Overview Course - Digital MarketingYou’ll get power-packed content covering all aspects of Digital Marketing & SEO.
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This is an overview course on Digital Marketing while the complete detailed-level Digital Marketing course is available at - https://training.uplatz.com/online-it-course.php?id=digital-marketing--seo-40. Digital Marketing, in simple terms, is the marketing of any product through the use of Digital Medium. Though this term looks somewhat less complex, but, Digital Marketing by its own consists of many components which makes it one of the most challenging yet an interesting course for many marketers or learners who want to make his career as a successful Digital Marketer.
Some of the major components of Digital Marketing include (i) Search Engine Optimization (SEO) (ii) Pay-per-click advertising (PPC) (III) Content Marketing (iv) Social Media Marketing (v) Email Marketing and many more. Though the concept of Digital Marketing is similar to the traditional ways of marketing, but compared to it, it is much more cost-effective and flexible as compared to its counterpart.
Whether you are a student who wants to make your career in the field of Digital Marketing or a budding marketer who want to upgrade your skills or even a business owner, trying to rank your website in the SERP, this course from Uplatz will help you in fulfilling your demand. With this course, you will get an overview on the complete Digital Marketing, starting from the scratch of traditional marketing ways, website planning and development in WordPress, advanced SEO, Lead generation for Businesses, Social Media Marketing, Google Ads, Tools like AdSense and many more.
At the end of this course, students will be awarded a Course Completion Certificate from Uplatz.
Course/Topic - Digital Marketing overview - all lectures
1-What is Digital Marketing
2-Primary Search Engine and their Philosophy
In this lecture session we learn about A system for disseminating information over the Internet to a selected group of followers. Social media platforms are used by people to publish their daily activities, comments and photos as well as re-publish information posted by others. The two major social media platforms are Facebook and Twitter.
4-Digital Marketing Terminology
1. Digital Marketing Overview
• Marketing, Traditional vs Digital
• Inbound/Outbound Marketing
Website Planning & Development- WordPress
• Domain Selection
• Website Hosting
• Website Planning and Design
• Design for Marketing
2. Advanced Search Engine Optimization
• On-Page Optimization
• Off-Page Optimization
• Local SEO/GMB
• International SEO
• Black HAT SEO
• Content Marketing
• Google Analytics
• Google Tag Manager
• SEO Strategy, Auditing and Reporting
3. Lead Generation for Businesses
• Email Marketing
• Email Automation
• Lead Generation for Businesses
• Mobile Web Marketing
• App Store Optimization
• SMS Marketing
4. Social Media Marketing
• Facebook Optimization & Marketing
• LinkedIn Optimization & Marketing
• Twitter Optimization & Marketing
• Instagram Optimization & Marketing
• YouTube Optimization & Marketing
• Pinterest Optimization & Marketing
• Quora Optimization & Marketing
5. Ecommerce Marketing
• E-Commerce Optimization & Marketing
• Marketplaces for Product Selling
6.Online Display Advertisements
• Google Ads Introduction
• Google Search Ads/PPC
• Google Display Ads/GDN
• Google Video Ads
• E-commerce Ads
• Universal App Campaign
• Conversion Tracking
7. Money Making Tool
• Affiliate Marketing
• Google AdSense
• Start as a Freelancer
8. Digital Marketing Strategies
• Online Reputation Management ORM
• Growth Hacking Fundamentals
• Influencer/Attraction Marketing
• Mock Interviews
The Digital Marketing Certification ensures you know planning, production and measurement techniques needed to stand out from the competition.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing.
The digital marketing sector requires experts who are holding digital marketing certificates and up to date with the latest developments and trends. Here is why: Digital marketing is an ever-changing field with talented and inspiring experts who allow businesses to stay at the top of the competition.
Digital marketing, in all forms, comes with a variety of stresses. It's an amazing career and industry to be a part of, but it wouldn't be a career if it didn't stress people out here and there.
A digital marketer can take up multiple roles and use various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to the customers. For each digital channel, a digital marketer focuses on a unique objective to measure the company's performance across channels.
Uplatz online training guarantees the participants to successfully go through the Digital Marketing Certification provided by Uplatz. Uplatz provides appropriate teaching and expertise training to equip the participants for implementing the learnt concepts in an organization.
