutorial we learn how we find keywords.

    • 26:43
  • In this lecture session we learn about SEO tools final and also talk about uses and importance of SEO tools in digital marketing.

    • 15:44
  • In this lecture session we learn about OFF page SEO. We give you a complete OFF page SEO introduction and also talk about uses and importance of OFF page SEO.

    • 13:03
  • In this lecture session we learn about article guest post, how guest posting works and complete information about guest posting.

    • 11:02
  • In this lecture session we learn about OFF page activities and also talk about all the types and techniques of OFF page SEO.

    • 37:40
  • In this tutorial we learn about technical SEO. What is technical SEO and why we need technical SEO and we also talk about basic techniques of doing technical seo.

    • 36:02
  • In this lecture session we learn about local business listings. Why we need local listings and we also cover the process of local business listing.

    • 09:47
  • In this lecture session we learn about google listing and bing listing we also cover the importance of listing your business on google and bing.

    • 24:10
  • In this session we overview you the SEO report and also cover needs of SEO report and the main objective of SEO report.

    • 20:32
  • In this lecture session we learn about how we manage SEO reports and also talk about the best technique of managing SEO reports.

    • 16:07
  • In this lecture sessions we learn about SEO report factors and also talk about the importance of SEO report in digital marketing.

    • 04:26
  • In this lecture session we learn about client function, why we need client email system and also cover importance of client email.

    • 22:03
  • In this lecture session we learn about google ads basic introduction and also talk about some functions of google ads in digital marketing.

    • 11:29
  • In these lecture sessions we learn about google ads search and text ads and also talk about google ads factors in brief.

    • 20:05
  • In this lecture session we talk about some important google ads tips and also learn about best techniques of google ads and keyword research tools.

    • 21:19
  • In this lecture session we learn about google ads cases and also talk about basic overview of cases in google ads.

    • 23:08
  • In this lecture session we learn about google ads display ads, how we create and run display ads and also cover the best technique of running a display ad.

    • 23:32
  • In this lecture session we learn about google display ad tips of creating and running the display and also talk about some importance of display ads in digital marketing.

    • 28:05
  • In this lecture session we learn about youtube ads introduction, we learn how we create a video ad and also cover best techniques of creating and running video ads.

    • 11:52
  • In this lecture sessions we talk about youtube ads tips and also talk about scope and uses of youtube ads in digital marketing.

    • 36:41
  • In this lecture session we learn about youtube overlays ads and also cover all types of ads that are present in youtube ads.

    • 09:47
  • In these lecture sessions we learn about google ads APPS promotion and also talk about different types of APPs promotion.

    • 14:17
  • In this lecture session we learn about gmail advertising is the most effective way of promoting your brand and also cover importance and uses of email advertisement.

    • 17:05
  • In this lecture sessions we learn about google ads shopping ads and also cover what is merchant centers in google ads

    • 22:08
  • In these lecture sessions we learn about yahoo ads we also cover the difference between google ads and yahoo ads and also talk about importance and factors of yahoo ads.

    • 14:07
  • In this lecture session we learn about microsoft advertising and also talk about merchant center in google ads.

    • 31:40
  • In this lecture session we learn about google express ads and also talk about importance google express ads.

    • 21:41
  • In this lecture session we learn about social media marketing and also talk about social media marketing scope and importance.

    • 17:52
  • In this lecture session we learn about facebook and also cover overview of facebook, basic difference between google ads and facebook ads.

    • 18:34
  • In this lecture session we learn about facebook groups and also talk about the process of joining a facebook group and the importance of facebook groups.

    • 15:03
  • In these lecture sessions we learn about facebook page, how we create a facebook page and how we manage our brand facebook page.

    • 10:16
  • In this lecture session we learn about facebook widget and also talk about the importance of facebook widget.

    • 14:45
  • In this lecture session we learn about facebook ads and also talk about different types of facebook ads.

    • 27:53
  • In this lecture session we learn about linkedIn introduction, linkedIn is a different platform of social media marketing.

    • 22:34
  • In this lecture session we learn about how we create a linkedIn account creation and also talk about best techniques of linkedIn account.

    • 28:37
  • In this lecture session we learn about linkedIn company creation and also talk about best techniques of company creation.

    • 22:54
  • In this lecture session we learn about linkedIn ads and also talk about linkedIn. LinkedIn is a different platform on social media marketing.

