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Digital Marketing

20 Hours
Self-paced Training (pre-recorded videos)
USD 17 (USD 140)
Save 88% Offer ends on 31-Jul-2024
Digital Marketing course and certification
875 Learners

About this Course

Digital marketing online course is a guide to master your skills in sales, strategies used and techniques used across to sell your products or services using digital technologies on the internet. The Digital marketing online course intention is to increase strategic methodologies and decisions to run digital marketing business smoothly.

This Digital Marketing course offered by Uplatz has been specially designed to provide you complete knowledge, skills, tools, methodologies and tips on digital marketing and SEO (Search Engine Optimization) to help you make a successful career in the marketing world.
 
Digital Marketing has changed dramatically over the last decade. Digital marketing is all about communicating, and the Internet has become Digital marketing the way people communicate.

The Internet is a Digital marketer's dream comes true, especially with Social Media, as you have a low-cost Digital marketing tool that can reach a large audience. Digital marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Digital marketing, and your participants will need to know how to utilize your great content.

If you want your business to grow then your participants need to understand Internet Marketing Fundamentals so digital marketing is the best course for you.
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Course Objective

The Digital marketing training is intended for the individuals who seek to implement their knowledge, skills and expand their career as an internet marketing professional. The dedicated mentors make sure the learners to cover all topics under digital marketing curriculum which will be useful for their career growth. Uplatz offers accounts training to become a skilled internet marketing professional.
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Course Description

Digital marketing course program will let the participants gain complete proficiency to learn the various aspects of promoting marketing concepts through digital technologies in social media from start to end and assist businesses, and other organizations to reach their business goals and increase the traffic.

The Digital marketing skills course is ideally developed for marketing related professionals who require an understanding of sales and social media strategies along with digital technologies. 

In the digital marketing training course, Uplatz provides an in-depth training for the participants or learners to make them understand the experience of developing core skills to gear up related to Digital or Internet marketing professionals. 

The digital marketing training course intention is to provide proper guidelines to sell a product or service and increase popularity through internet and social media as well.

With the help of digital Marketing online course, the learners can:

  • Modify the sales process and promotion activities

  • Develop a sales strategy related to customers mindset

  • Increase the usage of keywords to gain sales

  • Find forecasts in social media 

  • Learn how to analyse your prospects

  • Learn how to negotiate successfully

  • Understand how to handle objections

  • Learn how to close the sale

  • Increase your traffic so you can sell to the same forecasts again & again

 

Uplatz provides an in-depth training to the learners to accelerate their knowledge and skill set required for a internet marketing professional.
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Target Audience

The digital marketing training course is intended for the below mentioned target audience, still if you are a newbie and want to make a career as a digital or internet marketing professional then the Digital marketing training course is the best option you can choose.

  • Business consultants

  • Sales related professionals

  • Digital marketers

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Digital Marketing

Course Details & Curriculum

Digital Marketing

·       Introduction to Digital Marketing

·       The impact of Digital Marketing and effective strategies

·       Marketing & data regulations such as GDPR

·       Campaigns via your website and social media: LinkedIn, Facebook, Twitter etc.

·       Capitalising on ROI (Return on Investment on Campaign strategies)

·       Multi-channel marketing routes and marketing campaign management

·       Customer experience and user experience

·       Website overviews: HTML5 vs. WordPress and E-commerce sites

·       Mobile marketing and analytics

·       Mobile methods vs apps and targeting customers

·       Attracting and retaining customers via mobile

·       Conversion rates, tracking, analytics and reporting

·       Search engine optimisation

·       Keywords and search terms

·       Developing a content plan

·       Successful content strategies

·       Social Media Platforms; LinkedIn, Facebook, Twitter, Instagram, YouTube, Snapchat and others

·       The power of hashtags and search terms

·       Blogging platforms such as Google+ and Blogger

·       Communities, blogs and gaining attraction from documentation

·       Email marketing and platforms e.g. Mailchimp and Constant Contact

·       Managing email permissions and PECR

·       E-Newsletters and Surveys via SurveyMonkey

·       Examples of email content, HTML5 filters and sending targeted emails

·       Tracking and utilising effective email campaigns

·       PPC - Pay per Click advertising

·       Managing your social media platforms e.g. Buffer and Hootsuite

·       Understanding concept through to live marketing campaigns

·       Video advertising, creating content and using Promo, Adobe and YouTube for content

 

Search Engine Optimization

·       Search Engine Optimisation overview and structure

·       How search engines see content, websites and relevance

·       The relationship between search engines Google, Yahoo, Bing

·       Using the correct keywords and frequency, keywords research

·       Technical SEO – sitemaps, robots.txt, canonicals, hreflang, schema code, featured snippets, knowledge panel, mobile-first indexing, images optimization, etc.

