Oracle Commerce: Managing Your Site Using the Business Tools Rel 11

This Oracle Commerce: Managing Your Site Using the Business Tools Rel 11 training will teach you how to use Oracle Commerce to manage a fully functioning site. Using Commerce Reference Store (CRS), you will explore all major areas of the business tools, while learning how to create a personalized site experience for each customer.

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Course Objective

Manage and publish all manner of web site content
Segment customers into meaningful groups and deliver content based on their preferences and behavior
Market products more effectively using cross-selling and upselling features
Develop detailed business requirements for specific scenario needs
Personalize customers’ web site experience with targeters, slots and scenarios
Apply Oracle Commerce technology to business-critical problems
Create and manage Oracle Commerce product catalogs
Create and deliver individualized pricing and promotions
Configure personalized guided search and navigation

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Target Audience

Analyst
End User
Implementer
Manager

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1. Introduction to Oracle Commerce

· Capabilities and features of the Oracle Commerce

· Core Commerce Platform

· Guided Search and Navigation

· The Business Tools

· Commerce Reference Store overview

2. The Business Tools

· Creating the site experience

· The Business Control Center (BCC)

· Experience Manager (XM)

3. Assets

· Asset types

· Browsing and editing assets

· Creating new assets

· Comparing asset versions

4. Projects

· Understanding projects

· Project preview and visual merchandising

· Project tasks

· Project assignments

· Emergency projects

5. Workflows and Tasks

· Default and custom workflows

· Roles and tasks

· Asset lifecycle and locking

· Rollback

· Asset editing conflict resolution

6. The Product Catalog

· The catalog hierarchy

· Catalog assets: Products, Categories, and SKUs

· Advanced editing

· Working with projects and assets in Merchandising

7. Pricing

· The item pricing process

· Standard pricing vs. price lists

· Editing prices in products, SKUs, and price lists

· Volume pricing

· Assigning price lists to users

8. Promotions

· Item, order, and shipping promotions

· Promotion templates

· Multiple promotions and stacking rules

· Promotion filters and non-discountable

· Global and individual promotions

· Promotions visibility

9. Coupons

· Creating, delivering, and redeeming coupons

· Creating and exporting coupon batches

10. Marketing

· Promotion Upsells

· Cross selling and upselling

· Featured products

· Recommendations

11. Multisite

· Common multisite approaches

· Data sharing and site groups

· Site administration in the BCC

· Multisite best practices

12. Users

· The user profile

· User segments

· Preview users

13. Scenarios

· Building and managing Scenarios

· Using Scenario templates

14. Personalization

· Slots

· Targeters

· Content groups

· Personalized email

15. Page Experience

· Experience Manager driven pages

· Content folders and items

· Content triggers

· Boost and bury

· Experience Manager preview

16. Testing Changes

· The staging environment

· One-off deployment target

· Preview server

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Oracle Commerce: Managing Your Site Using the Business Tools Rel 11

Oracle Commerce: Managing Your Site Using the Business Tools Rel 11

Uplatz

IT Training

IT Training

General