    • 28:09
  • In this lecture session we learn about social media platform twitter and also talk about some factors of twitter in brief.

    • 22:40
  • In this lecture session we learn about why we need content marketing and also talk about best techniques of content marketing in social media marketing.

    • 12:22
  • In this lecture session we learn about Quora marketing in brief and also talk about some important factors of Quora marketing.

    • 30:00
  • In this lecture session we learn about Quora posting and also talk about Quora posting techniques.

    • 14:54
  • In this lecture session we learn about medium in digital marketing, we overview you about medium and also talk about functions of medium in brief.

    • 29:57
  • In this lecture session we learn about medium posting and also talk about importance and scope of medium posting.

    • 13:34
  • In this tutorial we learn about Ezine articles and also cover all types of articles in Enzine in social media marketing.

    • 19:49
  • In this lecture session we learn about Wiki how, why we need wiki how and also cover importance and use of Wiki how in digital marketing.

    • 30:00
  • In this lecture session we learn about wikihow and other platforms similar to wiki how and also cover all platforms briefly.

    • 35:28
  • In this lecture session we learn about video promotion in digital marketing and also cover all types of video promotion.

    • 12:48
  • In this lecture session we learn about image designing with canva. Canva is an image designing tool and also covers all themes and types of images in canva.

    • 30:57
  • In this session we will be discussing about the introductory topics of email marketing. We will be discussing about the different types of titles in an email and what kinds of email tiles will encourage a user to open the email. Further we will see what all formats are supported by an email account and how to send graphical and HTML format emails through external tools.

    • 11:26
  • In this session we will discuss about the importance of email marketing and why email marketing is used. This video talks about the few benefits of email marketing such as Direct reach, High response rate and low cost. Further we will see the impact of a good subject line in as email. We will discuss about the further importance and benefits of email marketing. This video talks about the how to get success in email marketing. This video shows how email should be inbox and not spam and low bounce, low spam.

    • 30:46
  • In this session we will discuss about the email marketing platforms such as mail250, mail chimp, Zoho Mail and Sendin blue. This video further shows us how to work on the platforms. In this session we will discuss about the email marketing platforms such as mail250, mail chimp, Zoho Mail and Sendin blue. This video further shows us how to work on the platforms. In this tutorial the tutor will explain how to create a campaign on these account and link these accounts to your e-commerce platforms. So whenever a new product is added to the platform the users will get a notification for the same automatically. Lastly we will see the difference between transactional email and marketing platform.

    • 19:16
  • In this session we will discuss about the complete process of email sending. We will further discuss about the 2 types of email templates – code based and template based. This video will explain how to add the user data to the campaign by creating audience and we will also see how to import csv data files. Lastly we will see how to use the Reports feature to view the status of the sent emails.

    • 39:40
  • This video tutorial explains in details about a very good email marketing tool which is Zoho mail. We will learn in this tutorial about how to create an email campaign on Zoho. Further will see how to create the content using the types of templates available on Zoho, such as Saved templates, Pre-designed templates and Basic templates.

    • 36:07
  • In this session we will be discussing in detail the structure of Sendinblue with explanation on the interface. The process on Sendinblue is quite similar to Zoho as in this tool also you have to create a campaign and design the template before sending the emails.

    • 04:56
  • Sendinblue is a marketing tool which is being successfully used by a lot of companies. In this video will discuss the benefits of these email marketing tools, their costing, limitations, server etc. The video also does a comparative analysis of these email marketing tools on templates, customization, how much data can be added, etc.

    • 22:12
  • In this lecture session we learn about inbound marketing in digital marketing and also cover factors and importance of inbound marketing.

    • 17:10
  • In this lecture session we learn about hubspot form in email marketing and also talk about other techniques of hubspot briefly.

    • 17:24
  • In this lecture session we learn about hubspot form chat introduction and also cover overview why we need chat in hubspot in email marketing.

    • 18:24
  • In this lecture session we learn about hubspot chat installation guide and also cover the best technique of installation of chat guide in hubspot.

    • 20:28
  • In this lecture session we discuss facebook marketplace, we give you basic introduction about how facebook marketplace work and why we need facebook marketplace.

    • 08:00
  • In this lecture session we learn about facebook marketplace in detail and also cover all the factors of facebook marketplace in social media marketing.