Course Completion Certificate will be awarded by Uplatz upon successful completion of the Digital Marketing online course.
The Digital Marketing draws an average salary of $125,000 per year depending on their knowledge and hands-on experience.
Digital marketing specialists are most in-demand, while the media coordinator role is experiencing the fastest growth.” Indeed, LinkedIn says that half of the top 10 jobs posted on LinkedIn are in the digital or media space.
Digital marketing is still a comparatively young profession. The business, according to Linkedin, is increasing every year, pays a decent salary, and has the most job vacancies.
Note that salaries are generally higher at large companies rather than small ones. Your salary will also differ based on the market you work in.
Digital Marketing Specialist.
Digital Marketing Executive.
SEO/Digital marketing Executive.
Q1. How can you categorize Digital marketing?
Pulls in interested costumers
Pushes regardless of interest
Written according to the consumer’s needs
Written according to the product’s needs
A part of content consumption
Disrupts content consumption
Natural habitat: blogs, social media, search, influencer marketing, opt-in emails.
Natural habitat: display ads, telemarketer scripts, magazines, TV ads, billboards.
Q2. Explain Digital marketing?
Ans: Digital marketing is all about the tactics for brand marketing via online channels. It includes various techniques like SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc.
Q3. What are the different types of Digital Marketing?
Ans: Different Digital Marketing aspects –
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Social Media Marketing
- E-commerce Marketing
Q4. What are the most effective ways to increase traffic to your website?
Ans: The most popular and effective ways to increase traffic to your website are-
- Paid search
- Display advertising
- Content marketing
- Writing crisp headlines
- SEO activities
- Content optimization
- Targeting long-tail keywords
- Guest blogging
- Seeking referral traffic
- Posting content on LinkedIn
- Linking Internally
- Email marketing
Q5. Define SEO.
Ans: SEO or Search Engine Optimization is the process of increasing the quantity and quality of website traffic by increasing the visibility to users of a web search engine. SEO is the practice of getting traffic from the organic, editorial or natural search results on search engines.
Q6. Explain keywords in Digital marketing? How important is it for SEO?
Ans: A keyword is the most significant and fundamental element of Search Engine Optimization. Users use keywords to search for a product or service on the internet.
Keywords are the core of all your SEO efforts. They are crucial for better rankings in the search engine result pages (SERPs). It is really important to make your website SEO optimized for keywords that are relevant to your business. This would help your website’s pages to rank higher in search engines which makes it easier for people to find your website.
Q7. What are the key areas where you can use keywords to optimize your site ranking?
Ans: For better page ranking, keywords can be used in the following areas-
- Website URL
- Website Title
- Meta tag
- Web page content
- Body text
Q8. What are the different types of SEO?
Ans: White hat SEO – It is the most popular SEO technique that utilizes methods and techniques to improve search engine rankings of a site which do not run afoul of search engine guidelines. White hat SEO uses techniques like high-quality content, link acquisition, website HTML optimization, and restructuring. With White hat SEO, you can expect a long-lasting growth in your rankings.
Black hat SEO – It exploits the various weaknesses in the search engines algorithms to get high rankings. The Black hat SEO is not in accordance with the SEO guidelines set by search engines. Some of the black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using these techniques, you can expect unpredictable, quick but short-lasting growth in rankings.
Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both. It is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques.
Q9. What are on-page and off-page optimization?
It refers to factors that you can optimize on your own website to grow traffic.
Of-page SEO is all about your online reputation. It includes acquiring backlinks for your page from the authority sites in your niche.
The main components involved in on-page optimization are – Title of the page, Meta description tag, Optimized Image with alt tags, URL structure, High-quality content, Optimized internal links.
The main components involved in off-page optimization are – Acquiring Backlinks, Leveraging social interaction with your site, Promote your content via social channels, Add social book markings, Guest Blogging
Q10. Name some useful Digital Marketing tools.
- Keyword Discovery
- Alexa Ranking
- Google Analytics
- Crazy Egg Heatmaps
- Favicon Generator
- XML Sitemap Generator
- SubmitExpress Link Popularity
- Digital Point Keyword Tracker
- Google Trends
- Google Keyword Planner
- Buffer App