Job Meter = High
SAS Marketing Automation: Defining the Data and Structure for Campaigns
30 Hours
Online Instructor-led Training
USD 1399 (
About this Course
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6 environment.
Learn how to- create an information map for use in SAS Marketing Automation 6
- use the information map to generate metadata tables for SAS Marketing Automation 6
- create a business context and the necessary definitions to support the creation of marketing campaigns.
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Target Audience
Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
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SAS Marketing Automation: Defining the Data and Structure for Campaigns
Course Details & Curriculum
Introduction
- course overview
- overview of SAS Marketing Automation (self-study)
- overview
- specifying source tables
- data items and folders
- defining subjects
- assigning subjects
- setting up metadata tables
- creating metadata tables
- updating metadata
- introduction
- creating definitions
- using the common data model
- using measures
- using calculated data items