    • 22:53
  • In this lecture session we learn about youtube channel optimization and also cover the best technique of optimization of your youtube channel in brief.

    • 24:39
  • In this lecture session we learn about youtube video optimization and also learn how to optimize youtube video in the best way.

    • 21:36
  • In this lecture session we learn about figma tool and also cover the best technique of using figma tool and importance of figma tool.

    • 26:28
  • In this lecture session we learn about ads writing and word stream in digital marketing and also talk about scope ads writing and word stream.

    • 20:30
  • In this lecture session we learn about copywriting, why we need to prevent us from copywriting and also talk about factors of copywriting in brief.

    • 09:23
  • This video describes what are the core web vitals and why are they important for the SEO of a website.

    • 21:36
  • In this video you will learn how to fix or optimize the core web vitals of a website that can help in the SEO ranking of the site.

    • 19:10

Course/Topic 5 - Leadership and Management - all lectures

  • In this lecture session we learn about honesty and integrity in leadership and management and also talk about some basic terms of leadership and management.

    • 23:44
  • In this lecture session we learn about how confidence is a must in leadership and management and also talk about the importance of confidence in leadership and management.

    • 34:07
  • In this tutorial we learn about A soft skill is a personal attribute that supports situational awareness and enhances an individual's ability to get a job done. The term soft skills is often used as a synonym for people skills or emotional intelligence.

    • 20:31
  • In this lecture session we learn about Soft skills, also called people skills, are the mix of social and interpersonal skills, character traits, and professional attitudes that all jobs require. Teamwork, patience, time management, communication, are just a few examples.

    • 22:58
  • In this lecture session we learn that Communication in teams is more than just efficient work. It allows everyone on the team to be educated on any topic that may affect their work. Moreover, it develops trust, builds camaraderie among the team members, boosts morale, and helps employees stay engaged in the workplace.

    • 26:44
  • In this lecture session we learn about Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.

    • 29:21
  • In this lecture session we learn about what commitment Concentration – leadership commitment involves making a personal decision to support the change no matter what. It is incongruous to ask for change in others while failing to exhibit the same level of commitment. Concentration requires maintaining focus throughout the change not just at the beginning.

    • 15:12
  • In this lecture session we learn about Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.

    • 36:11
  • In this lecture session we learn that Motivational leadership is defined by positivity and vision. Motivational leaders make decisions, set clear goals and provide their teams with the empowerment and tools to achieve success. Motivational leaders evoke and see the best in their employees, inspiring them to work toward a common goal.

    • 30:53
  • In this lecture session we learn about A primary task of leadership is to direct attention. To do so, leaders must learn to focus their own attention. When we speak about being focused, we commonly mean thinking about one thing while filtering out distractions.

    • 28:19
  • In this tutorial we learn about Marketing analytics helps collect and strengthen data from across all marketing channels. This information is key to improving marketing efforts and driving them forward to achieve business goals.

    • 37:05
  • In this lecture session we learn about Marketing automation is the integration of data and processes from other sales and marketing channels into an organized central platform. A comprehensive marketing automation hub complements and organizes the customer journey. It integrates all of a business's channels and outreach within the customer database.

    • 32:03
  • In this tutorial we learn about Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.

    • 31:59
  • In this tutorial we learn about Growth Hacking is a new field focusing solely on growth, based on a data-driven, experiment-based process. A growth hacker explores new growth opportunities systematically in any part of the customer journey, from awareness through marketing to brand ambassadors by optimizing the product.

    • 27:50
  • In this lecture session we learn about Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product.

    • 30:51
  • In this lecture session we learn about the marketing, sales, product, and customer success teams are no longer siloed. They are interwoven in a cohesive experience with the product at the center, and the customer at the center of the product.

    • 27:38
  • In this tutorial we learn about how Product marketers know the message and story to convey, who to convey it to, and at what time it needs conveying- but marketing is responsible for turning that knowledge into blog posts, ad copy, and press releases.

    • 18:16
  • In this lecture session we learn about PR involves communicating with your market to raise awareness of your business, build and manage your business's reputation and cultivate relationships with consumers. While marketing focuses on promoting actual products and services, public relations focuses on promoting awareness, attitudes and behavior change.

