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3.9 (41 reviews)
( 513 Students )
20 Hours


Paid Media Marketing

Become Digital Marketing Specialist with command on Paid Media Marketing - Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, Twitter Ads, Native Ads.
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Paid Media Marketing is one of the fastest growing areas of digital marketing, and it has been this way for years now. As business owners and digital marketers, we’re all trying to figure out how to use paid marketing in our businesses; however, many people are unsure of exactly what it is and how it works.

Paid media refers to external marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses. Paid media is one method by which organizations can promote their content through sponsored social media posts, display ads, paid search results, video ads, pop-ups, and other promoted multimedia. Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic.


Different Types of Paid Marketing

The three main types of paid marketing are adverts, sponsorships, and endorsements. Adverts can come in many forms such as commercials on TV or radio, banner ads on websites, text ads on search engine results pages, sponsored posts on social media sites like Facebook or YouTube, or even traditional print ads. Sponsorships are when a company pays to be the title sponsor for a particular event.


How to create a Paid Marketing Strategy

Paid marketing is an effective way of getting the word out about your business. There are many ways to do this, but it starts with knowing where your customers are. It's important that you know where they are so that you can strategically place ads for your business. Once you know where they are, then it's time to figure out what type of paid marketing will work best for you. You can try different strategies until one works best for you and your business.


Key Benefits of Paid Marketing

Targeted, Quick results, Cost-effective, Brand awareness, Enhance content marketing. Paid media is a good way of opening doors, even if just a crack, that would otherwise stay closed. For some users, a promoted post or tweet will be their first exposure to your business or brand. Whether yours is a new venture fresh on the scene or already well established, the opportunity to spread your brand as widely as possible should be a top goal. Your content, even if paid for, will still potentially get clicks and perhaps even followers, leading to earned clicks in the future.


This Paid Marketing course by Uplatz covers the following topics:

1) Google Ads

2) Meta Ads

3) Microsoft Advertising

4) LinkedIn Ads

5) Twitter Ads

6) Native Ads


This Paid Media Marketing course will help you take a practical deep-dive into the top advertising platforms used for Paid Media Marketing.

Course/Topic 1 - Google Ads - all lectures

  • In this lecture session we about basic google ads. In this video we teach you about how make campaign in google ads and how many types of campaign are there in google ads.

    • 34:09
  • In this video we talk about different google ads Campaign like Search ads, display ads, Video ads, Lead generation and all types of google ads Campaign.

    • 30:57
  • In this video we talk about google ads groups and how to make different ads group to make google ads performance better.

    • 31:38
  • In this video we learn how to scheduling a google ads and importance of scheduling google ads. Google ads has many EXT which we use to improve our performance on google ads.

    • 31:18
  • In video we talk about google ads dynamic groups and billing and importance of google ads dynamic groups and billing.

    • 30:49
  • In this video we talk about google ads tools and reports settings and basic techniques google ads tools.

    • 30:50
  • In this lecture session we talk about google ads keyword planner and diagnostic tools and also cover how to search the difficulty and paid reaches of a keywords.

    • 31:03
  • In this video we talk about how to track the conversion. Conversion in the main goal of every one who is running google ads so it’s essential to learn how to track the conversion.

    • 30:55
  • In this video we learn about Google ads review how we handle reviews of google and also cover all issues like google ads suspended and also learn how to solve these types of issues.

    • 31:47
  • In this video we talk about how Google AdWords changed i.e. got rebranded to Google Ads.

    • 07:12
  • In this session we learn how to make a display campaign and importance of display ads and we also cover all the techniques of display ads.

    • 30:30
  • In this video we learn how to make Google Ads Display Campaign and we also cover Ad groups and Ads.

    • 30:41
  • In this session we talk about how we select our Audience we want to target and the demographics in Google Ads.

    • 31:04
  • In this session we talk about Google ads placement and topics and also cover the best way of placement in google ads.

    • 30:35
  • In this video we talk about basic of YouTube ads and also cover all the techniques of YouTube ads.

    • 30:54
  • In this session we talk about how to make YouTube and how many types of types of YouTube ads and we cover all types briefly.

    • 31:17
  • In this session we learn about YouTube ads target and we also cover how we select our target audience.

    • 31:05
  • In this video we learn how to promote our application through google ads and we also cover the best promotion techniques.

    • 30:22
  • In this session we talk about basic Gmail Ads introduction and we also cover types ad campaign of Gmail ads.

    • 30:26
  • In this video we talk about Google Ads Gmail Ads Creation and Bidding and also cover the best bidding techniques.

    • 30:41
  • In this video we learn about Google Shopping ads in advance and talk about best techniques of creating shopping ads.

    • 30:19
  • In this video we learn about Google Shopping ads in advance and talk about best techniques of creating shopping ads.

    • 30:18
  • In this session we talk about how to create a Smart Campaigns and best techniques of creating Google Express Smart Campaigns.

    • 30:34

Course/Topic 2 - Meta Ads - all lectures

  • In this session we talk about Social Media Marketing we learn about Facebook Marketing. Best techniques for Facebook marketing.

