Premium Career Track - Chief Product Officer (CPO)
Mastering Product Leadership: The ultimate Chief Product Officer course for strategic visionaries, innovators, product strategists and market shapers.Preview Premium Career Track - Chief Product Officer (CPO) course
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This Premium Career Track - Chief Product Officer (CPO) program by Uplatz includes the following courses:
1. Product Management
2. SAP Product Costing
3. Leadership and Management
4. Fundamentals of Project Management
5. Microsoft Project
6. Digital Marketing & SEO
Course/Topic 1 - Product Management - all lectures
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Lecture 1 - Introduction to Product Management
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Lecture 2 - Deep-dive into Product Management
Course/Topic 2 - SAP Product Costing - all lectures
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In this tutorial, you will get a detailed overview of the Cost Component Structure, why it is used in the SAP system, how to create the Cost Component Structure, adding new entries in it, working with the Financial Accounting, Transport Organizer, Transfer Structure and creating G/L account centrally.
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This is continuation of the previous lecture on Cost Component Structure.
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In this tutorial, you will be learning about the different Costing Types like the standard cost estimates and the valuation variants. You will also be learning about the Planned Price, Valuation Price according to Price Control, Standard Price and Moving Average Price. Along with this, you will be learning about the Activity Types, Subcontracting and Quantity Structure Determination.
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Lecture 3.1 - Recap of previous videos
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This is continuation of the previous lecture on Recap of previous videos
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In this tutorial, you will learn which object to be costed, how the data to be saved, what types of costing users need to use like product cost, using bill of material (BOM) or routing or unit cost without BOM. Further, you will also learn how to create costing variants.
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This is continuation of the previous lecture on Defining Costing Types. In this tutorial, you will learn which object to be costed, how the data to be saved, what types of costing users need to use like product cost, using bill of material (BOM) or routing or unit cost without BOM. Further, you will also learn how to create costing variants.
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In this tutorial, you will learn the detail concepts of the Cost Object Controlling along with the Product Cost by Order, Manufacturing Order, Costing Variants, the strategies used for Valuation Variants like Net Purchase Order Price, Net Quotation Price and Effective Price from Purchase Order.
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In this tutorial, you will learn how to work on the Controlling Area, creating cost elements, working with the Valuation Method, defining Line ID’s and Assignments. You will see a complete practical and detailed demonstration from the instructor of all the work process mentioned here.
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In this tutorial, you will learn to define assignments, the configuration steps involved in it, the assignment of cost elements for WIP and Results Analysis, new entries, defining updates, creating G/L account centrally and configuration of WIP calculation.
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This is continuation of Lecture 6.2 - Defining Assignments
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In this tutorial, you will learn how to create a Settlement Profile in the SAP system, working with the order types, working with the PA transfer structure and maintaining intervals in the CO object settlement. All these will be explained with a detailed and practical demonstration by the instructor.
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This is continuation of Lecture 7.2 - Working with the Settlement Profile
Course/Topic 3 - Leadership and Management - all lectures
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In this lecture session we learn about honesty and integrity in leadership and management and also talk about some basic terms of leadership and management.
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In this lecture session we learn about how confidence is a must in leadership and management and also talk about the importance of confidence in leadership and management.
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In this tutorial we learn about A soft skill is a personal attribute that supports situational awareness and enhances an individual's ability to get a job done. The term soft skills is often used as a synonym for people skills or emotional intelligence.
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In this lecture session we learn about Soft skills, also called people skills, are the mix of social and interpersonal skills, character traits, and professional attitudes that all jobs require. Teamwork, patience, time management, communication, are just a few examples.
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In this lecture session we learn that Communication in teams is more than just efficient work. It allows everyone on the team to be educated on any topic that may affect their work. Moreover, it develops trust, builds camaraderie among the team members, boosts morale, and helps employees stay engaged in the workplace.
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In this lecture session we learn about Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.
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In this lecture session we learn about what commitment Concentration – leadership commitment involves making a personal decision to support the change no matter what. It is incongruous to ask for change in others while failing to exhibit the same level of commitment. Concentration requires maintaining focus throughout the change not just at the beginning.
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In this lecture session we learn about Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.
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In this lecture session we learn that Motivational leadership is defined by positivity and vision. Motivational leaders make decisions, set clear goals and provide their teams with the empowerment and tools to achieve success. Motivational leaders evoke and see the best in their employees, inspiring them to work toward a common goal.
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In this lecture session we learn about A primary task of leadership is to direct attention. To do so, leaders must learn to focus their own attention. When we speak about being focused, we commonly mean thinking about one thing while filtering out distractions.
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In this tutorial we learn about Marketing analytics helps collect and strengthen data from across all marketing channels. This information is key to improving marketing efforts and driving them forward to achieve business goals.
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In this lecture session we learn about Marketing automation is the integration of data and processes from other sales and marketing channels into an organized central platform. A comprehensive marketing automation hub complements and organizes the customer journey. It integrates all of a business's channels and outreach within the customer database.
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In this tutorial we learn about Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.
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In this tutorial we learn about Growth Hacking is a new field focusing solely on growth, based on a data-driven, experiment-based process. A growth hacker explores new growth opportunities systematically in any part of the customer journey, from awareness through marketing to brand ambassadors by optimizing the product.
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In this lecture session we learn about Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product.
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In this lecture session we learn about the marketing, sales, product, and customer success teams are no longer siloed. They are interwoven in a cohesive experience with the product at the center, and the customer at the center of the product.
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In this tutorial we learn about how Product marketers know the message and story to convey, who to convey it to, and at what time it needs conveying- but marketing is responsible for turning that knowledge into blog posts, ad copy, and press releases.