    • 34:17
  • In this lecture session we learn about building relationships with the public in order to create a positive public image for a company or organization. It also has different disciplines, such as corporate communications, internal communications, marketing communications, crisis communications.

    • 37:40
  • In this lecture session we learn about Public relations helps build an online presence across multiple platforms – social media, earned media, paid media and more. Public relations is important because it involves storytelling. Advertising and marketing can only go so far, and can become bothersome at times, turning consumers away from the product.

    • 33:06
  • In this lecture session we learn about Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches

    • 17:49

Course/Topic 6 - Product Management - all lectures

  • Lecture 1 - Introduction to Product Management

    • 25:28
  • Lecture 2 - Deep-dive into Product Management

    • 39:10
Course Objectives Back to Top

·       Predicting business trends and client behaviour is a difficult task.

·       Putting together technical reports based on data gathering, analysis, and interpretation

·       Constructing meaningful research questions to contribute to key business choices

·       Create a product plan and oversee the development of new goods.

·       Lead, organise, motivate, and track a sales team's success.

·       To guarantee sales force performance, accurately anticipate future revenues and budget accordingly.

Course Syllabus Back to Top
Certification Back to Top

The Chief Marketing Officer (CMO) Certification ensures you know planning, production and measurement techniques needed to stand out from the competition. 

A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners.

The CMO is an integral part of the CEO's team along with the board and other CXO level individuals. For the CMO, the CEO represents the highest level of accountability in the majority of cases, along with a strategic marketing team working alongside.

CMO, you must have years of experience managing marketing teams and campaigns with serious budgets. The CMO needs to be able to lead and manage a team while achieving results in line with marketing objectives. The chief marketing officer is the highest ranking position in a marketing department.

A CMO who is driving top- line growth and who exerts a strong influ- ence over the business planning process is in an ideal position to make the leap to CEO. As one CEO remarked: “For consumer products companies, marketing is the best function to provide CEO talent.

Uplatz online training guarantees the participants to successfully go through the  Chief Marketing Officer (CMO) Certification provided by Uplatz. Platz provides appropriate teaching and expertise training to equip the participants for implementing the learnt concepts in an organization.

Course Completion Certificate will be awarded by Uplatz upon successful completion of the Chief Marketing Officer (CMO) Online course.

Career & Jobs Back to Top

The Chief Marketing Officer (CMO) Draws an average salary of $144,000 per year depending on their knowledge and hands-on experience.

CMO's are generally responsible for planning, developing, implementing and monitoring the overall business marketing strategy. Some of the duties may include market research, pricing, product marketing, marketing communications, advertising and public relations.

Note that salaries are generally higher at large companies rather than small ones. Your salary will also differ based on the market you work in.

Chief Marketing Officer (CMO)

 

Interview Questions Back to Top

Below are commonly asked interview questions along with sample responses for a Chief Marketing Officer (CMO) interview:

 

1. Can you describe your experience as a Chief Marketing Officer and the key achievements you have had in previous roles?

As a CMO, I have led successful marketing campaigns and brand initiatives that resulted in increased market share and revenue growth. At Company A, I implemented a digital marketing strategy that led to a 20% increase in online sales within six months.

2. How do you approach developing a comprehensive marketing strategy for a company?

Developing a marketing strategy involves understanding the target audience, analyzing market trends, and aligning marketing efforts with business objectives.

3. How do you ensure brand consistency across all marketing channels as a CMO?

Brand consistency is essential for building brand identity. I develop brand guidelines and ensure all marketing materials adhere to these guidelines.

4. Can you share an example of a challenging marketing campaign you led as a CMO?

How did you approach it? In a competitive market, I led a campaign that differentiated our brand through storytelling and emotional connections, ultimately increasing brand loyalty.

5. How do you stay updated with the latest marketing trends and technologies?

I regularly attend marketing conferences, follow industry thought leaders, and encourage continuous learning within the marketing team.

6. How do you approach market research and customer segmentation to inform marketing strategies?

Market research involves analyzing customer preferences and behaviors. I use data-driven insights to create targeted marketing strategies.

7. Can you discuss your experience in managing multi-channel marketing campaigns?

Managing multi-channel campaigns requires effective coordination and consistent messaging across all channels. I have successfully executed integrated campaigns that reached diverse audiences.