    • 30:35
  • In this session we talk about Facebook Group. How we join the related groups and how we sent the articles in groups.

    • 30:51
  • In this session we learn how we can make a Facebook page of our business and advantage of Facebook page. And why we need Facebook page.

    • 30:52
  • In this lecture we talk about SMM Facebook Widgets. We also discuss about how SMM Facebook Widgets help in our social media marketing.

    • 30:18
  • In this session we learn about Facebook paid ads. How many types of Facebook ads campaign are there which help to improve our growth.

    • 30:22
  • In this session we learn how to talk lead generation form in our Facebook ads and how lead generation form helps us to get the leads.

    • 31:45
  • In this session we will talk about the Facebook conversion and how to calculate the ROI of our Facebook ads.

    • 30:45
  • In this video we learn how to run the Instagram ads through Facebook and the connection between Facebook and Instagram. We also talk about Social Media Marketing Facebook points.

    • 30:04

Course/Topic 3 - Microsoft Advertising - all lectures

  • In this video we learn the basic about Yahoo Ads and also talk about how to create Yahoo ads.

    • 30:17
  • In this session we learn how to create Yahoo ads Campaigns and we also talk about best way to create Yahoo Ads Campaigns.

    • 30:18
  • In this session we learn about Microsoft Advertising (Bing Ads) and also cover the basic of Microsoft Advertising.

    • 30:11
  • In this video we learn about Bing Ads keywords planner and we also cover how to analyze keywords.

    • 30:38
  • In this session we talk about Bing Ads Import from Google and linking and best techniques.

    • 33:30
  • In this session we talk about Bing Ads Extensions and also cover all the best Extensions that we use in our Microsoft Bing ads Campaigns.

    • 30:21

Course/Topic 4 - LinkedIn Ads - all lectures

  • In this video we talk about the basics of LinkedIn. What is LinkedIn, the importance of LinkedIn, and how LinkedIn is different from other social media platforms.

    • 30:19
  • In this session we learn how to create a LinkedIn account and how to promote our brand on LinkedIn platform.

    • 31:12
  • In this video we learn how to create our company page on LinkedIn and how to promote the company page on LinkedIn platform.

    • 30:28
  • In this session we will learn about paid media marketing on LinkedIn. How it works and the importance of LinkedIn Ads paid media marketing.

    • 30:15
  • In this video we will learn how to promote our website on LinkedIn as well as how to handle leads on LinkedIn.

    • 30:47
  • 133-LinkedIn Ads Website Single Image

    • 30:28
  • 134-LinkedIn Ads Website Image Video Text

    • 30:42
  • 135-LinkedIn Ads Website Message Conversation

    • 30:33
  • 136-LinkedIn Ads Website Leads Conversion

    • 40:20

Course/Topic 5 - Twitter Ads - all lectures

  • In this session we learn the basics about Twitter. What is Twitter, how it works, and how to promote our brand on Twitter?

    • 31:28
  • In this video we learn how to analyze the performance of our promotion through SMM Twitter Analytics and the importance of Twitter Analytics.

    • 30:08
  • In this session we learn about Twitter paid ads, basically get introduced to Paid Media Marketing through Twitter. Types of Twitter Ads and how they work.

    • 30:24
  • In this session we learn about Twitter Business Ads. How Twitter Business Ads work and also talk about difference between normal ads and business ads.

    • 30:09

Course/Topic 6 - Native Ads with Taboola - all lectures

  • Lecture 1 - Introduction to Native Ads

    • 22:54
  • Lecture 2 - Introduction to Taboola Ads

    • 33:27
  • Lecture 3 - Creation & Management of Taboola Ads

    • 25:59
Objectives Back to Top

Objectives of Paid Media Marketing course:

Learn how to use Paid Media Marketing to reach new audience 

Understand how you can build brand awareness with Paid Marketing

Learn how to generate leads with Paid Media Marketing

Understand how Paid Media Marketing can help you boost website traffic 

Practice the Paid Media Marketing techniques to help you increase conversions

Syllabus Back to Top
Certification Back to Top
Career & Jobs Back to Top
Interview Questions Back to Top
Q1. What are the payment options?
A1. We have multiple payment options: 1) Book your course on our webiste by clicking on Buy this course button on top right of this course page 2) Pay via Invoice using any credit or debit card 3) Pay to our UK or India bank account 4) If your HR or employer is making the payment, then we can send them an invoice to pay.

Q2. Will I get certificate?
A2. Yes, you will receive course completion certificate from Uplatz confirming that you have completed this course with Uplatz. Once you complete your learning please submit this for to request for your certificate https://training.uplatz.com/certificate-request.php

Q3. How long is the course access?
A3. All our video courses comes with lifetime access. Once you purchase a video course with Uplatz you have lifetime access to the course i.e. forever. You can access your course any time via our website and/or mobile app and learn at your own convenience.

Q4. Are the videos downloadable?
A4. Video courses cannot be downloaded, but you have lifetime access to any video course you purchase on our website. You will be able to play the videos on our our website and mobile app.

