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2 Hours


Native Ads with Taboola

Learn Native Advertising concepts and how Native Ads work. What makes Native Ads popular? Deep-dive into Taboola platform. Become a Digital Marketer.
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Native Advertising is the idea of making advertisements that are so strong with the page content, acclimatized into the plan, and steady with the stage conduct that the watcher feels the advertisement has a place there. Advanced query items and supported online entertainment posts are well known instances of local promotions. The two arrangements offer similar sort of benefit to clients as the natural query items and client produced web-based entertainment posts. Native ads are becoming increasingly popular because they offer better results than other types of advertising. When used correctly, native ads provide a direct line to your target market, making them an essential part of any digital marketing strategy.


Benefits of Native Ads: Grab your Audience's attention, Drive better campaign platform, Optimize targeting capabilities, Build trust among your customer, Increase clickthrough rates. Types of Native Advertising: Sponsored Articles, Brand-Specific, Text-Focused, Social Media Ads, Twitter Hashtags.


Why Is Native Advertising Important?

Native advertising has exploded in popularity over the last few years, and it seems like no one wants to be left behind when it comes to advertising on social media platforms like Facebook and Instagram, or other websites such as Google and Twitter, where native ads are the norm rather than the exception. But, why are native ads so popular? The benefits of using native ads:

1) Native ads are easier to engage with than traditional advertising. 

2) Native ads are more affordable and accessible than traditional advertising. 

3) Native ads provide a higher ROI on your investment than traditional advertising. 

If you want your business or product to stand out from the competition, then using native ads is a great way of doing so. They are less expensive and can have a higher return on investment. With just one ad campaign, your business can reach potential customers who will be more likely to buy from you because they've seen that ad before.


The best platforms for native advertising

Taboola is the world's most popular content discovery and native advertising platform. Find quality consumers at scale and nurture them throughout the buyer’s journey using precise targeting and retargeting. Grow sales using a performance-first platform including automated bidding, traffic management, and more. Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.). The most common users of Taboola are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Facebook, Twitter, and Instagram are also popular for native ads. Facebook has a ton of targeting options that you can use to get your message in front of the right people. Twitter is great for driving followers, but more difficult if you want leads or sales. Instagram is great because it's not only a visual platform like Facebook and Twitter, but also has the added bonus of being able to post short videos on your feed.


Uplatz provides this comprehensive course on Native Ads and Taboola platform.

Course/Topic - Native Ads with Taboola - all lectures

  • Lecture 1 - Introduction to Native Ads

    • 22:54
  • Lecture 2 - Introduction to Taboola Ads

    • 33:27
  • Lecture 3 - Creation & Management of Taboola Ads

    • 25:59
Objectives Back to Top
Syllabus Back to Top
Certification Back to Top
Career & Jobs Back to Top
Interview Questions Back to Top

1. How do native ads work?

Native ads are designed to fit into whatever platform or site they’re on, which can encourage users to engage with the content rather than glancing over content they know is a more intrusive advertisement. Reach the audience segments you want. Use native ads to target the audience you want to help drive brand awareness and increase sales


2. What native ads look like?

Native ads vary in form, but they typically adhere to the three principles discussed above. Let’s take a closer look at the three most common types of native ads:

1) In-feed native ads

2) Native ads in search listings

3) Recommended content native ads


3. How native ads are viewed

Some people are critical of native ads because of how well they blend into a site’s organic content. The rationale behind this is that users aren’t aware that they’re consuming an advertisement. However, native ads aren’t designed to be deceptive; they’re designed not to disturb the user or their experience.

The Federal Trade Commission (FTC) has an established rule set that native ads must follow to differentiate them from organic content. Here’s the important stuff:

Native ads must not attempt to deceive viewers or present the content as anything other than an advertisement.

Native ads must clearly be identified as advertisements. For example, they have to include labels like “Sponsored,” “Promoted,” or “Advertisement.”

Native ads must state where the content comes from so that it can be distinguished from the publisher’s content.


4. What are core principle of native add?

Native ads have three core principles:

a) Native ads are paid advertising. Brands pay their preferred platform to host native ads on their site.

b) Native ads are typically information-based. The content they contain is designed to be useful and interesting rather than to make a direct sale.

c) Native ads are unobtrusive. They don’t hinder the viewer’s regular behavior or disrupt their experience in any way.


5. What are the benifits of native advertising?

The reason native advertising has become increasingly popular for advertisers is due to its many benefits that help strengthen digital marketing strategy.

It easily aligns with your marketing funnel. You, as the advertiser, have the ability to craft top-of-funnel content that educates your audience about your brand, or you can create bottom-of-funnel content. This type of content drives users to the point of conversion, leading them to landing pages that offer an app install, a purchase of a service or good, or a free consultation. An example of an upper funnel ad is a video-based advertisement, which could be used to educate users about the special features of whatever product you’re selling to then lead them down the conversion path. A lower-funnel advertisement could look like you using native product ads that encourage users to buy your product.

It’s non-disruptive. Native ads are designed to fit into whatever platform or site they’re on, which can encourage users to engage with the content rather than glancing over content they know is a more intrusive advertisement.

Reach the audience segments you want. Use native ads to target the audience you want to help drive brand awareness and increase sales. Build the ideal audience from a range of target facets, including criteria such as demographics, geography, media channels and customer intent. Targeted campaigns allow advertisers to introduce customers to content that fits in with the organic user experience and interests. Essentially, this means reaching the right audience, at the right time, with the right content.


6. What are the types of native ads?

Types of native advertisements. As advertisers are pushing towards more content marketing and non-disruptive ad formats, the use of native advertisements is expanding exponentially. Whether they’re run manually or programmatically, native advertisements run across a variety of platforms, including:

1) Social networks. Numerous social networks have popularized native in-feed and carousel ad formats. Users scrolling through their feeds may see an ad that is formatted the same way as any other post on the social platform, only the post may be marked with “paid ad” language.

2) In-feed native ads & in-feed promoted list commerce. Thhese native advertisements can be difficult to spot because they can blend in well with other content on the site. Popular news-based sites have taken to native news feed ads, which can take the form of a paid blog post or a video native ad. However, any publisher looking to promote content on their site could have native ads show up on their site. In-feed promoted lists are oftentimes used on e-commerce websites to increase sales.

3) Search engines. Major search engines place three to four paid ads at the top of the search engine results page (SERP) that look identical to the organic listings below them. The text size and font and even link color look the same, the only difference being a small label entitled “Ad” that allows users to know it’s a paid ad.


7. How to load native ads using the SDK?

Broadly speaking, there are two parts to successfully implementing Native Ads: loading an ad via the SDK and displaying the ad content in your app. This page is concerned with using the SDK to load native ads . Import the Google Mobile Ads SDK, either by itself or as part of Firebase.


8. How do Native Ads Work?

Native ads, a tactic that supports performance marketing, work in terms of supply and demand. On the supply side are publishers, with an audience and reach, looking to monetize their sites. On the demand side are advertisers looking to reach an audience and hit goals around awareness, sales, or lead generation.

When a user visits a website with ad space, a publisher’s SSP sends a bid request to a DSP which sends back an advertiser’s bid and metadata metrics. The advertiser with the winning bid has their ad shown to the user.


9. Which Ads are Native and what do they look like?

At the very core of native ads is the concept of placing ads in a relevant and unobstructive context where they natively fit. Native advertising is most likely to look just like all other articles and pieces of content around it, and especially in cases where the goal is brand awareness, you may not see some of the common words you’re accustomed to seeing in advertisements (purchase, subscribe, sign up, etc

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c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
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