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Get Your Business Online

10 Hours
Self-paced Training (pre-recorded videos)
USD 7 (USD 140)
Save 95% Offer ends on 30-Nov-2020
Get Your Business Online course and certification
24 Learners

About this Course
Online marketing (also called internet marketing or digital marketing) is the marketing strategy of using online web-based channels to spread awareness about an organization's brand, products and services to its potential customers. The methods and techniques used for online marketing include email, social media, search advertising, display advertising, videos, content marketing, search engine optimization, and more.
In today's competitive world, with 80% of the value customers being on internet, online marketing has become extremely important to help your potential customers find you at exactly the right moment when they need you.

This couse by Uplatz focuses on methods, techniques, tools & technologies to help you get your business online.
Whether you are a store owner, or a service provider, or a budding entrepreneur running a small business, or an innovative digital marketer working for an organization, this "Get your business online" training can help you understand in depth the methodologies to establish a strong online presence for your brand. This is a self-paced course. Just get started now!

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Get Your Business Online

Course Details & Curriculum

       ·       The online opportunity
                       --- Your digital opportunity

·       Your first steps in online success
           -- Your online goals
           --
 Building your online presence
                       -- Marketing your online presence
           -- Analyse and adapt

·       Plan your online business strategy
           -- The benefits of an online strategy
           -- Take a business online
           -- Understanding customer behaviour
           -- How to stand out from the competition
           -- Using goals to improve business performance

·       Build your online shop
           -- Using e-commerce to sell
           -- Taking payments and manage orders

·       Sell more online
           -- Creating a smooth e-commerce experience
           -- Product promotion and merchandising
           -- Retargeting for e-commerce

·       Build your web presence
           -- Choosing your online presence
           -- How websites work
           -- Key website ingredients
           -- Websites and your business goals
           -- Make your website easy to use
           -- Website design do’s and don’ts

·       Get noticed locally
           -- Marketing to the locals
           -- The power of local directories

·       Get started with search
           -- Search engine basics
           -- How search engines work
           -- How search engines see the web
           -- Organic search explained
           -- Paid search explained
           -- Google search console

·       Make search work for you
           -- Making your web pages search friendly
           -- How other websites can work for you
           -- Cross borders with SEO
           -- Get discovered with search
           -- Intro to SEO (Search Engine Optimization)
           -- The importance of an SEO plan
           -- The SEO processes
           -- How to choose keywords
           -- Setting realistic SEO goals

·       How people nearby find you online
           -- Using digital to advertise locally
           -- Reaching locals on their mobiles

·       SEO for local businesses

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