8. How do you approach measuring marketing ROI and assessing the effectiveness of marketing initiatives?

Measuring marketing ROI involves tracking key performance indicators (KPIs) and attributing revenue to specific marketing efforts. I use analytics tools to evaluate campaign performance.

9. Can you share an example of a situation where you successfully repositioned a brand to appeal to a new target market?

I repositioned a brand by conducting market research, identifying a new target market, and tailoring messaging to resonate with their needs and preferences.

10. How do you approach customer journey mapping and optimizing the customer experience through marketing touchpoints?

Customer journey mapping involves understanding the customer's path to purchase. I optimize marketing touchpoints to deliver a seamless and personalized experience.

11. Can you discuss your experience in managing marketing budgets and allocating resources effectively?

Managing marketing budgets involves prioritizing high-impact initiatives and optimizing spending based on performance data and market insights.

12. How do you approach building and leading a high-performing marketing team as a CMO?

Building a high-performing team involves recruiting top talent, fostering a collaborative culture, and providing professional development opportunities.

13. Can you share an example of a situation where you successfully leveraged social media to drive brand awareness and engagement?

By creating engaging content and leveraging social media influencers, we significantly increased our brand's social media presence and engagement.

14. How do you approach digital marketing and leveraging online channels to reach target audiences?

Digital marketing involves using various online platforms to connect with customers. I focus on SEO, content marketing, and targeted digital advertising.

15. Can you discuss your experience in managing public relations and crisis communications as a CMO?

Managing PR involves building strong media relationships and developing crisis communication plans to protect the brand's reputation during challenging times.

16. How do you approach competitor analysis and using competitive insights to refine marketing strategies?

Competitor analysis involves monitoring competitor activities and identifying opportunities to differentiate our brand and offerings.

17. Can you share an example of a successful influencer marketing campaign you led as a CMO?

By partnering with relevant influencers, we reached a wider audience and generated significant buzz around our product launch.

18. How do you approach content marketing and creating compelling content that resonates with the target audience?

Content marketing involves understanding customer pain points and creating valuable content that addresses their needs and interests.

19. Can you discuss your experience in developing successful product launch strategies as a CMO?

A successful product launch strategy involves cross-functional collaboration, market research, and targeted marketing efforts to create buzz and drive sales.

20. How do you approach marketing automation and using technology to streamline marketing processes?

Marketing automation involves using technology to automate repetitive tasks and deliver personalized messaging to customers at the right time.

21. Can you share an example of a situation where you successfully used data analytics to optimize marketing spend and improve ROI?

By analyzing data on customer acquisition costs and lifetime value, we optimized our marketing budget allocation and increased ROI.

22. How do you approach lead generation and nurturing leads through the marketing funnel?

Lead generation involves using various tactics, such as content marketing and email campaigns, to attract potential customers and nurturing them to become paying customers.

23. Can you discuss your experience in managing global marketing campaigns and adapting messaging for different cultures?

Managing global campaigns requires cultural sensitivity and localized messaging. I collaborate with local marketing teams to ensure messaging resonates with diverse audiences.

24. How do you approach customer retention and loyalty programs to drive repeat business?

Customer retention involves creating loyalty programs, personalized offers, and exceptional customer experiences to foster brand loyalty.

25. Can you share an example of a situation where you successfully leveraged data analytics to identify new market opportunities?

By analyzing customer data and market trends, we identified a niche market segment with high potential and tailored our marketing strategy accordingly.

26. How do you approach marketing measurement and reporting to communicate results to stakeholders?

Marketing measurement involves presenting data-driven insights and KPIs to stakeholders in a clear and actionable manner.

27. Can you discuss your experience in managing marketing partnerships and collaborations to expand brand reach?

Managing marketing partnerships involves identifying strategic partners and creating mutually beneficial collaborations to reach new audiences.

28. How do you approach customer feedback and using it to improve marketing strategies?

Customer feedback is invaluable for refining marketing strategies. I use customer feedback to identify pain points and areas for improvement.

29. Can you share an example of a situation where you successfully led a rebranding effort for a company or product?

During a rebranding effort, I collaborated with design and marketing teams to develop a new brand identity that reflected the company's evolving vision and values.

30. How do you approach marketing analytics and leveraging data to gain actionable insights? Marketing analytics involves using data to track performance, identify trends, and make data-driven decisions to optimize marketing strategies.

31. Can you discuss your experience in managing product marketing and developing compelling messaging for products or services?