Q5. Do you take exam? Do I need to pass exam? How to book exam?
A5. We do not take exam as part of the our training programs whether it is video course or live online class. These courses are professional courses and are offered to upskill and move on in the career ladder. However if there is an associated exam to the subject you are learning with us then you need to contact the relevant examination authority for booking your exam.

Q6. Can I get study material with the course?
A6. The study material might or might not be available for this course. Please note that though we strive to provide you the best materials but we cannot guarantee the exact study material that is mentioned anywhere within the lecture videos. Please submit study material request using the form https://training.uplatz.com/study-material-request.php

Q7. What is your refund policy?
A7. Please refer to our Refund policy mentioned on our website, here is the link to Uplatz refund policy https://training.uplatz.com/refund-and-cancellation-policy.php

Q8. Do you provide any discounts?
A8. We run promotions and discounts from time to time, we suggest you to register on our website so you can receive our emails related to promotions and offers.

Q9. What are overview courses?
A9. Overview courses are 1-2 hours short to help you decide if you want to go for the full course on that particular subject. Uplatz overview courses are either free or minimally charged such as GBP 1 / USD 2 / EUR 2 / INR 100

Q10. What are individual courses?
A10. Individual courses are simply our video courses available on Uplatz website and app across more than 300 technologies. Each course varies in duration from 5 hours uptop 150 hours. Check all our courses here https://training.uplatz.com/online-it-courses.php?search=individual

Q11. What are bundle courses?
A11. Bundle courses offered by Uplatz are combo of 2 or more video courses. We have Bundle up the similar technologies together in Bundles so offer you better value in pricing and give you an enhaced learning experience. Check all Bundle courses here https://training.uplatz.com/online-it-courses.php?search=bundle

Q12. What are Career Path programs?
A12. Career Path programs are our comprehensive learning package of video course. These are combined in a way by keeping in mind the career you would like to aim after doing career path program. Career path programs ranges from 100 hours to 600 hours and covers wide variety of courses for you to become an expert on those technologies. Check all Career Path Programs here https://training.uplatz.com/online-it-courses.php?career_path_courses=done

Q13. What are Learning Path programs?
A13. Learning Path programs are dedicated courses designed by SAP professionals to start and enhance their career in an SAP domain. It covers from basic to advance level of all courses across each business function. These programs are available across SAP finance, SAP Logistics, SAP HR, SAP succcessfactors, SAP Technical, SAP Sales, SAP S/4HANA and many more Check all Learning path here https://training.uplatz.com/online-it-courses.php?learning_path_courses=done

Q14. What are Premium Career tracks?
A14. Premium Career tracks are programs consisting of video courses that lead to skills required by C-suite executives such as CEO, CTO, CFO, and so on. These programs will help you gain knowledge and acumen to become a senior management executive.

Q15. How unlimited subscription works?
A15. Uplatz offers 2 types of unlimited subscription, Monthly and Yearly. Our monthly subscription give you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews each month. Minimum committment is for 1 year, you can cancel anytime after 1 year of enrolment. Our yearly subscription gives you unlimited access to our more than 300 video courses with 6000 hours of learning content. The plan renews every year. Minimum committment is for 1 year, you can cancel the plan anytime after 1 year. Check our monthly and yearly subscription here https://training.uplatz.com/online-it-courses.php?search=subscription

Q16. Do you provide software access with video course?
A16. Software access can be purchased seperately at an additional cost. The cost varies from course to course but is generally in between GBP 20 to GBP 40 per month.

Q17. Does your course guarantee a job?
A17. Our course is designed to provide you with a solid foundation in the subject and equip you with valuable skills. While the course is a significant step toward your career goals, its important to note that the job market can vary, and some positions might require additional certifications or experience. Remember that the job landscape is constantly evolving. We encourage you to continue learning and stay updated on industry trends even after completing the course. Many successful professionals combine formal education with ongoing self-improvement to excel in their careers. We are here to support you in your journey!

Q18. Do you provide placement services?
A18. While our course is designed to provide you with a comprehensive understanding of the subject, we currently do not offer placement services as part of the course package. Our main focus is on delivering high-quality education and equipping you with essential skills in this field. However, we understand that finding job opportunities is a crucial aspect of your career journey. We recommend exploring various avenues to enhance your job search:
a) Career Counseling: Seek guidance from career counselors who can provide personalized advice and help you tailor your job search strategy.
b) Networking: Attend industry events, workshops, and conferences to build connections with professionals in your field. Networking can often lead to job referrals and valuable insights.
c) Online Professional Network: Leverage platforms like LinkedIn, a reputable online professional network, to explore job opportunities that resonate with your skills and interests.
d) Online Job Platforms: Investigate prominent online job platforms in your region and submit applications for suitable positions considering both your prior experience and the newly acquired knowledge. e.g in UK the major job platforms are Reed, Indeed, CV library, Total Jobs, Linkedin.
While we may not offer placement services, we are here to support you in other ways. If you have any questions about the industry, job search strategies, or interview preparation, please dont hesitate to reach out. Remember that taking an active role in your job search process can lead to valuable experiences and opportunities.