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In this lecture session we learn about PR involves communicating with your market to raise awareness of your business, build and manage your business's reputation and cultivate relationships with consumers. While marketing focuses on promoting actual products and services, public relations focuses on promoting awareness, attitudes and behavior change.
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In this lecture session we learn about building relationships with the public in order to create a positive public image for a company or organization. It also has different disciplines, such as corporate communications, internal communications, marketing communications, crisis communications.
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In this lecture session we learn about Public relations helps build an online presence across multiple platforms – social media, earned media, paid media and more. Public relations is important because it involves storytelling. Advertising and marketing can only go so far, and can become bothersome at times, turning consumers away from the product.
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In this lecture session we learn about Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches
Course/Topic 4 - Project Management Fundamentals - all lectures
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In this first video tutorial on Project Management, you will learn an Introduction to Project Management, its history, benefits, an illustration to Gantt Chart, a view on some of the International standards of practicing Project Management, an overview of what exactly is a project, its relationship with General Project Management practices, Triple Constraints Theory and the role of a Project Manager and its characteristics in Project Management.
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In this second session of Project Management, you will understand what is Process Oriented Project Management, Project Processes and its categories, what is Project Management and Product Oriented processes and an overview of different process groups and its knowledge areas.
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In this lecture, you will learn what is a process in Project Management and its different stages in a Project Life cycle, how a process is linked to different process groups. Also, you will learn about the different Knowledge Areas related to a Process in Project Management.
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In this video, you will learn about the Project Planning Process and Group Processes and the different processes involved in managing the Scope and Scheduled Constraints.
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In this last session on Project Management Fundamentals, you will learn about the different constraints involved like Cost, Quality, Resources, Risks, etc. in a Process Group and how it helps in managing the entire project in Project Management.
Course/Topic 5 - Microsoft Project (basic to advanced) - all lectures
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Lecture 1 - Overview of Microsoft Project
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Lecture 2 - The Stage
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Lecture 3 - The Back Stage
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Lecture 4 - Views and Tables in MSP
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Lecture 5 - Project Initiation - part 1
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Lecture 6 - Project Initiation - part 2
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Lecture 7 - Tasks and Milestones
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Lecture 8 - Linking Tasks
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Lecture 9 - More on Linking Tasks
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Lecture 10 - Creating Resources
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Lecture 11 - Creating Resources - advanced
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Lecture 12 - Assigning Resources
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Lecture 13 - Applying Cost Tables
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Lecture 14 - Units Work Duration
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Lecture 15 - Handy Features - revised
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Lecture 16 - Critical Path Identification
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Lecture 17 - Resource Leveling
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Lecture 18 - Baselining
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Lecture 19 - Updating Project - part 1
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Lecture 20 - Updating Project - part 2
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Lecture 21 - Updating Project - part 3
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Lecture 22 - Monitoring
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Lecture 23 - Controlling - part 1
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Lecture 24 - Controlling - part 2
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Lecture 25 - Reports Pack
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Lecture 26 - Support EVM
Course/Topic 6 - Digital Marketing & SEO - all lectures
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In this lecture session we learn about Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel and also talk about basic functions and techniques of digital marketing.
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In this tutorial we learn about A primary search engine is a software program that helps people find the information they are looking for online using keywords or phrases. Search engines are able to return results quickly—even with millions of websites online—by scanning the Internet continuously and indexing every page they find and also talk about basic functions of primary search engines.
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In this lecture session we learn about A system for disseminating information over the Internet to a selected group of followers. Social media platforms are used by people to publish their daily activities, comments and photos as well as re-publish information posted by others. The two major social media platforms are Facebook and Twitter.
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In this lecture session we learn about Digital Marketing terms and definitions can be categorized under the various specific domains—SEO or search engine optimization, social media marketing, email marketing, video, paid advertising, influencer marketing, digital PR, and also talk about different terminologies in digital marketing in brief.
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In this lecture session we learn about Ecommerce portals are online platforms where buyer-seller trading transactions are conducted. Manufacturers and distributors launch ecommerce portals to transit their buyers to an online channel. Portals streamline the buying process by facilitating bulk ordering and enabling volume-based pricing.
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In this lecture session we learn about what we see on a website. We see the responsiveness of the website Today’s consumers are accessing your website from their desktops and laptops, and also from their smartphones and tablets and also see loading speed of the website.
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In this lecture session we learn about how to make a basic web page of a website. The most important elements in web design are good navigation, concise and effective pages, working links, and, most importantly, good grammar and spelling. Keep these things in mind as you add color and graphics and your website will be off to a great start and also talk about how we make a dynamic web page.
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In this lecture session we learn about A web page or webpage is a document, commonly written in HTML, that is viewed in an Internet browser. A web page can be accessed by entering a URL address into a browser's address bar. A web page may contain text, graphics, and hyperlinks to other web pages and files and also talk about different types of programming languages for making a dynamic website.
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In this lecture session we learn about Website structure refers to the way a website is set up i.e. how the homepage, category and tags pages and other important pages are interconnected. Ideal site structure of any site should resemble a pyramid with homepage at the top and categories with subcategories beneath it and also talk about function of websites and its pages.
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In this lecture session we learn about SEO ( search engine optimization) which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it and also talk about basic functions and techniques of search engine optimization in brief.
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In this lecture session we learn about why small and big size businesses need seo. SEO gives you the power to be the answer to potential customers' questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty and also talks about factors of SEO.
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In this tutorial we learn about compound seo and There are three types of SEO compounds you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
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In this lecture session we learn that On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).
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In this lecture session we learn about Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy and also talk about features of Meta tags.
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In this lecture session we learn about Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account and also talk about features of Google analytics.
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In this tutorial we learn about Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.
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In this lecture sessions we learn about Bing and Yahoo webmaster setup in brief and also talk about Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more.
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