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SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
30 Hours
Online Instructor-led Training
USD 1399 (
About this Course
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.3. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.
Learn how to- use SAS Customer Intelligence Studio
- define the target groups and subgroups for a marketing campaign
- set up holdout control groups
- schedule and execute campaigns
- validate selections using reports
- manage and monitor campaigns.
Target Audience
Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns
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SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
Course Details & Curriculum
Introduction
- course overview
- SAS Marketing Automation overview
- creating a new campaign
- defining the target audience
- using cells
- creating a calculated data item (self-study)
- choosing a communication channel
- assigning an offer
- scheduling and executing a campaign
- monitoring responses
- creating subgroups using the Split node
- testing competing offers
- prioritization
- introduction to subjects
- data-item-subject relationships
- creating documents
- creating SAS Visual Analytics reports and other reports
- report linking
- executing custom tasks