·       Website Content optimization – title tags, meta description tags, H1 tags, image ‘alt’ text, page copies

·       Off-page Content strategy – social, blogs, articles, videos, infographics

·       Google Search Console

·       Google PageSpeed Insights Tools and Test My Site

·       Google Analytics

·       Screaming Frog and other SEO tools

·       Ranking your own website against the search engines

·       Crawling and rendering your website

·       External site links and the importance of relevant media

·       Site visits and the importance of ranking

·       Business listings and third parties

 

Social Media Marketing

·       Understanding social media sites

·       Using social media for your business

·       Targeting your customer market via Facebook, Twitter, Instagram, LinkedIn and other sites

·       Risks and Disadvantages of social media

·       The importance of blogging and linking blogs to the site

·       LinkedIn - An in-depth view of the site and how to utilise

·       Facebook - An in-depth view of the site and how to utilise

·       Twitter - An in-depth view of the site and how to utilise

·       Instagram - An in-depth view of the site and how to utilise

·       Snapchat - An in-depth view of the site and how to utilise

·       Blogger - An in-depth view of the site and how to utilise

·       Working with Buffer and Hootsuite to schedule social media posts

 

Google Ads

·       An overview on campaigns and dashboards

·       How to configure and set up a campaign

·       Keywords and Negative keywords

·       Budgets and achieving outcomes with daily spend

·       Conversion rates

·       Ad types; call only, email and page conversions

·       Ads and Extensions

·       Audiences and Demographics

·       Creating bids and setting budgets

 

Facebook Ads

·       An overview on setting up and running Facebook ads and campaigns

·       Using the dashboard

·       Configuring and setting up your campaigns

·       Keywords and Negative keywords

·       Acquiring your audience

·       Setting categories

 

Google Analytics (GA)

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Career Path

The Digital marketing certification course with the help of expert professionals training is recognized across the globe. Because of the increased adoption of the social media in various companies the participants are able to find the job opportunity easily. The leading companies hire digital marketing professional considering their skill in promoting sales, product or service through social media platforms.  The digital marketing professional can pursue a wide range of career paths.

The following are the job titles:

  • Digital marketing implementer

  • Online marketer

  • Social media marketer

  • Digital marketing manager

  • Social media specialist

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Job Prospects

 

The certified digital marketing professional professional draws an average salary of $68,493 per year depending on the knowledge and hands-on experience. The certified digital marketing professional roles are in high demand and make a rewarding career.

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Interview Questions

  1. Define digital marketing?

Digital marketing is a kind of practice that comprises using social media platforms like Facebook, Twitter, and others, in order to promote products or services to increase traffic and customers.

  1. How does social media benefit a business?

Social media aids businesses in a variety of ways, the most important of which is establishing a relationship with customers. Social media is useful to enable customers or consumers to communicate directly with brands, changing the operational functionalities of an organization.

  1. Mention one strategy that will help you succeed as a social media marketer?

Genuineness is key. It is keen to be true and genuine inspite of the type of company you’re associated with, and their audience is businesses or consumers, it’s important to be loyal. By doing so, product or brands establish their trustworthiness to their audiences. 

  1. Mention the social media platforms should a business establish a presence?

The social media platform is chosen based on the type of company such as B2B or B2C.  

  1. Describe the process you use to create a social media calendar.

Creating a social media calendar involves 4 steps:

  • Review and analyse social media strategy

  • Decide the target audience

  • Draft a content

  • Download the template and fill up the template

  • Schedule your content

 

  1. Define Facebook Edgerank?

Facebook Edgerank refers to an algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as in your follower’s page and analyse their position.

  1. Brief the significance of facebook edgemark?

Edgerank is used to

  • Gain attraction between you and your followers

  • Check how links, video, images, and content posted engages the reader

  • Track the time of the post

All the above aspects influence the marketing strategy of your Facebook Business page which makes it so important to have an understading of Edgerank.

  1. Mention some of the social media success tracking tools?

 It is so vital to track the social media success to know if you are on the right track or not and  what could be done to gain the performance. The pertinent metrics that could be used to track social media success are:

Google Analytics

Ideally used to measure how much traffic is being directed to your website from different social media channels.

Quality and relevancy of content

Ideally used to monitor the unique page views, total pages viewed, and the time spent on a page can be used to monitor the quality of content.

Observe the conversations about your company

The share of voice is nothing against chats about your company and your competitor’s. You are able to observe this by company’s discussions on social media platforms and the mentions of your competitor’s name on the same chat.

Tracking with Social CRM tool

Ideally used to track the total scope of community and association with the help of a social CRM tool.

  1. Define KPIs (Key Performance Indicators) impact on social media efforts?

There are varied key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

The business owner need to identify and determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make alterations to your social media budget and strategy.

  1.  Can we use Google+ in a business?

Google+ offers a unique tool ‘Hangouts’ which helps a business to provide video conversations with its followers at zero cost. If the business owners regularly share high-quality content on Google+, it will get indexed promptly and thus, it becomes easier for one to rank their website on target keywords.

  1. How to get high ranking with Google+?

With the help of +1s on Google+, the company will gain a greater chance to have a higher ranking on Google.  It is recommended to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website for better population.

  1.  What is RSS Feed and why it is critical?

RSS also known as Rich Site Summary. RSS is basically aa XML file. These feeds are used to  push content to company’s site and allow readers to subscribe to their feed.qu

  1. Mention the benefits of using RSS feed?

Benefits of the RSS Feed are

Helps you get broader audiences for the content.

 

It helps you in email subscriptions, feeding content to readers, and live bookmarking.

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