Product marketing involves understanding customer needs and creating messaging that highlights the unique value proposition of the product or service.

32. How do you approach marketing to different customer segments and tailoring messaging for each audience?

Marketing to different segments involves conducting market research and creating personalized messaging that resonates with each audience's preferences.

33. Can you share an example of a situation where you successfully used storytelling in marketing to create emotional connections with customers?

Through storytelling, we conveyed the brand's values and purpose, resulting in increased brand loyalty and emotional connections with customers.

34. How do you approach marketing attribution and tracking the customer journey across multiple touchpoints?

Marketing attribution involves identifying the contribution of each marketing touchpoint to the customer's journey. I use attribution models and analytics tools for accurate tracking.

35. Can you discuss your experience in managing customer data and using it for personalized marketing campaigns?

Managing customer data involves data privacy considerations and using customer insights to create targeted and personalized marketing campaigns.

36. How do you approach event marketing and using events to build brand awareness and generate leads?

Event marketing involves selecting the right events, creating engaging experiences, and measuring the impact of events on brand awareness and lead generation.

37. Can you share an example of a situation where you successfully led a customer acquisition campaign that exceeded expectations?

By identifying the most effective channels for customer acquisition and optimizing messaging, we surpassed our acquisition targets.

38. How do you approach marketing innovation and staying ahead of the competition in a rapidly changing market?

Marketing innovation involves experimenting with new technologies and creative approaches to engage customers and differentiate the brand.

39. Can you discuss your experience in managing marketing teams across different regions or countries?

Managing global marketing teams requires effective communication and coordination to ensure consistent messaging and branding.

40. How do you approach crisis management and handling marketing challenges during challenging times?

Crisis management involves swift and transparent communication to address customer concerns and protect the brand's reputation.

41. Can you share an example of a situation where you successfully used customer insights to inform product development?

By gathering customer feedback and conducting market research, we identified new product features that addressed customer needs and preferences.

42. How do you approach marketing compliance and ensuring adherence to advertising regulations and industry standards?

Marketing compliance involves reviewing marketing materials for legal and ethical considerations to avoid any breaches or misleading claims.

43. Can you discuss your experience in managing customer lifecycle marketing and implementing retention strategies?

Customer lifecycle marketing involves tailoring marketing efforts to different stages of the customer journey, from acquisition to retention and advocacy.

44. How do you approach influencer marketing and selecting the right influencers for brand partnerships?

Influencer marketing involves finding influencers who align with the brand's values and have a genuine connection with the target audience.

45. Can you share an example of a situation where you successfully led a marketing campaign that addressed a company's sustainability goals?

By incorporating sustainable practices into our marketing campaigns, we not only showcased our commitment to sustainability but also resonated with environmentally conscious consumers.

46. How do you approach marketing localization for different regions or countries to ensure cultural relevance?

Marketing localization involves adapting messaging and marketing materials to align with local culture, language, and preferences.

47. Can you discuss your experience in managing customer feedback and using it to drive continuous improvement in marketing strategies?

Customer feedback is a valuable source of insights. I use feedback to make data-driven adjustments and improve the effectiveness of marketing initiatives.

48. How do you approach marketing for B2B vs. B2C industries and tailoring strategies for each?

B2B and B2C marketing require different approaches. I develop strategies that address the unique needs and buying processes of each audience.

49. Can you share an example of a situation where you successfully used data analytics to identify and capitalize on a new market trend?

By analyzing market data and consumer behavior, we identified a growing trend and quickly developed marketing campaigns to capitalize on the opportunity.

50. How do you approach marketing alignment with sales and fostering a collaborative relationship between the two departments?

Marketing and sales alignment involve regular communication and shared goals to ensure both departments work cohesively toward revenue growth.

 

Note: The provided responses are sample answers and should be tailored to the individual's specific experiences and accomplishments. Additionally, in a real interview, candidates are encouraged to be concise, confident, and provide concrete examples to support their responses.

Course Quiz Back to Top
Start Quiz
Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.

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Q21. Can I get help from a tutor if I have doubts while learning from a video course?
A21. Tutor support is not available for our video course. If you believe you require assistance from a tutor, we recommend considering our live class option. Please contact our team for the most up-to-date availability. The pricing for live classes typically begins at USD 999 and may vary.



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