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SAS Marketing Optimization: Maximizing Campaign Efficiency

30 Hours
Online Instructor-led Training
USD 1399 (GBP 2000)
Save 50% Offer ends on 31-Jul-2024
 SAS Marketing Optimization: Maximizing Campaign Efficiency course and certification
318 Learners

About this Course

This course teaches you how to use SAS Marketing Optimization 6.3 to develop marketing scenarios and interpret the results of the optimization analysis.

Learn how to
  • formulate the business problems that SAS Marketing Optimization can help solve
  • navigate the SAS Marketing Optimization user interface
  • prepare and upload input data tables
  • create and optimize scenarios that include an objective, constraints, contact policies, and suppression rules
  • optimize scenarios and produce analytic reports.
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Target Audience

Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes
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SAS Marketing Optimization: Maximizing Campaign Efficiency

Course Details & Curriculum
Getting Started
  • overview of the marketing optimization problem
  • major features of SAS Marketing Optimization
  • navigating the user interface
Input Data for SAS Marketing Optimization
  • required and optional data tables
  • the Input Data window
  •  
  • creating input data
Creating and Optimizing a Scenario
  • working in the Optimization Scenarios Category view
  • the Scenario window
  • creating and optimizing a scenario
Scenario Modeling
  • filters and measures
  • scenario modeling
The Cross-Sell Business Problem
  • the Base scenario
  • infeasible scenarios
Additional Topics
  • customer and household-level constraints and contact policies
  • optimization parameters
  • contact history and mandatory communications (self-study)
Appendices
  • directory structure in SAS Marketing Optimization
  • SAS Management Console tasks
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